Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
NOVEMBER 5, 1921
MUSIC TRADE
REVIEW
"WHEN MAY IS TURNING TO JUNE"
Arthur Penn's New Song Featured by Mildred
Graham and Looks Like a Hit
Co-operation!
A fliiiin is no stronger than its weakest
link.
Century's chain of dealer co-operation has
pretty well demonstrated its strength.
In every national advertising campaign that
we have promoted, Century dealers, almost as
a whole, have formed a chain of strong link
co-operation that was 90 per cent responsible
for each campaign's success, which made it
possible for us to increase our appropriation
each year.
Our campaign right now is the biggest
ever, reaching over THIRTY-FIVE MILLION
magazine readers every month.
The link you supply to this co-operative
chain will guide many who see our ads to
your store.
What you realized before you will surely
wish to realize again.
Get our FREE hook-ups today!
Century Music Publishing Co.
235 West 40th Street, N. Y.
llllllimMIHIIHIIIlIttltlMI
GUARANTEED SELLERS!
My Chinese Cherry Blossom
Mabel
:
Listening
My China Man
;
You Are the Rose of My Heart
If You Only Knew
Sunshine
Only A Dream of You
AL ROSE MUSIC PUB. CO.
(Not Inc.)
Mildred Graham, who gave her first New York
recital of the season this week, included Arthur
Penn's new song, "When May Is Turning to
June." This number, with a lyric by James
Stuart Montgomery, is meeting with popular
approval and Miss Graham's rendition was well
received. James Stuart Montgomery, by the
way, is a poet who was known throughout the
A E. F. for his war verses and articles signed
with a thumb print. His work, in collaboration
with Arthur Penn, is assured of success. Miss
Graham also rendered Frank Tour's setting of
Lieut. Col. McCree's famous poem, "In Flanders'
Fields." Both of these numbers afe published
by M. Witmark & Sons.
GETS GOOD PUBLICITY
New Richmond Hit Featured Through Collabo-
ration With Newspaper
Harry Engel, Chicago manager of Maurice
Richmond, Inc., recently made a trip to Mil-
waukee, Wis., where, in collaboration with "Mr.
X," of the Milwaukee Journal, he was successful
in getting some unusual publicity for the firm's
song, "Yoo Hoo." Previously "Mr. X," who is
also connected with the Chicago Evening Post,
through the assistance of Harry Singer, who is
Chicago manager of the Orpheum Circuit, car-
ried out a publicity stunt in favor of the same
song, with the aid and assistance of a number
of acts playing at the State Lake Theatre. A
series of photographs and a large-size story on
the unusual "stunt" appeared in both papers.
A "MAMMY SONG" THAT SELLS
"Mammy's Loving Lullaby," by Fisher Thomp-
son, composer of the waltz success "Rio Nights,"
is proving a big counter seller, according to re-
ports in the trade. The Fisher Thompson Music
Publishing Co. has adopted the slogan, "Songs
That Appeal," and "Mammy's Loving Lullaby"
is an indication that they are living up to the
slogan.
• IMMMMMMMIIMMMMMIM
"I Want You Dear Heart
to Want Me"
Title page will attract customers. It's out of the rut.
Mr. Dealer, the wholesale price is right—30c retail.
MARY M. HOPKINS, NEW MARKET, MARYLAND
,.*;«!
iT"B'HARMS;
Hits from the
Musical Comedies
TANGERINE
"Sweet Lady," "Isle of Tangerine/' "Usten
to Me"
GREENWICH VILLAGE FOLLIES
"Snow l-'lakes," "When Dreams Come True"
LOVE DREAMS
"Love Dreams" and "Lonesome Boy"
BLOSSOM TIME
"Song of Love" and "Serenade"
AFGAB
"Why Don't You?" "I Want Love" and
"Julie"
BROADWAY WHIRL
"Oh, Dearie," "Caring," "Black Eyed
SuNanis"
IRENE
"Alice Blue Gown," "Irene," "Castle of
Dreams"
ZIEGFELD FOLLIES
"My Man"
Write for Dealers'
LEO.
FEIST,
Prices
Inc., FEIST Bid*., New York
CHAPPELL-HARMS, Inc.
Popular Sellers
Where The Lazy Mississippi Flows
The Mill By The Sea
The World Is Waiting For The Sunrise
I'd Build a World In The Heart of a Rose
Ah! Though The Silver Moon Were Mine
Smile Through Your Tears
Sometimes In My Dreams
When The World Was A Garden of Love
The Bells of St. Mary's
Dreams of Long Ago
Night of Romance
Star of My Life
Under The May Moon
Sometime, Dear Heart, Someday
THE WORLD IS WAITING FOR THIS BALLAD—
3131 Douglas Boulevard, Chicago, 111.
11^
ifou cant go
wrong with
any'Feist^
Song'
Write for Special Prices
The House of
Ballads
185 Madison Avenue, New York City
CHAPPELL-HARMS, inc.
BIG SELLING SONGS
ITS
A HIT
MELODY
WOLFE GILBERT'S- TERRIFIC HIT
DOWN YONDER
N B -W YORK,
SHADOW LANE
Beautiful Waltz Song
EDITION BEAUTIFUL*
A Sign of Importance
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
No music store la complete without
EDITION
BEAUTIFUL
1500 live dealers will testify to its
success.
It is carefully edited.
It is the most beautiful edition pub-
lished.
The Investment Is Insignificant.
The results are tremendous.
Write for particulars today.
C C. CHURCH AND COMPANX
HAHTFOBD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
The Witmark Black and White Series
which includes S0N6LAND catalogs—GRATIS—WRITE US
TO-DAY for sample and full information
THE
BEST TWO-CENT INVESTMENT YOU EVER MADE
SLUMBERLAND
Fox-trot Song
MY BUDDING ROSE
A Steady Seller
IF YOU LIKE ME LIKE I
LIKE YOU
A Baby's Plea to Her Absent Daddy
ON A MOONLIGHT NIGHT
A High Class Ballad
THE LATEST SENSATIONAL HIT
STOP! REST AWHILE
BLUES NOVELTY FOX-TROT
L WOLFE GILBERT MUSIC CORP.
167 West 47th Street
NEW YORK