Classic Mode

Music Trade Review

Issue: 1921 Vol. 73 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE PERFORATOR AND THE TRADE
Some Thoughts on the Influence Which the
Leabarjan Machine Is Likely to Exert on the
Music Roll Business, Retail and Wholesale
Within the last year or so there has appeared
on the market an ingenious and practical machine
for perforating music rolls directly from score.
The device has been in the course of gradual
development at the hands of its makers, the
I.eabarjan Mfg. Co., for some ten years, and the
pioneer work which has been so patiently under-
taken and carried out has been quite as severe
as pioneer technological work usually is. At the
present time, however, obstacles have been over-
come satisfactorily and there are now several
Hand Played Word Rolls
for SEPTEMBER
NOVELTY SONG ROLLS
73SI8 South Sea Isles (George White's Scandals of
1921)
Gershwin
(Played by Adam Carroll and Howard Lutter)
73818 Ha
Black
(Played by Howard Lutter)
73918 Throe O'clock in the Morning
Roblew
(Played by Adam Carroll and Nan Foster)
74618 Down at the Old Swimming Hole
Brennan
(Played by Victor Lane and Nan Foster)
75218 Golden Sands at Waikiki
Paley
(Played by Howard Lutter)
FOX-TROTS
73418 Drifting Along With the Tide (George White's
Scandals «f 1921)
G«rs4iwin
(Played by Adam Carroll and Howard Lutter)
73618 Bring Back My Blushing R«se (Follies of
1921)
Friml
(Played by J. Milton Delcamp)
73718 Sally, Won't You Come Back? (Follies of 1921)
Stamper
(Played by J. Milton Delcamp)
74118 Ain't You Coming Out. Mallnda?... Von Tilzer
(Played by Howard Lutter)
74218 Love Will Find a Way (Shuffle Along)... Blake
(Played by Nan Foster)
74318 Fancies
Spencer
(Played by J. Milton Delcamp)
74418 Just Like a Rainbow
Fiorito
(Played by J. Milton Delcamp)
74518 Mandy ' N ' Me
Conrad
(Played by Nan Foster)
74718 Honolulu Honey
Dyson
(Played by Adam Carroll)
74818 Once in a Blue Moon
Kendis
(Played by Victor Lane)
74918 Not Long Ago
Brost
(Played by Nan Foster)
74018
75018
75318
75108
75808
ONE-STEP
Anna in Indiana.
Rose
(Played by Victor Lane)
WALTZES and BALLADS
Little Town in the Ould County Down.. Sanders
(Played by Irene DiGiovanni)
My Little Sister Mary
Wendllng
(Played by Irene DiGiovanni)
INSTRUMENTAL
Jackie (One Step)
Delcamp
(Played by J. Milton Delcamp)
The Skaters Waltz (Les Patineurs)
Walden
(Played by Clark & Howe)
MARCHES
Burning of Rome.
(Played by Clark &
75308 Heaven's Artillery
(Played by Clark &
75608 The Whip
(Played by Clark &
75708 Spirit of Independence
(Played by Clark &
75406 The
models available for various uses, ranging from
the small machine which perforates one roll at
a time to an electrically driven mechanism, on
the same principle, which can perforate as many
as sixteen sheets simultaneously. It is quite
obvious, apart from any other considerations
whatever, that the music roll manufacturers must
regard the appearance of the Leabarjan machines
with a great deal of interest. It is even possible
that some of this natural interest may be mingled
with apprehension; and because of this possi-
bility some discussion of the whole idea is in
this place appropriate.
The Lines of Development
The music roll business of the country has de-
veloped along lines intensive rather than exten-
sive. At tihe beginning of things one of the first
recognitions was that the success of the player-
piano is intimately dependent upon a supply of
moderately priced music in adequate quantities.
At the same time it was soon seen that the
capital investment needed to procure machinery
and operate the manufacture of this music, in the
needed variety and quantity, was so great that
immediate commercial returns must be insured.
In a word, the market must be found and stabil-
ized before the manufacturer could afford to
make the capital investment essential to the
equipment and operation of a music roll plant.
It was not,, therefore, possible to devote any
systematic effort to cultivating the public taste,
or indeed to doing anything save find the sorts
of music on which large production could profit-
ably be organized. If the line of least resistance
had not thus been taken, it is quite likely that
the music roll business would have remained as
a sort of small appendage to the manufacture of
player-pianos, and would have had all the dis-
advantages of appendages, caudal and otherwise.
It would have been small, timid, expensive, in-
efficient and unprofitable. It has, in fact, been
large, bold, efficient and profitable.
