Music Trade Review

Issue: 1921 Vol. 73 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Staif
EDWARD VAN HARLINGEN, V. D. WALSH, E. B. MUNCH, LEE ROBINSON, C. R. TIGHE,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN.
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Departments conducted by an expert wherein all ques-
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tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
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a r e dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal... .Charleston Exposition, 1902
Diploma...,. Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
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Connecting all Departments
Cable Address: "Elbill, New York"
Vol. LXX1II
NEW YORK, AUGUST 13, 1921
No. 7
SIGNS OF IMPROVING CONDITIONS
J
UDGING from reports coming from various sections of the
country, the general business situation is slowly but surely taking
a turn for the better. There is, of course, no strong revival apparent,
but the tendency toward improvement is to be welcomed as bearing
out predictions of a close to normal business during the Fall and
Winter.
In its review of the general trade situation for the past week,
Dun's Review says:
"With constructive forces in operation and a better sentiment
developing in different quarters, the commercial outlook seems one
of brighter promise. Gains "in activity, if not generally expected at
this season, are not wholly absent, and there is a more hopeful feel-
ing even in channels where actual transactions disclose no increase.
The conviction that fundamental conditions have been strengthened
by inevitable readjustments finds more frequent expression, and a
lessening of hesitation is now discernible in certain lines.
"Without departure from conservative and prudent policies,
some interests are beginning to anticipate forward requirements,
especially in textiles, and producers are benefiting from the change
of buyers' attitude. While instances where manufacturers are booked
well ahead remain the exception, the constant repeating of moderate-
sized orders, with requests for prompt deliveries, indicates that
many dealers' stocks have undergone depletion, and is believed to
foreshadow larger purchasing in the future."
THE TAX SITUATION
D
E S P I T E the strong efforts made by members of the music
industry and business men in many other lines to have some
sort of sales tax adopted by the Government as a substitute for the
present excise and excess-profit taxes, reports from Washington
indicate that the sales tax idea has very little chance of being carried
through.
It was to be assumed that certain interests, especially those not
burdened at present by excise taxes, would see, or pretend to see,
AUGUST 13, 1921
danger in the adoption of a general sales tax and fight the issue. In
many cases there was an apparent misunderstanding on the part of
its opponents regarding just what the sales tax would be and how
it would operate. There are some who even went so far as to declare
that it was an attempt of the big interests to shift the tax burden
to the consumer, always pictured as the poor man, overlooking
apparently the fact that the consumer pays all taxes anyhow, directly
or indirectly.
There is no question that the first referendum sent out by the
Chamber of Commerce of the United States to determine the senti-
ment regarding the repeal of excise taxes and the substitution of
the sales tax resulted in much harm through the fact of its am-
biguity. The National Chamber, following protests by the Music
Industries Chamber of Commerce and other organizations, recon-
sidered the matter and sent out a second referendum, which resulted
in an overwhelming vote favoring the repeal of war excise taxes and
the adoption of the substitute sales tax, but this move, though show-
ing the real sentiment of business men generally, came too late to
be really effective.
The thing for the members of the trade to consider, however,
is that, although the fight for the sales tax appears to be lost, the
industry must persist in its efforts to secure a certain measure of
relief from taxes in the new Revenue Bill, for otherwise proposals
for increases in excise taxes may prevail. This is no time for
sitting quiet and letting things take their course. There is real
danger impending that demands action on the part of every member
of the industry.
THE BANKS AND THE TRADE
T
HERE is apparently a growing inclination among bankers gener-
ally to realize the obligation that rests upon them to help busi-
ness wherever possible through the extension of loans at reasonable
rates of interest. The attitude of the bankers during the past year
has been anything but friendly in the main. Substantial business
enterprises with ample assets and conducted on sound principles
have reported time and again the refusal of banks to grant loans of a
size to which the business men felt that they were entitled. Although
the Federal Reserve Act was designed to provide for the discounting
of commercial paper, and to ease up the credit situation generally,
there have been all too many bankers who have regarded such paper
as of little or no value. Particularly has this been the case with
piano and talking machine paper.
Just now a number of bankers have displayed a willingness to
consider the needs of commercial interests, and to provide money
for developing such interests in suitable amounts and at what may
be considered fair rates. This new attitude is traceable to two causes
—first, the slow improvement in business generally and the passing
of the period of credit stringency, and, second, the action of the
Federal Reserve Board in urging that the banks take a new view of
commercial requirements and act accordingly.
This news will probably be welcomed by a number of music
merchants who have had rather disagreeable experiences with their
bankers during the past few months, especially those who have been
refused loans more than justified by their business standing. One
merchant, in fact, reported that his bank refused to make a tem-
porary loan of $1,000 with piano paper as collateral, although he had
maintained in the same bank a balance ranging from $2,500 to
$10,000. It is about time that members of the music industry
asserted themselves in banking circles. The internal credits of the
industry, and the solidness of its foundation, demand recognition.
