Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
152
THE MUSIC TRADE REVIEW
SHERMAN, CLAY & CO. OPEN NEW YORK HEADQUARTERS
Attractive Offices in the Heart of the Metropolitan Music Publishing District Now House the
Eastern Headquarters of This Prominent Pacific Coast Publishing Concern
As announced in these columns some time ' June, endeavored to find quarters at that time,
ago, Sherman, Clay & Co., the largest music but a location that would meet with the high
dealers on the Pacific Coast, who also operate standards of the Sherman, Clay organization
a most active publishing department, have opened was not available.
Now, however, ample quarters have been
up New York offices. The company's catalog
has Ueeyi-So active for the past three or four leased in the Lakner Building, 56 West Forty-
The Reception Room
seasons that this move was found necessary.
E. P. Little, head of the music publishing de-
partment of the company, while in New York in
Private Office of Richard Powers
fifth street, and almost an entire floor is now
housing the New York offices of the company.
Richard Powers, the Eastern representative of
CENTURY CO. CARRYING ON LARGE ADVERTISING DRIVE
Increased Appropriation and an Extensive List of National Publications in Which Century Co.
Publicity Is Appearing Aid in Securing Widespread Recognition for Century Catalog
of the publications issued by this house are non-
copyrights the extension of its publicity, at this
time, is all the more remarkable.
That it pays, and pays well, is proven by the
strides made by the Century Co. during the past
eighteen months. Its business has increased re-
markably and many dealers have commented on
the new interest shown the Century edition by
the music-buying public.
Some of these dealers, not-
ing the advances made
through national publicity,
For Perfect Music and Perfect Economy,
have decided to supplement
BUY "CENTURY CERTIFIED EDITION "—the World'* Best Mane
the Century national ad-
In these days when the average dealer and
publisher is prone to keep his expenses at a
minimum, particularly his appropriations de-
voted to advertising purposes, it is an opportune
moment to give recognition to an organization
which has increased its advertising budget.
The* -Century' Music Co., which has long and
consistently held the leadership in music pub-
SHEET MUSI
Beautifully printed on the best of paper, certified to be abso-
lutely correct in fingering, phrasing, etc. W e carry all of the v e r t i s e m e n t s b y r e p r o d u c -
2,000 selections in Century from which the following have t i o n s of s o m e of t h e C e n -
been selected at random. They Co»t You Only l S c a Copy t u r y a d v e r t i s e m e n t s in their
Black Hawk
Spring Song .
Fifth Waltt
local papers. Of course,
Flower Song
Souvenir
Rustic Dance
Spinning Song
Ttilip
Faust
it has always been true
Edelweiss Glide
Starlight
Salut a Pesth
that the Century Music
Ask at our music counter for complete catalog, it's Free.
lishing circles as a national advertiser, has not
only increased its advertising appropriation, but
has added to the number of national mediums
used. When it is considered that the majority
JOHN McCORMACK
Is Singing
BRIDAL DAWN
By Easthope Martin
(Published in keys of F, A, Bb)
and
On the Beach at Otahai
By Julius Harrison
(Published in keys of Db, Eb, F)
ENOCH & SONS
Publishers
56 East 34th St.,
New York
Al*o at London, Paris and Toronto
Co. received co-operation
of this kind, but the new
dealers, acknowledging the
merits of such a "hook-
up" with Century national
publicity, are increasing at
a substantial rate.
In order to give its
dealers every co-operation and encouragement
in carrying on such local publicity the Century
Music Co. furnishes free advertising cuts, with
a space for the dealer's imprint, which can either
be used as individual ads or as part of a larger
ad. These cuts are changed from time to time
.to add to the variety and to attract renewed
attention. Some new material of this sort is now
being forwarded to the trade.
In addition, the Century Co. is furnishing the
trade with a new Century metal window sign of
a very attractive design.
Supplementing its Fall national advertising
campaign, which ran through the months of
September, October, November and December,
the Century Music Co. has just closed an adver-
tising contract for the months of February,
March and April, in which the following national
advertising mediums are used: Ladies' Home
Journal, Good Housekeeping, Red Book, Musi-
cal Courier, Etude, Cosmopolitan, St. Nicholas,
Pictorial Review, Woman's Home Companion,
Delineator,
McClure's, Designer,
McCalPs,
Mothers' Magazine and the National Geographi-
cal Magazine. These publications have a com-
bined circulation of 15,041,000.
DECEMBER 10,
1921
Sherman, Clay & Co., will manage the new of-
fices and the quarters are equipped to care for
the needs of orchestras, concert artists, vaude-
ville performers and the emergency v needs of
the trade.
As can be seen in the accompanying reproduc-
tions of photographs of the offices, they are
among the most attractive offices and studios to
be found in the music-publishing field.
Among the songs that the firm is at present
exploiting are: "Smilin 1 ," "To-morrow Land"
Studio for Use of Artists
and "Have You Forgotten?" These numbers
arc all having big sales and have been recorded
by the music roll and talking record companies.
"Smilin'," particularly, is quite popular in or-
chestra and dance circles. Played as a fox-trot
it is heard frequently, and it has shown indi-
cations, as far as popularity is concerned, of fol-
lowing in the footsteps of such Sherman, Clay
& Co. numbers as "Whispering," "Do You Ever
Think of Me?" and "Hold Me."
WATERSON CATALOG ACTIVE
Demand for W. B. & S. Songs Reaches Far
Beyond Expectations
The Waterson, Berlin & Snyder catalog was
never more active than it has been this season.
Walter Douglass, sales manager of the company,
states that the demand for his firm's songs dur-
ing the past few months has been most gratify-
ing and far beyond expectations. Despite the ap-
proaching holidays the sales for several of the
firm's numbers have shown substantial increases
over previous weeks.
The leading numbers of the catalog include
such songs as: "I Wonder if You Still Care for
Me?," "My Sunny Tennessee," "In a Boat,"
"Stolen Kisses," "Leave Me With a Smile" and
"Ha, Ha, Ha!"
"Bow-Wow Blues" is the title of a new fox-
trot number written by Nat Osborne and Cliff
Friend, published by Irving Berlin, Inc.
SONGS THAT SELL
Dealers who stock and display these
songs obtain gratifying results.
"THE LILAC TREE"
"HOME SWEET HOME
LULLABY"
"SOMEWHERE SOMEDAY"
"WHEN YOUR SHIP
COMES IN"
"IN THE AFTERGLOW"
Write for Special Introductory
Offer
Hinds, Hayden & Eldredge, Inc.
11 Union Square
New York City