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SEPTEMBER 17, 1921
THE
MUSIC
TRADE
REVIEW
49
CONNECTICUT DEALERS ORGANIZE
ARTISTIC VICTOR WINDOW DISPLAY
GEO. W. LYLE^NEW PLANS
Columbia Dealers' Association of Connecticut Or-
ganized Last Month at Outing—Ben F. Morri-
son Elected President—Over Fifty Members
Unique Window Prepared by Victor Advertising
Department—Suitable for Use the Year Round
Well-known Talking Machine Executive Is Now
President of the Manufacturers' Phonograph
Co.—Plans Will Be Announced Shortly
September 6.—At an outing
of Columbia dealers of Connecticut, held at
Double Beach, Branford, Conn., last month, the
Columbia Dealers' Association of Connecticut
was formed with a charter membership of about
fifty members, representing practically every city
and town in the State.
The officers of the new State Association are:
Ben F. Morrison, president; L. -H. Merwin, vice-
president; C. G. Brodrihm, secretary, and J. W.
Ballou, treasurer.
The organization of the Association was the
result of a get-together meeting held in connec-
tion with the picnic—a very successful affair in
the course of which the dealers and their fam-
ilies enjoyed a number of outdoor sports, fol-
lowed by a dinner at the Double Beach Hou:;e.
The business meeting which followed the din-
ner was presided over by L. H. Merwin, presi-
dent of the New Haven Columbia Dealers' As-
sociation, who reviewed the work of that body
and pointed out some of the benefits of its ac-
complishments. He emphasized the importance
of exchanging opinions and discussing plans at
occasional meetings of dealers in the same line
and told of the possibilities for good that lie in
a State organization of the same sort.
Following Mr. Merwin, Ben F. Morrison, treas-
urer of the Geo. B. Clark Co., Bridgeport, was
introduced and spoke on "Organization—Co-
operation and Sales Plans." The next speaker
was B. W. Jennings, assistant manager of the
New York branch of the Columbia Graphophone
Co., who expressed the good will of the mem-
bers of the New York organization and offered
their co-operation to the new Association.
H. L. Moorey, the Columbia salesman cover-
ing a large section of Connecticut, also spoke
and offered his help in getting the support of all
the dealers. President Morrison then took the
chair and the new Association was officially
launched. Membership in the new body is open
to all dealers in Connecticut carrying the Co-
lumbia product.
NEW HAVEN, CONN.,
CLOSES SALE OF SCHOOL PRODUCT
Columbia Dealer Sells Pushmobile and Records
to School—Equipment Thoroughly Appreciated
by Teacher
In Northeast Nashville, Tenn., there is a beau-
tiful city park and its unrestricted confines afford
the children and their parents of that section a
place to breathe fresh air and enjoy the out-of-
doors life.
A Columbia dealer, Dr. Charles Shaw, whose
Neighborhood Drug Store is located directly
across from the park, had often watched the
playground teacher frolicking with the children,
teaching them folk dances, etc., and it occurred
to him that all of her patient efforts could be
made more productive if she had something to
furnish the necessary musical rhythm. Directly
he thought of the Columbia Pushmobile type of
Grafonola, and on broaching the subject to the
miss in charge of the playground work found
that she had hoped for just such a wonderful-
assistant as the Grafonola.
Dr. Shaw felt that other representative mer-
chants in his city were sufficiently imbued with
civic pride to see that Meridian Park was as well
equipped for the entertainment of its folks and
the proper instruction of its boys and girls as
any park could be. He interviewed a number of
business men and they were so sold on the idea
that each subscribed to the worthy cause and the
necessary funds for the purchase of the desired
Grafonola and twenty Columbia records were
raised in little less than a day and a half.
A charter of incorporation has been granted
to the Electro Self-Winding Phonograph Co.
under the laws of the State of Delaware, with a
capital of $100,000.
The advertising department of the Victor
Talking Machine Co. prepared a very unique
window for Victor dealers' use during the
month of August. It is of such a design that
it can be used at almost any other time of the
year.
In the center of the window, raised about a
foot from the floor, on a red velour or plush
draped base, is set a shipping- case of a floor
model Victrola. Toward the street appears the
side of the case which shows the Victor trade-
mark. Over the case is suspended a card which
reads: "There is a Victrola for you in this box.
Come in and let us tell you how easy it is to
own it." On the left a card is suspended which
reads: "With the popular-priced Victrola, the
music of all the world is yours." On the right
is a card which reads: "No other instrument is
so worthy of the hours you, your family and
friends will spend with it."
Behind each card is pasted a large red arrow,
and in each case the arrow points at the Vic-
trola case. On the floor at the left and right of
the case are three records mounted on small
stands. At night time a spotlight can be used
to illuminate this display.
EFFECTIVE ARTIST TIE-UP
Columbia Dealer Co-operates With Artists'
Vaudeville Engagement—Plan Produces Sales
WILKES-BARRE, PA., September 12.—The Snyder
Music Co., Columbia dealer, had a timely tie-up
with Furnam and Nash, Columbia artists, who
were at a vaudeville theatre here recently. Mr.
