Classic Mode

Music Trade Review

Issue: 1921 Vol. 73 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
PRAISES CHRISTMAN GRAND
Writer of Spanish Music and Widely Known
Pianist Uses This Instrument in Concert
Among the interesting letters which are re-
ceived from time to time by the Christman Piano
Co., 597 East 137th street, was one which was
Julio Osma
received recently from Julio Osma, composer
and pianist, who is well known throughout the
musical world, in which he states:
"It has been a pleasure to me to play on your
pianos. I am sure that the qualities of touch
and tone are unsurpassed and any pianist will
have a great delight in playing on them. I have
used the Christman pianos before in my concerts
while traveling through the United States and,
as stated before, have always admired them.
"With the aforesaid in mind I do not hesitate
to recommend them highly and will do so to my
pupils."
Julio Osma began his musical education when
he was six years old and at the age of twelve
became organist of the French college at Barce-
lona, where he graduated with the degree of
JULY 2, 1921
Bachelor of Arts at the age of seventeen. After
VACATION TIME IN TWIN CITIES
continuing his studies in piano at Barcelona for
some time, he went to Paris and finished his Local Music Dealers Resting Up for Fall Cam-
paigns—Agricultural Conditions Make for
musical education.
Optimism—Items of Interest
He then went to South America and there
dedicated himself to the teaching of music, hold-
ST. PAUL and MINNEAPOLIS, MINN., June 27.—
ing several Government positions as Professor
of Music in the principal colleges, under the Music merchants and their assistants are think-
supervision of the Gov- ing as much about recreation and rest as about
ernment.
He finally driving for business, for the annual vacation
founded a Conservatory period is on and the schedule of holiday re-
of Music and Declama- cesses is being followed in all the Twin City
tion in the city of San establishments. From now until the latter part
Jose, Republic of Costa of August no one figures on any considerable
Rica. This conservatory amount of sales of any class of musical instru-
was patronized by the ments and particularly pianos, for things don't
m u n i c i p a l authorities come that way in the Northwest.
Some dealers in Minneapolis and St. Paul
and became a great in-
stitution.
Besides this seem to think that they have experienced bet-
work he dedicated part ter business during the past week than during
of his energies to the for- the previous week, but they confess that the
mation of symphonic or- improvement has not been of material conse-
quence. It is quite true that there is a better
chestras.
In 1917 he came to the feeling throughout the rural sections, due to
the promise of an immense harvest. The
United States and has
optimism that should accompany this knowl-
traveled in concert tours
edge is tempered somewhat by the fact that the
extensively, but it is as a
indications point to low prices for agricultural
composer that the Amcr-
products, but even so the quantity of the yield
can public is most interested in and best ac- will probably bring in considerable ready money.
quainted with him.
In the cities retail business is cramped con-
The most conspicuous works of Osma are his siderably by unemployment and industrial diffi-
Spanish songs, among which are "Songs of My culties, various minor strikes complicating the
Spanish Soil."
conditions. An industrial revival is expected,
SOUTH AFRICAN IMPORTS
The importation of musical instruments into
the Union of South Africa shows an increase of
approximately 700 per cent in 1920 over the im-
ports of 1919, according to a report appearing
in the June 22 issue of Commerce Reports.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
BECAUSE our workmen work
for more than mere wages and
build more than mere mer-
chandise
HOUSE WOVEN FELTS
STAND
PREEMINENT
however, by the middle of July, due to the open-
ing of the railway shops in the Twin Cities and
throughout the Northwest. Other industrial
plants which have been closed are expected to
follow the lead of the railroads.
Manager Helriegel, of the Cable Piano Co.'s
St. Paul branch, experienced good trade last
week. The sales largely took the form of up-
right pianos. The ratio of grand and player
sales hardly was up to normal by comparison.
The Foster & Waldo Co.'s export Autopiano
sale still remains the big thing in Twin City
circles. The prices quoted attract buyers and
with very good reason. Mr. Foster states that
pianos and phonographs in their customary
orbits are keeping to traditions.
