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52
THE MUSIC TRADE REVIEW
SEPTEMBER 17,
1921
ASweet-as-Su^ar Fox-Trot
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NEW IDEA IN SONG PLUGGING
PLAN OUTING IN SEPTEMBER
SOME RECENT DITSON PUBLICATIONS
Song Leader Teaches Remick Songs to Theatre
Audiences With Much Success
Committee of Music Publishers and Roll and
Record Recording Staffs Makes Arrangements
—Athletics and Shore Dinner on Program
Some New Volumes of Music That Are of Great
Interest and Value
An intensive campaign is being waged by
Jerome H. Remick & Co. on their songs
"Springtime" and "Dearest One." In sonie cities
the company is receiving the co-operation of
many motion picture houses, the method being
to close contracts with the theatre managers
to allow numbers to be rendered and slides of
the lyrics thrown on the screen. The song-
leader invites the audience to sing and teaches
them the song line by line, and then verse by
verse. According to sheet music dealers of In-
dianapolis, where this means of song exploita-
tion was used, it created an exceptionally large
sale for the numbers.
TO RELEASE "SAY IT WITH MUSIC"
"Say It With Music," the Irving Berlin song,
will have its official release with the opening of
the "Music Box Revue" late in September. This
number, which was played in instrumental form
by several orchestras on the Pacific Coast, has
created much comment and every indication
points to its being one of the biggest popular
numbers of many seasons.
JOE CLEMENT HEADS NEW BUSINESS
A new entry into the ranks of the music pub-
lishers was recently announced by Joe Clement,
who will be president of a publishing house
under the firm name of the Joe Clement Music
Co., 228 Tremont street, Boston, Mass. The firm
will publish popular music.
The Riviera Music Co., of Chicago, 111., will
shortly release a new ballad entitled "All of
You." The number is being used both as a
song and in fox-trot dance form.
A committee of music publishers and members
of the recording, staffs of the various talking
machine record and music roll manufacturing
organizations is now preparing plans for an out-
ing to be held on September 28 at Glenwood
Lodge, Glen Head, Long Island. It is planned to
meet at 10 o'clock in the morning on the above
date at Moore's, West Forty-sixth street, New
York, and proceed to Glenwood Lodge by auto-
mobile, where a luncheon will be served. Ath-
letic activities will be indulged in during the
afternoon and in the evening an elaborate shore
dinner will be served, at which time the com-
mittee promises to furnish some entertainment
that will be long remembered.
The committee is composed of the following:
Billy Jones, master of ceremonies; Jack Bliss,
Max Kortlander, George Sheffield, E. B. Bloedon,
Ben Bornstein, Monroe Silver and Teddy Morse.
FISHER MANAGERS TRANSFERRED
Carroll White, former manager of the Bos-
ton office of Fred 1 Fisher, Inc., has been trans-
ferred by the company to St. Louis, where'he
is opening up a branch.
Mack Morris, of the Chicago office of the same
company, will manage the San Francisco branch,
GET RIGHTS TO "CANADIAN CAPERS"
Jerome H. Remick & Co. have recently
secured the rights to "Canadian Capers," an in-
strumental number by Henry R. Cohen, and
published by the Eli & Eli Co., of Los Angeles.
The number will be rewritten into a song. Only
recently Remick & Co. bought "Why, Dear," also
by Cohen, from the same publishing house.
M.WITMARK £. SONS
NEW YORK
With the coming of Fall the Oliver Ditson Co.
offers to the trade and public a number of pub-
lications of unusual interest. Among the lat-
est of these are included "An Afternoon Tea,"
an operetta for children by Henry Hale Pike
that should find much favor with the little ones,
as should "Pleasant Paths to Piano Playing,"
by Stella Morse Livsey, a volume of "Mother
Goose" and nursery rhymes set to simple music
for little fingers. Other volumes include a new
addition to the Philharmonic Orchestra Series,
namely, "Valse Lente," by Louis A. Coerne;
"Thirty Short Studies in All Keys," a book for
the piano, by Cedric W. Lemont; "The Public
School Class Reader, No. 2," by T. P. Giddings
and Wilma A. Gilman, and Volume 2 of the
"Ditson Trio Album," for violin, 'cello and piano,
by Karl Rissland.
INTRODUCES AMERICAN SONG
According to reports from London, the popu-
lar English comedienne, Ella Redford, who re-
cently visited the United States and who ap-
peared for a week at the Palace Theatre, New
York, has introduced in the British metropolis
Jerome & Schwartz's Summer song success,
"Molly, on a Trolley, by Golly, With You."
MATT WOODWARD WITH SNYDER CO.
Matt Woodward has been engaged by the Jack
Snyder Music Co. and in future will be attached
to the writing staff of that firm.
"I Want You, Dear Heart, to Want Me," is
the title of a new love ballad, the lyrics and music
of which are by Mary M. Hopkins, of New Mar-
ket, Md.