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SEPTEMBER 17,
1921
THE
MUSIC
TRADE
REVIEW
9
MUCH RETAIL BUYING IN ST. LOUIS
Inquiries and Sales Increase—Lehman Piano Co.
Soon to Occupy New Store—Personal Notes
and News Items of the Trade Interest
ST. LOUIS, MO., September 12.—Seers of the St.
Louis piano world, scanning the business horo-
scope, say they discern evidence of improvement.
It is not pretended that they are as yet more
than omens, but even omens are not to be de-
spised when more substantial appeasement of
the craving for business is withheld. From the
seers' reports it appears that there is revival of
interest on the part of piano buyers. Inquiries
are being made where no inquiries were made
before. Prospects are more hospitable than they
have been of late and sales are being made.
If window displays help make sales, the Leh-
man Piano Co. ought to do a nice business when
it gets into its new store at the northwest cor-
ner of Eleventh and Olive streets. It is going
to have the finest double-barreled battery of
windows in piano row. In addition to the front
window on Olive street, which is as spacious as
could be wished, there are large windows on the
first and second floors on the Eleventh street
side of the building. Ordinarily second-story
windows are not much good for piano display,
but when they are broad and low, as these are,
and on the corner, in view from the other side
of Eleventh street and on Olive street, they are
going to be more than serviceable. Nobody will
be able to come within half a block of Eleventh
and Olive without having "pianos" shouted at
him from the double row of Lehman windows.
The pianos will share the first floor with talking
machines, records and rolls. The booths will be
along the west wall. Pianos and players will
also be shown on the fourth and fifth floors. The
shop will be on the third floor and storage facili-
ties will be located! on the sixth floor.
Hugh Holmes, sales manager of the Bradford
Piano Co., Milwaukee, Wis., visited his mother
here during the past week.
G. R. Harris, sales manager of the Lehman
Piano Co., has just returned from a trip to
Chicago.
Manager Russell Elam, of the Scruggs, Van-
dervoort & Barney Piano Co., spent two days
of the past week in Springfield, Mo., helping a
local representative close up some nice sales of
grand pianos.
Harry Sohmer, president of the Sohmer Piano
Co., New York, and Alexander McDonald, trav-
eler for the firm, were in St. Louis the latter part
of the week.
J. F. Ditzell, manager of the Famous & Barr
Co., music salon, left last week on a trip to
Chicago and New York, expecting to be absent
about two weeks.
A. E. Frantz, wholesale traveler for the
Aeolian Co., was in Olney, 111., last week in con-
nection with a recital given by Miss Effie Hum,
for which a Steinway grand was shipped from
St. Louis.
W. P. Chrisler, manager of the Aeolian Co.,
has returned from a motor trip to Indianapolis,
Ind. The trip, each way, was made in otie day.
Harry Curran, formerly with the Aeolian Co.,
now a stock and bond broker of Los Angeles,
was visiting in St. Louis last week.
R. L. Hallahan, of the Aeolian Co., will spend
part of next week fishing at King's Lake.
jWefjltn
Established 1853
(Make Haste Slowly)
Achieved their world-wide reputation by being the first to
embody in their construction the principal discoveries of the
world's greatest scientists and creating a new field in the art
of piano construction enjoyed by no others.
A few of the exclusive Mehlin features:
The Patented Action Frame
The
The
The
The
The
The
The Patented Graduated Bridge
The Patented Free Vibrating Sound-
ing Board
The Scientific and Acoustic Scale
The Improved Music Rack and Desk
The Long Keys
The Grand Rim Support and Protec-
tor
There are also various other features, not only of great value
to the Piano itself, but also to the Dealer and the Salesman.
Patented Touch Regulator
Patented Grand Fall Board
Patented Upright Fall Board
Patented Pedals
Patented Plate Construction
Patented Inverted Grand
&
Factories:
West New York, Hudson County, N. J.
No. 8
NEW KRANICH & BACH ARTRIO REPRODUCING CATALOG
A Volume of Unusual Artistic Worth, Both From Literary and Typographical Standpoints, Has Just
Been Issued—Of a Character Entirely in Keeping With Traditions of Kranich & Bach
Kranich & Bach, New York, have just issued
a distinctly impressive catalog, artistic to a
degree, and devoted entirely to illustrations and
descriptive matter relative to the various styles
of Kranich & Bach Artrio reproducing pianos.
In the sixteen pages making up the brochure are
illustrated and described the Grandette player
Roger Brown, vice-president of the A. M. Mc-
Phail Piano Co., Boston, was in New York the
latter part of last week on his way for a long
trip through the Middle West. Mr, Brown stated
that business has shown improvement during the
last few weeks and that he anticipated having a
very good Western trip.
whose interpretations are thereby brought into
the most private of homes and what the Kranich
& Bach Artrio accomplishes in reproducing all
the shades of tone color.
Considerable space is devoted on the various
pages to pianists whose records are found in
the Artrio library, those listed including Go-
dowsky, Bauer, Yolanda Mero, Ethel Leginska,
Gabrilowitsch and others. The various mechani-
cal features of the reproducing instrument are
also commented upon at some length in a most
illuminating way.
The entire brochure is compiled in a manner
calculated to impress the most discerning pros-
pect and should prove of distinct value to the
retailers. It is one of the most beautiful and
artistic pieces of piano literature produced in a
long time and it possesses additional value in
that it has a strong selling appeal. The
prevailing color scheme of the cover is black and
silver, with an illustration in silver and purple,
with touches of gold, eye-arresting and indica-
tive of the quality of the instruments made by
this firm. A Kranich & Bach Artrio in a typical
home comprises the frontispiece and contains a
human interest and selling appeal that is almost
irresistible. Pencil sketch illustrations of high
artistic quality also exert a strong appeal. The
typography is unusually fine, the printing being
done on light French gray egg-shell paper, each
page in an attractive border. The illustrations
throughout are most effective and simulate steel
engravings.
RECENT INCORPORATIONS
ROGER BROWN IN WEST
Vice-president of the A. M. McPhail Piano Co.
Stops in New York on Way to Middle West
New York Office:
4 East 43rd Street, New York City
Cover of Kranich & Bach Catalog
Style R-8, the smaller player grand Style R-10,
a parlor grand player Style R-12 and the Kranich
& Bach large upright player-piano Style R-2, all
of the instruments referred to being equipped
with the Artrio reproducing action.
The introductory paragraphs have to do with
the development of the piano and its climax in
the reproducing instrument; the famous pianists
A charter of incorporation has been granted to
the United Capital Co. of America, dealer in
pianos and talking machines, Wilmington, Del.,
under the laws of that State, with a capital of
$500,000.
* * *
The Piano Hammer Joint Improvement Co.,
of Newark, N. J., was recently incorporated in
that State, with a capital of $125,000. Incor-
porators are: Jules Morel, New York; Rudolph
Strand and Joseph H. Weiser.