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THE MUSIC TRADE REVIEW
52
VICTOR ARTISTSJN CINCINNATI
Appear in That City Under Auspices of Bald-
win Co. and Praise Baldwin Grand Piano
ENDORSE LOS MGELES CONCERT
Music Trades Association Expresses Apprecia-
tion of Concert Work of Los Angeles Express
Featuring Talking Machine Records
CINCINNATI, O., November 21.—The Eight Fa-
mous Victor Artists, who have been making a
concert tour of the country, appeared recently
in this city, under the auspices of the Victrola
Los ANGELES, CAL., November 11.—The success
of the daily concerts at the Los Angeles Express
Auditorium was emphasized by a letter from the
Music Trades Association,
addressed to F. W. Kel-
logg, owner and business
manager, who said:
"The_ members of the
Music Trades Association
of Southern California wish
to express their appreciation
of the plan put forward by
the Los Angeles Evening
Express for the advance-
ment of music through the
phonograph record, and by
means of sixty-four concerts
being held at the Express
Auditorium.
''They appreciate the won-
derful value to music which
is being given through edi-
torial and news publicity by
the Los Angeles Evening
Express and recognize the
The Eight Victor Artists in Baldwin Co. s Warerooms
department of the Baldwin Piano Co., and at- generosity shown in the giving of cash prizes
for encouragement for those of the public who
tracted a capacity audience.
Following the concert the Victor artists interest themselves in these concerts.
"At the same time they wish to pledge their
visited the Baldwin Piano Co. warerooms and
are shown herewith grouped about the Bald- unanimous support and co-operation in this excel-
win concert grand piano, an instrument similar lent and altogether novel idea."
to the one used at the concert. The artists
were enthusiastic regarding the Baldwin piano
PUBLICITY VIA A_VICTOR CONCERT
as an instrument to accompany their voices.
They are from left to right: Frank Croxton, Windsor Poling Co. Holds McCormack Con-
cert and Gets Some Free Advertising—
Billy Murray, John Meyer, Henry Burr, Monroe
Tickets Sold by House-to-house Canvass
Silver, Frank Banta and Albert Campbell. Fred
Van Eps, the eighth member, was not present
when this group picture was made.
AKRON, O., November 22.—The Windsor Poling
Cincinnati hospitality overwhelmed the gentle- Co., Victor dealer, one of the latest additions to
men and their appreciation reflected itself in the the music houses of this city, is gaining a great
song, "When Good Fellows Get Together," just deal of publicity through the medium of a series
of concerts, featuring prominent Victor artists.
before the camera clicked.
The second concert, which was held last week,
at which John McCormack made his appear-
NEW ARTO "BLUES" RECORDS
ance, was a tremendous success. The concert
Recordings by the Well-known Colored Singer, was held in the armory and more than 2,500 per-
Lucille Hegamin, Appear in the December List sons were present.
of Arto Co., Inc.—Proving Very Popular
The Windsor Poling Co. instituted a house-to-
house canvass for the sale of tickets, and so
Lucille Hegamin, the well-known colored great was the interest in the performance that
singer of "blues" songs who makes frequent in a short time the entire lot was completely dis-
recordings for the Arto Co., Inc., and who posed of.
recently returned from a very successful tour
OPENING OYSTERS TO MUSIC
NOVEMBER 26,
1921
"SWEET LADY^ FEATURED
Columbia Record of Recent Hit Basis of Attrac-
tive Window Display
S. M. Creedman, Columbia dealer, at 4502
Thirteenth avenue, Brooklyn, N. Y., recently pre-
pared an unusual sales campaign, featuring the
Columbia record of "Sweet Lady," that not only
Window Display of Columbia Record
proved a direct success, but was valuable from
a publicity angle.
In the preparation of this campaign Mr. Creed-
man was assisted by Mr. Luders, of the local
wholesale staff of the Columbia Graphophone Co.,
and the campaign started with the use of local
newspaper advertising, consisting of three lines
and reading as follows: "Sweet Lady. Want
an introduction? Ask Creedman, he knows."
"Sweet Lady. Is she worth knowing? Ask
Creedman, he knows." This advertising was
continued until two days before the record was
placed on sale and, at that time, a good-sized
display advertisement was featured, explaining in
full who "Sweet Lady" was and when and where
she could be found. The newspaper contributed
a half-column story commenting upon the inter-
est which the idea had aroused and giving a
detailed explanation regarding "Sweet Lady." In
addition to selling over one hundred "Sweet
Lady" records on the day the record was an-
nounced Mr. Creedman also sold 175 other
Columbia records as a result of this publicity.
HANDSOME ^ONORA SLIDES
Sonora Phonograph Co. Has Series for Dealers'
Use Adapted to Holiday Season
One of the recent advertising features being
furnished dealers by the Sonora Phonograph Co.,
279 Broadway, New York, who are also market-
ing the Sonora piano and player-piano, is a series
of moving picture slides which can be used for
Oyster Packing Concern Increases Production
by Means of a Grafonola
CAMBRIDGE, MD., November 21.—The Eastern
Shore Music Co., of this city, Columbia dealer,
recently sold an A-2 Grafonola to the Robbins
Oyster Packers Co., which is being used in the
shucking room. Referring to this purchase, Mr.
Robbins recently said: "We can now get a sur-
plus of shuckcrs who turn out half again as
many oysters as the men formerly did before the
Grafonola was installed. It is certainly an unu-
sual sight to sec the negro shuckers opening
oysters to the tune of the 'Wang Wang Blues.'
The oysters farly dance out of their shells."
Miss Lucille Hegamin
of the principal cities of the Eastern States, has
been re-engaged by the Arto Co. for the coming
year.
In the December list of Arto records appear
several new recordings by this popular artist, in-
cluding "Mississippi Blues" and "Wabash Blues."
The latter number has already attained much
popularity and as "Mississippi Blues" is by the
writer of "Arkansas Blues," and is a typical num-
ber of that style of song, this new record will,
undoubtedly, be received most favorably.
NEW POSTS FOR COLUMBIA MEN
H. L. Tuers, manager of the Dealer Service
department of the Columbia Graphophone Co.,
announced recently the appointment of G. T.
Harris as Dealer Service supervisor at the com-
pany's St. Louis branch, succeeding W. John-
ston, who has resigned. Mr. Tuers also an-
nounced the appointment of W. W. Schumacher
as Dealer Service supervisor at the Detroit
branch, succeeding J. F. Megirt, who has been
appointed a member of the Cleveland staff.
Dealer's name and address here
Sonora Slide for Use of Dealers
advertising purposes in local theatres. One of
these is especially adapted to the holiday season,
as may be seen in the accompanying illustration,
suitable space being left for the dealer's name
and address. These slides are very artistic and
highly colored, making a most attractive display.