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48
THE
COLUMBIA ADVERTISING CONTEST
Columbia Graphophone Co. Announces Unique
Contest for Columbia Dealers—Prizes Will Be
Awarded for Most Effective Advertisements
The Columbia Graphophone Co. has just an-
nounced a dealers' advertising contest that is one
of the most unique and interesting contests in-
troduced in the talking machine trade for some
time past. The contest, which will start on
November .1 and will run until December 1, is
open to every Columbia dealer in the United
States. The provisions of the plan state that
all advertisements entered in the contest must be
exclusively Columbia and must carry the Colum-
bia trademark. In order to enter this advertis-
ing contest a dealer must place in his local paper
at least four advertisements during the month of
November 1 to December 1.
Every advertisement of any size which any
Columbia dealer places in any paper in the
United States as part of such a four-or-more
advertising campaigns between November 1 and
December 1 is eligible for one of the prizes. In
order to enter his advertising in this contest a
dealer must tear out the complete pages con-
taining each advertisement in the month's cam-
paign and mail them all to the advertising con-
test committee of the Columbia Graphophone
Co. at the Gotham National Bank Building, New
York.
These advertisements must be received on or
before Wednesday, December 7, and the adver-
tisements should not be torn or clipped from the
newspaper page, as only complete pages showing
the advertisements will be accepted as entries.
The advertisements entered in the contest will
be judged by one point only and that is "selling
punch." The judges of the contest will be Frank
E. Fehlman, president of the Advertising Club
of New York; James O'Shaughnessy, executive
secretary of the American Association of Adver-
tising Agencies, and V. Burnett, associate editor
of Advertising and Selling.
The prizes to be awarded in this contest are
as follows: First prize, free advertising space in
the winning Columbia dealers' local newspapers
totaling six times the space of the winning ad-
vertisement. This space must be used between
December 14 and December 25, 1921. Second
prize: free advertising space totaling five times
the space of the winning advertisement; third
prize: free advertising space totaling four times
the space of the winning advertisement; fourth
prize: free advertising space totaling three
times the space of the winning advertisement;
fifth prize: free advertising space totaling twice
the space of the winning advertisement; sixth
prize: free advertising space totaling the same
size as the winning advertisement.
The names of the winning dealers and the
newspapers in which the winning advertisements
appeared will be announced on Friday, Decem-
ber 9. Notification will immediately be sent to
all prize-winners so as .to give them ample op-
portunity to use the free advertising space they
have won between December 14 and December
25.
The Columbia Graphophone reserves the right
to use the prize-winning advertisement, with
proper credit to the winners, in its monthly port-
folio of advertising for Columbia dealers and its
house organ, Columbia Record.
NEW VOCALION RECORD ARTIST
Grace Kerns, Soprano, Notable Addition to
Growing List of Singers
A recent addition to the list of Vocalion rec-
ord artists is Grace Kerns, one of the leading
American concert oratorio sopranos, who is solo-
ist at St. Bartholomew's Episcopal Church, New
York, and is said to receive the largest salary
of any church soprano in the country. Miss
Kerns' first Vocalion recordings appeared in the
October list, one being a duet arrangement of
"Whispering Hope," with Nevada Van der Veer
singing contralto, and the other a soprano solo,
"The Nightingale's Song."
MUSIC TRADE REVIEW
NOVEMBER 5,
1921
NEW PERIOD MODEL PRICE LIST
New Price List for Columbia Period Models
Dealers Featuring Line Extensively
The general sales department of the Columbia
Graphophone Co. announced on October 15 a
reduction in price of period Grafonolas. These
reductions are substantial, and Columbia dealers
throughout the country are planning to institute
an aggressive sales drive featuring these period
models.
The new price list of these period models is as
follows: P-l Electric, $500; P-l Spring, $475;
P-2, $550; P-3, $600; P-4, $700; P-6, $550; P-7
Electric, $525; P-7 Spring, $500; P-8 Electric,
$450; P-8 Spring, $425; P-9 Electric, $600; P-9
Spring, $575; P-20 Electric, $275; P-20 Spring,
$260; P-21, $600; P-26 Electric, $450; P-27 Elec-
tric, $350; P-27 Spring, $325; P-28 Electric, $325;
P-28 Spring, $300; P-29, $325; P-30, $350; P-31,
$325; P-32, $375; P-33, $375; P-34, $300; P-35
Electric, $300; P-35 Spring, $275; P-36, $475;
P-37, $800.
io double
Vour Income
NEW ASSOCIATION IN NEW YORK
Victor Luncheon Club Organized Into a Perma-
nent Association—L. J. Rooney President
At a largely attended meeting of the Victor
Luncheon Club, held at the Cafe Boulevard,
New York City, on Friday, October 28, the Met-
ropolitan Victor Dealers' Association was organ-
ized to take in those retailers located in what
is termed the metropolitan district of New
York. The officers elected at the new meeting
were: L. J. Rooney, president; Ernest Leins,
vice-president; E. G. Brown, secretary, and A.
Galuchie, treasurer.
The Victor Luncheon Club was organized
some months ago for the purpose of bringing
together the Victor dealers of New York and
vicinity for the discussion of timely business
topics. The luncheons have been well attended
and have proven so interesting that it was de-
cided to form a permanent association. Just
what effect the new organization will have on
the two existent associations made up of talk-
ing machine retailers in New York and vicinity
remains to be seen.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
OPENS SCHOOL RESEARCH SECTION
Thos. A. Edison, Inc., Establishes School Re-
search Department at 473 Fifth Avenue
Growing out of its investigations of the use
and need to humanity of music Thomas A. Edi-
son, Inc., has established its school research de-
partment under the same roof with the head-
quarters of the Phonograph Corp. of Manhat-
tan, at 473 Fifth avenue, New York City. Prof.
Charles H. Farnsworth, of the department of
music, Teachers' College, Columbia University,
is the head of the new department, and Dr.
Esther L. Gatewood, of the Ohio State Uni-
versity, is his associate.
The main purposes of the school research de-
partment are to study school music problems
and the various uses of school music, together
with the service ol general research. That is,
music teachers, supervisors and others who use
the -Edison phonograph in their work are cor-
dially invited to ask questions or seek advice per-
taining to their work. Suggestions for courses
of music s"tudy, based on Re-creations, and any
special programs desired, will be furnished to
applicants. Edison dealers who desire to give
school programs, and who wish to interest teach-
ers or clubs in New Edison material, will be
urged to seek the help of the new department.
In connection with these questions Prof. Farns-
worth and Dr. Gatewood will devote thought
and energy to general and theoretic problems of
music and their purpose and application to
society and industry.
If you don't think co-operation is necessary
watch what happens to a wagon when one wheel
comes off,
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
37S Fourth Ave'., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
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