Music Trade Review

Issue: 1921 Vol. 73 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
36
17, 1921
RECEIVER IN EQUITY APPOINTED FOR PATHE PRERES CO.
TO DISTRIBUTE CARUSO'S ESTATE
Action Taken to Conserve the Assets and to Reorganize the Business, Whieh Will Be Continued
Under the Direction of the Receivers—To Put Business on Healthier Basis
Estate of Late Tenor Estimated at $1,500,000,
The United States District Court in Brooklyn,
N. Y.» on Friday morning, December 9, appointed
Eugene A. Widmann, former president of the
Pathe Freres Phonograph Co.; William C. Red-
field, former United States Secretary of Com-
merce, and Benjamin A. Kay, a New York at ;
torney, receivers in equity for the Pathe Freres
Phonograph Co., Brooklyn.
This action was taken in Order to conserve
the assets and revive the business^ In a state-
ment presented to the court it was stated that
the property of the company, if properly liqui-
dated, would yield more than enough to cover the
claims ef all creditors. The receivers appointed
are all executives of the highest ability arid the
inclusion of Mr. Widmann is particularly en-
couraging, not only through his intimate knowl-
edge bf the Pathe" business, but his thorough
knowledge Of the talking niachine business in
general. It Was stated at the headquarters of
the company in Brooklyn that the business
would be probably reorganized Under stronger
lines than ever before and that, under the able
direction of the receivers, it was expected that
the Pathe Co. would rapidly emerge froni its
difficulties.
FIRST UNITED^TORE OPENED
TON RECORD SALE PROVES SUCCESS
United Phonograph Stores, Inc., Open Braneh
in Washington, D. C.—Plans Made for Cover-
ing Eastern Territory Soon
Columbia Dealer in Florida Features "Nobody's
Baby" to Advantage—Window Display Pro-
duces Results—A Successful Campaign
Enrico CarUsd's estate will hot exceed $1)500,-
000, according to data assembled irt conferences
to bring abdut an amicable distribution df the
late tenor's property. This distribution Will fol-
low the agreement between the heirs to divide
the property, half to the teridr's daughter, Gloria,
and otie-eighth each td his Widow, Ddrothy Park
Benjamin Caruso; his brother, Giovanni Caruso,
and his twd natural sons—Enrico, Jn, and
Rudolfo.
Thfc late tettor's Anierican estate has been
appraised at a figure not to exceed $200,000. This
includes his objects of art in the Manhattan"
Storage Warehouse, Forty-second street find
Lexington avenue; his accounts in the Fifth Ave-
nue and Columbia banks* his jewelry, which is
considerable, and various amounts due him Under
talking machine and other contracts.
WASHINGTON, D. C, December 12.—The United
Phonograph Stores, Inc., with executive offices
in New York City and with a local branch office
in the Union Trust Building, are now opening
their first Washington store in the beautiful new
City Club Building, G street between Thirteenth
and Fourteenth streets Northwest.
According to statements made by the com-
pany's chief architect, who has come to this city
to personally supervise the installation of fixtures
and decorations, the store is to be a radical de-
parture from the usual type of music store.
The company is planning to open four other
stores in this city in the near future and ar-
rangements have already been made for the open-
ing of three of these proposed stores. The City
Club store is to be in operation on or before
December 20.
The stores will carty talking machines of all
makes, records, pianos, sheet music, and practi-
cally all of the standard musical instruments and
novelties.
Officers of the United Phonograph Stores, Inc..
are: Leslie M. Shaw, chairman of the board,
former Secretary of the Treasury and Governor
of Iowa; H. M. Yeager, president and acting
head, former president of the Yeager Piano Co.;
Frank H. Anderson, vice-president, construction
engineer and organizing expert; John V. Morris,
vice-president, formerly an engineer with the
United States Steel Corporation; Rt. Hon. Lord
Auckland, director, of New York and London;
A. E. Stilger, director and treasurer, founder and
former president of the Chelsea Exchange Bank
of New York, and A. O. Moss, secretary, for-
merly chief accountant for one of the largest
chain store organizations of the country.
The Washington headquarters, in the Union
Trust Building, will also handle the Maryland
and Virginia territories. A number of stores
are to be opened by the company in Baltimore
within a very short time, it was announced here.
Plans are also being completed for the opening
of a number of branch houses in Virginia.
JACKSO.WILLK, FLA,, December 12.—The Forsythe
Graphophone Hall, of this city, a successful
retail establishment handling Columbia prod-
ucts, recently introduced a ton record sale, fea-
turing "Nobody's Baby," which was a tremen-
dous success. Through a fortunate coincidence
a representative of Leo Feist, Inc., the well-
known music publisher, was in Jacksonville dur-
ing the sale, co-operating with Manager Fiske,
of the Forsythe Hall, in making the sale a suc-
cess. A piano player hired by the publisher's
representative played the song day and night and
a Magnavox placed on top of the piano added to
the volume of the playing.
