Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 16,
1921
THE
MUSIC
TRADE
REVIEW
LYRIC MUSIC SHOP OPENS
STAGES SHOW TO BOOST SALES
REPORTS FINE BUSINESS
Modern Establishment in Port Chester to Carry
Full Line of Pianos and Victrolas
Poughkeepsie Music Dealer Produces Show—
Amateur, Professional and Local Talent Con-
tribute to a Very Interesting Performance
California Baldwin Co. Representative Doing
Record-breaking Trade
A novel publicity stunt and plan for bringing
trade to his store has been devised by Daniel R.
Weed, proprietor of one of the leading music
stores in Poughkeepsie, N. Y.
Mr. Weed is planning to stage a "Passing
Show of Poughkeepsie" each year. The first
show was given during June, and proved highly
successful. Amateur, professional and local
talent combined forces in the presentation of
fourteen acts, which were received with en-
thusiasm by customers, friends and persons who
had never been in the store before.
Campbell Pomeroy, president of the Sonoma
Valley Music Co., of Santa Rosa, Cal., had a
record business for June in player-pianos and
phonographs. The territory crfj the Sonoma
Valley Music Co. covers Sonoma and Lake
Counties and Mr. Pomeroy also reaches out
into Mendocino County.
Mr. Pomeroy's report of continued demand in
the three northern counties is confirmed by the
Baldwin Piano Co., of San Francisco, with whom
he does a good deal of business. "But, then,"
says Mr. Thompson, manager of the Baldwin
Piano Co., "Pomeroy is a mighty good salesman
and a terrific worker."
The formal opening of the Lyric Music Shop
in Port Chester, N. Y., on June 28, by Fred H.
Ponty, marked the addition of one of the finest
music establishments in Westchester County to
the stores of that city. The new establishment
is equipped with spacious windows and sales-
rooms for the display of pianos and Victrolas,
and eight soundproof demonstration booths
offer privacy to patrons while listening to rec-
ords. Numerous other conveniences, such as a
writing desk, telephone, etc., have been con-
structed for the comfort of patrons and ladies
have been invited to make the store their head-
quarters when shopping or waiting for cars.
Hundreds of people visited the store during
the day and evening and souvenirs were dis-
tributed in honor of the occasion. In the evening
Mr. Ponty acted as host to a number of friends,
which included music dealers from New York
and New Jersey, at a dinner in the "Anchorage"
at Rye Beach. Many letters of congratulation
and several floral pieces were received by the
proprietor of the new establishment from artists
and friends in the music business.
A full line of pianos, player-pianos, Victrolas,
records, sheet music and supplies is being han-
dled at the new store. Provisions have been
made for the tuning and repairing of pianos and
i also for the repairing of all makes-of talking
machines.
M'FARLAND MUSIC CO. FORMED
The McFarland Music Co., of Middletown, O.,
was recently incorporated under the laws of that
State, with a capital of $15,000. The company
has purchased the stock of the Anderson Music
Co. and will handle a complete line of musical
instruments, supplies and sheet music. Victrolas
and Victor records will also be carried in stock.
The incorporators are: A. W. McFarland and
H. P. Williamson.
Wissner & Sons, Inc., who have conducted a
piano and talking machine store in Ansonia,'
Conn., for ten years have discontinued business.
NEW JANSSEN ROAD MAN
W. A. Lawton Will Represent B. H. Janssen in
New England Territory
Announcement was made this week by B. H.
Janssen, 82 Brown place, New York, of the ap-
pointment of William A. Lawton to represent
the Janssen line in New England. Mr. Lawton
has had considerable experience in the music
industry and was formerly with the Bennett &
White Co., music roll manufacturers. Mr. Law-
ton is at present traveling through his territory
and reports progress.
WILLIAM L LUCE MARRIES
The wedding of William Leslie Luce, musi-
cal instrument dealer of Belfast, Me., to Miss
Edith E. DeBeck, daughter of Dr. and Mrs.
S. S. DeBeck, was celebrated at a home wedding
at the residence of the bride's parents in that
city on June 29. The newlyweds are spending
their honeymoon at Lake Maranacook, after
which they will return to Belfast, where Mr.
Luce has purchased a home.
The Kneisel Music Co., of Toledo, Ohio, has
just issued the first copy of its new house organ.
The name of the publication is Sharps & Flats,
and its editor is John F. Kneisel, head of the
firm.
HANDSOME PIANO WAREROOMS FOR WESER BROS., INC.
Entire Building at Second Avenue and Fourth Street Now Occupied as Retail Establishment by
This Progressive Concern—Three Stores Now Operated in the Metropolitan District
Weser Bros., Inc., whose extensive factory is
at 520-538 West Forty-third street, New York,
have recently opened one of the most attractive
retail warerooms in the metropolitan district at
67 Second avenue, corner Fourth street, New
York. For a number of years Weser Bros, have
A View of the Piano Warerooms
conducted a store at this address, but recently
acquired the entire building shown in the ac-
companying illustration and reconstructed it
inside and out so that they have at their com-
mand 6cS,000 square feet of floor space. This
store is under the supervision of S. Bersin, who
has been connected with the Weser Bros.' retail
Exterior of the Weser Bros. Store
MUSIC MAKES SWIMMING EASIER
Girl Who Swims 43 Miles in 16 Hours Regrets
Absence of Music Box
There was only one thing lacking to make
the wonderful performance of Miss Mille Gade
in swimming around Manhattan Island, New
York City, forty-three miles, in sixteen hours,
a complete success from her point of view, and
that was music.
"Much of the way I sang," she said after-
ward, describing her experience. "I wished I
had put a music box in the rowboat which ac-
companied me, for it is easier to swim to music."
Miss Gade, who came to the United States
from Denmark, her native country, only a year
ago, has been swimming since she was six years
old. Five years ago, when she was seventeen,
she saved a woman from drowning. For this
she was given a Danish life-saving medal, of
which there are only five others in existence.
The presentation was made by the King of the
country.
The Durfee Piano Co., of Pittsfield, Mass., has
been granted a charter of incorporation in that
State, with a capital of $40,000. The incorpora-
tors are Lewis E. Durfee and Bertha M. Gru-
now, of Pittsfield, and John F. Cunningham, of
Schenectady, N. Y.
department for the past twelve years. The build-
ing as renovated is equipped with freight and
passenger elevators and has been artistically
decorated throughout. One entire floor is used
exclusively for the offices and clerical force. The
clerical force combined with the sales force
comprises twenty-two people.
Weser Bros, now conduct three stores, an-
other in New York on West Twenty-third street,
and one in Brooklyn. This retail department is
under the management of E. L. Graeffc, secre-
The Phonograph Department
tary of the company, who while talking to a
representative of The Review this week seemed
very well pleased with the conditions in retail
business, and was most optimistic over the
prospects for Fall trade.