Music Trade Review

Issue: 1921 Vol. 73 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PNEUMATICS
(Continued from page 7)
a. most reprehensible practice of what can only
he called pneumatic "buck passing." Any stray
piece of work which it is believed the player-
pianist ought to be saved the labor of doing by
hand is pushed on to the unfortunate bellows
system. A pneumatic and valve are designed, a
channel is run into the bellows somewhere and
the thing is done. It looks very convenient, but
the effect upon the playing is, of course, disas-
trous. What with the motor, a pneumatic track-
ing device, a pneumatic for the damper, pneu-
matics for the hammer-rail, pneumatics for the
rewind, and what not, the bellows sustains such
a load that the player-pianist becomes simply
a treading machine. To obtain expression or
flexibility through the .bellows is in such circum-
stances virtually out of the question. A reform
must be undertaken here and the sooner the facts
are understood the sooner the reform.
Just as soon as we realize that we cannot
design without first knowing what the conditions
are we shall begin to have scientific methods in
our shops. At present we carve out a design to
h't a given space and guess at the power require-
ments in the light of our experience. It is a
tribute to the breadth of that experience that, on
the whole, the guesses come out very well, but
guess-work at the best is a very poor sort of
weapon. After all, to adopt the methods which
reign in every other mechanical industry of any
importance is not a difficult matter. It requires
only a slight change in the point of view. It is,
in fact, solely a matter of coming to realize that
we cannot attain to the levels we are aiming at
until we clear our ground and know what we are
aiming at. Flexibility is a quality which repre-
sents those aims as well as they can be repre-
sented in one word. The attainment of flexi-
ble, instantly available, playing power can never
be possible until we have learned to figure before
we whittle.
SIMPLEX PLANT ENLARGED
Simplex Player Action Co. Has Found Addi-
tion to Main Factory None Too Large—Full-
time Schedule in Vogue Assured for Fall
The new addition to the factory of the Sim-
plex Player Action Co., Worcester, Mass., which
was recently erected, has been found none too
The Extensive New Addition to the Simplex
large to meet the demand for the Super Sim-
plex, which has increased steadily since the first
6)f the year.. This new addition is shown in the
accompanying illustration. It is devoted to the
inanufacture of the metal parts of the player
and Jhe plating department. It is here that the
AUGUST 27,
1921
PROTECT THE REPRODUCING PIANO, SAYS F. 0 . GAMBt|
Well-known Member of Trade in Endorsing Recent Review Editorial Protests Against Continued
Misuse of the Term "Reproducing Piano"—Offers Interesting Comments

are now consciously or unconsciously misusing
and abusing the name 'Reproducing Piano' care-
lessly or indifferently do so without meaning to
degrade or misuse the term in question.
"I thoroughly agree with you that any kind
of a player-piano which may be equipped with
automatic expression devices is not necessarily
a 'Reproducing Piano.' The trade, in justice
to those who are—or may become—entitled to
use it, should unqualifiedly condemn the use of
the term 'Reproducing Piano' in connection with
any instrument save one which is guaranteed
to give personally authorized and edited trans-
lations of the playing of the artists and to music
rolls to which are attached the names of the
men and women responsible for them in their
entirety.
"In further accord with your editorial, then,
the public must be guarded against the mani-
fest error of supposing that the term 'Reproduc-
ing Piano' is an elastic term. On the contrary,
it should be a very restricted term—a term
rigidly limited in its meaning. You have put it
none too forcibly when you say, for the sake of
all concerned, and of every interest the music
industries have in preserving values, let the in-
accurate use of the term 'Reproducing Piano'
be forthwith abandoned.
