Music Trade Review

Issue: 1922 Vol. 74 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 7, 1922
MUSIC
TRADE
REVIEW
39
BIG YEAR FOR PIANO BASS STRINGS PROMISING OUTLOOK FOR NEW YEAR
WOOLS STRONG AT YEAR'S END
Otto Trefz Reports Volume of Business in 1921 Bradstreet's and Dun's Trade Reviews Sound
Exceeding That of 1920
Note of Optimism Concerning 1922 Business
Congressional Action on Wool Tariff Necessary
to Avert Serious Shortage
PHILADELPHIA, PA., January 3.—Otto Trefz,
manufacturer of bass strings for the piano, has
closed a decidedly successful year. Although
during the summer months the plant was run at
a somewhat reduced capacity, the exceptional
business received during the Fall and holiday
season more than made up for the Summer
months, so that the year just concluded ranks
among the best in the history of this firm. The
heavy demand for bass strings was not only
received from the piano manufacturer but the
tuners' department, which this firm conducts,
also received greatly increased demands from
piano tuners in all sections of the country. Mr.
Trefz is optimistic over 1922 and believes that
business will show a substantial improvement
over 1921.
BOSTON, MASS., January 3.—One cannot help
contrasting the strong ending of the year in the
wool market as compared with the weak, though
hopeful, beginning.
Consumption of wool,
which had sunk as low as 18,000,000 pounds in
December, 1920, amounted to 20,000,000 pounds
in January, 1921, since which time it has in-
creased to about 60,000,000 pounds in October
last, and now has decreased slightly from the
high point, making the total consumption for the
year well up toward the average of a normal
year.
During the past week the demand, while not
particularly large, has been rather unusual for
the last week of the year, when the holidays and
annual stock taking naturally slow up trade. The
demand has not been confined to any one grade,
but perhaps the call for the fine and fine medium
wools has been relatively keener than for the
medium to low grades, because some of the mills
appear to need such wools to piece out current'
orders.
There is no escaping the conviction, even after
a casual survey of the wool market, that unless
Congress takes fairly speedy action on the wool
tariff there is danger of a very serious shortage
of wool supplies in the near future. This would
mean a rapid advance above present prices and
might lead eventually to very chaotic and dan-
gerous conditions for the entire industry. The
Executive Committee of the Boston Wool Trade
Association has endeavored to show this situa-
tion to the Senate Finance Committee in a spe-
cial communication, urging a rapid and equitable
adjustment of the tariff for all parties in interest.
Although the after-holiday lull has been appar-
ent in all lines of business the depression has
been most marked in wholesale trade and indus-
try, according to the weekly reviews made public
this week.
In its regular weekly comment Bradstreet's
notes the following outstanding developments:
"Following the better-than-expected trade be-
fore Christmas, for which the stimulus of sea-
sonal Winter weather, still in evidence, was par-
tially responsible, there has been a lull which,
in some wholesale lines, recalls the selling con-
ditions of last January, without, however, the in-
tense depression in feeling then noted. At retail
things are quieter than since late Summer. In-
dustry, reflecting shutdowns for inventory or
repairs or unwillingness to order out goods pend-
ing year-end balancing of books, is a good deal
quieter also, the resulting idleness being heavy
SPECIAL MEDAL_FOR PIANO TUNER
in some cities. On the other hand, collections,
MARION, IND, January 3.—In recognition of his
probably stimulated by holiday receipts, are bet-
ability as a piano tuner, the Gulbransen-Dickin- ter than last week."
son Co., of Chicago, has awarded M. J. Achor,
The following comment was made by Dun's:
of this city, a special medal and has given him
"A year which has been marked by general
special mention in the firm's house organ. Mr. economic readjustment comes to its close with
Achor has been connected with the Butler Music quietness in business the prevailing condition,
Co. for more than twenty-three years. At a re- but with promise of improvement to follow.
cent examination conducted by the company he
"While the seasonal lull has been somewhat
received a grade of 100 per cent. He is well more pronounced than usual much has been ac-
known among the membership of the National complished in the way of strengthening the
Association of Piano Tuners.
