Music Trade Review

Issue: 1921 Vol. 73 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 3,
THE
1921
MUSIC
TRADE
47
REVIEW
FUTURE SHEET MUSIC PRICES
(Continued from page 45)
and also inasmuch as the syndicate stores have
seen lit to cut the retail price from 30 cents to
25 cents.
"I doubt if it would be advisable to raise the
wholesale prices at the present time, though such
a raise would be very beneficial.
"1 might say further that I think the dealers,
in their desire to force 100 per cent profit, are
making a very serious blunder, because if music
is to be retaiied at 25 cents their trying to force
the wholesale price to \2y 2 cents is simply going
to mean trouble. If the big publishers reduce
their wholesale price to \2 l /z cents some of the
small publishers will naturally reduce to 10 cents
or 11 cents, or possibly even less, and the syndi-
cate stores then, always being satisfied with a
smaller margin of profit than the dealer, will
possibly see fit to reduce their retail price to 20
cents, so the dealer isn't a particle better off than
he is to-day, because if once the price gets down
to 20 cents it is only a very small jump until
it gets into the 10-cent stores, which I think is
one of the most serious things which could hap-
pen."
Business Has Arrived at Turning Point
In commenting on the Fall situation Louis
Bernstein, the head of Shapiro, Bernstein & Co.,
said:
"it is customary for most business men when
writing about future prospects to be exceed-
ingly optimistic. However, about nine months
ago 1 became a regular pessimist, not based
merely on my own opinion, but on the opinion
of some very eminent bankers, both national and
international, whose views I listened to care-
fully in the matter and could not help but come
to the conclusion that business was going to the
dogs, and they certainly were right, because busi-
ness did go to the dogs since that time and has
been getting steadily worse until about two or
three weeks ago, when there came the sudden
turn that usually comes in the music industry.
"I have noticed in many years of experi-
ence that the music business slumps rapidly and
recovers rapidly. Whether the present sudden
recovery is merely a matter of just a little flurry
or whether it is the commencement of the per-
manent improvement no one living can tell or
correctly predict, but I frankly and honestly
believe that we have arrived at the turning in a
long lane and that the era of prosperity that was
Charley Straight and Roy Bargy s
Fox-trot Ballad Success
Published by
1
MeKinley Music Co.* -™
^Published by
Sherman,
lioSanr
San Fran cisc
ushered in a few weeks ago is just the com-
mencement and not merely a flurry.
"In the popular music industry publishers arc
going along at 100 per cent speed, unlike 99
per cent of the other industries of the country.
Demands are being created and the public is
commencing to buy. There has been a tre-
mendous increase also in the terrible slump
suffered by the mechanical reproducing inter-
ests. This is, of course, also an echo of the
change in the condition of affairs in the sheet
music business."
The Situation Summarized
Numerous other expressions were received,
all of vvhich tend to show that the prevailing
prices are permanent and must needs be under
present conditions.
Traveling men state that the dealers' slocks
are exceptionally low, if not practically de-
pleted, and the consensus of opinion soemingiy
is that too many are playing a "watchful wait-
ing" game which should soon give way to a
revival or at least a more active business.
Most popular numbers to-day are wholesaled
at a rate that allows the dealer to retail them at
25 cents a copy and when it is considered that
all of this is quick-turnover material the profits,
where there is activity, are liberal.
Regarding standard publications therf. will
seemingly be no attempt to decrease the price
and as a matter of fact the prices on such goods
have not varied in recent years to any great ex-
tent. Then, too, there has been no grea: slump
iii the demands for standard works—the usual
Summer inactivity and no more.
WOMAN MADE SALES MANAGER
Irene E. Richards Made Sales Manager of
Riviera Music Co.—First Woman in Music
Publishing Business to Head Sales Department
CHICAGO, I I I . , August 29.—After four years' as-
sociation with Forster, Music Publisher, Inc..