The window display was appropriate to a de-
gree, as in one part of the window a beautiful
doll was seated on a large chair with a card
announcing that she was "Nobody's Baby." At
the right of the window was a baby carriage,
HEAVY RECORD_LOSS IN FIRE
AKRON, O., December 12.—Loss estimated at sev-
eral thousand dollars resulted from a fire which
gutted the store of M. Borvitz, 307 South Main
street, Tuesday night. A large stock of phono-
graph records was damaged. The stock was be-
ing moved to the store's new location at the time
of the blaze.
The Wonder Phonograph Co., of Dt-laware, has
been incorporated in that State, with a capital of
$150,000. C. H. Jarvis, L. B. Phillips and M. F.
Vance are the incorporators,
Including Money Due From Contracts
NOVEL COLUMBIA DISPLAYS
Live Columbia Dealer Getting Business Through
Window Exhibits
LINCOLN, NEB., December 12.—L, N. Clitte, of
Schmollef & Mueller, Columbia dealer df this
city, is Utilizing to splendid advantage the at-
tractive show windows in this establishment. He 1
is continually introducing novel ideas irt the way
oi window displays and, recently, the Rdyal Mel-
ody Boys, a popular local orchestra, played in
the window during the entire evening. The boys
were dressed in proper costumes for the occa-
sion and a young lady also appeared in the win-
dow, calling the attention of the crowds to the
latest Columbia dance records which were being
featured by the orchestra.
The sidewalk was crowded with people all eve-
ning and Mr. Cline states that the sale of records
was far beyond expectations. While this enter-
prising dealer has been featuring records ex-
clusively he has by no means neglected Grafonola
sales and, within a period of thirteen days, sold
twenty-eight standard and two period models.
He < ' H E W
How Public Was Interested
with another doll gazing at the public, and a
large tag identified this doll as "Nobody's Baby."
The owners of the Forsythe Graphophone
Hall were highly pleased with the results of the
sale and heartily endorsed the idea as an adver-
tising plan and effective business producer.
GIVES SUCCESSFUL^RADIO CONCERT
O., December 12.—Hundreds were at-
tracted to the store of the Windsor-Poling Co.,
Mill and Hoard streets, last Friday evening when,
in addition to the regular weekly concert, Mr.
Poling arranged to have a wireless concert from
8.30 until 9.30. During this hour of music records
played at the Westinghouse Electric & Mfg. Co.
plant at Pittsburgh, Pa., were heard in the Wind-
sor-Poling store.
AKRON,
A. H. MAYERS MOVES
A. H. Mayers, for several years engaged in
the talking machine business on Broadway, be-
tween Sixty-eighth and Sixty-ninth streets, New
York, has vacated this establishment and moved
into a more spacious store at 1995 Broadway.
Mr. Mayers will occupy both the first and sec-
ond floors at his new location. The establish-
ment is being thoroughly remodeled,
With Universal
Motor
Retail $19.50—a saving
of $10.50 from the
former price $30
This marvelous little electric,
self-winding mechanism at-
tached to any type Victrola or
any make Talking Machine will
accomplish what the self-starter
did for the automobile.
We, as exclusive wholesalers in
Eastern Pennsylvania, New
Tersey and Delaware, of the
New Motrola with universal
motoi, are ready to fill your
orders now.
Write for Trade
Ditcounts
H.A.WEYMANNa.dSON,inc.
1108 Chestnut Street
PHILADELPHIA*
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 17,
1921
THE
MUSIC
TRADE
GRIFFIN'S RECORDS POPULAR
APPOINTED EXCLUSIVE JOBBER
Gerald Griffin's Okeh Records Well Received-
Artist Is Well Known Here and Abroad
Greater City Phonograph Co. Now Exclusive
Sonora Jobber in Local Territory—New
Salesmen Added to Staff of This House
The Okeh records recently made by Gerald
Griffin, well known to the musical world as one
of Ireland's sweetest tenors,
have met with a cordial re-
ception from Okeh dealers
everywhere. Mr. Griffin is
gifted with an exceptionally
pure tenor voice, and the
selections he sings for Okeh
records are all of Irish char-
Gerald Griffin
acter.
Gerald Griffin is not only a singer of note but
is also a producer of Irish plays with a large
following here and abroad. He has visited prac-
tically every country in the world, and his rol-
licking Irish wit has helped to cheer thousands
of soldiers and sailors throughout the world.
He is an active member of every prominent Irish
organization in this country, and popular in the
circles of the Knights of Columbus.
FUNDAMENTALS OF SALESMANSHIP
Wm. Maxwell Gives Some "Pointers" on Closing
a Sale That Are Distinctly Interesting
Discussing the fundamentals of salesmanship
before a recent meeting of the Representatives'
Club, of New York, Wm. Maxwell, first vice-
president of Thos. A. Edison, Inc., covered this
subject in his usually interesting and compre-
hensive way. His address, summarized, follows:
Salesmanship is one of the few. callings in life
that are not rich with traditions. It has really but
one tradition: "Salesmen are born and not made."
This idea, persisting as strong as ever to-day, has
prevented salesmen from learning the funda-
mentals of their calling from other salesmen.