The Stone Piano Co. is making a determined
bid for the piano and phonograph trade through
the medium of the daily press and is obtaining
results. While the game at present is no easy
one it is fairly well established that particular
effort directed to the proper channels produces a
corresponding effort.
GOES AFTER SALES AND GETS THEM
S. B. Lewis, of Northumberland, Pa., Closes
Sixty-seven Sales from a Truck in Six Weeks
That there is business to be had by the sales-
man who really goes after it with the proper
energy is indicated in the ease of S. B. Lewis,
of the sales staff of Meisers' Music House,
Northumberland, Pa., who some time ago started
a selling campaign from a truck, covering terri-
tory within a radius of fifteen miles of head-
quarters. In six weeks Mr. Lewis brought in
sixty-seven real sales, sixteen of them for pianos
and player-pianos, and fifty-one for talking ma-
chines. Meisers' Music House features the Bjur
Bros, line of pianos and players, together with
Victrolas and records.
PLEASED WITH A. B. CHASE PIANO
Contributing Member
AVuftic Industries
Chamber of Commerce
Mi
Unionville, Conn.
J. L. Roberts, sales manager of the Jesse
French & Sons Piano Co., Montgomery, Ala.,
A. B. Chase Co. dealers, recently received a
letter of praise for the A. B. Chase instrument
purchased by Herbert Galloway, Montgomery,
Ala. The text of the letter follows:
"In answer to your recent inquiry, beg to ad-
vise that we are well pleased with the A. B.
Chase piano we purchased of you some time
ago. A number of musicians have tried this
piano and pronounce the tone and quality sec-
ond to none."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JULY 2, 1921
MUSIC
TRADE
REVIEW
JUNE PROVES EXCELLENT MONTH IN ST. LOUIS TRADE
Sales Totals Exceeding Those of Same Period Last Year—L. R. Tippin Has a Car for Sale—
Harry Kieselhorst a Proud Father—O. A. Field Leaves for Southwest
ST. LOUIS, MO., June 27.—When business takes
a slump the music merchant is inclined to think
the end of the world has come, until he begins
to make comparisons, and then he generally
finds that it is not as bad as he thought it was.
It is that way with this June. The month started
off pretty well, but about the middle of the month
the bottom dropped out and business has been
pretty flat ever since. But as the month draws
to a close dealers are making comparisons with
June a year ago and they are discovering to
their surprise and gratification that this June is
better than last June, and last June was not a
bad month at that. Several of the dealers, when
The Review correspondent was making the
rounds this week, while bemoaning the present
flatness, extracted comfort from the announce-
ment that they were ahead of last June. The
present dullness is undeniable and extends to
talking machines as well as pianos, with rec-
ords and rolls also dragging, but confidence is
felt that there will be a rebound.
Manager Elam, of the Scruggs, Vandcrvoort &
Barney piano department, was poring over his
card index of prospects when the correspondent
called and he explained that all of them who have
old uprights in their homes are going to get in
the next few days a circular advising them that
the very best thing to do with an old upright
is to have it converted into a modern eighty-
eight-note player-piano at a very moderate cost.
There are pictures showing what the old upright
looks like and what it will look like with a player
action installed.
They think at Vandervoort's that everything
comes back if you wait long enough. L. R. Tip-
pin's missing Cole is back and A. H. J. Dick-
haus is back. The Cole does not look like it did
when Tippin parked it that night at Eleventh
and Olive streets. About the only thing about
it that looks the same is the engine number. The
thieves stripped it of everything else and dumped
if into a lake near Granite City. Tippin thinks
he would rather have the insurance than what
is left of his Cole. With Dickhaus it is different.
He is back from his honeymoon and looks the
same as usual, except that married life has put
more joy-shine into his face. The honeymooning
was at Kansas City and Excelsior Springs, Mo.
Speaking of joy-shine, Harry Kieselhorst, vice-
president of the Kieselhorst Piano Co., has so
much of that it is hard to tell whether the most
illumination comes from Vandervoort's or Kie-
selhorst's. There's a baby girl at the vice-presi-
dent's house. Came on the second wedding an-
niversary. Rather a convenient arrangement.
