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OCTOBER 15,
1921
THE MUSIC TRADE REVIEW
LOS ANGELES TRADE ACTIVE AS FALL SEASON OPENS
MUSIC WEEK FOR PORTLAND, ORE
Local Dealers Going After Business Energetically and Finding Their Efforts Well Rewarded—
Thearle Music Co. to Locate in New Headquarters—Personals and Other News
Elaborate Plans Being Made for Music Celebra-
Los ANGELES, CAL., October 7.—A great deal of
interest has been taken by local music mer-
chants, as well as business men in other lines,
in the attempts being made to impose a censor-
ship upon motion pictures. It is felt that should
a drastic censorship be put into effect it will
serve to drive the many studios from Hollywood
and Los Angeles proper to other more liberal-
minded localities, to the great detriment of local
business.
Big Shipments of Pianos Received
Four carloads of pianos, consisting of Kranich
Sr Bach, McPhail, Fischer and Doll & Sons, re-
cently arrived at Hamburger's and many more
are on the way. Separate rooms are used for
each make. Plans are also being completed, ac-
cording to Harry N. Briggs, general manager
of the music department, for extensive altera-
tions which will consist of a great enlarging of
the department to more than twice its already
large dimensions.
Dealer Sells Pianos at State Fair
Marshall Breeden, Western representative of
the Jesse French & Sons Piano Co., has just re-
turned from the Sacramento State Fair, where
an attractive exhibit of Jesse French pianos was
made by Lon Atkins, of Sacramento. The fair
lasted eleven days and Mr. Breeden lent his
assistance during that time and reports the sale
of thirty-four pianos.
Geo. H. Barnes Very Optimistic
George H. Barnes, president of the Barnes
Music Co., declares himself as very confident
of a greater than ever Fall business. Summer
sales had kept up wonderfully and prospects
were increasing daily. Some difficulty was be-
ing met with in obtaining sufficient Hallet &
Davis pianos to keep up with the increasing de-
mand.
Visited Coast for Over Fifty Years
One of the best-known piano men in the
United States, on account of his very long serv-
ice, is F. G. Ells. At the present time Mr. Ells
is selling benches and cabinets, but he is one of
the original wholesale piano men of the country.
He first visited the Pacific Coast in 1866 for
Decker pianos; at that time Los Angeles was a
tiny California Mexican pueblo, scarcely known
and certainly not worth a traveling salesman's
notice. It is very difficult to believe that Mr.
Ells has been' on the road so many years—one
has no piano men of the vintage of '66 to cor-
roborate that fact—and then look at the young
fellow himself.
San Diego Music House to Move
The Thearle Music Co., of San Diego, is mov-
ing into splendid new quarters, which it will
occupy in the immediate future. The premises
PORTLAND, ORE., October 10.—Portland is planning
a Music Week, to be conducted under the aus-
pices of the Portland Community Service, No-
vember 27 to December 4, and a great deal of
interest is being shown among the music deal-
ers and many of them have promised to serve on
committees and do all that is possible to help
make the first Music Week held in the Pacific
Northwest a success.
Community singing, special concerts and vari-
ous other means of bringing the public to music
and music to the public will be developed. Com-
mittees have been appointed to cover the entire
field. The chairman of the general committee is
Leslie Cranbourne, of the Y. M. C. A., and he
has appointed the following as members of the
various committees: Ralph McAfee, churches;
Fred Spoeri and B. F. Boynton, industries and
stores; G. F. Johnson, musical trade; Mrs. W. H.
Bathgate, musical centers; W. C. Culbertson,
hotels; George Hotchkiss Street, music teachers
and professional musicians; Fred W. Goodrich,
special features; Mrs. A. R. Mattingly, women's
clubs; William H. Boyer, schools; Paul Noble,
theatres; Elmer Pettingill, bands and orchestras;
M. P. Brenpen, fraternal organizations, and Mrs.
Norman Christie, welfare organizations.
formerly occupied by the Y. W. C. A. have been
taken over and a large crew of workmen has
been engaged for the last three months in re-
modeling it. The Thearle Music Co. has been
established for thirty-four years and the tre-
mend'ous increase of business, Manager La
Motte reports, during the last decade necessi-
tates this expansion. The new premises con-
sist of three stories and a mezzanine floor, and
upon completion will be the last word in con-
venience and elegance.
