Classic Mode

Music Trade Review

Issue: 1921 Vol. 73 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
GEORGE W. HOPKINS ON TRIP
Confers With Canadian Managers in Regard to
Business Conditions—J. A. Marshall Returns
From Extensive Visit to the Trade
Geo. W. Hopkins, vice-president and general
sales manager of the Columbia Graphophone
Co., has been spending a week up-State, during
the course of which he conferred with A. E.
Landon, manager of the Toronto branch, and
Hector Garand, manager of the Montreal
branch, regarding general Canadian conditions.
Both of these managers spoke optimistically of
the outlook for the future, stating that sales for
the month of September were far beyond ex-
pectations.
T. A. Marshall, assistant manager of the
Dealer Service department, returned to New
York recently after an extensive trip, which in-
cluded a visit to the company's Boston, Mont-
real, Toronto, Buffalo, Cleveland, Detroit and
Pittsburgh branches. Mr. Marshall made a care-
ful investigation of Dealer Service facilities at
all of these points, conferring with the various
supervisors who are in charge of this phase of
the company's activities. He states that Co-
lumbia dealers generally are recognizing the
practical value of the Dealer Service helps now
being issued by the company and are regard-
ing them as an important factor in stimulating
record and Grafonola sales.
FUTURE COLUMBIA PLANS
F. S. Whitten Issues Statement Regarding the
Policies to Be Followed
The following interesting letter was for-
warded this week to Columbia dealers by
Francis S. Whitten, chairman of the board of
directors of the Columbia Graphophone Co., this
letter representing a concise statement as to the
company's plans for the future:
"The attention of the officers of this com-
pany has been called recently to numerous
rumors which have the earmarks of organized
unfavorable propaganda in regard to the policies
and the future of the Columbia Graphophone
Co., consisting in the main of insinuations as to
further reductions in the price of Grafonolas,
new product, change in policy, management, etc.
"The management desires at this time, and
once and for all, to set at rest any such rumors
that may have come to your attention.
"No price reduction is contemplated, as pres-
ent prices were fixed without consideration of
labor and material costs, but with a view of
offering, at a time when low prices are expected,
the biggest possible phonograph value, both
for the benefit of the buying public and Colum-
bia dealers. No new standard types will be put
out without giving dealers ample notice in ad-
vance, and in no case until after April 1, 1922.
"The recent business slump has been an un-
usually severe one, but I believe the corner has
been turned and that loyal and efficient Colum-
bia dealers will in the closing months of 1921
and early in 1922 again reap the profits to which
their splendid efforts and hearty co-operation
with the Columbia Co. entitle them.
"With thirty-five years of Columbia success
and progress in phonograph development be-
hind the company the management is not at
all discouraged by the recent business slump.
'"There is no doubt in the minds of the man-
agement that the continued future of the Co-
lumbia Graphophone Co. is assured and that an
uninterrupted flow of Grafonolas and Colum-
bia records will continue to you."
A new music shop, handling a complete line
of musical instruments, has been opened at
Northfield, Mass., by C. A. Bierman.
AN IMPORTANT NEW DEPARTMENT
OCTOBER 8,
1921
EXCISE TAX ARGUMENT ON RECORD
New York American to Run Weekly Page De- Fred Gennett, of Starr Piano Co., Adopts Novel
Means for Presenting Views to Congressmen
voted to Reviews of, and Comments on, the
New Music Rolls and Talking Machine Records
RICHMOND, IND., October 1.—The use of the talk-
The New York American has just inaugurated ing machine record for the purpose of stating
a new department of particular interest to deal- the case of the people to their legislators has
ers in, and purchasers of, talking machine rec- been made for the first time by Fred Gennett,
ords and music rolls. The new department, secretary of the Starr Piano Co., who recorded
which, it is announced, will appear every Sat- the views of the music industry on excise taxa-
urday, will be devoted to detailed and valuable tion on a special Gennett record and had it taken
information regarding the new music roll and to Washington by the Starr Co.'s attorney,
record releases with editorial comment cover- Guido Gores, for presentation to Senator Wat-
son. Through ihe co-operation of the Gennett
ing various phases of that branch of music.
The department was introduced in the Ameri- laboratories the finished record was ready for
can on Saturday, October 1, and was endorsed delivery within twenty-four hours from the time
by various members of the local music trade, Mr. Gennett did the recording:.
with several advertisements of rolls and records
included in the department, indicating the extent
DISPLAY AT COUNTY FAIR
of the pract'cal support given the new move.
The page carries the caption, "Record Day," and, Music Dealer Features Pianos and Phonographs
if the first issue is any criterion, should prove
at Recent Fair
most interesting.