O. J. Shillig, sales manager of the Kiesel-
The Lauter-Humana
A player-piano designed
to meet the needs of the
discriminating buyer.
Is Your Territory Open?
LAUTER-HUMANA CO.
NEWARK, N. J.
horst Piano Co., is spending his vacation at
Chicago and Waukegan, 111. Theodore Maetten,
manager of the talking machine department, has
returned from a week at Milwaukee, Wis.
O. A. Field, president of the Field-Lippman
Piano Co., left Friday night for Dallas and San
Antonio, Tex., to wind up the affairs of the
branch stores in those cities which the firm re-
cently discontinued.
W. A. Lippman, secretary of the Field-Lipp-
man Piano Co., has incorporated the Lippman
Kamprite Trailer Co., with a capital stock of
$10,000, to manufacture the auto trailer which
Mr. Lippman invented.
J. E. Dockstader, manager of the Stix, Baer
& Fuller piano department, has returned from
St. Clair, Mo., where he established his family
for the Sumfrner. He will spend the week-ends
with them. He was also in Chicago last week on
business.
H. E. Hewitt, of the M. Schulz Piano Co.,
Chicago, and G. E. Mansfield, of C. Kurtz-
mann & Co., Buffalo, N. Y., were in St. Louis
last week.
Victrola No. 80, $100
Mahogany, oak or walnut
TRADE NEWS FROM INDIANAPOLIS
Other styles $25 to $1500
Pearson Co. Holding Successful Summer Sale
—E. L. Lennox Expected Back From Europe
—Fuller & Ryde Featuring Small Goods
INDIANAPOLIS, IND., June 27.—R. S. Kinnaird,
formerly with the Aeolian Co., has been em-
ployed as retail sales manager for the Starr
Piano Co. He succeeds Ernest L. Arthur, who
becomes a city salesman.
To-day ends the first week of the Pearson
Piano Co.'s special Summer sale, in which they
are making special reduced price offers on all
lines, both pianos and talking machines. E. W.
Stockdale, manager, says he has been await-
ing the results of the first week as a guide in
planning for the remainder of the sale. So
satisfactory have been the results, he says, that
he probably will continue the special effort at
least three more weeks and will extend it to
the eight branch stores in the State.
Results of the special advertising have shown
up largely in sales of players, says Mr. Stock-
dale, although interest has appreciably been
aroused in all instruments, including the higher
grade ones. Next week the advertising will be
directed particularly to talking machines.
John Pearson,- secretary-treasurer of the com-
pany, has left with his family to spend the
Summer at their Summer home in Petowsky,
Mich.
E. L. Lennox, of the E. L. Lennox Piano Co.,
is expected back soon from Europe, where he
has been visiting several months. William
Christena, manager of the Lennox store, re-
ceived a letter from Mr. Lennox the other day
in which Mr. Lennox said he had cut short a
visit in London because conditions are in such
bad shape in that city. As for conditions in
Indianapolis, Mr. Christena says he has been
highly gratified by rather steady business that
is keeping his monthly totals up to where they
compare favorably with last year.
Small goods and musical merchandise busi-
ness is not feeling the general slump so much
as are other lines of the music trade, according
to reports from Fuller & Ryde and the Carlin
Music Co. Fuller & Ryde featured a window
display of Chinese instruments this week and
the tom-toms, mussettes and crash cymbals at-
tracted much attention.
There has been little change in the general
industrial situation in Indianapolis, although
the general view of retail merchants is that
normal business is a bit farther away than
it seemed to be a few weeks ago. Many large
factories are still operating far below normal
capacity. Inclement weather, together with an
extremely hot spell, has gone far toward slow-
ing up retail trade.
IP
Victor
Supremacy
is self-evident
It is the supremacy of
achievement—of g r e a t
t h i n g s actually accom-
plished.
And it brings success
to Victor retailers every-
where.
"Victrola" is the Registered Trade-
mark of the _ Victor Talking Machine
Company designating the products of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure » perfect re-
production.
Victor Talking
Machine Co*
Camden, N. J., u. s. A.

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