Music Trade Review

Issue: 1921 Vol. 73 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
INTERESTING VOLUME FROM PARIS
"LET'S GO" SLOGAN PROVES A HIT
Auguste Bosc's Music Trade Directory for 1921 Fortune Gallo Among Those Who Praise Pro-
Most Authoritatively Compiled
gressive Policy of Milton Piano Co.
From Auguste Bosc, the prominent publisher
of Paris, France, we have just received his ad-
mirably edited Music Trade Directory for 1921,
which covers every branch of the music industry
in France, the French colonies, Belgium and
Luxemburg. In this volume of 500 pages are to
be found the names and addresses of practically
every manufacturer, jobber and dealer making
or handling any kind of musical instrument, in-
cluding talking machines, in every city, town
and hamlet throughout France and the surround-
ing colonies.
The volume is very cleverly arranged, is well
edited and, from cover to cover, is a splendid
example of modern typography. This publica-
tion as a whole gives a very comprehensive idea
of the extent of the music trade industry in
France. We extend our congratulations to M.
Bosc on the production of this handsome and
useful volume, which is issued from 15 Rue de
Madrid, Paris.
The Milton Piano Co., New York, recently
sent to all its dealers an interesting circular urg-
ing optimism and outlining the present business
spirit in America. "Let's Go" was the caption
of the circular, and many dealers took occasion
to commend George W. Allen, president of the
Milton company, for the clarity of the message.
The effects of the circular, in fact, were felt out-
side of the trade proper, for there was received
from Fortune Gallo, the noted musical authority
and impresario, a letter in which he said:
"Thanks for sending me the circular 'Le.t's
Go.' I agree with you that is the spirit that
should prevail throughout the nation today. I
am passing the thought on to others."
This answer from Mr. Gallo came at an oppor-
tune time when New York newspapers generally
were quoting his new and progressive policy of
putting the opera on a more popular basis by
making it possible for the public to see the well-
known operas at popular prices.
The Cheney Factories
Our cabinet factory and
metal parts plant are com-
plete—geared to the pro-
duction of the finest in
phonographs.
CHENEY TALKING MACHINE COMPANY,
Chicago
The ^Master Instrument
With the ^Violin c F(esonator and Orchestral Chambers
JULY 2, 1921
NO CHANGE IN BROOKLYN TRADE
Housing Situation and Unemployment Blamed
for Slow Business—Grands and Player-pianos
in Popular Demand, Say Dealers
Little change is recorded in the Brooklyn
piano business during the past few weeks.
Dealers, in general, report business as good as
could be expected under existing conditions.
The grands and player-pianos are in popular
demand and recent sales point to more discrimi-
nation in the selection of instruments.
The seriousness of the housing situation, high
rents and unemployment are blamed, in part,
for the slackness in the business by Manager
Fry, of the Sterling Piano Co. "The money
that could be spent for pianos is paid to the
landlord each month," said Mr. Fry. "An-
other thing that affects the trade is the fact
that many families and newly married couples
are living in two or three rooms. They are
not doing this from choice, but simply because
they either can't get larger apartments or the
rents of more pretentious places are prohibitive.
Only a few weeks ago a woman came in to look
at some pianos. She was enthusiastic over a
grand and as she handed me the initial pay-
ment she exclaimed that she didn't know where
in the world she would find room for the in-
strument. I talked to her for a while and found
out that if she purchased the piano she would
have to put it in the bedroom. Now, that is
just a concrete illustration of hundreds of
similar cases and it is my opinion that when the
housing situation is remedied the piano trade
will show a material increase."
The retail piano department of Frederick
Loeser & Co. reports that conditions have not
changed for the past several weeks. While
there is nothing startling in the amount of busi-
ness done, enough pianos are sold to indicate
that the bottom has finally been reached and
that the trade is taking an upward trend which
will probably be subjected to greater accelera-
tion in the late Fall and early Winter.
W. H. Bishop, of the talking machine and
record department, states that just at present
the demand for talking machines centers around
the small portable machines and records con-
taining dance music. This demand can be
traced to vacationists who take the instruments
with them to the camp, seashore and-picnics.
