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THE MUSIC TRADE REVIEW
GEORGE W. HOPKINS ON TRIP
Confers With Canadian Managers in Regard to
Business Conditions—J. A. Marshall Returns
From Extensive Visit to the Trade
Geo. W. Hopkins, vice-president and general
sales manager of the Columbia Graphophone
Co., has been spending a week up-State, during
the course of which he conferred with A. E.
Landon, manager of the Toronto branch, and
Hector Garand, manager of the Montreal
branch, regarding general Canadian conditions.
Both of these managers spoke optimistically of
the outlook for the future, stating that sales for
the month of September were far beyond ex-
pectations.
T. A. Marshall, assistant manager of the
Dealer Service department, returned to New
York recently after an extensive trip, which in-
cluded a visit to the company's Boston, Mont-
real, Toronto, Buffalo, Cleveland, Detroit and
Pittsburgh branches. Mr. Marshall made a care-
ful investigation of Dealer Service facilities at
all of these points, conferring with the various
supervisors who are in charge of this phase of
the company's activities. He states that Co-
lumbia dealers generally are recognizing the
practical value of the Dealer Service helps now
being issued by the company and are regard-
ing them as an important factor in stimulating
record and Grafonola sales.
FUTURE COLUMBIA PLANS
F. S. Whitten Issues Statement Regarding the
Policies to Be Followed
The following interesting letter was for-
warded this week to Columbia dealers by
Francis S. Whitten, chairman of the board of
directors of the Columbia Graphophone Co., this
letter representing a concise statement as to the
company's plans for the future:
"The attention of the officers of this com-
pany has been called recently to numerous
rumors which have the earmarks of organized
unfavorable propaganda in regard to the policies
and the future of the Columbia Graphophone
Co., consisting in the main of insinuations as to
further reductions in the price of Grafonolas,
new product, change in policy, management, etc.
"The management desires at this time, and
once and for all, to set at rest any such rumors
that may have come to your attention.
"No price reduction is contemplated, as pres-
ent prices were fixed without consideration of
labor and material costs, but with a view of
offering, at a time when low prices are expected,
the biggest possible phonograph value, both
for the benefit of the buying public and Colum-
bia dealers. No new standard types will be put
out without giving dealers ample notice in ad-
vance, and in no case until after April 1, 1922.
"The recent business slump has been an un-
usually severe one, but I believe the corner has
been turned and that loyal and efficient Colum-
bia dealers will in the closing months of 1921
and early in 1922 again reap the profits to which
their splendid efforts and hearty co-operation
with the Columbia Co. entitle them.
"With thirty-five years of Columbia success
and progress in phonograph development be-
hind the company the management is not at
all discouraged by the recent business slump.
'"There is no doubt in the minds of the man-
agement that the continued future of the Co-
lumbia Graphophone Co. is assured and that an
uninterrupted flow of Grafonolas and Colum-
bia records will continue to you."
A new music shop, handling a complete line
of musical instruments, has been opened at
Northfield, Mass., by C. A. Bierman.
AN IMPORTANT NEW DEPARTMENT
OCTOBER 8,
1921
EXCISE TAX ARGUMENT ON RECORD
New York American to Run Weekly Page De- Fred Gennett, of Starr Piano Co., Adopts Novel
Means for Presenting Views to Congressmen
voted to Reviews of, and Comments on, the
New Music Rolls and Talking Machine Records
RICHMOND, IND., October 1.—The use of the talk-
The New York American has just inaugurated ing machine record for the purpose of stating
a new department of particular interest to deal- the case of the people to their legislators has
ers in, and purchasers of, talking machine rec- been made for the first time by Fred Gennett,
ords and music rolls. The new department, secretary of the Starr Piano Co., who recorded
which, it is announced, will appear every Sat- the views of the music industry on excise taxa-
urday, will be devoted to detailed and valuable tion on a special Gennett record and had it taken
information regarding the new music roll and to Washington by the Starr Co.'s attorney,
record releases with editorial comment cover- Guido Gores, for presentation to Senator Wat-
son. Through ihe co-operation of the Gennett
ing various phases of that branch of music.
The department was introduced in the Ameri- laboratories the finished record was ready for
can on Saturday, October 1, and was endorsed delivery within twenty-four hours from the time
by various members of the local music trade, Mr. Gennett did the recording:.
with several advertisements of rolls and records
included in the department, indicating the extent
DISPLAY AT COUNTY FAIR
of the pract'cal support given the new move.
The page carries the caption, "Record Day," and, Music Dealer Features Pianos and Phonographs
if the first issue is any criterion, should prove
at Recent Fair
most interesting.
MARINE, N. Y., October 3.—George E. Trick,
The idea of devoting a special page or depart-
ment to the criticism and analysis of records progressive piano and talking machine dealer of
and rolls is not new by any means, for several 34 East Main street, this city, had an attractive
newspapers, including the Philadelphia North booth at the Franklin County Fair held here a
American and others, have been conducting such week ago. Mr. Trick occupied generous space
departments for some time past. That one or
two evening papers in New York have also de-
voted some space to similar matter and that a
morning paper of the importance of the Ameri-
can has seen fit to handle record and roll re-
views and comments regularly and in a big way
is a matter for congratulation.
NEW POST FOR S. L. LARMON
Appointed Manager of Columbia Co. Branch in
Cleveland—Other Appointments
Geo. W. Hopkins, general sales manager of
the Columbia Graphophone Co., has announced
the appointment of S. L. Larmon as manager
of the company's Cleveland branch, succeeding
J. L. DuBreuil, who has resigned from the
company's service. Mr. Larmon, who was for-
merly a member of the sales staff of the De-
troit branch, is thoroughly familiar with Colum-
bia merchandising and is conversant with the
various sales problems incidental to present
conditions.
J. H. Brewster, formerly a member of the
sales staff of the Cincinnati branch, has been ap-
pointed assistant manager of the Detroit branch,
succeeding C. B. Fay.
Harry Claudy has been appointed assistant
manager of the St. Louis branch, succeeding J.
Bryant, who has resigned from the company's
service. Herbert Scheidmeke has been ap-
pointed assistant manager of the Dallas branch,
and E. M. Shute, who was formerly assistant
manager of the Cincinnati branch, is no longer
connected with the company.
J. R. Zannetin has been appointed Dealer Serv-
ice supervisor at the Montreal branch and H. F.
Smith, who was formerly associated with the
Musical Supply Co., of Toronto, has been ap-
pointed Dealer Service supervisor of the
Toronto branch.
DRUGGIST BECOMES VICTOR DEALER
SHEFFIELD, IA., October 1.—C. F. Bokmeyer,
the leading druggist in this vicinity, has added the
Victor line of talking machines and records to his
stock. A complete stock of machines and records
is carried.
A new music shop, to be known as the Oehr-
hig & Gjersten Co., will soon be opened in Post-
ville, Ia. The proprietors are C. C. Oehring
and John Gjertsen.
Geo. E. Trick's Booth at Franklin County Fair
with an exhibit of Hallet & Davis and Conway
pianos and players, together with Brunswick
phonographs, of which he showed several models.
He reported that the results of the exhibits were
very satisfactory.
With Universal
Motor
Retail $19.50—a saving
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former price $30
This marvelous little electric,
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We, as exclusive wholesalers in
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Write for Trade
Discounts
H.A.WEYMANNandSON,i«c.
1108 Chestnut Street
PHILADELPHIA