fundamental situation and the outlook is for fur-
ther gradual commercial recovery. With de-
pleted merchandise stock in many instances a
LONDON WOOL AUCTIONS
large potential demand is indicated and buying
LONDON, ENC, January 3.—The next wool auc-
for replenishment purposes is already a factor
tions here will begin on January 10, the cata- in some lines.
log for the first series consisting of a British-
"Despite continued irregularity the main trend
Australian Wool Realization Association offer is still toward increasing stability of wholesale
of 56,000 bales, together with 25,000 bales of markets, and a belief that the point of extreme
New Zealand, 10,000 bales of Cape and nearly depression in most prices has been passed serves
50,000 bales of free wools, consisting of 31,000 to encourage operations for the future."
Cape, 16,500 South American and 1,500 bales of
other descriptions. It is anticipated that the
E. E. Matthews, owner of the Gainesville
bidding will be brisk and that good prices will Music House, of Gainesville, Tex., died recently
be realized.
at his home in that city.
ORDERED TO CEASE GRATUITIES
Federal Trade Commission Finds Beckwith-
Chandler Co. Guilty of Giving Gratuities
NEWARK, N. J., January 3.—The findings of the
Federal Trade Commission in the case of Beck-
with-Chandler Co., this city, manufacturers of
varnishes, disclose that there were gratuities
given to employes or customers to the amount of
Towers Above
over $4,000 in the period from September, 1919,
Established 1853
AH Others
to January 1, 1920, while an additional amount
Also PIANO-FORTE
Manufacturers
Grand and Upright Piano-forte Actions and ORGAN KEYS of $3,000 was also distributed for similar purposes.
of
They were given by the company's salesmen who
Keys, Actions, Hammers, Brackets and Nickel Rail Furnished Complete
131 to 147 Broadway
.
.
.
.
CAMBRIDGEPORT. MASS. are named in the commission's findings, and as
such gifts are considered by the commission as
unfair business practice and a violation of the
Act of Congress creating a Federal Trade Com-
mission and defining its powers, the Beckwith-
Chandler Co. and the other defendants, consist-
ing of the officers and salesmen of the company,
have been ordered to cease the practice. The
And when you're satisfied
company is given sixty days to file a report in
that we've the best punch*
writing setting forth in detail the manner and
Write for a sample can of Behlen's
form in which it complied with the order.
ings on the market, cut
Varnish Crack Eradicates and try it.
clean and accurately from
Once you learn how much it means to
Consult the universal Want Directory of
the best of material in
you in the saving of time on your refin-
The Review. In it advertisements are inserted
ishing jobs by eliminating the necessity
celluloid, cloth, felt, fibre,
free of charge for men who desire positions.
of scraping off old varnish and shellac,
leather,
paper,
rubber
or
and how much more satisfactory are
the results, because of the better sur-
whatever you want, give
face it gives to work on, you, like others
us credit and send your
will continue to use it.
orders to
We make a specialty of Piano and Player-
Write to-day.
Piano Hardware, Transmissions and Gears,
Metal Spool Ends, and so forth. We make
only on special order after designs furnished
us or will furnish designs on request.
H. BEHLEN & BRO.
Write us your needs.
Anilines
Stains
Shellacs
Fillers
SYLVESTER TOWER CO.
HEED OUR ADVICE
PLAYER MANUFACTURERS
ATTENTION!
C. F. GOEPEL & CO.
10-12 Christopher St., New York
Near 6th Ave.. and 8th St.
137 E. 13th STREET
NEW YORK
Elgin Metal Novelty Co.
ELGIN

-
ILLINOIS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE MUSIC TRADE REVIEW
JANUARY 7, 1922
EDISON SALESMANSHIP SCHOOLS
VOCALION MUSIC BY RADIO
CO-OPERATE WITH_CENSUS BUREAU
Plans Completed for Coast-to-Coast Itinerary of
Salesmanship Schools—First Schools Will
Open During February in Boston and Phila-
delphia Simultaneously—William Maxwell in
Charge of Important and Far-reaching Sales
Work Instituted by Thos. A. Edison, Inc.
