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42
THE MUSIC TRADE REVIEW
PUBLISHERS AS RETAILERS
Charley Straight and Roy Bargy have Written
an Unusually Attractive Fox Trot Ballad
Movement on Part of Publishers to Establish
Retail Sheet Music Stores Is Gaining Impetus
—Better Retail Distribution Will Result
The announcement which appeared in these
columns last week regarding the plans under
consideration by the Music Publishers' Protec-
tive Association for the opening of a large num-
ber of standardized retail stores has been veri-
fied through the fact that at least two publishing
organizations not hitherto identified with retail
distribution have either taken over retail stores
or departments or contemplate such action in the
near future. These plans, however, are inde-
pendent of those proposed by the Music Publish-
ers' Protective Association.
While no names can be mentioned as yet, it is
authoritatively understood that a New England
publisher has taken over the music departments
of a string of Eastern syndicate stores, totaling
eleven in number.
In addition the Robert Norton Co., publishers
of "Fooling Me/' "Dixie," "Secrets," and several
other songs, announced the opening of four re-
tail stores, one in New York, one in Philadelphia,
and two in other trade centers. This, it is under-
stood, is to form the nucleus of a great chain.
All of which points very impressively to the
fact that while the publishers have not had, on
the whole, a very profitable season, they are by
no means discouraged and do not intend to make
bad conditions'worse by returning to the meth-
ods of retail distribution that were in vogue
some years ago.
The situation is not the pleasantest from their
viewpoint, but all things considered it is about
as healthy as can be expected in an abnormal
year and does not in any sense justify radical
changes in prices.
Any downward movement in wholesale and re-
tail sales prices at this time will do very little to
increase sales but will after all become perma-
nent, and no matter what the justification it
would be almost impossible to return to higher
figures once they were lowered.
A computation of sales records of one of the
large syndicate stores in the South, following
the retail price reduction in those stores, showed
that there was less than 2 per cent increase in
point of sales. This is not enough to justify re-
duction and certainly such a minor increase could
hardly be traced to a change in prices.
Sensational Fox-Trot
IT MUST BE
SOMEONE LIKE YOU
CHICAGO
Starting Splendidly!
McKINLEY MUSIC
During the present battle now being waged
over prices the publishers look forward to re-
ceiving exceptional co-operation from the legiti-
mate sheet music dealers. With the dealers'
help it is hoped to be able to maintain the pres-
ent standard of prices, which guarantee a profit
to both the publisher and to the retailer, and
many indications show that the trade is alive to
the present situation and is endeavoring to ren-
der all the assistance possible in an effort to
assist the publishers in meeting a trying situa-
tion.
NEW BERLIN NUMBER
"I've Got the Joys" to Be Featured Through
Active Exploitation Campaign
Irving Berlin, Inc., has recently released a
new song entitled "I've Got the Joys." This
number is the work of Joe Young, Sam Lewis
and Harry Akst. They have produced a melody
of unusual dance rhythm and one which should
do much to make it popular. From a lyric
standpoint it stands out as an optimistic contri-
bution which should be easily received with
much gratification.
The Irving Berlin organization is very enthu-
siastic over the possibilities of this new issue
and already the professional department of the
company has programmed it with a number of
acts.
Milton Ager, formerly with Leo Feist, Inc.,
and composer of the music for the comedy,
"What's in a Name," has just signed a contract
with Harms, Inc. Several new numbers from his
pen will be announced shortly.
Ballad Success
NOTICE TO THE TRADE!!
Thinking ol You X sK
15 cents per copy
ci.ic.go McKinley Music Co.
AUGUST 13, 1921
Special Prices to Dealers
FRED HELTMAN CO., Cleveland, 0.
New York
(Established 1908)
••••••••••••••••••••••••••••••••»
I Remick Mid-summer I
Specials
FEIST NUMBERS POPULAR IN CANADA
Canadian Trade Active, With "Peggy O'Neil"
as a Leader
TORONTO,
CANADA,
August
"EMALINE"
"WHY DEAR"
"SATURDAY"
"MY DADDY"
"TEA LEAVES"
"KENTUCKY HOME"
"REMEMBER THE ROSE"
"GOLDEN SANDS OF WAIKIKI"
"BEFORE WE SAY GOODNIGHT"
I J E R O M E H. R E M I C K & CO. ?
«• DETROIT
NEW YORK
CHICAGO <>
f.
'
•••••••••••••»•••••••••••••••••••
Ireland,
PENN BALLAD SUNG AT RIVOLI
Arthur A. Penn's remarkably popular ballad,
"Sunrise and You," was one of the feature musi-
cal numbers on the Rivoli Theatre's program
early this month, the music being used as a
theme to Elinor Glyn's new picture, "The Great
Moment," in which Gloria Swanson appears to
such marked advantage. M. Witmark & Sons
are the publishers.
Two Real Sellers
"Since I Lost You
SI
(I FEEL SO BLUE)
Fox Trot Song
A Sure Hit
"My Old Home of Yesterday"
A Waltz Ballad of the Better Class
Dealer*, write for • pedal introductory price*
M E L R O S E B R O S . Publishers
63rd and Cottage Grove Ave.,
CHICAGO. ILL.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
321 West 43d Street
*
8.—Ward
Winnipeg representative of Leo Feist, Ltd., re-
cently spent a few days in the Toronto offices
of the company, following which he departed on
a trip to the home office in New York.
Gordon V. Thompson, Canadian manager of
Leo Feist, Ltd., reports the campaign on "Peggy
O'Neil," the waltz song hit, has been a tremen-
dous success and is fast gathering momentum.
In a six weeks' period the Feist sales have
shown an increase of 125 per cent over the same
period of last year. Much of this increase was,
no doubt, due to the successful campaign being
waged on "Peggy O'Neil," which helped to make
all the other numbers in the Feist catalog corre-
spondingly active.
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
WALTER JACOBS
"Peter Gink" <£:£ | "Arabella"
r
t2*
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Ev«ry Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS.
PRINTERS AND ENGRAVERS or
Music
Main Office*: 40-44 Winchester S t . Boston.
Branck House*: New York and Chieaaw