Music Trade Review

Issue: 1921 Vol. 73 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
9
THE MUSIC TRADE REVIEW
JULY 16, 1921
MUSIC TRADE SHOULD HAVE FEDERAL REPRESENTATION
Secretary of Commerce Hoover, in Recent Letter to Alfred L. Smith, Advocates an Industrial Divi-
sion of the Department of Commerce That Will Include the Music Industries
Herbert Hoover, Secretary of Commerce, in
a letter to Alfred L. Smith, general manager of
the Music Industries Chamber of Commerce,
expresses himself as of the decided opinion that
there should be an industrial division of the
Department of Commerce that will include the
music industries.
Secretary Hoover's letter, which was in reply
to a letter from Mr. Smith, was in part as
follows:
"I am glad to have your letter of June 29 re-
garding the organization of one of our new in-
dustrial divisions along lines that would make
possible the inclusion of the music industries.
I think we ought to have such a unit, decidedly,
but just what to call it is a problem. We are
to have a Division of American Specialties and
possibly a Miscellaneous Division, although
there are some valid objections to the latter
name. Where do you think the music industries
should go? I should like very much to have
you help us with a suggestion."
Accepting Secretary Hoover's invitation to
suggest in which division the music industries
should be placed Mr. Smith replied as follows:
"When I originally made a general sugges-
tion I did not have in mind grouping minor in-
dustries in accordance with any definite policy.
I simply assumed that, in addition to a number
of important export industries, there might be
several which would warrant more attention
than they would get from a miscellaneous divi-
sion covering all industries not otherwise in-
cluded, and yet would not warrant the attention
of a special division. It was my idea that such
industries, irrespective of their character, might
be included in a separate division or if there
proved to be too many there might be more
than one division organized. In other words,
such divisions would each include several—pos-
sibly three or four—secondary lines of industry,
grouped together simply in order to be covered
by a special division and without any particu-
lar basis.
"I can understand that it is preferable to
select industries for these general divisions on
some basis of similarity. It is difficult to sug-
gest any desirable grouping which would in-
clude the music industry. One possible sug-
gestion is a division devoted to articles used in
the home, such as pianos, phonographs and
other musical instruments; furniture, rugs, car-
pets and linoleum; kitchen and table utensils,
china and glassware; sewing machines and elec-
tric household appliances. I can see two pos-
sible objections to this grouping; in the first
place, I imagine several lines of house furnish-
ings would be included under other divisions,
as, for instance, carpets in the textile division,
electric household appliances in an electric prod-
ucts division and sewing machines in a ma-
chinery group; and, in the second place, while
all these articles have the common basis of
being used in the home they differ radically
in character and are not distributed through the
same trade channels.
"Another possible grouping would be three
or four articles which, like musical instru-
ments, are of comparatively wide use, are of a
high development of manufacture, high initial
unit cost and comparatively long life. Such a
grouping might be musical instruments, furni-
ture, automobiles, sewing machines. I presume
automobiles will be included in a distinct divi-
sion, but some similar product probably could
be substituted. Such a grouping would have the
advantage of including articles sold more or
less in the same manner, with similar channels
of trade distribution, etc.
"There are certain products of comparatively
minor importance in which, however, the Amer-
ican product is supreme not only here but in
BECAUSE our workmen work
for more than mere wages and
build more than mere mer-
chandise
HOUSE WOVEN FELTS
STAND PRE-EMINENT
Unionville, Conn.
most foreign markets. Such products might be
called American specialties, but would not be
included in your division of American special-
ties probably because of the fact that they are
of comparatively high unit value. I assume
that small goods or so-called specialties arc
what you intend to include in the division of
American specialties. Some of the American
specialties of high unit value which might be in-
cluded in one group are musical instruments,
office equipment and sewing machines.
"I do not feel that the above suggestions arc
good enough to be particularly helpful to you,
and believe that it would probably be best sim-
ply to take such minor lines of industry as may
warrant and demand some special consideration
and group them in as many distinct divisions
as may be required to handle them properly "
OUR IMPORT AND EXPORT TRADE
Statistics on Imports and Exports of Musical
Instruments for May, 1921, Show Decided De-
crease in Total Volume of Business
WASHINGTON, D. C, July 11.—The summary of
exports and imports of the commerce of the
United States for the month of May, 1921, the
latest period for which it has been compiled, has
just been issued as follows:
The dutiable imports of musical instruments
and parts, including stfings, during May, 1921,
amounted to $239,163, as compared with $215,-
392, which were imported during the same
month of 1920. The eleven months' total end-
ing May, 1921, showed importations valued at
$3,007,301, against $1,576,094 worth of musical
instruments imported during the same period of
1920, and $575,926 in 1919. This gives an in-
crease in imports for the eleven months of
$1,431,207.