The Concentrated Interests
At the same time, however, this concentration
upon the immediate market has had its own
disadvantageous consequences. The music roll
business has been narrow in the range of its
interests. Confining itself strictly to the necessi-
ties above noted, it has not been able to con-
sider the wants of those to whom the player-
piano has come to offer new, and for a long
time unrecognized, possibilities. If the preju-
SYNCHRONIZED
MUSIC ROLLS
Lincoln
Howe)
Holzman
Howe)
Holzman
Howe)
PAUL B. KLUGH, Pre..
N. Y. CITY
Superior Arrangements
Perfect Perforating
The word rolls are all the word "syn-
chronized" implies and are most
singable.
COLUMBIA MUSIC CO.
16 South Peoria Street
Chicago, 111.
PLAYER-ORGAN--PIANO
LEATHERS
A Specialty of Pneumatic Leather*
T. L LUTKINS, he ' B i B
dices of the musical world had not early been
aroused through the apparent devotion of the
entire player industry to the most ephemeral of
musical productions, it is probable that we should
be selling to-day many more player-pianos than
we do actually sell. However that may be, the
fact remains that the general run of music-lovers
in this country, using the term in its generally
accepted artistic sense, have been somewhat left
out in the cold. They have not been, until re-
cently, so much as considered, and wihen a few
years ago attention began to be given to their
wants by the introduction of the recorded per-
sonal playing of great artists it was found that
the task of arousing their interest was less easy
than it would have been ten years earlier. So
that there has been, and still is, an unbridged
gap in the industry's road of progress.
The Special Needs
Again, the possibilities of the player-piano as
a new instrument of music, quite different from
those of the piano, began to be recognized at
least ten years ago; but it was impossible in the
circumstances that the manufacturers of either
player-pianos or of music rolls should devote any
part of their time to investigating, or helping
others to investigate, these possibilities. The
trade had all it could do to keep itself going. It
could not be expected to do missionary work.
Yet these possibilities had sooner or later to be
investigated and the need was apparent for
means whereby musical investigations of the
sort could be carried on. Since the musical
score for the player-piano is a perforated roll,
the connection of the music roll manufacturing
industry was as obvious as it was inexpedient.
The Two Demands
So that, in our judgment, the advent of the
Leabarjan machines, and their gradual develop-
ment, might be considered as the inevitable an-
swer to two demands. One was from those who
need music which cannot profitably be published
on a commercial scale. The other is for means
to investigate the higher possibilities of the
{Continued on Page 10)
TAFFNOT
<
) SONG [T^LTI 1 R O L L
F
The Only Roll With Words
AND NOTES
Paull
Howe)
Republic Player Roll Corp.
75th Street at Broadway
9
THE MUSIC TRADE REVIEW
AUGUST 27, 1921
B
Mr. Dealer:
The New STAFFNOTE PLAYER
ROLLS with their many exclusive features
will increase your player sales. The Melody
Notes never fail to interest players of wind
or stringed instruments. Our patented print-
ing and improved recording processes made
these wonderful rolls possible.
They are the Ideal Library Rolls and
many progressive dealers recommend them as
the best.
Our representation is increasing daily.
May we have the pleasure of sending you our
monthly bulletins?
YOURS FOR SERVICE
Billings Player Roll Company
Milwaukee, Wisconsin, U. S. A.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
AUGUST 27, 1921
MUSIC OF THE MONTH—(Continued from page 9)
SONG WORD
'*45 MUSIC
I
ROLLS
FOR SEPTEMBER
7064 EVERY GIRLIE WANTS TO BE A
SALLY (From "Selwyn's Snap Shots").
Gerber and Franklin.
7072 IN A BOAT (For Two).
Ruby, Lange and Klapholz.
Fox-trot
7065 I WANT YOU MORNING. NOON AND
NIGHT (From "Gus Ed wards' Re-
view.") Fox-trot. Cobb and Edwards.
7063 MON HOMME (My Man).
Fox-trot.
Willemetz, Charles and Train.
7061 NEAR ME.
Fisher.
Fox trot.
Timberg
and
7068 PLANTATION LULLABY.
A South-
ern Waltz Ballad.
Stephens, Gillette
and Holmer.
Fox-trot
7070 8ATURDAY.
Brooks.
Mitchell
7062 SECOND HAND ROSE (From
feld Follies 1921"). Fox-trot
and Hanley.
7071 STOLEN KISSES.
and Snyder.
Fox-trot.
and
"Zieg-
Clarke
Wheeler
7069 STRUT MISS LIZZIE (From "Zieg-
feld Follies 1921"). F o x t r o t Creamer
and Layton.
7067 SWEETHEART.
Johnson.
Fox-trot
Davis and
7074 THERE'S A CORNER UP IN HEAVEN.
Fox-trt>t.