"There is another term in connection with
reproducing pianos and actions which has been
used more or less during the last few years which
I would decidedly like to see eliminated from our
reproducing piano vocabulary, and that is the
inartistic and rather slangy-sounding term 'Re-
producer.' The term 'Reproducer,' in the music
world especially, belongs distinctly to the talking
machine trade, in that it is, as we all know, the
dignified and appropriate title of a small but
specific and necessary part of the talking ma-
chine mechanism. Consequently, if it belongs
transmission and other exclusive metal devices to the talking machine trade and is the rightful
are manufactured. The structure is thoroughly name of a special part of the mechanism, why
modern in every respect, built of re-enforced not leave it where it rightfully belongs and not
concrete and comprises 60,000 square feet of endeavor to use it in connection with an instru-
floor space, every inch of which is being util- ment to which it is neither sufficiently dignified,
ized to good advantage. It is connected with, thoroughly adapted nor overly euphonious.
Furthermore, why ever desire to appropriate the
the main factory at the rear.
The Simplex factory has been one of the busi- legitimate name of a small part of a talking
est in the East all during the Summer months. machine mechanism by applying it to such a
wonderful and complete instrument as the 'Re-
producing Piano'?
"Some might say that the word 'Reproducing'
is not in itself dignified, but it is at least thor-
oughly descriptive, and, if not so formerly, it has
now become dignified through its continuous as-
sociation in completing the common and well-
known term, 'Reproducing Piano.' Therefore, th*
term 'Reproducing Piano' is thoroughly descripr
tive, it is original—which should always be cori;
sidered when naming a musical instrument—ami
it is distinctive in that it has been generally ap-
plied to one of the highest-class musical instru-
ments ever created and offered to humanity at
large.
"Your editorial, therefore, interested me from
these two points of view: first that no instru-
ment unworthy of the name should be known as
a 'Reproducing Piano,' and second, that you so
faithfully made use therein of the rightful term
'Reproducing Piano,' instead of the rather slangy
and undignified derivative, 'Reproducer.'
"Let us have more editorials along the line of
that entitled 'What Is a Reproducing Piano?'
The trade at large needs such good food for
thought in order that these wonderfuf instru-
ments may be rightfully classified and thereby
awarded their rightful distinction."
The editorial, "What Is a Reproducing
Piano?", which appeared in The Review on July
23, has attracted widespread attention from both
manufacturers and retailers who realize the im-
portance and standing of the genuine reproduc-
ing piano of to-day and deplore the attempts
to have that name cover a multitude of simply
automatic player-pianos.
One of the most interesting communications
received in reference to the editorial comes from
Fred. O. Gamble, vice-president of E. Witz-
mann & Co., Memphis, Tenn., who takes occa-
sion to express some of his own views regarding
the dignity that should attach to the genuine
reproducing piano. In his letter Mr. Gamble
says:
"I am very much interested in your editorial
in the issue of July 23, 1921, entitled 'What Is a
Reproducing Piano?' As a decided impetus in
the defense of the most worthy name in the art
oi reproduction this editorial is certainly one of
the most timely, to my mind, which has appeared
in a long time.
"As you say, the name 'Reproducing Piano' has
by common consent become attached to an espe-
cially artistic class of instrument—a class which
has been developed about as far as is mechan-
ically possible at the present time. In every
case the manufacturers and the worthy inventors
who so diligently worked with the manufactur-
ers to produce these artistic instruments should
now be protected in the exclusive use of the
name 'Reproducing Piano' by every means avail-
able throughout the entire trade, both wholesale
and retail. This should be done also in all fair-
ness to the artists who desire to perpetuate their
wonderful recordings, after having spe'nt so
many long and strenuous years in preparation.
"As you surmise, likely those of the trade who
Player Action Plant in Worcester, Mass.
At the present time it is working on full-time
schedule and the orders which have been re-
ceived, according to W. R. Crippen, sales repre-
sentative of the company, are of such volume
that the plant is assured continuous operation
through the FalJ months,
NEW INCORPORATION
The Rivola Mfg. Corp., New York City, man-
ufacturer of musical instruments, has been
granted ^charter of incorporation, with a capi-
tal of $20,000. Incorporators are; Q, and H£
and J.^ Schwartz,
'*
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE PERFORATOR AND THE TRADE
Some Thoughts on the Influence Which the
Leabarjan Machine Is Likely to Exert on the
Music Roll Business, Retail and Wholesale
Within the last year or so there has appeared
on the market an ingenious and practical machine
for perforating music rolls directly from score.