The total domestic exports of musical instru-
ments for May, 1921, amounted to $306,170, as
compared with $1,389,153 for the same period of
the previous year. The eleven months' exporta-
tions of musical instruments amounted to $8,-
812,847 in 1921, as against $7,723,347 in 1920 and
$4,983,733 in 1919. This shows an increase for
the eleven months of $1,089,500.
Of the aggregate exportations in May there
were sixty organs, valued at $7,588, as compared
with 179 organs, valued at $13,586, in 1920. The
eleven months' total showed that we exported
2,161 organs, valued at $273,056, in 1921; 1,947
organs, valued at $164,698, for the same period of
1920, and 1,464 organs, valued at $107,064, in
1919.
In May, 1921, we exported 310 pianos, valued
at $98,346, as compared with 2,345 pianos, valued
at $722,386, for the same period of the previous
year. The eleven months' total shows 11,080
pianos, valued at $3,626,257, as compared with
12,148 pianos, valued at $3,363,348, for the same
period of 1920 and 9,463 pianos, valued at $2,-
069,510, in 1919.
The exports of player-pianos show that 288
of these instruments, valued at $112,223, were
exported during May, 1921, as compared with
869, valued at $374,160, in 1920. The eleven
months' total shows that 6,658 player-pianos,
valued at $2,869,283, were exported during 1921,
as compared with 4,471, valued at $1,770,310, for
the same period of 1920 and 3,920, valued at
$1,449,885, in 1919.
Of the aggregate exportations there were ten
piano-players, valued at $3,565 in 1921, as com-
pared with ten piano-players, valued at $3,770
in 1920. For the eleven months' period ninety-
two of these instruments, valued at $33,982, were
sent abroad in 1921, as compared with 157 piano-
players, valued at $55,796 in 1920.
The exports of perforated music rolls for the
month of May, 1921, amounted in value to $12,-
144, as compared with $41,518 in 1920. The
eleven months' total amounted in value to
$329,140, as compared with $362,650 in exports
for the same period in 1920 and $188,915 in 1919.
The value of all other musical instruments
and parts thereof sent abroad during May, 1921,
amounted to $72,304, as compared with $233,634
in 1920.
/
V
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
MUSIC TRADE STANDARDS CONSTANTLY ON THE INCREASE
Report of the Better Business Bureau Shows a Continuous Decrease in the Number of Com-
plaints Received Regarding Dealers Who Use Questionable or Unethical Selling Methods
C. L. Dennis, manager of the Better Business
Bureau of the Music Industries Chamber of Com-
merce, has issued a report on the activities of
that Bureau during the past two months, in
which he calls attention to the fact that com-
paratively few complaints were received by the
Bureau during the month of May, due to the
fact that the trade conventions in Chicago held
the main attention of the trade throughout the
country. Only thirty-four cases, of which but
twenty-one are new complaints, are reported for
the period from the conventions to the end of
June. The Bureau is giving attention to cases
reported by local Better Business Bureaus of
the Associated Advertising Clubs, but only a
very small number of these cases have any
bearing on the music trade, a case in point
being the Advertising Club of St. Louis, which
has 565 cases on its books, only twelve of which
relate to the music industry. Speaking of puzzle
contests, coupon schemes and credit checks, the
report says:
The complete success of our Bureau in check-
ing several coupon schemes, relics of the old
picture puzzle and guessing contest days, was
probably the outstanding development of re-
cent months. So far as we can learn, every one
of four schemes of this sort has been decisively
discontinued, through our emphatic protests,
and no one is now attempting to renew this evil.
In one case we learned that our complaint to
the post office authorities last Fall was likely
to result in a hearing before a Federal grand
jury during July.
Another dealer who was inveigled into using
an "official authorized credit check" purporting
to be worth $150 by an alleged "factory repre-
sentative" took an antagonistic attitude last
Spring and suggested that the Bureau was "be-
ing made the tool of some stronger interest."
Our persistent efforts finally convinced him of
our sincerity of purpose and he applied for
membership in the National Association of
Music Merchants, with the statement, "
and
I know that with your help the piano business
in our section will be cleaner and better." His
application was accepted.
In another case a "coupon" advertiser ad-
mitted it "was not good copy" not only "be-
cause it did not bring the desired results, but
mainly that it bears the earmarks of the old
contest method and has aroused a certain
amount of caustic comments and speculations
that I would not have aroused for many times
the results obtained from the copy." The use
of the coupon was, of course, discontinued.
The latest "credit check" was promptly dis-
continued upon our representations. We ex-
plained to the attorney for the offending firm
that if it became necessary to take up the legal
points of the case, rather than its moral aspect,
it might then be too late for friendly co-opera-
tion.
Recent legislative activity on behalf of bet-
ter business has had our interested attention
and in some instances the active support of the
Bureau and individual members of the trade.
The success of the Betts Bill (Printers' Ink
Model Statute) in New York State, as men-
tioned in our annual report, is an example. This
now has the signature of the Governor and be-
comes a law September 1. Pennsylvania has a
new advertising law, which does not seem as
strong as the model statute. Two bills have
been introduced in Congress to enforce truth-
in-advertising, one by Senator Lodge in the
Senate and one by Representative Kreider, of
Pennsylvania, in the House. The former and
the Rogers and Barkley "misbranding" bills
have had the attention of our counsel, Mr.
