Music Trade Review

Issue: 1921 Vol. 73 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE REVIEW
MUSICALLY SPEAKING
badours of Provence had sung their songs
two hundred years before and the arts had flour-
ished in the gay courts of the South of France.
years before the capture of Constantinople (1453) But religious intolerance had waged war on them
by the Ottoman Turks, Italy was already in the and they were no more. The minstrels of Wales
middle of that remarkable movement which was and Ireland, the minnesingers of Germany, had
played and sung in the rude halls of the barons
to be known as the Renascence, the Rebirth, of
Learning. With Greek manuscripts came Greek and within the gabled houses of the trade guilds
scholars, ready to teach the magic language to in many a walled Nurnberg. But this was not
the princes and princesses, the noblemen and modern music, pitched, notated, ruled by gram-
noblewomen of the Italian courts. Latin, too, mar, combined into harmonies and bodied forth
again found its ardent votaries, for it could now in a thousand different forms. Scarcely, in the
be compared with the Greek, from which its fourteenth century, had musicians learned to run
grammar and so much of its literary value were two tones together simultaneously, and this only
drawn, and was ceasing to be the vehicle of a by the painful process of experimenting with two
debased monkish learning. New manuscripts of sets of voices in the chants of the Church, run-
the Latin classics came along with the Grecian ning one set on the same tune a fifth or a fourth
writings. Popes and cardinals prided themselves higher than the other, note for note. Excruciat-
more on their aptness in turning a hexameter ing must have been these earliest reachings-out
than on their knowledge of the Church's formu- towards harmony, but, such as they were, they
larities. An age of polite and delicate Paganism represented a level of achievement that two more
set fn, and during this age modern music, heav- centuries of constant experiment could but
slightly alter for the better.
enly made, was born.
That, then, was the position at the opening of
True, the art had its earlier history. The trou-
(Continued from page 5)
yy
Simple
"Durable"
"Responsive
These words most aptly describe the virtues, and sum up the
advantages, of that remarkable instrument with a nation-wide
reputation known as the
r
M. Schulz Co. Player-Piano
now in its twelfth year of steady progress, consistent approach
to a perfection always held in view as its maker's ideal, and
ever-widening prestige.
From the salesman's point of view the qualities which mark
out the Schulz product from all rivals are its
Splendid tonal efficiency
Extreme simplicity
Remarkable Durability
Unusual Responsiveness
Dealer helps, sales and technical service and a constant endeavor
to preserve the friendliest relations with all members of the
Schulz Retail Family of Dealers, make the Schulz representa-
tion a
.
Steady Source of Satisfaction and Sales
NOVEMBER 26, 1921
the fifteenth century. Musicians, mainly clergy,
had learned to combine voices by intervals.
Guido of Arezzo had invented the notation of
the diatonic scale, craftsmen had arisen to build
organs of great size and great power, the mono-
chord of Pythagoras, long used in convent and
monastery to teach the sounds of the scale to
the choirs of the Church, had blossomed out
into the clavichord. The lovely lute had begun
to achieve its literature and the perfection of
the lutanist's technique. The viols, treble, alto,
tenor and bass, d'amore, da braccia, da Gamba,
violone, ancestors of the modern violin, viola,
'cello and contrabass, had come into being. Every
monastery now had its "chest of viols." The age
of the Rebirth of Learning now opened. It was
inevitable that the freeing and opening of men's
minds should bring about a yearning to be free,
in music, too, from the mortmain of ecclesias-
ticism. The hour was at hand and modern music
was duly born. One hundred and fifty years
later the infant art had grown to adolescence—•
a new era was to open. In the year 1600 a few
gentlemen, gathered at the home of one of their
number in the city of Florence, conceived the
notion of adapting music to an Italian version
of a Greek drama, based on the story of Orpheus,
the magic musician of the Greek mythology.
They proposed to have this music quite free and
untrammeled, to make it follow the natural rise
and fall of the voice in the declamation of the
tragic passages of the drama. In a word, they
broke wholly with the artificial traditions of the
past. With their work opera was born. These
anticipators of Wagner by two centuries and
a half laid the foundations clearly and cleanly of
the music we know and enjoy to-day. Three
hundred years, then, suffice to compass the de-
velopment of all that we call modern music.
