Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
DEALERS KEENLY INTERESTED
MAKING A WINDOW DISPLAY
Model Grafonola Shop in New York Branch of
the Columbia Co. Furnishes Dealers With
Ideas—Dealers Renovating Establishments in
Accordance With Model Shop Layout
Opportunities Offered by Victor Catalog and
Records for Variety of Windows Pointed Out
by Putnam-Page Co., of Peoria, 111.
Since moving into its new home at 121 West
Twentieth street the New York branch of the
Columbia Graphophone Co. has been visited
by dealers from alt sections of the metropolitan
territory. They have been most enthusiastic re-
Some very timely words of advice on the
value of the window recently constituted a part
of the dealers' service bulletin sent out by the
Putnam-Page Co., Inc., Victor distributors,
Peoria, 111., which reads:
" 'Your window display is your star salesman/
says an authority, and it is wise for a Victor
dealer to contemplate how far better off he is
than is the average merchant. Leave the dis-
play of Victrolas out of the question entirely
and consider the opportunities offered by the
Victor catalog and Victor records for a variety
of windows.
"Do you know where you can borrow a really
good-looking vioKn and, if so, can you imagine
a window display consist.ng of a violin resting
on a soft, colored piece of velvet, surrounded
by an unusual selection of Red Seal violin rec-
ords?
"Is your community dance-enthusiastic? If
so, haven't you sufficient dance records to create
a dance record window? Have you made any
window use of the artists' pictures sent you with
your monthly supplement literature by the Vic-
tor Co.? The picture of any of those artists,
surrounded by their records, is a window dis-
play in itself. The best advice in window dis-
play is that you utilize one thought and carry
it out to simple perfection."
CONCERTS HELP DEALERS' SALES
Corner of New York Model Grafonola Shop
garding the practical layout of the equipment
of the branch and have been particularly inter-
ested in the Model Shop which was installed.
The dealers in the New York district have
been quick to take advantage of the timely and
co-operative ideas represented in this Model
Shop, and many of them have removed their old
equipment, moved into new locations and in-
stalled brand-new interiors and store fronts,
patterned on the lines of the Col-Van Model
Grafonola Shop.
Kenneth Mills, manager of the New York
branch, together with his assistants, has left
nothing undone to co-operate with the dealers
in receiving the full benefits of the Model Shop,
for example, a live Columbia dealer located at
Broadway, Brooklyn, who had been contem-
plating a new location, carefully investigated
every phase of the Model Grafonola Shop. Mr.
Oblo, this progressive Columbia dealer, was quick
to appreciate the advantages of the Col-Van
construction and adopted the system admirably
to a store of a unique shape which runs through
the block from one street to the other.
A member of the Columbia wholesale staff
visited a Mr. Shapiro, who had rented a store
which was formerly an old bakery and who had
intended to invest a nominal amount in reno-
vating it as a Grafonola shop. Mr. Shapiro
visited the headquarters of the branch and after
inspecting the Model Shop in every detail de-
cided that it could be used as the basis for his
Grafonola warerooms. The plan worked out
successfully from every angle and during the
first week Mr. Shapiro sold $185 worth of rec-
ords.
The Model Shop in the New York branch is
a real, full-sized store, and in it the dealer may
see exactly what Col-Van construction represents
and just how it will look in his establishment.
Geo. E. Luders, supervisor of the Dealer Service
department of the New York branch, who makes
his headquarters in the Model Grafonola Shop,
is providing the dealers with practical ideas
that have proved profitable and invaluable so far
as sales are concerned.
CORPORATION CHANGES NAME
The Excelsior Phonograph Corp, of New
York City, has changed its name to the Canora
Phonograph Corp.
Concert Manager for Pathe Artists Links Up
Their Appearance With Sales Campaign of
Local Dealers—Good Results Ensue
Mark Byron, concert manager for Pathe ar-
tists, has been exceptionally successful in link-
ing up their appearance in various cities with
the sales department of the local Pathe dealer.
Mr. Byron has recently conducted concerts in
Pittsburgh, Pa.; Johnstown,' Pa.; Worcester,
Fitchburg and Fall River, Mass. In each city
the local Pathe dealers were given a place in the
limelight which resulted in many immediate sales
as well as an invaluable increase in prestige.
In Worcester, where Mullholland and Debruille
appeared on May 4, thirteen Actuelles were sold
as a direct result of Mr. Byron's co-operation
with the local dealer.
The concert is usually conducted under the
auspices of some local society. Supplementing
the appearance-of the artist, Mr. Byron arranges
a series of Actuelle recitals before groups of
local townspeople. At these recitals the dealer
is given an opportunity to get in touch with a
very valuable selection of prospects. In Worces-
ter fifteen Actuelle recitals were held, in Johns-
town eleven and in Pittsburgh twelve.
The schedule for Pathe artists for the month
of July shows a wide latitude of territory cov-
ered and undoubtedly will have a stimulating
effect upon the record sales in the cities in which
they appear during the Summer months.
The development of the Actuelle needle-cut
record has received much of the attention of the
Pathe staff. Not only the recording but the
record itself has been perfected to a high degree.
Almost unbelievable wearing qualities are claimed
for it.
Bristol & Barber, New York City, recently
wrote a highly complimentary letter to the head-
quarters of the Pathe Freres Phonograph Co.,
in Brooklyn, N. Y., stating that one of their
dealers had played an Actuelle record for two
solid days without its showing any wear.
HONORED BY TRAFFIC MEN
R. L. French, general traffic manager of the
Columbia Graphophone Mfg. Co., Bridgeport,
Conn., was elected chairman of the executive
committee of the New England Traffic League,
composed of the principal traffic managers in
that section, at the recent annual meeting,
JULY 9,
1921
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