MARINE, N. Y., October 3.—George E. Trick,
The idea of devoting a special page or depart-
ment to the criticism and analysis of records progressive piano and talking machine dealer of
and rolls is not new by any means, for several 34 East Main street, this city, had an attractive
newspapers, including the Philadelphia North booth at the Franklin County Fair held here a
American and others, have been conducting such week ago. Mr. Trick occupied generous space
departments for some time past. That one or
two evening papers in New York have also de-
voted some space to similar matter and that a
morning paper of the importance of the Ameri-
can has seen fit to handle record and roll re-
views and comments regularly and in a big way
is a matter for congratulation.
NEW POST FOR S. L. LARMON
Appointed Manager of Columbia Co. Branch in
Cleveland—Other Appointments
Geo. W. Hopkins, general sales manager of
the Columbia Graphophone Co., has announced
the appointment of S. L. Larmon as manager
of the company's Cleveland branch, succeeding
J. L. DuBreuil, who has resigned from the
company's service. Mr. Larmon, who was for-
merly a member of the sales staff of the De-
troit branch, is thoroughly familiar with Colum-
bia merchandising and is conversant with the
various sales problems incidental to present
conditions.
J. H. Brewster, formerly a member of the
sales staff of the Cincinnati branch, has been ap-
pointed assistant manager of the Detroit branch,
succeeding C. B. Fay.
Harry Claudy has been appointed assistant
manager of the St. Louis branch, succeeding J.
Bryant, who has resigned from the company's
service. Herbert Scheidmeke has been ap-
pointed assistant manager of the Dallas branch,
and E. M. Shute, who was formerly assistant
manager of the Cincinnati branch, is no longer
connected with the company.
J. R. Zannetin has been appointed Dealer Serv-
ice supervisor at the Montreal branch and H. F.
Smith, who was formerly associated with the
Musical Supply Co., of Toronto, has been ap-
pointed Dealer Service supervisor of the
Toronto branch.
DRUGGIST BECOMES VICTOR DEALER
SHEFFIELD, IA., October 1.—C. F. Bokmeyer,
the leading druggist in this vicinity, has added the
Victor line of talking machines and records to his
stock. A complete stock of machines and records
is carried.
A new music shop, to be known as the Oehr-
hig & Gjersten Co., will soon be opened in Post-
ville, Ia. The proprietors are C. C. Oehring
and John Gjertsen.
Geo. E. Trick's Booth at Franklin County Fair
with an exhibit of Hallet & Davis and Conway
pianos and players, together with Brunswick
phonographs, of which he showed several models.
He reported that the results of the exhibits were
very satisfactory.
With Universal
Motor
Retail $19.50—a saving
of $10.50 from the
former price $30
This marvelous little electric,
self-winding mechanism at-
tached to any type Victrola or
any make Talking Machine will
accomplish what the self-starter .
did for the automobile.
We, as exclusive wholesalers in
Eastern Pennsylvania, New
Jersey and Delaware, of the
New Motrola with universal
motoi, are ready to fill your
orders now.
Write for Trade
Discounts
H.A.WEYMANNandSON,i«c.
1108 Chestnut Street
PHILADELPHIA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 8,
1921
ARTISTIC FLOAT BOOSTS PUBLICITY
Roscoe Benjamin Features Victor Products in
Parade—Dancing Girls Attract Attention
D, CONN., October 3.—Prominent among
the many floats in a recent parade here, com-
memorating the 150th anniversary of the city,
was that of Roscoe Benjamin, an exclusive Vic-
THE
MUSIC
TRADE
REVIEW
BROCHURE O^jVlOOD MUSIC
Extremely Interesting Volume Just Issued by
Thos. A. Edison, Inc., Anent Experiments
Conducted by Dr. Bingham on the Effect
Which Music Produces Upon the Listener
ORANGE, N. J., October 3.—Thos. A. Edison,
Inc., has just issued a very interesting thirty-two-
page brochure, entitled Mood Music. It is
one of the most unique works ever published re-
garding the phonograph in relation to the effect
which its music produces upon the listener.
The book is a compilation of 112 Edison Re-'
creations, according to "What They Will Do
for You," and is based upon psychological ex-
periments conducted under the direction of
Dr. W. D. Bingham, director of the Department
of Applied Psychology, Carnegie Institute of
Technology, who has for some time been asso-
ciated with the Edison Co.