After describing the various phases of a sale, he
remarked that the salesman who has been prop-
erly grounded does not work his closing of sale
with the thought of obtaining a straight "y es >"
but rather that he so guides the closing that it
becomes impossible or embarrassing for the pros-
pect to say "no."
In dealing particularly with salesmen of adver-
tising as an illustration of a need for more funda-
mental training he declared that from his experi-
ence as a buyer of advertising he could say that
such salesmen present too much evidence for
their proposition. The superabundance of argu-
ment tends to bewilder the prospective advertiser.
He referred to the indorsement given ad-
vertising by the Committee on Emergency Meas-
ures by Manufacturers of the National Confer-
ence on Unemployment, appointed by President
Harding. This semi-official indorsement of ad-
vertising as a service, he declared, will be in-
stantly grasped by the salesman who understands
the fundamentals of his calling as a means of
showing the non-advertiser, in a new way, the
reason why he should advertise.
SHELTON SALES CO. ORGANIZED
Will Act as Eastern Distributor for the Shelton
Motor Made by the Shelton Electric Co.
The Shelton Sales Co. was recently formed to
act as Eastern distributor for the Shelton motor
made by the Shelton Electric Co., of New York
City. Edward C. Boykin, formerly general man-
ager of the Edison Shop, on Fifth avenue, op-
posite the Public Library, is general manager of
the company, and offices have been opened at
299 Madison avenue, New York City. The com-
pany is specializing entirely in the sales of Shel-
ton motors and in giving service to the dealer in
its territory carrying these motors. Although
recently organized, the company has already
made substantial progress in this territory.
A product is only well sold when it stays sold.
In other words, when it gives continued satisfac-
tion and makes friends for the house..
37
REVIEW
The Greater City Phonograph Co., 311 Sixth
avenue, New York, which was appointed a
Sonora jobber a few months ago, is now the ex-
clusive jobber for Sonora products in this ter-
ritory, the Sonora Phonograph Co. having dis-
continued its local wholesale branch. The terri-
tory controlled by the Greater City Phonograph
Co. consists of the Borough of Manhattan in
New York City and the Greater New York ter-
ritory as far north as Poughkeepsie, together
with Staten Island.
In order to give Sonora dealers in this terri-
tory maximum service, Maurice Landay, presi-
dent of the Greater City Phonograph Co., has
increased the sales staff by the addition of Ken-
neth R. Perkins and David Danziger, who were
formerly connected with the Sonora Co.
In a chat with The Review Mr. Landay stated
that his company's business was steadily grow-
ing, and that the sales totals for the month of
October were far beyond expectations. The
Greater City Phonograph Co. was recently ap-
pointed a jobber for the Jones-Motrola, and
has started an aggressive campaign in behalf of
this popular accessory.
RECORDINGS OF HIGH NOTES
Compilation of Recordings Shows the Attain-
ment of a Perfect Harmonic "G"
In a recent letter sent by E. F. Droop & Sons
Co., Victpr wholesaler, Washington, D. C, to
its dealers some interesting facts which are
not as generally known as they should be are
presented. These data should serve excellently
for the salesman in conveying to customers im-
portant facts regarding some of the remarkable
recordings in the Victor catalog.
The following series of accomplishments in
the perfect recording of not only high "C," but
of even higher notes on the Victor records, are
given:
"In 1904 Sembrich recorded a perfect high
'C in Victor record No. 96200 (Lucia—Chi mi
frena).
"In 1905 Tetrazzini recorded a perfect high
'D' flat in Victor record No. 96201 (Lucia—Sex-
tette). Sembrich also recorded this high note
in record No. 96001 (Rigoletto Quartet).
"In 1911 Tetrazzini recorded a perfect high
'E' flat in Victor record No. 88296 (Mignou—
Polonaise). Garrison also recorded this note
in record No. 64811 (Vous dansez, Marquise—
Marchioness, Your Dancing). High 'E' flat is
also recorded in record No. 74509 (Lucia—Mad
Scene, by Galli-Curci).
"In 1917 Galli-Curci recorded a perfect high
'E' (!) in Victor record No. 74510 (Lakme—
Bell Song).
"In 1915 Kreisler in Victor record No. 64503
(and also Heifetz in record No. 64823) recorded
a perfect harmonic 'G'.
"Harmonic 'G' is nine tones higher than
Galli-Curci's high 'E,' which is an unusual mark
even for high sopranos—and eleven tones higher
than the much-advertised and encore-producing
high 'C'."
double
Vourlncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
%
Some book, eh? Yes, and some encyckv
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
GENNETT RECORD_PR1CES REDUCED
A reduction in the price of Gennett records,
manufactured by the Starr Piano Co., has been
announced by R. C. Mayer, manager of the re-
cording laboratories of that concern on East
Thirty-seventh street, New York City. Popular
and dance records which formerly were priced
at 85 cents have been reduced to 75 cents; stand-
ard selections have been reduced from $1.00 to
90 cents, and recordings of classics have been
reduced from $1.25 to $1.15.
It is well for salesmen to cultivate a smile
during their period of service in the store.
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Fi rm
Street
City and State

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