The device has been in the course of gradual
development at the hands of its makers, the
I.eabarjan Mfg. Co., for some ten years, and the
pioneer work which has been so patiently under-
taken and carried out has been quite as severe
as pioneer technological work usually is. At the
present time, however, obstacles have been over-
come satisfactorily and there are now several
Hand Played Word Rolls
for SEPTEMBER
NOVELTY SONG ROLLS
73SI8 South Sea Isles (George White's Scandals of
1921)
Gershwin
(Played by Adam Carroll and Howard Lutter)
73818 Ha
Black
(Played by Howard Lutter)
73918 Throe O'clock in the Morning
Roblew
(Played by Adam Carroll and Nan Foster)
74618 Down at the Old Swimming Hole
Brennan
(Played by Victor Lane and Nan Foster)
75218 Golden Sands at Waikiki
Paley
(Played by Howard Lutter)
FOX-TROTS
73418 Drifting Along With the Tide (George White's
Scandals «f 1921)
G«rs4iwin
(Played by Adam Carroll and Howard Lutter)
73618 Bring Back My Blushing R«se (Follies of
1921)
Friml
(Played by J. Milton Delcamp)
73718 Sally, Won't You Come Back? (Follies of 1921)
Stamper
(Played by J. Milton Delcamp)
74118 Ain't You Coming Out. Mallnda?... Von Tilzer
(Played by Howard Lutter)
74218 Love Will Find a Way (Shuffle Along)... Blake
(Played by Nan Foster)
74318 Fancies
Spencer
(Played by J. Milton Delcamp)
74418 Just Like a Rainbow
Fiorito
(Played by J. Milton Delcamp)
74518 Mandy ' N ' Me
Conrad
(Played by Nan Foster)
74718 Honolulu Honey
Dyson
(Played by Adam Carroll)
74818 Once in a Blue Moon
Kendis
(Played by Victor Lane)
74918 Not Long Ago
Brost
(Played by Nan Foster)
74018
75018
75318
75108
75808
ONE-STEP
Anna in Indiana.
Rose
(Played by Victor Lane)
WALTZES and BALLADS
Little Town in the Ould County Down.. Sanders
(Played by Irene DiGiovanni)
My Little Sister Mary
Wendllng
(Played by Irene DiGiovanni)
INSTRUMENTAL
Jackie (One Step)
Delcamp
(Played by J. Milton Delcamp)
The Skaters Waltz (Les Patineurs)
Walden
(Played by Clark & Howe)
MARCHES
Burning of Rome.
(Played by Clark &
75308 Heaven's Artillery
(Played by Clark &
75608 The Whip
(Played by Clark &
75708 Spirit of Independence
(Played by Clark &
75406 The
models available for various uses, ranging from
the small machine which perforates one roll at
a time to an electrically driven mechanism, on
the same principle, which can perforate as many
as sixteen sheets simultaneously. It is quite
obvious, apart from any other considerations
whatever, that the music roll manufacturers must
regard the appearance of the Leabarjan machines
with a great deal of interest. It is even possible
that some of this natural interest may be mingled
with apprehension; and because of this possi-
bility some discussion of the whole idea is in
this place appropriate.
The Lines of Development
The music roll business of the country has de-
veloped along lines intensive rather than exten-
sive. At tihe beginning of things one of the first
recognitions was that the success of the player-
piano is intimately dependent upon a supply of
moderately priced music in adequate quantities.
At the same time it was soon seen that the
capital investment needed to procure machinery
and operate the manufacture of this music, in the
needed variety and quantity, was so great that
immediate commercial returns must be insured.