The following extract from the "Foreword"
gives an idea of the unique character of this
Roscoe Benjamin's Unique Float
tor dealer. The float, which was instrumental in booklet:
"On the following pages you will find 135
attracting considerable attention to the Victor
product and at the same time gaining publicity musical selections, arranged in twelve lists, but
for Mr. Benjamin, contained six Victor dogs, do not think, therefore, that this booklet is
one perched on the front of the truck, one on merely a compilation. You will look in vain
top of each of four pillars on the truck and the for 'Operatic Gems' or 'Band Music,' or any
other in the center of the float. Two dancing other of the familiar classifications. Instead you
girls, who danced to the music of a Victrola will find such helpful, suggestive headings as
whenever the float came to a standstill, com- 'To Bring You Peace of Mind,' 'To Make You
Joyous,' 'To Stimulate and Enrich Your Imagi-
pleted the ensemble.
nation'."
Following the "Foreword" is a discourse on
SINGLE ARTIST CONCERTS
mood music which is developed from an histori-
Recordings of One Well-known Artist Have cal viewpoint down to modern philosophers, such
Often Greater Power to Attract Certain Cus- as Emerson. It then treats upon Mr. Edison and
his vision in the field of re-creating music and
tomers Than the Usual Mixed Concerts
concludes with the more recent development by
A departure from the usual talking machine the Edison organization of the mood music idea.
Throughout the book are illustrations pictur-
concert has been adopted by the Victrola depart-
ment of the Griswold, Richmond & Glock Co., ing the contrast between the business man under
Meriden, Conn., which is stimulating interest in tense strain versus the business man enjoying
the department among the music lovers of the music's pleasant relief: the nervous and ex-
community. Instead of the usual arrangement hausted wife versus the wife soothed and re-
of selections, the entire concert is devoted to freshed by music: the stockbroker jarred by the
market versus the stockbroker steadied by
the recordings of one artist.
For example, the concert which is staged in music: the man of toil too tired to eat versus
the afternoon at this establishment is widely the man of toil refreshed by music: the lone-
announced through newspaper advertising and some woman versus the woman comforted by
publicity, and personal notices are sent to cus- music: the housewife too tired to get dinner
tomers stating the fact that a Gluck concert is versus the housewife whose "pep" has been re-
to be given on a certain afternoon. At this con- stored by music. There is also a reproduction
cert only the records of Alma Gluck will be of the mood change chart filled in by W. J.
played unless there is a special request from a Burns, the famous detective.
The complete classifications under which, in
member of the audience for a particular selection
each
case, about a dozen selections are listed
by another artist.
The plan outlined above can be followed with are made up as follows: To Bring You Peace of
advantage by other talking machine dealers. Of Mind, To Make You Joyous, In Mood of Wist-
the large percentage of music lovers in any com- fulness, Jolly Moods and Good Fellowship, For
munity, a number favor particularly a certain More Energy, Love and Its Mood, Moods of
artist, and consequently when the announcement Dignity and Grandeur, The Mood of Tender
of a concert by their favorite artist, whether it Memory, Devotion is also Mood Stirring for
be Caruso, Galli-Curci, Kreisler, Gigli, Tosca- the Children.
ki conclusion there is an article by Mr. Bing-
nini, or numerous others, comes to their atten-
tion they will be sure to attend, and in many ham on "Research of Moods in Music." The
cases it will be found worth while to have a whole conception of this work on mood music is
good stock of records similar to those played on most interesting and is likely to have a far-
hand to meet the sudden demand. A series of reaching effect insofar as providing a new type
concerts, one staged each week, will give the of sales ammunition for the salesman in the re-
dealer an opportunity to reach a great number tail establishment.
of people in his community and possibly many
in surrounding towns.
FIRST VICTOR RECORDS BY MORINI
FEATURES NEW RECORD REVIEWS
COLUMBUS', O., October 3.—A service as un-
usual as it is beneficial to the dealers is one just
inaugurated by the Perry B. Whitsit Co., Victor
wholesaler. 211 North Fifth street, through its
publicity director, T. T. Frankenberg, in secur-
ing a monthly review of Victor records, written
by H. E. Cherrington, well-known music and
dramatic critic, on the Columbus Dispatch. Mr.
Cherrington hears all of the records the week
before they are released and runs the review in
the Sunday music section of the Dispatch imme-
diately following their release, thus giving timely
information regarding the latest records.
49
io double
Vour Income
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo'
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
The Young Viennese Violinist Who Scored
Triumph in America During Past Concert
Season Makes Her First Records for the
Victor—Heralded as Violin Genius
The latest addition to the notable list of Vic-
tor recording artists is Miss Erika Morini,
whose first recordings have already been offered
to the public. Miss Morini is heralded as a
genius of the violin. She came to the United
States in January of this year, unheralded as
it were, and quickly won for herself a position
among violinists to-day. Her first concert ai
Carnegie Hall, New York, was a triumph, and
the triumph has continued since.
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Fi rm
Street
City and State
'

Download Page 56: PDF File | Image

Download Page 57 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.