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NOVEMBER 5, 1921
THE MUSIC TRADE REVIEW
OCTOBER CELEB RATIONSAFFECT^ST. LOUIS PIANO TRADE
Business Falls Off a Little, Due to Two Generally Observed Celebrations, but Piano Dealers Are
Confident of Good Business to Come—Brambach Grand to Be Featured
ST. LOUIS, MO., October 31.—It it regrettable, but
undeniable, that October business was not as
good as September business. But the reasons
are known, which is always a good thing and
which takes some of the sting out of the situa-
tion. The two major reasons were the Veiled
Prophet and Centennial festivities and celebra-
tion, which helped some kinds of business at the
expense.of the piano business, and the threatened
railroad strike. A minor reason was the weather,
which was so good that people preferred to be
outdoors enjoying it rather than going into stores
to buy pianos. While there was a general feel-
ing that the railroad strike would not materialize
it constituted a threat which could not be ignored
and even the most optimistic played safe and
put off such little things as buying pianos until
they knew. It is matter for congratulation that
all of the causes which militated against October
business are out of the way for November busi-
ness. That is, the Fall festivities and the Cen-
tennial celebration are over and the railroad
strike has not materialized and even the weather
has turned worse. So everybody is looking for
an exceptionally good November.
If E. A. Kicselhorst's new slogan is taken up
snappily by the Kieselhorst salesmen there is
going to be some good November business at the
Kieselhorst store. Somebody about the store
called his attention the other day to the fact that
October had not been a shining success as a
business month. "Well," said Mr. Kieselhorst,
"the hen never scratches less because the worms
are scarce.* 1 Wherefore, it may be concluded
that there will be some unusual scratching for
the elusive business worm this month.
At the Scruggs, Vandervoort & Barney piano
department they are not permitting themselves to
think at all except in terms of November success.
First off, it is going to be a Brambach month.
Manager Elam has plans for doing everything
included in the national program and a few
things besides. Along with that will be the Van-
dervoort anniversary sale, an annual event. Van-
dervoort uprights and players will be featured
and, in addition, all used and shopworn instru-
ments will be offered "at a price." A special
announcement is that all the high-priced foot-
power players in the house have been equipped
with a reproducing mechanism and will be priced
attractively. The house has sent out 200,000 cir-
culars, half a page of each being given to the
made-over players.
Mehlin pianos have a new home in St. Louis,
at the new store of the Lehman Piano Co.,
Eleventh and Locust streets. P. A. Lehman,
The Lauter-Humana
A player-piano designed
to meet the needs of the
discriminating buyer.
Is Your Territory Open?
LAUTER-HUMANA CO.
NEWARK, N. J.
president of the Lehman Co., has taken a con-
tract with Paul G. Mehlin & Sons, New York, to
handle the Mehlin product in this territory. A
shipment of grands has been received and placed
in the grand salon on the second floor of the
Lehman store. Reproducers and uprights are
to follow. Charles Spanier, of the Mehlin house,
was here last week, completing the arrangements.
The Mehlin line was formerly handled here by
the Wurlitzer Co. The Lehman Co. has also
added the Brunswick to its talking machine lines.
It has been handling the Vocalion and Columbia.
Business conditions in the West are somewhat
improved, according to S. T. Betts, Jr., of Chick-
cring Bros., Chicago, who passed through St.
Louis the other day on his way back to Chicago
from a trip through the West. H. D. Hewitt, of
the M. Schulz Piano Co., Chicago, who passed
through on his way back from Arkansas, said the
improvement down there was considerable.
E. J. Jordan, vice-president of the Jackson
Piano Co., Milwaukee, Wis., maker of the Miess-
ner pianos, was in St. Louis last week.
J. A. Coffin, president of E. Gabler & Bro.,
New York, spent part of the past week with
P. E. Conroy, president of the Conroy Piano
Co., and carried a nice order for Gablers back
to New York with him.
SCHOOL DIRECTOR LAUDS KRAKAUER
Head of Cleveland Institute of Music Tells of
Satisfaction With Four Krakauer Instruments
Recently Purchased—Nearly One Thousand
Institutions Using Krakauer Instruments
Evidence of the satisfaction which Krakauer
pianos are giving was manifested recently when
a letter was received by Krakauer Bros., 136th
street and Cypress avenue, New York, from Mrs.
Franklyn D. Sanders, executive director of the
Cleveland Institute of Music in Cleveland, O.,
a school which has a national reputation and is
sponsor for the Cleveland Symphony Orchestra.
A short time ago four Krakauer uprights,
Style 32, were selected at the wareroom of
B. Dreher's Sons Co., the Cleveland representa-
tive for Krakauer Bros., for use in this school.
These instruments were selected after various
makes had been inspected by the committee ap-
pointed for the purpose and the reason for their
selection is shown in the letter from Mrs. San-
ders, in which she states:
"We are delighted with the Krakauer pianos
recently purchased from your establishment for
use in the institute. The tone is rich and pure,
the action all that could be desired for lightness
and elasticity of touch and we feel that no mis-
take has been made in selecting the Krakauer
pianos for instruments that will stand up under
the exacting requirements of a music school.
"It gives us great pleasure to add our testi-
monial to the many excellent qualities of the
Krakauer piano."
The Cleveland Institute of Music is only one
of a very large number of schools and other in-
stitutions in which the Krakauer piano is used.
In a booklet recently issued by the company
the list of these institutions is given. It com-
prises nearly a thousand institutions where these
pianos have been used for many years.
Victor
Supremacy
The supremacy of
the Victrola is linked
with the world's
greatest artists.
The success of
Victor retailers is the
natural result of this
overwhelming
supremacy.
"Victrola
i s the Registered Trade-
mark of the Victor Talking Machine
Company designating the products of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victrola No. 90, $125
COLVIN=COLWEU CO. GETS CHARTER
The Colvin-Colwell Co., of Troy, N. Y., has
been granted a charter of incorporation under
the laws of that State for the sale of pianos,
musical instruments and talking machines, etc.,
with a capital of $15,000. Incorporators are:
Edward D. A. Colvin, John H. Colwell and Alice
A. Colwell.
An attractive new piano and musical instru-
ment business has been opened in Mendota, 111.,
by K H. J. Wernsman, of Lacon, 111.
Mahogany, oak or walnut
Other styles $25 to $1500
Victor Talking
Machine Co.
Camden, N. J., u. s. A.