Sheppard had a talk with the theatre manager,
consequently the following result. During the
first appearance he called them to the front of
the stage, introduced them as exclusive artists
for the Columbia Graphophone Co., placed a
Grafonola on the stage and played their record
A-3412 to the audience; then Furnam and Nash
sang it and several others. This made a big hit.
Tickets were passed out and the person holding
the lucky number was presented with the Grafo-
nola.
SELLS MACHINES TO SHIPS
Whenever a battleship comes into Boston Har-
bor Mr. Pearlstein, proprietor of the Allston
y Music Shop, Allston, Mass., makes it a point to
visit it. Some time ago he visited the U. S. S.
"Delaware" at Gloucester, Mass., taking with him
a D-2 Grafonola and a Magnavox. As a result
he sold a D-2 and a G-2 Grafonola and forty
records to individuals on the ship. Since he in-
augurated this service Mr. Pearlstein has been
successful in selling over 75 per cent of all the
battleships that have come into Boston Harbor.
This supplements the house-to-house campaign
with the battleship-to-battleship plan.
FOLDER FOR SPECIAL RECORDS
The advertising department of the General
Phonograph Corporation has just issued an at-
tractive four-page folder featuring Okeh records
by colored artists. Among the artists listed are
Mamie Smith, Norfolk Jazz Quartet, Daisy Mar-
tin, Gertrude Saunders and Tim Brymn and his
Black Devil Orchestra. All of these records have
met with an active sale throughout the country
and this folder can, therefore, be used to advan-
tage by Okeh dealers.
SCHOFIELD WITH OHIO STORE
SANDUSKY, 0., September 10.—"Jack" Schofield,
formerly associated with the Cable Piano Co.
at Flint, Mich., has accepted a position with the
Scheuer-Frankel Co., of this city. This concern,
which is new in the Victor field, is to be con-
gratulated upon securing the services of Mr.
Schofield, who is thoroughly experienced.
Geo. W. Lyle, formerly vice-president and gen-
eral manager of the Columbia Graphophone Co.,
and more recently assistant to the president of
the Pathe Freres Phonograph Co., is now presi-
dent of the Manufacturers' Phonograph Co., a
new company which has been incorporated under
the laws of the State of New York, with a capi-
tal of $50,000, and executive offices at 95 Madi-
son avenue, New York. Mr. Lyle, who is one of
the best-known members of the talking machine
industry, will be ready in the near future to
make an interesting announcement regarding his
company's plans.
TRANSMISSION OF MUSIC BY WIRE
Wright & Wilhelmy, Pathe Distributors, Hold
Concerts on Pathe Actuelle Which Are Heard
• Three Hundred Miles Away
OMAHA, NEB., September 12.—Through the me-
dium of a radiophone, or wireless, the trans-
mission of music long distances from its source
has become an accomplished fact. Concerts on
the Pathe Actuelle phonograph in Omaha are
being "picked up" daily in Wichita, Kan., 300
miles away, and in scores of adjacent cities.
Wright & Wilhelmy, Pathe distributors, of this
city, in conjunction with Ronald Rockwell, a
high school student who owns the apparatus
which was installed by the Hempel Electric Co.
in its plant, are responsible for this original
method of supplying music. Of course, other
attempts have been made to send music by wire-
less, but Wright & Wilhelmy report that the
large diaphragm of the Actuelle has proven far
more suitable for the transmission of sound by
wireless than the sound reproduced through the
medium of the tone arm and state that the music
sent was reproduced at the receiving end with
greater power and beauty of detail as to tone
and shading. Furthermore, it required no me-
chanical attachment to corral the sound, the
wireless transmitter being placed about two
inches from the end of the cone. The Omaha
firm states that while the wireless music was
being used to promote Actuelle publicity, radio
activity may soon be perfected so as to become
practical for commercial use. Wright & Wil-
helmy are in receipt of enthusiastic letters daily
from residents of other towns and cities telling
how they have enjoyed the music from Omaha.
Recently a public demonstration was made in
Kruger Park, Omaha's pleasure resort, and a
novel exhibition was witnessed by many thou-
sands of visitors who were astonished at the
results achieved. Each day a series of concerts
was staged at noon and at 8 p. m. at the Hempel
plant. Wright & Wilhelmy report that the value
of the publicity obtained for the Actuelle in a
few weeks is beyond computation, far exceeding
that from all other sources during the year. It
is expected that it will be possible, with addi-
tional equipment, to be able to transmit music
between Omaha and New York before long.
UNUSUAL PUBLICITY STUNT
Recently a truck which the driver had lost
control of ran into the window of Gclb & Mayer,
Bloomsburg, Pa., who are wide-awake Columbia
dealers. The plate glass window was completely
destroyed, so the dealers took what was left of
their display out of the window and placed a
piano there instead. One of their organization
stepped in and played the piano while another
sold sheet music and records to the crowd, watch-
ing from the outside, right through the window.
L. Schoendwald, manager of the Philadelphia
branch of the Story & Clark Piano Co., was a
visitor to New York recently. During his stay
he called at the local branch of the Q R S Co.
to place a substantial order for music rolls which
are so popular in the Quaker City.