Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 3,
1921
THE
MUSIC
TRADE
LANDAY SHOP GETS NEW MANAGER JAS. A. HEARN TO HANDLE TALKERS
Louis H. Jacobi Assumes Management of
Newark Establishment—Piano Sales Methods
Sell "Talkers"—Alterations Under Way
Van Veen & Co., Inc., Equip Handsome Talking
Machine Department in That Establishment—
Some Other Concerns Recently Furnished
NEWARK, N. J., November 29.—Louis H. Jacobi,
formerly sales manager of the piano department of
the L. Bamberger store and for several years con-
nected with Kaufmann's, "The Big Store," in
Pittsburgh, Pa., as buyer for the piano department,
has assumed the management of the Landay Shop,
Victor and Sonora dealer, succeeding Branson
M. De Cou. Although Mr. Jacobi has been in
charge of the local store but a short time he
has had a decided success. He has applied the
methods of selling pianos to the sale of talking
machines and courtesy and instant attention to
customers are two of the outstanding features
of his merchandising principles.
The Landay Shop is one of the finest in New-
ark. It occupies two floors and a basement. The
latter is given over to the piano and music roll
department and the first floor is devoted to rec-
ord demonstration booths and record racks.
Business has increased to such an extent under
Mr. Jacobi's management that the demonstration
booths were found insufficient to take care of
customers. To overcome this difficulty several
of the booths are being cut in two, thus increas-
ing the number of hearing rooms to twenty-five.
The second floor is devoted entirely to display
rooms . for various types v of Victrolas and
Sonoras and the business department of the
store.
Jas. A. Hearn & Son, Inc., large New York
department store, will shortly open a new and
entirely complete talking machine department
situated in the new building now being con-
structed as an addition to the large group now
being used. It is predicted that the new depart-
ment will contain the newest developments in
equipment and will consist of nine hearing
rooms, a sheet music and a record department.
The department is being designed and' con-
structed by Van Veen & Co., Inc., of New York
City.
This same company also installed the equip-
ment in the handsome new headquarters of
Ormes, Inc., Victor wholesaler of New York
City.
Considerable work outside of the metropolis
has also been contracted for and completed. In
Philadelphia a complete interior with rooms was
installed in the headquarters of Starr & Moss.
Arthur L. Van Veen, president of the company,
received a highly commendatory letter from
Starr & Moss regarding the work. Another
letter of which Mr. Van Veen is very proud
was received from Frank Steadman, prominent
talking machine dealer of Yonkers, N. Y., who
stated in glowing terms that the installation was
finished to his entire satisfaction.
ARTISTIC COLUMBIA DISPLAY
C. C. Baker Features Columbia Record of "My
Sunny Tennessee"
O., November 28.—C. C. Baker, of
this city, one of the leading Columbia dealers in
the country, makes a specialty of preparing artis-
COLUMBUS,
Columbia Records Featured by C. C. Baker
tic window displays. In the accompanying illus-
tration Mr. Baker's display features the popular
song hit, "My Sunny Tennessee," and a Colum-
bia Grafonola is utilized as the background for
one of the most artistic displays that this dealer
has featured in some time past.
NEW JERSEY RETAILERS ELECT
S. Semels Elected to Head Victor Dealers' As-
sociation for the Year
The Victor Retailers of New Jersey, an organ-
ization which has been quite active in recent
months, announces that, owing to the resigna-
tion of R. H. Veale, its president, and F. M.
Pahnatter, its treasurer, the following new of-
ficers were elected at the last meeting: S. Semels,
president; James McGarry, treasurer; Albert
Galuchie, vice-president; Clark M. Price, finan-
cial secretary; H. A. Glasser, secretary. The
organization has enjoyed a very pleasing growth
in membership during recent months,
41
REVIEW
ADVERTISING FORTHE HOLIDAYS
If Console Types Are Featured It Will Be Best
to Devote Some Space to Other Styles Carried
by the House in Order to Broaden the Appeal
Around the holiday season dealers usually make
more than ordinary efforts in the way of pub-
l'city. It is always a mooted question how best to
advertise and how the dealer may present his
products so as to best attract the attention of
the purchasing public. The question arises: Is it
best to concentrate on one style of talking ma-
chine or advertise the full line?
There are those who believe that concentration
on one line is best. For instance, at the present
time a number of dealers are devoting consider-
able space, and very properly, to the console
types of talking machines which are now so
greatly favored by the purchasing public. It
must be remembered, however, that there is a
large army of prospects who cannot afford to buy
machines as high-priced as the console type
•Therefore, the dealer's advertising should make a
wider appeal by also bringing to the notice of
prospective purchasers the values to be found in
the various lower-priced floor or table styles of
instruments.
The console types could be featured; in other
words, the major space in the advertisement
could be given to these instruments, but space
should also be given to the fact that other instru-
ments are handled at lower prices, so that there
is no possibility of the reader being under the
impression that his needs, whatever they may be,
cannot be satisfied.
CHANGES AT TIHUEOLIAN PLANT
Hugh L. Thompson, who has been in charge
of the Aeolian Co.'s record plant at Meriden,
Conn., has been promoted to the position of
research expert in connection with records. Ed-
win W. Carruth,' superintendent of the local
factory, will supervise the record plant in the
future.
Persistence and the gift of gab may sell some
goods, but courtesy makes steady customers.
NEW EDISON CHRISTMAS WINDOW
Display Arranged for Use of Edison Dealers
Most Elaborate in Every Particular
The window display set going out this Christ-
mas to Edison dealers is the most elaborate dis-
play ever issued by the Dealer Service depart-
ment of Thomas A. Edison, Inc.
The display illustrates a charming home scene
on Christmas morn with the kiddies dancing for
joy at the Christmas gift of a New Edison deliv-
Attractively Arranged Edison Window
ered by Santa Claus, seen looking in at the win-
dow. The display consists of seven units, the
centerpiece of which is an elaborate two-plane
display, all done in the ten-color photo litho-
graphic process, and makes a blaze of refined
color such as is seldom seen in a talking machine
shop window. The display is being shipped to
Edison dealers in ample time for advance holi-
day showing.
A "TIMELY" WINDOW SUGGESTION
Talking machine dealers who sometimes run
up against a stone wall in the matter of attract-
ing the public to their window displays may
utilize the following idea with some degree of
success: Place a number of alarm clocks with
the dial facing the street in the window, dis-
tribute them among a limited assortment of
records and then insert a neatly printed card
bearing the slogan, "Timely Suggestions."
With Universal
Motor
Retail $19.50—a saving
of $10.50 from the
former price $30*
This marvelous little electric,
self-winding mechanism at-
tached to any type Victrola or
any make Talking Machine will
accomplish what the self-starter
did for the automobile.
We, as exclusive wholesalers in
Eastern Pennsylvania, New
Tersey and Delaware, of the
New Motrola with universal
motoi, are ready to fill your
orders now.
Write for Trade
Discounts
H.A.WEYMANNandSON,inc.
110L Chestnut Street
PHILADELPHIA