Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 26,
1921
THE
MUSIC
TRADE
51
REVIEW
CARLOAD SALE OF GRAFONOLAS
TALKING MACHINE MEN HOLD DANCE
COLUMBIA DECEMBER DISPLAY
Chattanooga Dealer Sells Seventy-nine Columbia
Machines in One Week
Association of Local Talking Machine Dealers
Holds Public Ball at Hotel Pennsylvania-
Very Interesting Program of Music
Christmas Spirit the Keynote of Latest Window
Display for Dealers
For the first time in the history of -the talk-
ing machine industry a public ball was held
under the auspices of a talking machine dealers'
association. This ball took place on Thursday
night, November 17, at the Hotel Pennsylvania,
The Columbia window display for December
features Columbia Grafonolas and records as
suitable Christmas gifts. The centerpiece covers
the gift idea in a general way and the background
typifies the true Christmas spirit. On the side
pieces the general gift idea is made specific and
CHATTANOOGA, TENN., November -21.—Notwith-
standing the so-called business depression, Wal-
ton & Co., of this city, Columbia dealers, recently
staged a Grafonola carload sale which was a
signal success. As a result of this drive the com-
pany, sold seventy-nine Grafonolas in one week,
WALTON & CO
* CARLOAD
S
Display Featuring Carload Sale of Grafonolas
Artistic Holiday Display for Columbia Dealers
and it is interesting to note the obstacles that and was sponsored by the Talking Machine each card deals with the appropriateness of
this dealer overcame in "putting this sale across." Men, Inc., the dealer association, comprising Grafonolas and records as gifts for every mem-
One of the most unfortunate things in connec- dealers located in New York, New Jersey and ber in the family.
tion with the sale was the fact that the carload of Connecticut.
With the display there are furnished in place of
A most interesting program for this ball had the usual artist poster two special hanger cards,
Grafonolas did not arrive at the time specified,
but reached Chattanooga one day later. Open- been arranged by the entertainment committee one featuring the special Christmas records and
ing announcements appearing in the newspapers of the Association, and over 500 attended the the other the popular dance hits. These extra
on the day that the carload was scheduled to ball, all of whom voted it a huge success. There cards are equipped not only with an easel for
reach the city were, therefore, absolutely value- was continuous dancing from 8.30 p. m. till standing in the window, but are also punched for
less, representing a total loss. However, this 2 a. ni. and a diversity of dance music provided hanging inside the store.
was balanced by the exceptionally effective win- plenty of entertainment for the guests. Etzel's
dow display that the company introduced in con- Elite Orchestra, a well-known and popular dance
The Black Swan Phonograph Co. has been
nection with the sale. This window display is organization, was engaged as the resident or- granted a charter of incorporation.
shown in the accompanying illustration, but chestra for the evening, but the most important
part of the program consisted of the appearance
several features are worthy of special notice.
The ribbons running from the cards of the of a number of prominent orchestras who make
display to the instrument alternated in colors of records for the various companies and who are
gold and purple. A motor was dismantled and well known in the recording field.
cards, from which ribbons ran to the special
Among the orchestras who accepted the com-
features, emphasized these particular sales points. mittee's invitation to visit the ball and play for
With Universal
The display attracted general attention and Wal- a half-hour or more were the following organi-
ton & Co. attributed a considerable part of the zations: Paul Whiteman's Orchestra (exclusive
Motor
success of the sale to this unique window.
Victor). Benny Krueger's Orchestra (exclusive
Retail $19.50—a saving
Brunswick), Yerkes' Happy Six (exclusive Co-
lumbia),
the
Vincent
Lopez
Orchestra
and
of $10.50 from the
SALES HELPS FOR VICTOR DEALERS
Davis' Hotel Pennsylvania Orchestra. These
former price $30
Lithographed Folders Illustrating Victrolas and orchestras all played from thirty to forty-five
This marvelous little electric,
Christmas Record Lists for Machine Owners minutes each and were accorded an ovation by
self-winding mechanism at-
the dancers. Between their visits Etzel's Or-
Sent Out by Victor Talking Machine Co.
tached to any type Victrola or
chestra supplied the music and occasionally .
any make Talking Machine will
A handsome lithographed folder, showing the some of the representatives of the leading music
accomplish what the self-starter
various models of talking machines, is being publishing houses appeared, rendering their
did for the automobile.
sent out by the Victor Talking Machine Co. for latest hits.
We, as exclusive wholesalers in
distribution by dealers as an aid in the promo-
The success of the ball makes it probable that
Eastern Pennsylvania, New
tion of Christmas sales. The folder displays the similar events will be launched in the near
Tersey and Delaware, of the
machines in six colors on coated paper of fine future, as it enables the public to visualize the
New Motrola with universal
quality.
musical attainments of the dance orchestras
motoi, are ready to fill your
Another Christmas sales help for distribution who make records for the different companies.
orders now.
to Victrola owners consists of a list of specially The dealers co-operated with the Association in
selected records for the holiday season and em- every possible way and Irwin Kurtz, president
Write for Trade
of the Association, together with his brother
phasizes the value of records for gifts.
Discounts
executives, well deserved the congratulations
that they received at the close of the evening.
JENSEN FILES BANKRUPTCY PLEA
H.A.WEYMANNa,dSON,int
Nils G. Jensen, proprietor of talking machine
establishments in the Florence Apartment and
the Greyhound Building, Utica, N. Y., has filed
a petition of bankruptcy in the Federal Court,
listing liabilities of $9,305 and assets of $6,357.
A new music establishment has been opened in
Lake City, Minn., by the firm of Schmidt &
Thomas, which operates another store at Red
Wing, Minn. Pianos, players, musical instru-
ments and talking machines are handled.
110& Chestnut Street
PHILADELPHIA