Despite the fact that the demand for dance rec-
ords predominates at this time Mr. Bishop is
making every effort to push the Red Seal rec-
ords. He also states that while business would
be extremely dull in this line if they waited
for it to come to the store this is overcome
to a certain extent by keeping a complete force
of canvassers and follow-up men on the job.
The Pease Piano Co. is experiencing a big
demand for grands and player-pianos at present.
To date the month of June has shown a larger
percentage of business than was experienced
during May. The Wissner Piano Co. and
Hardman, Peck & Co. also report a fair de-
mand for pianos. These three latter compa-
nies are also doing a fair business in the talking
machine line.
F. T. PHILLIPS PASSES AWAY
Veteran Piano Dealer of Decatur, 111., Dies in
His Sixty-fifth Year
Fletcher T. Phillips, veteran piano dealer and
for thirty years a resident of Decatur, 111., died
in his home, 1076 West Main street, late last
week. He was sixty-five years of age at the
time of his demise and had been in poor health
for several years.
He was engaged in the musical instrument
business in Decatur and vicinity, but was perhaps
better known to the older residents as the owner
of "Dr. Kelley," a black pacing horse which was
at one time a familiar figure on all Central tracks.
The deceased leaves a widow and two chil-
dren, Mrs. H. A. McClure, of Decatur, and Mrs.
John DeLamater, of Washington, D. C, and
one brother, J. Robert Phillips, of Springfield.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JULY 2, 1921
OurTECHNIGAL DEPARTMENT
CONDUCTED BY WILLIAM BKA1D WHITE
sticking out from a backing of heavy rubber
rather like a fat-toothed comb. This did very
well, till one day I lost it. Then some bright
Being an Interesting Subject on Which One person suggested a long strip of front-rail cloth,
Cannot Be Mute!
to be pushed in between the unisons. This, with
various replacements, sometimes in felt, some-
In the more or less good old days of more times in rubber, has lasted me until this very
than twenty years ago, when I was an ambitious day, though it no longer gets the daily use to
youngster learning to tune pianos in a celebrated which for so many years it had been accustomed.
New York factory, I learned several things ;
Now, I should like to inqu're of the old-timers
which I have since unlearned. Perhaps the fac- whether any one of them has been able to think
tory had something to do with this. It was a up a better scheme than this of the strip for
celebrated factory, I have said, but I have not conveniently and rapidly handling the tempera-
said in what its celebrity consisted.
ment octave. And, furthermore, I wonder if
Well, when I started to learn tuning I began anyone has ever tried to extend this idea over
with:
the whole scale of the piano, especially in tun-
One tuning hammer, cheap and bad, price one ing grand pianos. Being fortunate enough to
dollar and fifty cents.
have a fine grand piano myself and having many
Two rubber wedges, price two nickels.
friends with grand pianos who like to have me
One wooden wedge, price one dime.
tune for them (which helps to keep my hand in)
One tuning fork, cheap and bad—very bad— I have made many experiments in muting the
price three nickels.
strings. In the end I have come to use several
One screw driver, price one dime.
strips for grand muting, one long enough to take
One pair of pliers, price one-tenth of a dollar. the whole middle section and one for each of
And I learned to tune pianos with that equip-
the other sections. Some grands are split in
ment. It is true that after a few months I saved four sections, or even five.
up enough money to buy the splendid Er-
I find that it often seems to be a very good
landsen hammer, which I still have and which way of distributing the strain to tune the mid-
is still in perfect condition. But the two wedges dle strings throughout the piano without re-
of rubber and the one wedge of wood re- moving the mute-strips and then to tune each
mained, subject to occasional replacement, my unison, beginning from the bass and working
sole wedge equipment for years.
upward. This has sometimes saved me much
Now, of course, when one is working with two trouble when I have had a scale to tune which
wedges like this each tone of the temperament I could not get to stand in tune by ordinary
octave must be set and completely tuned before methods.
the next one is taken up. This requires almost
If any readers have experimented much in this
complete certainty in one's work and is hardly way I should be very glad to hear from them.
possible except in a factory where the pianos
come to one in uniform condition day after day.
ANOTHER VIEW ON FREE TUNING
But as soon as I found myself in a wareroom
A
Protest From an Eastern Employed Tuner
I also found that this happy-go-lucky way of
Who Thinks That the N. A. P. T. Is Wrong
doing things would not suffice. It became neces-
in Fighting the Free Tuning Evil
sary to try other expedients. I began with
buying a dozen more rubber wedges, sticking
The gentleman who sends me the following
them all at once into the temperament strings.
