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THE MUSIC TRADE REVIEW
DECEMBER 31, 1921
49
CURBING OVERPRODUCTION
Oliver Ditson Co. List of New Editions Re-
duced About 60 Per Cent, It Is Stated
In presenting the Ditson Novelty List for
January, 1922, the Oliver Ditson Co., Boston,
refers to the success of its efforts in overcoming
the evil of overproduction, having reduced its
total output by at least 60 per cent. In this con-
nection the company says:
A chain is DO stronger than its weakest
"For years the music industry has suffered
link.
from overproduction. Everybody has known it;
Century's chain of dealer co-operation has
everybody wanted to stop it, but so strong have
pretty well demonstrated its strength.
been the demands, so strenuous the requests and
In every national advertising campaign that
we have promoted, Century dealers, almost as
so numerous the offerings of manuscripts that
a whole, have formed a chain of strong link
but little progress has been made.
co-operation that was 90 per cent responsible
"At the 1917 annual meeting of the Music
for each campaign's success, which made it
possible for us to increase our appropriation
Publishers' Association of the United States,
each year.
referring to this evil of overproduction, the presi-
Our campaign right now is the biggest
dent said in his address:
ever, reaching over THIRTY-FIVE MILLION
" 'Since the first of January our house has re-
magazine readers every month.
The link you supply to this co-operative
ceived 1,812 novelties—in January, 293; Febru-
chain will guide many who see our ads to
ary, 220; March, 583; April, 184; May, 532—an
your store.
average of 82 copies per week. . . . Who will
What you realized before you will surely
have the courage to stop the waste and begin on
wish to realize again.
a new and comprehensive plan?'
Get our FREE hook-ups today!
"One of the trade papers, commenting edito-
rially on the address, said:
" 'Where is the dealer who can handle 1,812
music novelties in five months? Isn't it better
235 West 40th Street, N. Y.
to publish fewer numbers and more successes?
Profits come from sales, and not from printing,
BUYS TW0_NEW SONGS
so sell more and print less.'
"At the 1921 meeting of the Music Dealers'
The new publishing firm of Ben Schwartz
Association, held in Chicago last June, it was
Music Co., Inc., recently purchased from Jack
urged that the publishers cut down their output
Stern, Clarence Marks and Nora Lee Hayward
of new music 75 per cent, and this message to
two new songs which, it is announced, the pub- the music trade of the country is to announce
lisher will exploit on a national scale in a cam- that, while we cannot go quite as far as that,
paign which has just been inaugurated. The
orders have been given to reduce our total out-
numbers are: "There Is More Music in a Grand
put by at least 60 per cent."
Baby Than There is in a Baby Grand" and "Do
Your Stuff." Sophie Tucker is among the vaude-
GOODWIN IN FORMER POST
ville artists already programing this work.
\bu cant go
wrong with
any'Feist'
Co-operation!
Hits from the
Musical Comedies
TANGERINE
"Sweet Lady," "Isle of- Tangerine," "Listen
to Me"
GREENWICH VILLAGE FOLLIES
"Snow Flakes," "When Dreams Come True"
LOVE DREAMS
"Love Dreams" and "Lonesome Boy"
BLOSSOM TIME
"Song of Love" and "Serenade"
AFGAB
"Why Don't You?" "I Want Love" and
"Julie"
BROADWAY WHIRL
"Oh, Dearie," "Caring," "Black Eyed
Susans"
IRENE
"Alice Blue Gown," "Irene," "Castle of
Dreams"
ZIEGFELD FOLLIES
"My Man"
I^n
Century Music Publishing Co.
CHRISTMAS SPECTACLE PRODUCED
The Columbus Producing Corp. presented a
huge Christmas spectacle entitled, "Hanky-
Panky Land," at the Century Promenade The-
atre last week. It was a musical pageant, the
book and lyrics of which are by McElbert Moore
and the music by J. Fred Coots.
"THI? M f i n f l l "
1 DEi
That Somewhat
111UUvIl
Different Fox-trot
INSTRUMENTAL or VOCAL
Price 15 Cents a Copy
Shapiro, Bernstein & Co., Inc., announce that
Joe Goodwin, the* well-known songwriter and
formerly professional manager of the company,
has resumed his executive position with the
above organization.
There's a Little Lass in Scotland"
and My Nellie Lies Sleeping"
Published by
FLORA ULRICH
531 Qulmby St.
Grand Rapids. Mich.
"WHEN YOU GAVE
YOUR HEART TO ME"
•
A Sign of Importance
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
EDITION BEAUTIFUL
C. C. CHURCH AND COMPANY
HAHTFORD, CONNECTICCT
Hartford—New York—London—Paris—Sydney
POPULAR MUSJC_0N THE COAST
SAN FRANCISCO, CAL., December 24.—Henry
Grobe has been featuring the "Lilac Tree," by
George H. Gartlan, Hinds, Hayden & Eldridge,
New York, and reports that the sale is very
favorable. The "Four Castilian Sketches," by
Frederick K. Logan, Forster Music Co., are
proving attractive to customers at Sherman, Clay
& Co.
"Honolulu Honey," by Louis Weslyn, Eva Ap-
plefield and Hal Dyson—Edw. B. Marks Co.,
New York—is also having a good sale, accord-
ing to the Elite Music Shoppe. Miss Applefield
is a San Francisco composer and is the author
of "Hawaiian Chimes," published by Leo Feist.
The Elite Shoppe reports also that "Plantation
Lullaby" and "Maybe It's All for the Best" are
having brisk sales.
GREEN MUSIC EASY ON EYE
Music printed on dark green paper, with the
notes and staff in white, is being used to reduce
eyestrain, says Popular Mechanics. It is par-
ticularly designed for use in theatres, where
bad lighting causes unusual strain on the musi-
cians' eyes. In semi-darkness the notes seem
to stand out in relief.
Con Conrad has severed his connection with
the Sunshine Music Co., Inc., which was origi-
nally organized by Conrad, Al Jolson, Benny
Davis and Bud de Sylva. The company pub-
lishes the music for the Al Jolson "Bombo"
show.
335 of the best-selling compositions
of the Old Masters.
ONLY the best sellers.
No dead wood.
Carefully edited.
Beautifully produced.
2,000 dealers selling it.
I'ermanent and large results.
SMALL, INVESTMENT.
That's what
means to YOU.
Write for particulars today.
NOW IS THE TIME
Whl.M.I.U,U.I,t.Hill M.li Mid
CONRAD LEAVES_SUNSHINE CO.
A charming semi-classic
Four k e y s , F, G, A flat and B flat
Published by ARTHUR R. GRANT
1547 Broadway
New York City
EDITION BEAUTIFUL!;
LEO. FEIST, b e , FEIST Bid*, New York
TWO SONGS JUST OFF THE PRESS
Published by THE METRO MUSIC CO.
1547 Broadway
New York City
^
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which includes SONGLAND catalogs—GRATIS—WRITE US
TO-DAY for sample and full information
THE
Eddie Van, of the New York offices of Sher-
man, Clay & Co., spent several days in Phila-
delphia last week introducing the Sherman, Clay
& Co. season success, "SmilinV
7z,;. J?not/ier"Sunshine Of Your Smile" ~.- : .
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