Music is the youngest of the arts, and her future
growth no man can estimate.
AVA W. POOLE STUDIES CONDITIONS
President of Poole Piano Co. Spends Six Weeks
Visiting the Western Trade
Ava W. Poole, president of the Poole Piano
Co., Boston, passed through New York last week
on his way home from a trip of several weeks
through the Western section of the country, and
made an encouraging report regarding the situa-
tion as he found it in most sections. Mr. Poole
stated that in the big farming districts there was
still very little buying activity, owing to the low
prices realized for farm products, but that this
condition was being readjusted gradually and
might be expected to right itself shortly. In the
industrial sections there has been a noticeable
improvement and the dealers in such centers are
showing an inclination to order more generously
from the manufacturers.
Mr. Poole reported that the demand for small
grand pianos was particularly noticeable and the
sales of the instruments were reaching a point
where, in some cases, they overshadowed sales
of players. In the player class the reproducing
pianos, especially in small grand form, are com-
ing strongly to the front. Mr. Poole spent about
six weeks on the road and came back with a
first-hand understanding of the situation as it
exists.
DEATH OF HENRY C. TAYLOR
WORCESTER, MASS., November 18.—Henry C. Tay-
Interested dealers may learn much to their advantage by
addressing the
M. SCHULZ COMPANY
Founded 1869
' General Offices
Schulz Building
711 Milwaukee Ave.
CHICAGO
Southern Wholesale Branch
1530 Candler Bldg.
ATLANTA, GA.
lor, retired treasurer of the Simplex Player Piano
Co., passed away at his home at 35 Richards street
here this week, as the result of heart trouble.
Mr. Taylor came to Worcester in 1877 and he
was well known in business circles in this section
of the State. He is survived by a son, a daugh-
ter and a sister, all of Worcester.
NEW HOUCK CO. BRANCH STORE
The O. K. Houck Piano Co.'s branch at Nash-
ville, Tenn., will soon occupy its new quar-
ters at 219 Fourth avenue, which are being re-
modeled.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 26,
THE MUSIC TRADE REVIEW
1921
Wherein the Editor of This Player Section Serves Up His Monthly Portion
of Wit and Wisdom,/Trusting That the Wittiness of His Wit and the Wiseness
of His Wisdom Will Merit the Approval and Win the Interest of the Reader
Neglected or Found Out?
We hear disquieting news. If some wise men
are to be believed the small grand piano is get-
ting ahead of the player. Now, we have not
the least intention of becoming excited over this
rumor, for even if it turns out to be true no one
will be hurt. But there is really something else
much more important behind the whole matter.
If it be really true, as some have said, that
the player-piano is not keeping up its stride
proportionately to the small grand, then one
or both of two possible alternatives are true.
Either, that is to say, the salesmanship of the
industry is being attracted by the small grand
as it is no longer being attracted by the player,
or else the player-piano is failing to hold the
public through some demerit of its own which
the public is now coming to understand. The
player, in a word, is either being neglected or
found out. Which is it? In either case we are
forced to do some rather violent thinking.
The writer of these paragraphs is not willing to
assume the office of Cassandra nor does he pro-
pose to cry "Wolf!" Criers of "Wolf!" com-
monly succeed in drawing upon themselves the
curses of those whom they began by deceiving
and ended by failing to warn. Cassandras never
come to a good end. The cheerful liar, who
smiles that all is for the best in the best of all
possible worlds, is always more welcome than
the gloomy, if more accurate, Jeremiah, who is
quite certain that all is for the worst in the
worst of all possible worlds. Both are wrong,
of course, but the first gets the applause of the
crowd. We, indeed, decline to be gloomy. But
we shall be given, as the French say, furiously
to think.