Especially should the music merchant who holds a valuable dis-
tributing franchise for a particular trade product emphasize to the
banker the value of that franchise.
Banking is competitive just as is any other business. It is not a
bad plan to let the banker know occasionally that business men
realize the fact and are prepared to let the knowledge thereof guide
them in the maintenance of their banking arrangements. The bank-
ing business is the renting of money, and the business man who
makes use of the banker's wares, provided the collateral is right, is
the one who is doing the favor. It seems to be simply a case with
the banker, as with business men in other lines, of taking advantage
of the fact that the demand was heavier than the supply and for-
getting that when the situation changed some steady customers would
be mighty welcome. The situation has changed, and the bankers are
changing their tactics accordingly.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 13, 1921
THE
MUSIC
TRADE
REVIEW
JEFFERSON WRITES ON ADVERTISING URGES FINAL EFFORT IN TAX FIGHT EDGAR'S BRIGHT REPORT FROM WEST
Advertising Manager of Lyon & Healy Describes
at Length the Sort of Copy That Goes to Make
Publicity Attractive and Resultful
Members of Industry Advised to Wire and
Write to Members of Ways and Means Com-
mittee, Pleading for Repeal of Excise Taxes
Aeolian Co. Traveler Sees Evidence of Early Re-
turn of Good Business in That Section—Steel
Mills Resuming and Farmers Have Money
In the August issue of Printers' Ink Monthly
Benjamin A. Jefferson, advertising manager of
Lyon & Healy, Chicago, contributes a highly
interesting article on the question of "What Is
an Advertisement?" Mr. Jefferson states that in
fifty-one full pages of advertising in one maga-
zine recently he could only find six advertise-
ments, declaring that the other forty-five pages
were simply announcements. He then goes on
to describe at length what advertising copy is
designed to accomplish and how it should be
prepared to make the greatest appeal. He uses
in illustrating his article a number of various
attractive advertisements which the house of
Lyon & Healy has published in magazines.
In a last effort to induce the Ways and Means
Committee of the House of Representatives to
report out a bill that will mean the repeal of the
discriminatory excise tax the Music Industries
Chamber of Commerce sent early this week to
all the listed members of the industry in the
districts represented by the members of the
Ways and Means Committee a letter urging that
they at once wire the member from their par-
ticular district that the war-time tax is more of
a burden than they can bear in these days of
business depression, and requesting that they
follow this up with an elaboration by mail.
If any members of the trade who live in the
district of any of the committeemen do not re-
ceive the Chamber's letter they are urged to
consider this as a communication and to act
accordingly at once.
In getting into touch with the members of the
industry in the districts represented by the mem-
bers of the Ways and Means Committee the
Chamber made use of a chart on which it has
been at work for months. By means of this
chart it is possible to pick out without delay the
names of the members of the industry in the
districts of any United States Senator or Repre-
sentative.
Frank E. Edgar, of the wholesale department
of the Aeolian Co., returned to headquarters this
week after a lengthy tour of the Middle West,
and came in radiating optimism as strongly as
an incandescent bulb radiates light. There is
every indication of an early resumption of in-
dustrial activity in the various Middle Western
cities within a very few weeks, declares Mr.
Edgar, and although the resumption of business
will not be on the basis with which we have been
familiar for the past couple of years, it will be
close to what may be termed normal.
The steel plants in Pennsylvania and Ohio are
gradually resuming operations, and in the farm-
ing districts the retailers of pianos are not only
anticipating the spending of some real money by
the agriculturists but are getting some of that
money right now. The farmer trade is not
dropping into the dealer's lap, but when the sale
is landed it is generally a good one and is for
cash.
Incidentally, Mr. Edgar brought back with
him a bunch of orders for Fall delivery that
were sufficiently large to indicate that some deal-
ers at least have confidence in what the next two
or three months are going to bring forth, and
have the courage to prepare accordingly.
CONFER WITH MUSICAL MANAGERS
AMPICOS REPLACE ORCHESTRAS
Efforts Being Made to Have Professional Musi-
cal Interests Co-operate With Chamber
Installed in Several New York Theatres When
Regular Musicians Go on Strike
In order to bring about a better understand-
ing between the Music Industries Chamber of
Commerce and the National Musical Managers'
Association, several conferences have been held
by representatives of those interested. At a
formal luncheon meeting at which Alfred L.
Smith, general manager, and C. M. Tremaine,
director of the National Bureau for the Ad-
vancement of Music, represented the Chamber,
a committee composed of Loudon Charlton,
Catherine Bauman and M. H. Hanson, repre-
senting the managers, was appointed to confer
with Messrs. Smith and Tremaine in the offices
oi the Chamber last Friday, to discuss plans for
bringing about closer co-operation between trade
and professional interests.
A strike affecting two thousand musicians in
vaudeville and motion picture houses, and on
several circuits, was called at the close of last
Saturday night's performance, threatening to in-
volve all theatre managers and their musicians
in a wage dispute. The largest theatres fell
under the edict of the unionists.
