Music Trade Review

Issue: 1921 Vol. 73 N. 23

raw
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXXIII. No. 23
T
Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York.
Dec. 3, 1921
Sln
*»• £•>»••
l°°° ntm
HE average individual is generally suspicious of anything that is offered free. Either the article is
worth what is asked for it or it is felt that the offer has a string to it and is not really as safe as
it appears on the surface. It will be interesting to learn, therefore, just how the increasing amount
of advertising offering to put pianos and players into homes for nothing down and small payments
after the first of the year may be expected to impress those members of the community who are regarded as
good credit risks.
It is a question which of the two trade evils, ridiculously low prices or ridiculously low terms, is the
most harmful. Regardless of how low the price is, it is to be assumed that the merchant is making some
profit at least on the transaction, or believes that he is making some profit and that, therefore, the instrument
offered at a cheap price is cheap in every way. When it comes to low terms, however, the impression is created
that the merchant himself places little value upon his product or upon his money.
When small piano houses in an effort to move stock advertise instruments at nothing down their action
may be excused at times as indicating poor business judgment. But the offenders are not all small concerns.
Some of the large houses in the country are following the same plan which in the past has been found to
have many drawbacks from a practical business standpoint.
Advertised terms are naturally accepted by the public as the maximum as well as the minimum terms
upon which the advertiser expects to do business. Regardless of the financial status of the customer, he
naturally feels that he is entitled to the advertised terms quite as much as his less affluent neighbor, and quite
naturally expects to take advantage of the terms. On the other hand, the financially irresponsible see in the
offer of instruments without a first payment and at low terms an opportunity to enjoy the use of a piano or
player for an indefinite period at an extremely low cost.
Several concerns in the past have endeavored to bring about a heavy turnover of stock by featuring
low terms and practically without exception have regretted the move. In one case particularly it was common
trade talk that after the practice had been persisted in for several weeks it required quite as many trucks to
return the repossessed instruments as it did to deliver the new ones to the homes. The credit department may
be capable enough to check up on all purchasers, establish their financial responsibility and cut losses down to
a minimum, but to weed out all the sheep from the goats among those who rise to the "nothing down" bait
is a Herculean task.
It is to be assumed .that the prospective piano or player owner who is not in a position financially to
make a substantial initial payment upon an instrument worth several hundred dollars is certainly not likely to
be able to guarantee the carrying out of an instalment contract. He is simply doing business on a hand-to-
mouth basis and the first little financial setback means the piano merchant is going to suffer. It is well enough
to insert clauses in contracts covering unemployment, illness and death, but there appears to be no valid reason
why piano merchants should engage in the general insurance business for the purpose of moving their goods.
That the prospective piano purchaser regards the advertised terms in the light of maximum terms has
been amply proven, and likewise it has been proven that the average purchaser of a good piano has enough
business sense to realize that he should clean up his contract within a reasonable time. Several prominent
concerns have met with surprising success by sticking to the slogan "Your own terms within .reason." This
policy puts the question of terms up to the buyer and in not one case out of a hundred has the prospective pur-
chaser even suggested terms as low as those advertised by neighboring houses, for he realizes that the piano
merchant is entitled to something more than 2 or 3 per cent of the total cost of the instrument as initial
payment. L,ow terms may mean business turnover. They also mean a heavy cut in profits, repossessions, and
finally the tying up of valuable capital. Is the game worth the candle?
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer. C. L. Bill, 373 Fourth Ave-, New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorlal Staff
DECEMBER 3, 1921
contact and by liberal use of the mails and telegraph, supported by
the publicity given its efforts in the trade press and by local trade
and professional bodies.
Senator Frelinghuyseri happened to be the one to introduce
the bill when the time was ripe. It it had been Senators Reed or
Calder the results would have been the same, and that the overwhelm-
ing majority- of Senators were willing to let the matter be decided
by viva voce vote is a tribute to the manner in which they had been
educated to the real status of music through the efforts of the
Chamber and members of the trade in all sections who had co-op-
erated so earnestly. The result was not the work of a moment but
rather the work of many months.
That the industry is finally and definitely freed from discrimina-
tory excise taxes is a matter so important and far-reaching that there
should be credit for everybody who has participated. For any one
individual or any one organization to lay claim to having accomplished
it all alone approaches the ridiculous.
fcDWARD VAN HA&LINGEN, V. D. WALSH, E. B. MUNCH, LEE ROBINSON, C. R. TIGHE,
EDWABD LYMAN BILL, SCOTT KING WILL, THOI. W. BRESNAHAN, A. J. NICKLIN.
W E S T E R N DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5242-5243.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
N E W S SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at second-class matter September 10, 1892, at the pott office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION
(including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
|
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
PlovAi* PI on A and
• l a j UI - • lallU allU
Exposition Honors Won by The Review
Grand Frix
Diploma
Paris Exposition, 1900 Silver Medal... .Charleston Exposition, 1902
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE
Vol. LXX1II
TELEPHONES—NUMBERS 5982—6983 MADISON
Connecting all Departments
Cable Address: "Elbill, New York"
NEW YORK, DECEMBER 3, 1921
SQ.
I
T is a notable fact that the demand for pianos of the better sort
has shown a most substantial increase since September first, with
the result that in several cases orders are piling up at a rate that
threatens to necessitate overtime work at the factories. This ap-
plies, of course, to instruments of recognized and high standing and
which are sold on a basis commensurate with that standing, and is
taken to indicate that the moneyed class, which, like the laboring
class, has held off buying to a large extent during the period of
depression, is regaining its courage and showing an inclination to
loosen the purse-strings.
It has been declared frequently that the concerns that would suf-
fer least from depression and recover the quickest were those who
maintained a high and fixed standard in the production and selling
of their products. In the piano field at least this prophecy is work-
ing out thoroughly. Perhaps there is a lesson in this for those who
are inclined to do business for the day only and whose policy is to
move the goods regardless of any rules of good business practice.
SHOW YOUR APPRECIATION!
No. 23
A TRIUMPH FOR ORGANIZED EFFORT
T
HIGH STANDARDS ARE THE SAFEST
H E Revenue Bill of 1921 was signed by the President on Wed-
nesday of last week, thus becoming part of the law of the land.
The chief interest in the measure on the part of the music industry,
however, lies in the fact that when the bill did become a law it was
without the obnoxious paragraph originally incorporated" in it which
provided for excise taxes on pianos, talking machines, rolls and
records.
The law becomes effective on January 1, 1922, and on that date
for the first time in over four years musical instruments will be
free from a tax that was in every sense of the word discriminatory,
because in addition to the excise taxes the trade had to pay all
the other taxes applying to all business concerns and individuals.
The fight in the House, then in the Senate, where the first victory
was won and the excise tax paragraph eliminated from the bill,
and finally in the conference committee, was a strenuous one and
served to emphasize strongly the manner in which the industry itself
has been organized and has brought to its support strong interests
outside of the trade.
It may be that in the future there may come up other national
legislation requiring concerted opposition or support on the part of
the music industry, and the fact that the mettle of its members was
shown so forcefully in the tax fight should inspire a distinct feeling
of confidence.
Meanwhile the flood of claims from those who maintain that
they were instrumental in having musical instruments freed from
excise taxes is calculated to bring one back to childhood days and
to the problem of "who killed Cock Robin?" Some members of the
trade openly credit the result to their own personal efforts. Others
seek the same credit by inference, and at least one trade paper
editor remarks with impressive modesty that it was he who organized
the trade in its offensive against excise taxes.
The plain fact of the matter is that organization in the trade
has triumphed—organization brought about chiefly through the efforts
of the Music Industries Chamber of Commerce, through personal
A
T least one member of the music industry has taken upon himself
to write a letter to his Senator and to the Congressman from
his district thanking them for their efforts in freeing musical instru-
ments from excise taxes in the new Revenue Bill signed by the
President last week. It is to be taken for granted that some other
members of the trade have shown a like appreciation of the work
of their legislators, but it would seem that such a move should be
more or less general.
During the past several months Senators and Congressmen have
been bombarded almost weekly with letters and telegrams from their
constituents, urging that they use their efforts and influence in lifting
the excise tax burden. Some of the letters have been pretty strong
and direct to the point and it would seem that, having responded to
the appeal, these same Senators and Congressmen are entitled to a
word of appreciation.
From a practical viewpoint, too, such
appreciation may be calculated to put the national legislators in a
frame of mind to regard the appeals of the music industry in a
favorable light on some future occasion.
ABANDONING THE VALUATION PLAN
R
EPORTS from Washington indicate that the American valua-
tion clause incorporated in the Fordney Tariff Bill will likely be
abandoned in favor of some other plan that, while affording full
protection to American industry, will at the same time prove simpler
in operation and not threaten the complexities of the valuation plan.
The question is not one of whether American industries should be
protected, for the sentiment on that point is too strong to require
comment, but is simply that of adopting some definite standard of
valuation or of duty that will not depend on the ideas or whims of
the individual official and may be followed without confusion.
The storm of protest which was caused by the announcement of
the valuation clause has convinced legislators that it must be dropped,
and they are now working to evolve some plan that will prove satis-
factory to business men generally, both those who are opposed to the
valuation plan and those, though small in number, who for some
reason or other favor the same.

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.