In a word, the market must be found and stabil-
ized before the manufacturer could afford to
make the capital investment essential to the
equipment and operation of a music roll plant.
It was not,, therefore, possible to devote any
systematic effort to cultivating the public taste,
or indeed to doing anything save find the sorts
of music on which large production could profit-
ably be organized. If the line of least resistance
had not thus been taken, it is quite likely that
the music roll business would have remained as
a sort of small appendage to the manufacture of
player-pianos, and would have had all the dis-
advantages of appendages, caudal and otherwise.
It would have been small, timid, expensive, in-
efficient and unprofitable. It has, in fact, been
large, bold, efficient and profitable.
The Concentrated Interests
At the same time, however, this concentration
upon the immediate market has had its own
disadvantageous consequences. The music roll
business has been narrow in the range of its
interests. Confining itself strictly to the necessi-
ties above noted, it has not been able to con-
sider the wants of those to whom the player-
piano has come to offer new, and for a long
time unrecognized, possibilities. If the preju-
SYNCHRONIZED
MUSIC ROLLS
Lincoln
Howe)
Holzman
Howe)
Holzman
Howe)
PAUL B. KLUGH, Pre..
N. Y. CITY
Superior Arrangements
Perfect Perforating
The word rolls are all the word "syn-
chronized" implies and are most
singable.
COLUMBIA MUSIC CO.
16 South Peoria Street
Chicago, 111.
PLAYER-ORGAN--PIANO
LEATHERS
A Specialty of Pneumatic Leather*
T. L LUTKINS, he ' B i B
dices of the musical world had not early been
aroused through the apparent devotion of the
entire player industry to the most ephemeral of
musical productions, it is probable that we should
be selling to-day many more player-pianos than
we do actually sell. However that may be, the
fact remains that the general run of music-lovers
in this country, using the term in its generally
accepted artistic sense, have been somewhat left
out in the cold. They have not been, until re-
cently, so much as considered, and wihen a few
years ago attention began to be given to their
wants by the introduction of the recorded per-
sonal playing of great artists it was found that
the task of arousing their interest was less easy
than it would have been ten years earlier. So
that there has been, and still is, an unbridged
gap in the industry's road of progress.
The Special Needs
Again, the possibilities of the player-piano as
a new instrument of music, quite different from
those of the piano, began to be recognized at
least ten years ago; but it was impossible in the
circumstances that the manufacturers of either
player-pianos or of music rolls should devote any
part of their time to investigating, or helping
others to investigate, these possibilities. The
trade had all it could do to keep itself going. It
could not be expected to do missionary work.
Yet these possibilities had sooner or later to be
investigated and the need was apparent for
means whereby musical investigations of the
sort could be carried on. Since the musical
score for the player-piano is a perforated roll,
the connection of the music roll manufacturing
industry was as obvious as it was inexpedient.
The Two Demands
So that, in our judgment, the advent of the
Leabarjan machines, and their gradual develop-
ment, might be considered as the inevitable an-
swer to two demands. One was from those who
need music which cannot profitably be published
on a commercial scale. The other is for means
to investigate the higher possibilities of the
{Continued on Page 10)
TAFFNOT
<
) SONG [T^LTI 1 R O L L
F
The Only Roll With Words
AND NOTES
Paull
Howe)
Republic Player Roll Corp.
75th Street at Broadway
9
THE MUSIC TRADE REVIEW
AUGUST 27, 1921
B
Mr. Dealer:
The New STAFFNOTE PLAYER
ROLLS with their many exclusive features
will increase your player sales. The Melody
Notes never fail to interest players of wind
or stringed instruments. Our patented print-
ing and improved recording processes made
these wonderful rolls possible.
They are the Ideal Library Rolls and
many progressive dealers recommend them as
the best.
Our representation is increasing daily.
May we have the pleasure of sending you our
monthly bulletins?
YOURS FOR SERVICE
Billings Player Roll Company
Milwaukee, Wisconsin, U. S. A.

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