Irving Berlin.
7073 WHEN THE SUN GOES DOWN.
trot
Stoneham and Bloom.
Fox-
7066 WHO'LL BE THE NEXT ONE (To
Cry Over You). Fox-trot. Johnny S.
Black.
HAND PLAYED ROLLS
20851 BESSORABIA HANGA.
Perlstein.
20852 PIONEER
Luta.
BAND
Jewish Dance.
MARCH.
Geo. B.
FOREIGN EDITION
•3861 LA BELLA BRUNA.
Folka-Ghilar-
denghi. Arr. by G. Camerlingo.
•3864 ROMA.
•3865 FURORE
Slnfoniea.
Marcia.
(Italian)
D'UNA BAN DA.
O. IasilU.
L. Musso.
Marcia
*3866 IL PIFFERO Dl MONTAGNA. (Ital-
ian Word Roll) Raffaele Viviani.
•3867 'A SERENATA D'O CAFONE (Strofe
Camiche) (Italian Word Roll)
Carlo
Meola.
'3368 AIQ.A. Part I.: 1. Celeste Aitia. 2.
Quale insolita gioga. 3. Su! del nilo
al sacro Udo. 4. L' insana parole.
VerdL Arr. by S. A. Perry.
"3869 Al DA. Part II.: 1. Possente Ftha!
2. Sacred dance of Priestesses.
3.
Nume custode e vindice. 4. Charms
of women and dance of Moorish Slaves.
•
5. Ajnore, Amore.
Verdi.
Arr. by
8. A. Perry. "
•3870 AIDA.
Part III.
1.
Triumphal
Chorus and PnoceBsion. 2. Gloria all
Bgit.U). 3. Ballad Music. Verdi. Arr.
by S.. A. Perry.
•3871 AIDA. Part IV.: 1. Ma tu Re.
Struggi o Renueste ciurme ferocL
Innl leviamo ad Iside. 4. O*leli
auri.
5. Rivedrai le forest*
balsamente.
6. Pur ti riveggo
dolce Aida.
Verdi.
Arr. by S.
Perry.
2.
3.
az-
im-
mia
A.
player-piano. And we say quite sincerely, in the
belief that the statements are well founded, that
the commercial interests have absolutely nothing
to fear from the intrusion of this or any future
similar method into their domains. It has been
supposed that unscrupulous dealers might use
these machines for the purpose of "dubbing."
Those wiho are acquainted with the history of
the talking machine business are aware that at
one time, during the cylinder days, "dubbing"
was in that industry a menace—for a short time.
But after considerable practical experience with
the perforators we are of the matured opinion
that, even if their makers would lend themselves
to any discreditable practices (in itself quite out
ot the question), the thing could not be done in
any competitive manner. Music rolls can never
be cut privately as cheaply or as efficiently as
they can be bought. That is as certain as any-
thing human can be. No one who really under-
stands the ins and outs of the music roll game
could for a moment be deceived in this respect.
Any alarm, in our judgment, is quite unneces-
sary.
Making Player Prospects
But, on the other hand, we think it ought to
be said that there is a real reason for encourag-
ing the private cutting of music rolls. From
practical experience we can say that no one who
can buy a roll of any number is ever going to
cut it himself. But there is an immense amount
of wanted but unobtainable music. Violinists
and singers especially, as well as other instru-
mentalists, have wants as to accompanimental
music which can scarcely, if at all, be filled on
a commercial scale until the sale of player-pianos
among the professional musicians has vastply in-
creased. Meanwhile every time a musician w'ho
plays some stringed or wind instrument, or who
sings, finds that he or she can get accompani-
mental help from the player-piano another pros-
pect is ready for the player-piano dealer; and
the benefit is general.
These observations have seemed to be neces>-
sary in view of some apprehension and uncer-
tainty as to the probable effect of the perforators
on the music roll business. We trust that we
have been able to quiet the apprehensions and-
resolve the uncertainties.
- V;
AEOLIAN CO.