Pound. The old price-maintenance bill, which
was endorsed for several years in succession by
JULY 16,
the National Association of Music Merchants,
under the name of the Stephens-Ashurst bill,
has been rewritten as the Stephens-Kelly bill.
Representative Kelly has also introduced a
"cost-marking" bill which is regarded as ex-
perimental by Mr. Pound.
The question of price maintenance will have
another hearing in the United States Supreme
Court this Fall, when the Beech-nut case will
bring out arguments for the right of refusal to
sell to a dealer who does not maintain prices.
It is said that the issue in this case is clear-
cut in the interpretation of the Federal Trade
Commission Act, and the decision will clarify
the meaning of the Colgate decision.
Among the miscellaneous cases which have
had the attention of the Bureau, are the inquiry
into the justification of the phrase, "Damp
Proof" in advertising player-pianos, which
seems to be disposed of, and a questionable
transaction in Cincinnati involving a New York
piano manufacturer's name, which was settled
by giving the customer another piano.
PUBLISH A. L SMITH'S SPEECH
Report of Ninth Annual Meeting of U. S. Cham-
ber of Commerce Contains Address by A. L.
Smith on Association Work in Foreign Fields
Included in the report of the ninth annual
meeting of the Chamber of Commerce of the
United States of America, just issued in pam-
phlet form, is a transcript of the extempora-
neous remarks of Alfred L. Smith, general man-
ager of the Music Industries Chamber of Com-
merce, on "Special Aspects of National Trade
Associations' Foreign Work" before the For-
eign Commerce Group.
In his talk Mr. Smith stressed these three
points among the things which trade organiza-
tions can do: (a) Service; (b) Advertising their
members' wares abroad, co-operatively as an in-
dustry; and (c) Educating their own members
in the proper and most efficient way to conduct
foreign business.
ATWOOD
LOADERS
$65.00
F. O. B. FACTORY
Cedar Rapids,
Iowa
INSTRUMENT PARTLY LOADED
INSTRUMENT LOADED
With the Atwood Loader one man can load or unload
a piano in fifteen seconds. Can be attached to any
make of car; to Ford roadster in thirty minutes—
taken off in less time and car used as pleasure vehicle.
Simple and durable in construction and will last a
lifetime.
Weight of piano well to forward on car.
hence a well balanced and easy pulling load.
One Atwood Loader
One Ford Car and
One Man
With the Atwood Loader the grief of loading and
unloading pianos is a thing of the past. Any morning
the salesman can load his piano, single handed, in less
time than it takes to tell it, and be on his way and
stop to demonstrate his instrument at every farm house,
if he so desires, with no more trouble or effort
than to fill the radiator of his car.
will sell more pianos than any
six of the best piano salesmen
that ever walked in shoe leather.
Needn't take our word. Ask
dealers using them.
Order one today.
in use.
Seward, Neb.. July 21, 1919.
The Atwood Piano Loader Co.,
Cedar Rapids, Iowa.
Gentlemen:
More tliRti a year ago wo purchased one of
your Atwood Piano Loaders. No one will be
able to appreciate its full value until they
have tried it. Rather than do without it we
would be willing to pay twice its present price.
If we could get the help, we would place the
orders for two more.
Wishing you success, we remain,
Very respectfully,
ROP.ERTS MUSIC CO.,
By J. R. Roberts, Mgr.
It will pay for itself the first day
TERMS:—$15.00 cash, balance bill against
alogue on request.
SALESMAN
DEMONSTRATING
Grand Forks, N. I>., July 23, 1919.
The Atwood Piano Loader Co.,
Cedar Rapids, Iowa.
Gentlemen:
Ship Express another Atwood Loader, at
once.
The one which we have just received has
paid for itself three times now.
Very truly yours,
POPPLER PIANO CO..
, J. A. Poppler, President.
INSTRUMENT
IN
FARM
B/L.
Cat-
YARD
Hillsboro, Wis., Aug. IS, 1919.
The Atwood Piano Loader Co.,
Cedar Rapids, Iowa,
Gentlemen:
I have used the Atwood Piano Loader for
several months and find it one of the best
investments a piano man can make.
Yours very respectfully,
C. E. Manhart.
ATWOOD PIANO LOADER CO.
1921
Salina, Kans., May 23, 1919.
The Atwood Piano Loader Co.,
220 Third Avenue,
Cedar Rapids, Iowa.
Gentlemen:
We find that the Atwood Piano Loader
gives good satisfaction in every way. It makes
piano moving a matter of ease. It is indeed
a most convenient and satisfactory way to
move a piano.
Yours very truly.
J. W. JENKINS' SONS MUSIC CO.,
By J. L. Ludy. Jr.
CEDAR RAPIDS, IOWA

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