To replace the orchestra the Capitol Theatre
in New York engaged seventy-five members of
the Metropolitan Opera chorus, who sang to an
organ accompaniment. The Rivoli, Rialto and
Criterion theatres, which are under one manage-
ment, sent a hurried call to the Knabe ware-
rooms for Ampico reproducing pianos, which
supplied the music at these moving picture
houses, replacing the orchestras with selections
by Godowsky, Rachmaninoff, Levitzki, Dohnanyi,
Nirovitch and others of the great pianists who
have recorded for this instrument.
F. W. GREBE GOES TO COAST
Kranich & Bach Business Quickens—H. Herz-
berg a Visitor—Louis P. Bach on Vacation
Frederick W. Grebe, of the New York head-
quarters of Kranich & Bach, left last week for a
six weeks' trip to the Coast. The trip is the
result of the sudden increase in business which
has been felt lately throughout the trade and
which has affected the Kranich & Bach concern
since the first of the month, according to
Jacques B. Schlosser, vice-president of the firm.
Mr. Schlosser stated that business has improved
to such an extent since the first of the month
that they felt justified in sending Mr. Grebe
on the trip.
A recent visitor to the New York warerooms
of the company was H. Herzberg, of G. Herz-
bcrg & Son, Philadelphia, Pa., one of the oldest
Kranich & Bach dealers, who placed a fairly
large order for pianos.
Louis P. Bach, treasurer of the company, is in
Manchester, Vt., on his vacation. He is a lover
of golf and expects to indulge in the game while
he is away.
WEAVER CO. STAFF ENJOYS OUTING
Office Force Participates in Picnic at Accomack
—Officials on Traffic Club Excursion
YORK, PA., August 8.—An outing was held by
the office force of the Weaver Piano Co., Inc.,
of this city, recently, at Accomack on the Sus-
quehanna River, about nineteen miles from here.
The trip to and from the resort was made by
automobiles and the day was crowded full with
enjoyable events, consisting not only of sports
but a chicken and waffle dinner as well.
Various members of the Weaver Piano Co.'s
organization are active in the progressive work
of the York Traffic Club. Walter L. Bond, C.
D. Bond, Walter L. Rupp, Daniel G. Meekley
and other members of the Weaver organization
recently took part in an excursion of this club
to Baltimore, where they were the guests of the
Foreign Trade Club of that> city.
NEW OKEH DISTRIBUTOR
Houston Concern. Appointed Jobber for Okeh
Records—Deal Closed by W. C. Fuhri
W. C. Fuhri, general sales manager of the
Okeh Record Division of the General Phono-
graph Corp., New York, announced this week
the appointment of the Houston Drug Co.,
Houston, Tex., as an Okeh distributor. This
company is exceptionally well qualified to act as
an Okeh jobber, as it has a trained sales staff
that thoroughly understands the value of co-
operation with the dealer.
Mr. Fuhri closed this deal during his recent
trip through the South and Southwest and, in all
THE SMITH & HURST SUIT
probability, several announcements of similar
Court Relieves Defendants From Personal Lia- importance will be made in the course of the
next fortnight. Mr. Fuhri states that business
bility in Michigan Suit
conditions in the territory he visited showed a
marked improvement since his trip a few months
GRAND RAPIDS, MICH., August 5.—In the case of
Steger & Sons Piano Mfg. Co. versus the Smith ago, and, judging from all indications, Okeh
& Hurst Music Co., of this city, Ernest S. Smith, jobbers and dealers will enjoy a healthy Fall
J. N. Hurst, V. A. Shutler, Grinnell Bros. Music business.
House, Kent State Bank and First National
Bank, the Court of Chancery has entered a de-
GRIFFITH'S PIANO STORE SOLD
cree relieving of personal liability Eaton Smith,
William H. Waldron, Jr., and Patrick Lyons,
J. N. Hurst and V. A. Shutler. Also the bill
against Grinnell Bros, and the banks has been of Suffern, N. Y., formerly connected with a
dismissed. Decision, however, is reserved upon musical instrument house as salesmen, have pur-
chased Griffith's piano store in Suffern.
the other issues.
SUGGESTS APPEAL TO PRESIDENT
Music Industries Chamber of Commerce Urges
That Tax Appeal Be Made Direct to Harding
In view of the fact that as between Congress
and the executive branch of the Government the
latter seems more and more to be exercising the
greater influence in matters of vital legislation,
the' Music Industries Chamber of Commerce is
advising its members to lay their plans for the
repeal of the wartime excise tax and the adop-
tion of a sales tax before President Harding and
Secretary Mellon.
MARSHALL INTERRED IN ENGLAND
William L. Marshall, head of the veneer house
of William L. Marshall, Ltd., with offices and
factory at East Tenth street, New York City,
who died in London during the last week in
July, was buried in England, his native land.
He is survived by two sisters and one brother,
all of whom reside in London.
A charter of incorporation has been granted
to the Ideal Piano Co., of Brooklyn, N. Y., under
the laws of that State, with a capital of $24,000.

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