Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
ranc
NOVEMBER 26,
1921
rOUCANfiOWRNG ,
WW AMY FEIST SONO
INSTANTLY POPULAR IN VAUDEVILLE and for DANCING
THE POINT OF VIEW
(Continued from page 7)
gently. The result is that the reproducing
piano is forging ahead, despite the obvious fact
that its wonders and its beauties are miles above
the head of the man in the street. Now, we
want to see the reproducing piano maintained
at the head of the procession, up on the throne,
at the height of musical efficiency and well placed
out of the reach of profane meddling. We know
that it will remain where it is, unapproachable
in refinement, beauty, price and general supe-
riority, so long as intelligent salesmanship con-
tinues to be the rule in its field. And we know
also that if there were a revival of intelligent
salesmanship in the humble foot-power field the
results would be equally astonishing. The peo-
ple are hungry for music. We give them noise.
They ask for bread and we give them a stone,
for drink and we give them a serpent. Those who
cry out that it is no longer easy to sejl the player-
piano must get back to realities. Let them know
that the player-piano will not sell itself if it is made
a jazz instrument solely. As such any orchestra
can beat it hands down. It must be rescued and
be made once more a musical instrument. When
salesmen can play it and show their prospects
that it can be played well by any intelligent per-
son then it will be as easy to sell as is a ukulele.
Till then let no one whine about difficulties of
selling while dodging the whole issue and
neglecting the most obvious principles of sales-
manship.
FEATURING THE APOLLO
The L. Grunewald Co., Ltd., of New Orleans,
La., has placed a number of large signs in promi-
nent sections of the city, advertising the Apollo
reproducing piano, which are attracting consider-
able attention.
The Packard Piano Co., of Ft. Wayne, Ind.,
has extended the period of its corporate exist-
ence to October 25, 1971.
SCHUBERT UNEJN DEMAND
STANDARD MONTHLY FOR NOVEMBER
Melodystyle Reproducing Piano Rapidly In-
creasing in Popularity—W. R. Gullet on Trip
House Organ of Standard Pneumatic Action Co.
Full of Seasonable Dealer and Tuner Helps
W. R. Gullet, traveling representative for
the Schubert Piano Co., New York, is at pres-
ent making a trip through New England and has
been successful in securing some very good
orders. He reports that business conditions are
improving through the East and that .dealers
look for a very good holiday business.
Activities at the Schubert plant, 139th street
and Fifth avenue, are increasing daily. The
demand for the Schubert Melodystyle reproduc-
ing piano is steadily increasing, according to
Peter Duffy, Jr., who is very enthusiastic about
the success this instrument is having. To a
representative of The Review he stated this
week: "We are now having a good demand and
business conditions seem to be improving. The
Melodystyle reproducing piano is having a good
call, owing to the fact that dealers have com-
menced to realize that its simplicity of construc-
tion makes it a valuable instrument for them
to handle. We have been very careful, in de-
veloping this instrument, to keep it free from
intricate devices which are liable to cause trou-
ble and put the dealer in a quandary as to how
to repair or regulate them if this becomes neces-
sary. The reproducing mechanism has been
developed in our own plant and we believe it is
the simplest which has yet been placed at the
disposal of the dealers. Besides being a re-
producing piano reproducing the works of the
various artists it may also be operated by foot
power as well as played by hand. Dealers have
found that this has been of additional value.
We are now working on a new piano in which,
through the unique way in which it is con-
structed, the tone is greatly improved. These
new instruments will be ready for the market
about next Spring and, judging by the enthu-
siasm shown already by dealers who have heard
the one which we now have finished at the plant,
we are sure they will be most popular."
The Standard Player Monthly, published by
the Standard Pneumatic Action Co., 638 West
Thirty-second street, New York, has many inter-
esting features contained in its November issue.
It is distinctively a Thanksgiving number and
on page 5 a suggestion for a Thanksgiving win-
dow display is shown. The cover is also sym-
bolic of Thanksgiving, portraying a Pilgrim
father and son bringing in the pumpkin for the
Thanksgiving dinner. The editorial page con-
tains a story of the three hundredth anniversary"
of Thanksgiving, while the Bill Green letter, a
series of which has been running in this periodi-
cal, is upon Thanksgiving week. Another feature
of the issue is a number of illustrations around
which is written a story entitled "A Trip Through
the Standard Factory." The usual queries and
answers are also an interesting feature of the
November issue.
LYON & HEALY LINE IN AKRON
George S. Dales Co. Becomes Agent for Well-
known Line of Pianos and Players
AKRON, O., November 22.—The George S. Dales
Co., of this city, has been appointed local agent
for the Lyon & Healy line of pianos and players.
The concern, which is one of the best known
in the city, is aggressively pushing the new line
through the medium of an extensive advertis-
ing campaign in the local newspapers.
T. B. Johnson, well known in Akron music
circles, is now associated with the Dales organi-
zation, according to an announcement by the
company.
The Vandenbcrg Music Co., of Green Bay,
Wis., has opened a branch store in the Lau
Building, Seymour, Wis., with a complete stock
of musical instruments and supplies.
Little Finders
LittleToes
of a songf!
ASK. TO HEAR IT!