Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC
TRADE
REVIEW
OCTOBER 22, 1921
THE BIG HIT FROM 'TANGERINE'
A CATCHY MELODY YOU CAN'T FORGET
Sung In) JULIA SANDERSON and FRANK CRUMIT
n
ASK TO HEAR IT
cP
~iou Cdril qo wroncj•
with anu Feist'Sony"
cP
ALL BY MYSELF" CAMPAIGN PROVES A GREAT SUCCESS
BILLY MASON BACK FROM ENGLAND
Billy Mason, who has been in England for the
past eighteen months as assistant manager of
the London office of the A. J. Stasny Music Co.,
tory of the music business. One of the remark- returned to New York recently on the S. S.
able features of the week was the great number "Olympic." Mr. Mason reports that music con-
ditions in England are quite active and no de-
cided slump has been felt in the industry. He is
now arranging plans for a trip to the I'acihc
Coast, visiting the trade in that and intervening
territory.
Dealers in Every Part of the Country Co-operate in Observing "All by Myself" Week—McCrory
Store Arranges Especially Attractive Window Display of Berlin Hit
The recent campaign carried out by the entire
staff of Irving Berlin, Inc., with the assistance
NEW RIVIERA REPRESENTATIVE
CHICAGO, 111., October 15.—H. L. Callahan, well-
known violinist of Philadelphia, has been ap-
pointed representative in that city for the Riv-
iera Music Co., Chicago. Mr. Callahan is very
enthusiastic over his new connection and reports
that he is having great success with the Riviera
numbers "Karma," "Sweet Southern Dream" and
"There'll Come a Time."
HERE THEY ARE
The Song Gems
from
Irving Berlin's
"Music Box Revue"
NOTK: The Irving Berlin "MUHIC BOX Revue,"
now playing i«t New York's new million dol-
lar MUNIC BOX Theatre, in conceded l),v all
critics to be the greatest muslnal NIIOW eTer
produced—and contain^ the most iiiurvcloiis
Koiigs ever written.
Display of Berlin Hit at McCrory Store in Philadelphia
of the various manufacturers, distributors and
dealers of talking machine records, player rolls
and sheet music, together with the co-operation
of orchestra leaders, vaudeville performers, etc.,
on the song "All by Myself" was one of the most
successful campaigns of its character in the his-
NORTON SONG HITS
"FOOLING ME"
"SECRETS"
"HAUNTING"
"DIXIE"
ROBERT NORTON CO.
226 West 46th Street
NEW YORK
of window displays of sheet music, player rolls,
etc. Entire windows were turned over to the
display of the number and these, with the gen-
eral publicity, attracted much attention.
Herewith is shown a full window display of
"All by Myself," which appeared in the McCrory
store, Philadelphia, Pa., and which is very repre-
sentative of the manner in which many of the
windows were dressed.
- .
BIG DRIVE IN "1 WANT MY MAMMY'
Louis Breau, professional manager for Belwin,
Inc., who recently returned from a trade trip,
visiting Chicago and other Western cities, has in-
augurated a big drive in professional circles on
the firm's song, "I Want My Mammy." Among
the new additions to those singing the number is
Eddie Cantor, in the "Midnight Rounders," now
playing in Chicago.
S a y It With Music
Io a Cozy Kitchenette Apartment
They Call It Dancing
Everybody Step
The Schoolhouse Blues
My Little Book of Poetry
Legend of the Pearls
Behind the Fan
The Court Around the Corner
INTRODUCTORY PRICE
21c per copy in 100 lots of an Individual number
2'£v. yer copy In 100 lots, assorted
23c per copy In lews quantities
iftVING BERLIN, Inc.
1607 Broadway,
New York