Tihe Aeolian Co.'s September bulletin is
divided into three sections, one of word rolls
another of accompaniment rolls and the third
of song and dance rolls, all the lists being care-
fully selected and well balanced, as a perusal
will prove:
Composer
Title
Played by
John Metcalf—Absent (Song Roll)
Erno Rapee
H. M. Queen Liliuokalani—Aloha Oe (Farewell to
Thee) (Song Roll)
Ed London
Georg Friedrich Handel—Harmonious Blacksmith,
Harold Bauer
Harry Tierney—In My Sweet Little Alice Blue Gown
(From "Irene")
Erno Rapee
Sigmund Romberg—Sweetheart (From "Maytitne"),
Erno Rapee
Fritz Kreisler—The Old Refrain (Viennese Popular
Song)
Rudolph Ganz
James L. Molloy—Love's Old Sweet Song (Song Roll),
Henry Lange
Wilson G. Smith—Scene d'Amour (Romance), Op. 61,
No. 2
Moissaye Bogiisla wski
Edward MacDowell—Shadow Dance, Op. 39, No. 8,
Winifred Byrd
Lillian Ray—The Sunshine of Your Smile (Song Roll),
Phil Ohman
Joseph Wicniwaski—Valse de Concert, On. 3,
E. Robert Schmitz
ACCOMPANIMENT ROLLS
Gabriel Faure—Apres un Reve (Mezzo-soprano in C
minor)
Coenraad V. Bos
Frederic Clay—I'll Sing Thee Songs of Araby (So-
prano in A-flat)
Eleanor Shaw
David Popper—Arlequin (For violin or 'cello),
Maurice Dambois
SONG AND DANCE ROLLS
Rudolf Friml—Bring Back My Blushing Rose—Fox-
trot
Frank Banta
Louis Hirsch—Learn to Smile—-Fox-trot
Henry Lange
Eubie Blake—Love Will Find a Way (From "Shuffle
Along")—Fox-trot
Phil Ohman
Con Conrad—Mimi—Fox-trot
Frank Milne
Maurice Yvain—Mon Homme (My Man)—Fox-trot,
Phil Ohman
Vincent Youmans—Oh Me! Oh My! (From "Two
Little Girls in Blue")—Fox-trot
Phil Ohman
Ted Snyder—Stolen Kisses—Fox-trot
Cliff Hess
Lou Traveller—Ti-O-San-—Fox-trot
Henry Lange
AMERICAN PIANO CO.
The Field of Research
In a word, the invasion of the field by small
perforators cannot hurt anyone. It cannot, in
fact, do anything but stimulate interest in the
player-piano; and to the extent that it does that
everybody will be helped. And, finally, let it be
noted that these perforators can at this time
perform a great and essential service to the de-
velopment of the entire industry, for they can
enable musicians to experiment in the new art
of composition for the player-piano. The prin-
ciples of that art have already been laid down
by Dr. Schaaf in his recent series in this Player
Section; and it is no secret that he has found
the perforator very useful in translating theory
into practice.
A half-dozen instrumental recordings of the
better sort, each played by a pianist of note:
three new standard records, with words, and a
dozen popular songs in word roll form are all
offered by the American Piano Co. for Septem
ber. It is a list of unusual interest and in its
entirety is us follows:
WHITE, SON CO.
Worcester Wind MotorCo.
Manufacturers of
INSTRUMENTAL RECORDINGS
Composer
Title
Played by
Dohnanyi—Rhapsodic, Op. 11, No. 2
Erno Dohnanyi
Poldini—Waltzing Doll (Poupee Valsante),
Fanny Bloomfield Zeisler
Gaertner-Kreisler—Viennese Melody
Fritz Kreis!er
Scharwcnka—Polish National Dance, Op. 3, No. 1,
Zaver Scharwenka
Grunfeld—Little Serenade
Howard Brockway
Bishop—Home, Sweet Home
Leopold Godowsky
STANDARD RECORDINGS WITH WORDS
Tschemacher-d'Hardelot—Because—ballad. .Edgar Fairchild
Rowe-MacMurrough—Macushla—Ballad. -Howard Brockway
WORCESTER, MASS.
Maker* of Absolutely Satisfactory
WIND MOTORS for PLAYER-PIANOS
Also all kinds of Pneumatics and Supplies
ORGAN AND PLAYER-PIANO
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIII!
LEATHERS
CONNORIZED
The Roll of Rolls
530-540 Atlantic Ave., BOSTON, MASS.
CONNORIZED MUSIC CO.
New York
144th Street and Austin Place
1234 Olive Street
St. Louis. Mo.
INTRODUCED IN
•3872 AIDA. Part V.: 1. Notturno. 2. Lat-
ra foreste vergini. 3. Gia i sacerdatti
adunausi.
4. Oh! tu dei vivere. 5.
Radames e' declso.il tuo fato. 6. Morir!
si pura e belle. Verdi. Arr. by S.
A. Perry.
. -
•Italian
Selections.
.
Made by die pioneers and
leaders in the plqyerjnano
industry
Hove wonderful patented
devices and exclusive
features.
CONNORIZED MUSIC CO.
144th Street and Austin Place, New York
1234 Olive Street
St, Louis, Mo.
e WILCOX ® WHITE Co.
EtbAbihed 1877
MBKIDEN CONN.
A j n d N sD ovw tf» UbriA

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