Irene E. Richards has resigned to take a finan-
cial interest in the Riviera Music Co., of this
city.
At a meeting of the board of directors of the
Riviera Co. Miss Richards was elected secre-
tary and made general sales manager.
This is the first instance in the music publish-
ing business, it is said, where a woman is at
the head of the sales department. With a large
following and her past experience in this particu
lar field Miss Richards is a valuable addition
to this progressive music firm.
BIG INCREASE IN ROYALTIES
That the efforts of the American Society of
Authors, Composers and Publishers in collect-
ing royalties due for the public performances
of the copyrighted music of its members have
proven very successful is indicated by the
amount of the second quarterly dividend for
1921 declared recently. The dividend was ap-
proximately 25 per cent more than that for the
first quarter of the year, and, in the case of what
are known as Class A publishers, amounted to
$1,000 each.
The Greatest Oriental Song
Ever Published
Starting to sweep the country
Featured by headllners all
over
(Fox-Trot)
By Al Le Bow and Ray Hibbeler
DEALERS—Be Prepared
Don't overlook these numbers
List'ring
(Fox-Trot)
"You Are The
Rose Of My Heart"
(Fox-Trot)
"Sunshine"
(Ballad)
12c Per Copy
Al Rose Music Pub. Co.
(Not Inc.)
3131* Douglas Blvd.,
Chicago
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC TRADE
REVIEW
SEPTEMBER 3, 1921
THE BIG HIT FROM TANGERINE
'
A CATCHY MELODY YOU CAN'T FORGET
Sunj bjj JULIA SANDERSON and FRANK CRUMIT
"'you caril qo wrong
with anu reist oonij
ASKTOHEARIT
AN UNUSUAL TRIBUTE TO THE SUCCESS OF A SONG
STAMPING CANADIAN IMPORTS
"Say It With Music," New Berlin Hit, Creates Sensation on Pacific Coast Before the Opening of
the Show of Which It Is a Part—A Telegram That Sets an Interesting Precedent
All Music Brought Into the Dominion Must
Bear the Wording "Printed in the U. S. A."
The accompanying reproduction of a tele-
gram received last week by Irving Berlin, Inc.,
from Edward P. Little, manager of the music
department of Sherman, Clay & Co., San Fran-
cisco, represents a unique and, at the same time,
forceful endorsement of a song number by one
Regarding the recent ruling of the Canadian
Government under the customs act that all
goods imported into that country should be
plainly stamped or marked with the place of
origin, E. C. Mills, chairman of the executive
board of the Music Publishers' Protective Asso-
ciation, has sent out the following circular to the
members of that Association:
We have now secured a ruling from the De-
partment of Customs and Inland Revenue of
Canada (File 104481, August 16, 1921) as to
whether or not notice of copyright in the U. S. A.
and of proprietorship thereof by a firm in the
U. S. A. would be held as sufficient evidence that
music was printed in the U. S. A. For the in-
formation of members, the Department's reply is
quoted in full:
"Referring to your inquiry of the 12th instant,
I beg to advise you that the sample sheet of
music submitted is not marked in compliance
with the law governing the marking of goods
with the indication of the country of origin.
"In order to comply with the regulations estab-
lished in this connection, music or other publica-
tions require to be marked 'printed in the U. S.
A.' or 'made in U. S. A.,' or other country, as
the. case may be."
Accordingly, please take note that it will be
necessary that all music printed in the U. S. A.
and shipped to Canada on and after October 1
must have imprinted upon it the words "Printed
in the U. S. A.," and it is respectfully suggested
that each member read the copy of the Canadian
Customs Act wiiich accompanied our circular of
August 10.
I C U S S OF SEHViCE
SYMBOL
NlgMMc
WEST
Might LnHtf
.jordl) lh& If I tthgrim. Otlxr.
• . i f , is crut.cw Is Mlcited by tin
tnntol i^?tinno lM«r Hit cMtk.