Vocalion Artists Also Participate in Radio Musi-
cal Programs of the Westinghouse Co.—Music
Heard Over 350-Mile Radius
Manufacturers in the Talking Machine Industry
Should Promptly Fill Out Forms Covering
Status of Manufacturers for the Year 1921
The Aeolian Co., through G. A. Baldini, of the
artists' department, has taken a prominent part
in insuring the success of the series of nightly
radio concerts given by the Westinghouse Elec-
tric Mfg. Co., of Newark, N. J., and which are
enjoyed by over 100,000 people provided with
radio facilities within a radius of 350 miles of
Newark.
There was first introduced the Vocalion and a
reproduction of the records of the various artists
was carried through the air perfectly, to the
delight of those who listened in. Next the Duo-
Art reproducing piano was furnished by the
Aeolian Co. to furnish the piano music, and
finally a number of exclusive Vocalion artists
were taken to Newark to sing directly into the
sending apparatus. Among the Vocalion artists
who have participated in the Westinghouse con-
certs have been Marie Sundelius, Metropolitan
Opera soprano; Grace Kerns, the noted church
soprano who sang on Thanksgiving night; the
Kouns Sisters and Sasha Culbertson. H. B. Tre-
maine, president of the Aeolian Co., had a wire-
less receiving outfit installed in his home in
Westfield. N. J., and has become an enthusiastic
follower of the concerts.
The concerts are given between the hours of
8.20 and 9.50 nightly, the programs for the
various evenings being well diversified. One
night it is operatic music, another night popular
songs, then again dance music, and finally on
Sunday evenings sacred music.
The Westinghouse Co. is providing compact
receiving sets that may be attached to water
pipes or other metal conveyors to provide the
necessary "ground."
Shortly after January 1, 1922, manufacturers
in all branches of the talking machine industry
will receive from the Census Bureau at Washing-
ton, D. C, detailed forms covering the 1921 cen-
sus of manufactures. The schedules have been
broadened out somewhat this year so as to make
a more complete analysis of the various depart-
ments of the industry.
The Director of the Census makes a special
appeal through The Review to manufacturers,
urging them to promptly fill out and return the
schedules when they are received early in Janu-
ary. If manufacturers generally will do this it
will make no mean saving of governmental ex-
penditures, and inasmuch as the manufacturing
industries pay about two-thirds of the Federal
taxes, when they can save two-thirds of a dollar
they ought to be interested in doing it.
ORANGE, N. J., January 3.—The program for
the salesmanship schools to be conducted by the
phonograph division of Thomas A. Edison, Inc.,
is progressing very rapidly and successfully.
The total enrollment of dealers and their repre-
sentatives now exceeds two thousand, and twen-
ty-two classes have been definitely established
in twenty-two leading business centers.
The first two schools will be conducted during
February in Boston and Philadelphia. The dates
on which these schools will be opened will be
simultaneous and, in fact, most of the school
program has been worked out so that two con-
ventions will go on simultaneously.
William Maxwell, first vice-president of
Thomas A. Edison, Inc., with a staff of assist-
ants, will make a coast-to-coast trip, during
which he will play, together with his staff, an
important role in each salesmanship school.
As stated above, Boston and Philadelphia will
be the first two cities; New York and Syracuse
will come next, then Toronto and Cleveland,
Detroit and Chicago, Indianapolis and Cincin-
nati, Atlanta and Richmond, New Orleans and
Dallas, St. Louis and Kansas City, Des Moines
and Minneapolis, Winnipeg and Seattle, San
Francisco and Ogden, Utah. The whole series
will involve a period of about three months.
The program in each city will embrace one
day of dealer conference, one day of mechanical
instruction and the rest of the week will be
devoted to salesmanship instruction, including
special features to be staged by William Max-
well, his associates and the special instructors
who have been trained and developed for this
salesmanship school idea.
The Edison conception of the salesmanship
school, the actual material and features to be
included in the school and the plan of literally
putting the school on the road clear across the
continent are the combined work of William
Maxwell and Thomas Leonard, sales manager of
the phonograph division.
