Music Trade Review

Issue: 1921 Vol. 73 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 11,
THE
1921
MUSIC TRADE
47
REVIEW
MUSIC STORE VS. CHAIN STORE
Detroit Music House Has Some Pertinent Com-
ments to Make on the Threatened Increase in
Number of Syndicates Handling Music
A prominent retail music concern in Detroit
has the following comment to make regarding
the report of the formation of several syndicates
to enter the chain store field and to handle sheet
music and talking machine records, as well as
other producis, and also the moves of organized
chains to expand their activities to take in these
additional lines:
"We have read the article, 'Chain Stores to
Invade the Sheet Music Field,' in The Music
Trade Review of October 8. 'Invade' seems to
I'C the proper term and the music publisher
knows Webster's definition of 'invade.' We are
;ilso told that several publishers have been ap-
proached by financial interests with a view to
inducing these publishers to open up chains of
retail music stores. If you are in the sheet
music business you most likely have received a
letter from Leo Feist, Inc., saying that Feist
is not in any way interested in forming chain
retail stores for the sale of sheet music, giving
the following reason:
" 'It is our firm belief that in most cities there
are already a sufficient number of places at
which sheet music may be purchased without ac-
quiring any additional outlets. The same atti-
tude most likely will be taken by the other big
publishers.'
"The article in The Review tells us, also, that
the Piggley Wiggley stores are now about to
open up 'miscellaneous' stores, carrying sheet
music departments similar to those operated by
Kress and Kresge, and that many other corpo-
rations are carrying on negotiations for the pur-
pose of opening tin chain stores.
"Naturally, this w'll have to cut the sales of
Ihe legitimate music dealer without benefiting
Shemapy
SAN
the WEST
'•FRANCISCO
coral Sea
J J d
the publisher to any great extent if he is already
properly represented in the respective city. The
publisher undoubtedly will, when properly repre-
sented, take the same stand that record and roll
companies have taken for the mutual benefit of
all concerned and advise the new concern that
all available copies have been used to keep their
regular customers supplied. The sheet music
business will be very much more satisfactory
to all if it is always handled, as far as prices and
distribution are concerned, on the same basis
as other musical merchandise.
"The claim that the music dealer is not co-
operating with the publisher is wholly un-
founded. Any live dealer will sell as much as
he can; of course, he likes to sell at a profit. You
do not hear record or roll manufacturers com-
plain that the retail dealer is not co-operating
with them. He co-operates with them and they
take care of him in good shape. They are pro-
tecting the dealer; they see that their goods are
Zhe7iostZaMe sold at the right price and that he gets a fair
profit. Have the publishers print the price at
which sheet music should be sold, or at least let
your dealers know what the selling price is. If
any of the dealers are injuring the product by
not abiding by the rule stop selling to them."
A NEW SHERMAN, CLAY & CO. HIT
Sherman, Clay & Co.'s fox-trot song, "Have
You Forgotten?", is one of the most successful
numbers that have ever appeared in that firm's
catalog. The number was written by Kerr, Rurt-
nett and Cooper, writers of "Do You Ever Think
of Me?", and bears indications of being a worthy
successor to that famous hit.
Chris Smith, writer of "The Dark Town Strut-
ter's Ball,'" and one of the most versatile colored
composers, is the writer of a new novelty called
"The Missing Link."
s/Wce'MISSOURI WALTZ"
MISSISSIPPI
CRADLE
ft
r

Rock me in my Mis-sis-sip-pi Cra
L e t me look in - to my mam-mys eyes;
Published
by tbcpublnhcr
Go
*~ FORSTER
MUSIC PUBLISHER INC.
Z 3 5 SOUTH WABASH AVE .
or'MISSOUftl WALTZ," 7YAUGHTY WALTZ;JWEETAMDLOW, KI55~A MISS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC
TRADE
REVIEW
OCTOBER 22, 1921
THE BIG HIT FROM 'TANGERINE'
A CATCHY MELODY YOU CAN'T FORGET
Sung In) JULIA SANDERSON and FRANK CRUMIT
n
ASK TO HEAR IT
cP
~iou Cdril qo wroncj•
with anu Feist'Sony"
cP
ALL BY MYSELF" CAMPAIGN PROVES A GREAT SUCCESS
BILLY MASON BACK FROM ENGLAND
Billy Mason, who has been in England for the
past eighteen months as assistant manager of
the London office of the A. J. Stasny Music Co.,
tory of the music business. One of the remark- returned to New York recently on the S. S.
able features of the week was the great number "Olympic." Mr. Mason reports that music con-
ditions in England are quite active and no de-
cided slump has been felt in the industry. He is
now arranging plans for a trip to the I'acihc
Coast, visiting the trade in that and intervening
territory.
Dealers in Every Part of the Country Co-operate in Observing "All by Myself" Week—McCrory
Store Arranges Especially Attractive Window Display of Berlin Hit
The recent campaign carried out by the entire
staff of Irving Berlin, Inc., with the assistance
NEW RIVIERA REPRESENTATIVE
CHICAGO, 111., October 15.—H. L. Callahan, well-
known violinist of Philadelphia, has been ap-
pointed representative in that city for the Riv-
iera Music Co., Chicago. Mr. Callahan is very
enthusiastic over his new connection and reports
that he is having great success with the Riviera
numbers "Karma," "Sweet Southern Dream" and
"There'll Come a Time."
HERE THEY ARE
The Song Gems
from
Irving Berlin's
"Music Box Revue"
NOTK: The Irving Berlin "MUHIC BOX Revue,"
now playing i«t New York's new million dol-
lar MUNIC BOX Theatre, in conceded l),v all
critics to be the greatest muslnal NIIOW eTer
produced—and contain^ the most iiiurvcloiis
Koiigs ever written.
Display of Berlin Hit at McCrory Store in Philadelphia
of the various manufacturers, distributors and
dealers of talking machine records, player rolls
and sheet music, together with the co-operation
of orchestra leaders, vaudeville performers, etc.,
on the song "All by Myself" was one of the most
successful campaigns of its character in the his-
NORTON SONG HITS
"FOOLING ME"
"SECRETS"
"HAUNTING"
"DIXIE"
ROBERT NORTON CO.
226 West 46th Street
NEW YORK
of window displays of sheet music, player rolls,
etc. Entire windows were turned over to the
display of the number and these, with the gen-
eral publicity, attracted much attention.
Herewith is shown a full window display of
"All by Myself," which appeared in the McCrory
store, Philadelphia, Pa., and which is very repre-
sentative of the manner in which many of the
windows were dressed.
- .
BIG DRIVE IN "1 WANT MY MAMMY'
Louis Breau, professional manager for Belwin,
Inc., who recently returned from a trade trip,
visiting Chicago and other Western cities, has in-
augurated a big drive in professional circles on
the firm's song, "I Want My Mammy." Among
the new additions to those singing the number is
Eddie Cantor, in the "Midnight Rounders," now
playing in Chicago.
S a y It With Music
Io a Cozy Kitchenette Apartment
They Call It Dancing
Everybody Step
The Schoolhouse Blues
My Little Book of Poetry
Legend of the Pearls
Behind the Fan
The Court Around the Corner
INTRODUCTORY PRICE
21c per copy in 100 lots of an Individual number
2'£v. yer copy In 100 lots, assorted
23c per copy In lews quantities
iftVING BERLIN, Inc.
1607 Broadway,
New York

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