The Lovely Little Thing
We have the greatest admiration for the small
grand. It is a lovely little thing, the best exam-
ple of architectural and mechanical skill which
the music industries have known since the mar-
vclously beautiful grands, which succeeded the
harpsichords of the eighteenth century. The
massive engineering achievements which grace
our concert stages to-day are not a bit like the
graceful creations which Broadwood, Streicher
and Kirkman made a hundred years ago for
the beauty and the talent of the Regency. But
the little grand of to-day reproduces in a dif-
ferent genre those charming old instruments. It
is beautiful to look upon and beautiful to the ear
as well. It deserves all the praises which can
be lavished upon it. No wonder the salesmen
like it. They ought to like it, too. They ought
to sell it with enthusiasm and in numbers which
would keep every factory humming all the year
around. But, even so, why should there be any
decline in player-piano popularity, if, indeed, such
•a decline is manifesting itself? Offhand, we
should be inclined to doubt the manifestation.
But the statement has been made and apparently
is believed by a good many persons whose opin-
ions are worthy of consideration. For which
reason it is up to us to inquire why? The
player-piano ought to be a complement to and
associate of the small grand. The one ought not
to interfere with the other. There is not the
least reason why the one should be regarded
as a rival of the other, or why both should not
always be equally prosperous. When we hear
salesmen, and merchants, too, saying that the
player-piano is not maintaining its lead and that
the small grand or any other sort of piano is
surpassing it we know there is something wrong
somewhere. If it were a - case of the grand sur-
passing the upright in sales, or the small grand
surpassing the larger grand in popularity, or
something like that, the explanation would be
simple. But the player-piano ought no more
to depend upon, or have to do with, the success
or non-success of any other piano than chalk
ought to be affected by cheese.
The Merchants, Not the Makers
lf the foot-power player-pianos should e v e
lose their popularity and subside into oblivion
the fault would be with the merchants—with
the retail trade. It would not be with the manu-
facturers, save indirectly and to a very slight
extent. The manufacturers have done their best
to give the merchants the sort of player-piano
which the latter said they had to have. The
manufacturers have, indeed, often been unduly
anxious to please the retailers, and have done
things against their own technical judgment
rather than displease the merchant and perhaps
lose business. Yet in most cases it would have
been far better if the manufacturers had stood
firm and declined to be led by the whims or
notions of men less capable than themselves of
judging what would or would not be popular
iinally with the people. The merchants, there-
fore, have the whole case in their own hands.
If the player-piano should ever decline the
fault would be theirs. They have had their
own way with the player-piano, and if they can-
not make it go, as the saying is, they are to
blame. Now, if they, or any of them, cannot,
or ever have been unable, to make it go, the
fault is easily found. The vital point is demon-
stration. Good demonstration sells the player-
piano, which cannot be sold save by good dem-
onstration. Poor demonstration spoils the sales
of player-pianos and poor demonstration has
been the cause of any trouble the player-piano
has ever had in the way of popularity. If we
had had good demonstration consistently from
the first a good many of the expensive experi-
ments which have been made would never have
had to be made. The foot-power player-piano
is, and can easily always remain, the easiest
player-piano to sell and the most popular. Its
price is moderate, it is easy to understand, its
mechanism does not easily get out of order and
it is capable of extremely high degrees of ex-
pressiveness. But it must be rightly demon-
strated and the purchaser must be shown how
to work it intelligently. When merchants cease
advertising the silly and lazy lie that the player-
piano needs no intelligence there will be a great
revival. Demonstration is the key to all player-
piano selling.
The Wise "Reproducing" Men
This simple fact is thoroughly well under-
slood in the camps of those ingenious and thor-
ough salesmen who are so rapidly pushing the
reproducing piano to the front. Little as the
superficial thinker may imagine it to be neces-
sary, demonstration is the very foundation of
the successful sale of the reproducing piano.
What the reproducing piano does is so remark-
able, and the possibility of its actual achieve-
ments so little understood, that the ordinary
person can simply not believe the claims that
are made for it. He or she can scarcely even
believe when the demonstration is made, unless
the utmost care is taken to explain each step
and to show the hearer what is to be looked
for, what is being done and what can be done.
The salesmen who are to sell reproducing pianos
are trained to their job. They have every kind
of assistance. The manufacturers have organ-
ized this branch of their business most intelli-
{C on tinned on page 8)
l/oucantcjo wronq
with any Jeistsong"
> SNAPPY BIT OF SYNCOPATION
AS GOOD AS
HEAR IT
LEADING ~
ORCHESTRAS
EVERYWHERE
THE FAMOUS
*WANG WANG BLUES*

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