ARTISTIC COLUMBIA DISPLAY
C. C. Baker Features Columbia Record of "My
Sunny Tennessee"
COLUMBUS, O., January 3.—C. C. Baker, of
this city, one of the leading Columbia dealers in
the country, makes a specialty of preparing artis-
Columbia Records Featured by C. C. Baker
tic window displays. In the accompanying illus-
tration Mr. Baker's display features the popular
song hit, "My Sunny Tennessee," and a Colum-
bia Grafonola is utilized as the background for
one of the most artistic displays that this dealer
has featured in some time.
COLUMBlAjCO. VISITORS
There were quite a number of visitors at the
Columbia executive offices over the Christmas
holidays, among the callers being Thomas B.
Niles, assistant manager of the Pittsburgh
branch, accompanied by Mrs. Niles; D. H. Del-
zell, manager of the Salt Lake City branch of
the Columbia Stores Co.; R. H. Woodford, man-
ager of the Columbia Co.'s Cincinnati branch;
Mr. Markson, of Markson Bros., Columbia deal-
ers at Syracuse, N. Y., and Carl Buechner, sales
representative of the Boston branch.
No man can attain success without believing
in himself, his fellows and the worthwhileness
of his job.
LEARNING LESSONS FROM CARUSO'S AND OTHER RECORDS
Henry T. Finck, the Eminent New York Critic, Says de Gogorza's Are Models—His Tribute to
Caruso as a Teacher in the Domain of Music—Praise for Elena Gerhardt
In his always delightfully written and interest-
ing musical department in the New York Evening
Post the veteran Henry T. Finck "took his pen
in hand" the oth.er day and paid tribute to the
musical value of the high-class records of to-day,
placing special emphasis on the Victor record-
ings of Caruso, de Gogorza and, incidentally, the
great singing of Elena Gerhardt. Progressive
dealers and salesmen should find this comment,
which follows, worthy of their consideration:
"When Caruso was first asked to make talking
machine records he wanted 200,000 francs ($40,-
000), for which sum he was willing to sing at
any time whenever a new record was wanted.
The Victor people tried to make him sing for
them on a royalty basis, but for a time he stub-
bornly refused. At last he yielded—fortunately,
for the very first year's royalties exceeded the
lump sum he had asked. Then they doubled and
trebled, and to-day, I have read somewhere, his
heirs get $200,000 a year from the royalty on his
records in place of the 200,000 francs for all time
he wanted.
"The Caruso records have done a great deal
not only to delight but to educate the American
public. He sang the great operatic airs, and he
sang them as few tenors have known how to
sing them—not only with a voice of ravishing
beauty, but with the superlative art of a great
•musician. Had he possessed nothing but a fine
voice his records would still have given pleasure,
but they would not have been educational. What
makes them educational is that Caruso was a
^musician as well as a singer; that is, unlike most
singers, he phrased melodies and shaded them
iwith the $a#ie #rf>tle art we admire in Kreisler
or Padercwski. Teachers of singing who do not
use the Caruso records to help them in their
difficult task are not up to date. I would not
trust them round the corner.
"Last Sunday recitals were given here by two
vocalists whose records also should be used
everywhere for educational purposes as well as
for the pleasure they give. They were by Elena
Gerhardt and Emilio de Gogorza. It has been
said that all singers, however great, are aided in
their art by making records for the talking ma-
chine. Knowing that every little flaw in 'their
singing for the machine will be perpetuated,
maybe for all time, they do their very best, real-
izing vividly that trifles make perfection and
perfection is no trifle.
"Now, Emilio de Gogorza has not only made
many records, but he was for seven years artistic
director of one of the talking machine com-
panies, during which he had to show many prom-
inent singers, including Caruso, just what to do
to get the best results. It is therefore not sur-
prising that his own records are not only a de-
light musically but are probably the most finished
—shall I say idiomatic?—of all singing records.
Both his voice and his style are 'great.'
"Concerning Elena Gerhardt, I suggested last
Monday that her wonderful singing of Schubert's
'Death and the Maiden,' with the incomparable
Coenraad V. Bos at the piano, ought to be per-
petuated in millions of talking machine records.
Much excellent work is now being done in the
schools to give pupils an elementary musical
education. What is most needed is to teach them
how to enjoy good music and hate vulgar ditties
and fashionable rubbish of the day."

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