Fitzgerald Music Co. in Long Beach
The Long Beach branch of the Fitzgerald
Music Co. has been moved from American ave-
nue to Pine street. The new quarters are beau-
tifully decorated and very commodious in their
arrangements. A formal opening took place re-
cently and several motion picture celebrities at-
tended, while the crowds striving to obtain ad-
mittance upset all calculations and actually
blocked all traffic outside.
AIDING IN BETTER=HOME MOVEMENT
Music Merchants Invited to Attend Convention
of Furniture Dealers in Indianapolis for That
Purpose—Interesting Steinway Advertising
INDIANAPOLIS, IND., October 10.—The Indiana
Furniture Dealers' Association has called on
piano dealers to attend a meeting in this city,
to be held on October 12, in the interest of OC
better-home movement. The piano dealers of
Indianapolis have received a letter of invitation
from George H. Oilar, president, of the Furni-
ture Dealers' Association, which reads:
"Indiana retailers and manufacturers will get
together to discuss the better-home movement
and campaign of national advertising to put the
furniture industry on the high plane where it
belongs.
"Your railroad fare will be only a cent and a
half a mile, because of the industrial exposition
to be held October 10 to IS in Indianapolis.
Incidentally, you will benefit by inspecting the
large exhibit of 'better homes' which will be
made there by the Indianapolis manufacturers of
furniture."
The piano dealers are generally accepting the
invitation, as they see in it an offer to make
worth-while connections with the movement for
better homes, which has been given wide pub-
licity here recently through activities of the
real estate dealers.
A full-page advertisement of the Steinway
piano appeared last week in the local newspapers.
It gave the names of world-famous artists who
use the Steinway exclusively and also the names
of 209 Indianapolis owners of the instrument.
LAUTER PIANO CO. AD MANAGER
John H. Miller Appointed to Important Post in
Newark, N. J., Concern—Will Give Particular
Attention to Dealers' Service
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut Sts.
Philadelphia, Pa.
The Lauter Piano Co., of Newark, N. ]., maker
of the "Lauter-Humana," has announced the
appointment of John H. Miller to the position
of advertising director of both the wholesale and
retail organization. Mr. Miller comes to the
Lauter concern from the L. Bamberger & Co.
department store, of Newark. He will be par-
ticularly interested in the problems of dealer
advertising and will devote a large part of his
time to a study of the Lauter dealers' publicity.
t i o n in T h a t C i t y L a t e in
November
F. W. CHANDLER SAILS FOR EUROPE
President of the Chandler Piano Co. Plans a
Thorough Study of Business Conditions in
the British Isles and the Continent
Frank W. Chandler, president of the Chand-
ler Piano Co., 222 Livingston street, Brooklyn,
N. Y., sailed for Europe late last month, accord
ing to a letter received from him by T. E. Eng-
lish, treasurer and manager of the concern. Mr.
Chandler, accompanied by his wife and two
daughters, had been spending the Summer at
Prouts Neck, Me., and he went from there di-
rectly to Montreal, Canada, where he boarded
ship for Liverpool.
Mr. Chandler will be gone for one year and
his plans include a thorough study of business
conditions in the British Isles and on the Conti-
nent. He will center his attention particularly
on the piano business, taking into considera-
tion methods and problems of manufacture and
merchandising, as well as the various economic
conditions affecting the trade.
LAUTER CO. MANAGER ENTHUSIASTIC
A. E. Schmalzigan Returns From Tour of the
West With Excellent Reports on Prospects
After a tour through the West, which included
a stop at Columbus, O., during the convention
of the Music Merchants' Association of Ohio,
A. E. Schmalzigan, wholesale manager for the
Lauter Piano Co., has returned, enthusiastic over
conditions in the piano trade. "The Lauter-
Humana is keeping the Newark factory working
to full capacity," he is quoted as saying, "and
we have every reason to believe that the Winter
will see even increased activity." Mr. Schmal-
zigan stayed at the Newark headquarters sev-
eral days and is now off on a tour of the New
England circuit.
At a recent meeting of the directors and
stockholders of the Ivers & Pond Piano Co.
Clarence H. Pond was elected president and
Kirkland H. Gibson was elected treasurer of
the corporation.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.