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OCTOBER 1, 1921
THE MUSIC TRADE REVIEW
STATE FAIRS AS MEDIUMS FOR SECURING BUSINESS
TRADE ACTIVITIES IN SAN DIEGO
Music Dealers Will Find Some Valuable Suggestions in the Following Account of the Ex-
hibit Arranged by the Schmidt Music Co. at the Mississippi Valley Fair and Exposition
New Music Department in Store of Holzwas-
ser's, Inc.—Buys Interest in Gray-Maw Co.
and since there were visitors from all parts of
DAVKNI\JRT, IA., September 26.—Those music
dialers who contemplate having exhibits at the country we are forwarding those outside of
various State and county fairs this Fall might our territory to the dealers in their respective
learn a valuable lesson from the experience of cities.
"If the card shows the party has only a phono-
the Schmidt Music Co., of this city, in connec-
tion with the display of that company at the graph he is a prospect for phonograph records
Mississippi Valley Fair and Exposition held re- and a player or piano. If they have a player
they can be sold rolls, and possibly a phono-
cently.
The accompanying photograph gives some graph. If they have a straight piano it is possi-
idea of the attractive character of the display, ble to exchange it for a player.
"Trusting the enclosed card of information
the booth being decorated in Autumn colors.
It was what was done in the booth and in con- • might be of some assistance to you in these try-
"
nection with the display, however, that aroused ing times, and with best wishes, we are
This transferring of valuable sales informa-
the most interest.
The fair and exposition continued for five tion to a dealer in another territory is a move
days and the Schmidt Music Co. provided a that is deserving of consideration, and is the
regular program with some feature scheduled for sort of co-operation that serves to cement the
trade in closer bonds. Letters from dealers
who have received the cards were frank in ap-
preciation of the Schmidt Co.'s courtesy.
SAN DIEGO, CAL., September 23.—An elaborate
music department has been opened on the
eighth floor of the store of Holzwasser's, Inc.,
Fifth street and Broadway, with R. D. Sumner,
formerly of Los Angeles, as manager. Pianos,
player-pianos, talking machines, together with
rolls and records, are being handled, and it is
probable that sheet music and musical merchan-
dise will be installed later.
Crosby Hopps, who has been manager of the
local store of the Wiley B. Allen Co. for the
past few months, has severed that connection
and has purchased an interest in the Gray-Maw
Music Co., Inc., of this city. He has been suc-
ceeded at the Wiley B. Allen store by J. H.
Cooley, for many years connected with the
Knight-Campbell Music Co., of Denver, and
more recently with Sherman, Clay & Co.
The San Piego Music Co., composed of S.
B. Frank and D. Horowitz, has opened a new
store at 624 Fifth street, this city.
SUPPORT LOCAL IMPROVEMENTS
Music Industries' Association of Dallas, Tex.,
Among Organizations Supporting Bond Issue
for General Street Improvement
Schmidt Exhibit at State Fair
practically every hour of the day. For the en-
tertainment of the visitors there was an orches-
tra, a youthful drummer soloist who wielded his'
sticks to the accompaniment of the Ampico, a
tramp who amused visitors by playing on a saw,
a one-string fiddle and other crude instruments,
and vocalists and violinists of ability whose ac-
companiments were played by the Ampico. To
increase interest, a drawing was held on the final
day with an Aeolian-Vocalion phonograph as
prize.
At the booth were provided information cards,
a sample of which is reproduced herewith. The
cards were filled out by over 2,000 people, many
of whom did not hesitate to give additional in-
The Dallas (Tex.) Music Industries' Associa-
tion joined with thirty or forty other local or-
ganizations in supporting the city bond issue for
street improvement, the argument being pre-
sented that the improvement in the streets would
prove of direct benefit to the social and com-
mercial interests of the city. The support of
the organizations was brought before the public
through the publication of several large co-
operative advertisements.
NEW QUARTERS IN TRENTON, N. J.
