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150
THE MUSIC TRADE
REVIEW
DECEMBER 10,
1921
THREE GCLOCK
MORNING
"
'
I I Ij
It's
PUBLIC INTEREST IN GOOD MUSIC
Music Publishers and Music Dealers Who Will
Meet Educational Requirements of the Pres-
ent Day Have Future Assured, Says C. A.
Woodman, in Letter to The Review
BOSTON, MASS., December 2,
1921.
Editor, The Music Trade Review:
Your editorial in your issue of November 19,
"A Continuous Demand for Good Music," strikes
the nail squarely on the head. It is our experi-
ence that houses who publish music which meets
the educational requirements of the present day
are having absolutely no anxiety on account of
dull business and because of this condition we
feel that the future prosperity of the music busi-
ness is assured.
Your statement that teachers are busier than
three
l l j J .1II
o' clock in the
morn
II
.
I
Jz
ing,
for years and the conservatories are full is
borne out by our own experience, and in addition
to this the uplift in public opinion is shown by
the sustained interest in music in the public
schools. There is a growing demand for the
higher class of music, to say nothing of the de-
mand for instruments, although it is a fact that
in the public schools nearly every pupil wants to
play first vioKn, and we say the more the
merrier.
A further reason for encouragement is that
because of the increased profits to the music
dealer—thanks to the members of the National
Association of Sheet Music Dealers—the dealers
themselves all over the country are working with
increased zeal to make their business more suc-
cessful than ever, but there is still work, and
hard work, to be done by the dealer. One of
OUT correspondents, a musician and composer.
from California, in a letter received this morning,
writes as follows:
"I found a special interest in the church music,
anthems and cantatas among the musicians I
visited. It seems in most place's that the music
stores do not carry specimen copies or, if they do,
won't take the trouble to show them, and the
average person is too busy to write for copies
himself, but if you bring the copies to him he at
once becomes interested."
Which bears out what we have always said—-
that if the music dealer will interest himself in
the problems of his customers and be prepared
to show new issues as published not only will
he gain the gratitude of his customers, but he
will increase the volume of his business ma-
terially, with consequently greater profit.
(Signed) C. A. Woodman,
Oliver Ditson Co.
STOCK UP NOW ON
AL JOLSON'S
Phenomenal Song Hit in
"BOMBO"
APRIL SHOWERS
Words by B. G. De SYLVA
Music by LOUIS SILVERS
IT'S A NATURAL SUCCESS
Harms, Inc.
Sunshine Music Co., Inc.
62-64 West 45th Street
New York City