This was inconvenient, and so I tried an in- letter has not seen fit to entrust me with his
genious device consisting of a dozen mutes name, despite the fact that he has written several
other letters during past weeks. It will be re-
membered that some time ago an argument be-
gan between this correspondent and another on
VIBRATIONS GUARANTEED
the question of Eastern reluctance to join the
Tuners' Association. I shall say, frankly, that I
should not have noticed another anonymous let-
ter from him if the arguments contained in this
Series No. 170
one, and the point of view presented, were not
A-440, Bb-466.2 and C-523.3
(A-435 if desired)
really interesting. I do not agree with these
PRICE, 75c. EACH
arguments, but I think that they should be
Building
J. C. DEAGAN, • I 1786 Deagan
ventilated. Therefore, they are set forth here and
Berteau Avenue, Chicago
arc followed by my own comments.
"Dear Sir.—In last week's Review a brother
tuner from out West wondered why more
tuners from the East have not joined the
N. T. A. (meaning the N. A. P. T., Inc., no
Individual pneumatic stacks, roll
doubt.—W. B. W.). Now, I cannot speak for
MUTES AND MUTING
DEAGAN TUNING FORKS
URN YOUR STRAIGHT
PIANOS INTO PLAYERS
T
boxes, bellows, pedal actions,
expression boxes.
Manufacturers, dealers, tuners
and repair men supplied with
player actions for straight pianos.
TUNERS
JENKINSON PLAYER ACTION CO., Inc.
912-914 Elm St.
Cincinnati, O.
FAUST SCHOOL
OF TUNING
In it's 20*,
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OTTO R. TREFZ, Jr.
2110 Falrmount Avenue
COURT HOUSE SO.
VALPARAISO. IND.
Philadelphia. Pa.
The TUNER'S FRIEND
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others; still, what would be my reasons might,
perhaps, cover others.
"In the first place, so far as I know, there has
not been any agitation around here or in Boston
to start tuners to join. You know that Napoleon
said that two men under a leader are better than
a hundred all by themselves. I believe that some
one has got to take hold and lead the thing off,
and then the others will follow.
"One thing which creates opposition is the
stand which the Association has taken against
the so-called 'free tuning,' etc. Now, many of
us Easterners work for different warerooms and
if the 'free' tuning were abolished some one
would have to lose his job. It is not very likely
that any one is going to jeopardize his means of
earning a living. Of course, there is some truth
to the arguments against 'free' tuning, but there
are other facts which might favor it. We all
know,, when we come down to hard fact, that
'free' tuning is not free, nor is a bench thrown
in or a scarf. All these are reckoned into the
total cost of the piano, as well as 'free' delivery
and freight and the hundred and one other
things, including the war tax, which in the end
the purchaser pays.
"If the dealer could get the same price as he
now does for the piano and yet leave out all
these 'free' things there might be some cause
to push the fight against the 'free' tuning, so
called. To argue, as Brother McClellan has
argued, that because the tuning is free the tuner
is apt to skimp it, is not helping things.
"Recently I tuned a piano (player) for a cus-
tomer 'free.' He stated that he was disappointed
in the instrument. It did not sound as well as it
did when he had heard it in the store. In mov-
ing it had got jarred and needed tuning badly.
After I got through with it I played some nice
rolls. The customer and his wife came rushing
in from the next room with exclamations of
pleasure at the change for the better. The cus-
tomer could understand what the trouble was,
but if he had not had this 'free' tuning he would
have gone on as a dissatisfied customer, h u r t i n g
the sales of other players.
"Pianos and player-pianos out of tune are
hurting the sale of thousands of instruments.
Instead of fighting against free tunings, which
give legitimate work to other tuners, why not get
after the manufacturers and dealers and have
them give out some free advice as to the care
of piano and tuning, etc.? F. T. F., Haverhill,
Mass."
This is the argument of our friend and I
give it with pleasure. If The Review did not feel
that the success of the National Association of
Piano Tuners is important fo the general inter-
ests of the whole industry, perhaps so much
space and time would not be given to answering
letters like this. But the subject is important
(Continued on page 10)
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IIMEMMS

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