Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 12, 1921
THE
MUSIC
TRADE
REVIEW
CHANGES IN CINCINNATI TRADE
Randolph Concern Moving Into New Headquar-
ters—New Home for Dreher Firm Being
Altered—Local Association to Try New Plan
for Holding Meetings—Other News
CLEVELAND, O., November 8.—The Randolph
House of Good Music moves into its new home,
in the St. Clair-East 105th section this week,
marking the first change of this kind of sev-
eral contemplated by piano industry establish-
ments here. The Randolph Building, a two-story
structure, is distinctive in several respects, most
noteworthy of which may be considered the win-
dow space, which runs for 104 feet, the largest
window area for piano and musical merchandise
display in the city. The first floor is given over
to piano and talking machine displays and record
demonstrations. A mezzanine floor houses the
offices. The second floor is for player and roll
demonstrations. The interior is finished in light
and dark mahogany throughout and is lighted
with 500-watt lamps, claimed to be the largest
in use for this purpose in the city. Two recep-
tion rooms, handsomely fitted, are on the main
floor.
The opening was marked with a formal invita-
tion to the music followers and others of the
East End, being heralded with newspaper adver-
tising and trucks bearing suitable inscriptions
and carrying a Magnavox. A prominent orchestra
played and souvenirs, in the way of cigars and
flowers, were distributed.
The New Dreher Quarters
First steps toward entering its new home were
taken this week by the B. Dreher's Sons Co. in
starting the alteration of the building recently
purchased on Huron road near Play House
square. The building must be completed and
furnished prior to May next, when the Dreher
firm must vacate its present building in upper
Euclid avenue.
Plans for the building have been drawn by
Meade & Hamilton, who have evolved from the
suggestions of the Dreher managerial staff a lay-
out for various departments which promises to
be one of the most attractive music establish-
ments in the country. The building has a front-
age of more than seventy feet on Huron road at
the intersection of Euclid avenue in the Play
House square district and presents a substantial
and dignified appearance, with colonial pillars of
stone mounting to the wide-capped roof.
The tapering entrance to the building will be
centered between two display windows, each of
which will be about seventeen feet in width and
about twelve feet deep, the width of the front
also permitting a separate entrance and stairway
leading to the second and third floors.
The first floor of the building will be used for
general display. Space alongside walls will
house the symphony orchestra and other seat
sales booths, the passenger elevator, telephone
booths, phonograph sales department and booths
for the demonstration of music rolls and phono-
graph records.'
Offices for department managers will also be
located on the first floor, while a mezzanine floor
will accommodate surplus stocks of small instru-
ments. In the rear of the store will be located
an artistic piano room, separated by means of a
corridor from the freight elevator and shipping
room at the extreme end of the building.
The second floor will house the business offices,
where good light will insure pleasant surround-
ings, as well as the private offices of the presi-
dent and secretary. To the rear of this depart-
ment a corridor across the entire width of the
building separates the executive offices from a
successful arrangement of sound-proof piano dis-
play rooms for grand and upright pianos.
&
Established 1853
(Make Haste Slowly) Are the only pianos in the world in which the height of the bridges
is made to conform with the increased amplitude of the strings
as they become longer.
A—Represents the amplitude of the first or longest string in the piano, which vibrates
only 27.19 Double Vibrations per second.
B—Represents the amplitude of the shortest string, or 88th note in the piano, which
vibrates 41 38.44 Double Vibrations per second.
The violin, cello, bass viol, harp, and all other stringed instruments are made to conform
to these scientific facts, but the Mehlin is the only piano embodying them.
jWeJjltn &
Factories:
West New York, Hudson County, N. J.
New York Office:
4 Ea»t 43rd Street, New York City
No. 11
The pipe organ department will occupy a room
on the second floor, where recitals on the large
Aeolian pipe organ and Duo-Art reproducing,
pianos will be a feature.
The third floor of the building will be filled
with a general stock of upright pianos, represent-
ing the various lines sold by the Dreher house,
as well as used pianos which have been taken in
exchange and overhauled before being placed on
sale. The finishing and repair departments will
be housed on this floor, with every convenience
for tuning, testing and adjusting instruments as
they are sold and being prepared for delivery.
There is a long, interesting history attaching
to the house of Dreher, dating back to its estab-
lishment in 1853, and the move into the handsome
new quarters marks the latest important step in
the progress of this firm.
The entire force, from president down, is en-
thusiastic over the layout of the new store and
it is by reason of the careful and interested co-
operation of the entire staff that details have
been worked oat to a degree which insures an
agreeable system for the carrying on of the
steadily increasing business.
Vose Line for Dreher's Sons Co.
Announcement of the installation of the Vose
lines of pianos by the B. Dreher's Sons Co. is
made this week, following the return of Henry
Dreher from the East. As soon as the instru-
ments arrive invitations will be sent out and
simultaneous advertising featuring the new lines
will appear in daily newspapers. A display of
the new instruments will be made. The Vose
lines have been absent from Cleveland for a few
years, but it is believed they will be welcomed
strongly, now that they are here again.
Entertainers from local civic associations, who
wish to practice their offerings before appearing
in public on welfare or other work that their
organizations are interested in, are using the
private rooms of the Muehlhauser Bros.' Piano
Co., following issuance of an invitation to that
effect. The plan is not to sell more pianos
through this medium, but more sales, especially
of grands, are resulting, according to O. C.
Muehlhauser, secretary, since more attention is
attracted to the firm.
Beginning this month monthly meetings of the
Cleveland Music Trades Association will be held
in the stores of the different members, the busi-
ness meetings being preceded by dinners at near-
by restaurants. The plan is expected to bring
the members still closer together and offer each
an opportunity to see how the others display
their wares, in the opinion of Rexford C. Hyre,
one of the originators of the scheme. First of
such meetings was held at Sharon, Pa., in the
large retail establishment of M. V. De Foreest,
in connection with the annual Music Festival
conducted by the house of De Foreest. All
Cleveland Association members, as well as those
in the Music Merchants' Association of Ohio,
received personal invitations from Mr. De For-
eest. The next meeting will be held at the
Muehlhauser Bros.' Co. store and another early
meeting will be held at the new home of the
Randolph House of Good Music.
Starr Display at Industries Exposition
Among the first piano establishments to enter
the Cleveland Industries Exposition, which
open.ed November 1 and will continue to the
end of the year, is the Starr Piano Co., with two
exhibits, including pianos, players and talking
machines and records. The exposition is being
held in Judd Auditorium and will have 1,000
exhibits when completed, according to the man-
agement. J. J. Anderson is in charge of the
Starr exhibits.
CHANDLER CO. READY FOR HOLIDAYS
T. E. English, treasurer and sales manager of
the Chandler Piano Co., 222 Livingston street,
Brooklyn, N. Y., has undertaken an extensive ad-
vertising campaign in the local papers in prep-
aration for the holidays. Business here has im-
proved considerably during the past two weeks,
the demand centering around grands and player-
pianos. Mr. English stated that he has sold
more grands this year than last and he expects
the demand to continue.
The McMahon Piano Co., of Youngstown, O.,
recently purchased the entire stock and fixtures
of the Carson Piano Co., of that city.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.