NCWCOMS CARLTON. PRESIDENT
leaders have done the same thing, with the
result that there is a big demand for the song,
even though no copies or orchestrations have
yet been printed.
Not long ago Art Hickman, noted orchestra
leader of San Francisco, played "Say It With
UNION
AM
GEOROE W. E. ATKIN9. F1MT
C U S S CF SEHVICE SYMBOL
Telearain
D»y tetter
B\oi>
Higtit Message
Nltfl
Night Letter
N I
II runs ot IheM itirM trfflboll
appim alter th» Chech (number at
woruO this Is i trkar^m. Other-
»>lrils ctiirttter ijiwiic«le<] by the
i r m ^ l eppearina after the check.
RECEIVED AT
c:s A'
X133SP 4 6 HL
SMWRAHCISCO CAX
SAUL BORKSTEIN
CARE IRVIHG BERLIH INC 1387/BRQ.'
KEY.YORK H-Y
''SAY I T TflpH JfflrgIC I S POSITIVELY BIGGEST THDJG YOU SVER PUBLISHED TAKE
MY ADVICE REEEA.SE I T FROM SHOW GO AFTER I T FOR k HIT I T I S A NATURAL
BIGGER THAH MISPERLNG LOVE NEST OR MISSOURI PLEASE F I L L OUR ORDER FOR
ONE THOUSAND COPIES IMMEDIATELY ED LITTLE
SHERMAH CL^RY AND CO.
J
Telegram From E. P. Little Characterizing New Berlin Number a Natural Hit
Music" at a dance and made an immediate hit.
who is not only well acquainted, as a jobber and
dealer, with the possibilities of a song, but is About five weeks ago Rudy Wiedoeft began an
in the real sense of the word a competing pub- engagement at a big Los Angeles hotel and
also featured the chorus of the number with
lisher.
The telegram is the culmination of some in- the same result.
Copies of the song will be placed on sale
teresting developments in connection with the
song, "Say It With Music," by Irving Berlin, at the time of the opening of the show.
which is the big feature of Mr. Berlin's show,
"The Music Box Review," which opens at the
BIG FALL TRADE COMING
Music Box Theatre, New York, on September
19.
Arthur D. Orcutt, a composer and publisher
The number was written about six months of Detroit, Mich., who during the past year has
ago and one evening, at the Sixty Club, New been carrying on a freelance jobbing business,
York, Harry Akst, Mr. Berlin's personal accom- in a recent letter to The Review states that there
panist, happened to play over the chorus. He is bound to be a Fall boom in sheet music.
was immediately besieged by several prominent He finds the dealers' stocks are practically de-
orchestra leaders present for orchestrations of pleted and it will be necessary for them to order
the number, but they were all turned down be- goods in order to carry on the Fall business.
cause it was restricted to the show.
,
Jack Mills has arranged to publish all the
One of the orchestra leaders, however, re-
membered the air and upon his return home piano solos by "Zez" Confrey, who has won
made a lead sheet of it and taught it to his much success recording for the Q R S music
orchestra. Since then a dozen or more other rolls and Brunswick phonograph records.
NO RETAIL STORES FOR FEIST
Prominent Publisher Announces That He Has
No Intention of Entering Retail Field
Leo Feist, Inc., has just forwarded a letter to the
music dealers of the country announcing that the
Feist organization has no interest in any chain
of retail stores, nor any contemplated chain or
any individual stores.
During the past few months there have been a
number of rumors afloat to the effect that the
music publishers, as an association, or several
of the leaders of the industry, did propose en-
tering into the retail sheet music field, and the
Feist announcement is to eliminate its name from
any such reports.
The letter, signed by Leo Feist, president of
the company, states that, furthermore, it is its
contention that there are already enough dealers
in the country to advantageously and success-
ful'^ handle any demands for popular prints
and the Feist organization, appreciating this fact
and the representation and co-operation it has
received from the trade, makes a statement of a
permanent character regarding such proposals.

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