Winkler Piano Co. to Move to New Building
at 241 East Front Street, That City
TRENTON, N. J., September 26.—The Winkler
Piano Co., located for more than twenty years at
219 East State street, will shortly remove to its
new building, at 241 East Front street. Follow-
ing the expiration of its lease the company de-
cided to build its own establishment and add
more room. The new structure is twenty-five by
ten feet, three stories and basement. The
Winkler Co. is made up of father and son and
daughter. The concern has a plant at Trenton
and handles nothing but high-grade pianos.
TINCHER WITH STERCHI BROS.
KNOXVILLE, TENN., September 26.—J. E. Tincher,
formerly connected with Edison distributing
houses in Minneapolis, Kansas City and New
Orleans, and associated with the music business
for the past twenty-five years, has been placed
in charge of the music department at the Sterchi
Bros, store here. This concern carries one of
the most complete lines of musical instruments
and supplies in the South,
NEW CHASE-HACKLEY C0i BOOKLET
Volume Ten of Great Pianists Series Just Issued
by that Company
The tenth volume of the series of booklets on
great pianists, issued by the Chase-Hackley Co.,
Muskegon, Mich., has just made its appearance,
this latest volume being devoted to a brief
biography of Eugene Francis Charles D'Albert,
f • A R D O F
I N F O R M A T I O N
who is introduced as "A Little Giant." The
story is an interesting one, as have been all of
PHILIP PRAVDER OPENS STORE
those in the series, and offers some information
NEW ROCHELLE, N. Y., September 26.—The new that should be of distinct value to pianists who
music house of Philip Pravder, Inc., 503 Main want to know of those who have gained reputa-
street, this city, was formally opened to the tions for their mastery of the instrument.
public last week. A concert in which Milton
layer Q
Ore«n f j
Miscellaneous Phonograph f j
Suskind, distinguished pianist; Miss Geraldine
ALEXANDER LANE IN CANADA
• Vocalion [J
Marwick, soprano, and C. Lynn Seiler, a noted
Victroli Q
Columbia f j
musical authority, participated was the feature President of Mansfield Piano Co. and Mrs. Lane
Kdison Q
Sonora •
of the evening. Philip Pravder and Harry
on Motor Trip—Heinzman in the West
The Card That Brought the Results
formation, such as "No, we haven't a piano, but Janofsky, the proprietors, acted as hosts.
Alexander Lane, president of the Mansfield
wish we had," or "We are going to have a grand
Piano Co., 135th street and Willow avenue, New
piano for Christmas," or "We are thinking of
STEINWAY GRANDS AT FESTIVAL
York, and Mrs. Lane are enjoying a motor trip
changing our piano for a player," etc. These
OAKLAND, CAL., September 26.—The local branch
through Canada.
comments were immediately noted on the pros-
of Sherman, Clay & Co., in line with its policy
pect cards for the guidance of salesmen.
Otto M. Heinzman, vice-president of the com-
Although the chief results were in the nature of gaining the good will of the public, loaned pany, is at present making an extensive West-
of prospects, the actual sales made as a result three Steinway grand pianos for the Berkeley ern trip and has been sending in some good
of the display totaled over $3,000, including the Music Festival, which ended last week. The par- orders from that territory.
sale of a Haines Bros. Ampico grand which was ticipation of 2,000 school children in the songs
was a feature of the event.
on display.
ANDERSON RESIGNS FROM BAY CO.
That the Schmidt Music Co. believes in co-
III., September 26.—Gust. Ad. Anderson
operation was evidenced by the fact that when
IMPROVEMENTS IN BARLOW STORE has CHICAGO,
announced his resignation as traveling rep-
the card showed that the visitor resided outside
TRENTON, N. J., September 26.—The G. A. Bar-
resentative for the H. B. Bay Co., of Bluffton,
of the company's territory the card was mailed
direct to the dealer in the nearest city with a low's Son Co. has made a number of improve- Ind. He has not yet made any announcement
ments to its store here. The two string music regarding his future plans.
letter which read in part as follows:
"The enclosed card reflects information we departments have been combined into one and
Elmer W. Beth, proprietor of a music store at
received at our booth during the Mississippi the company has discontinued the sale of sheet
music. The sheet music department is now Benton Harbor, Mich., has been adjudged bank-
Valley Fair and Exposition
rupt and a receiver has been appointed.
"We inaugurated a plan for getting prospects, used as a piano sales room