Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
NATIONAL PLAYER-PIANO WEEK TO BE A GREAT SUCCESS
Many Manufacturers Co-operating With the Standard Pneumatic Action Co. to Insure the Success
of Proposed Player Week Set for April 2-9—Vice-president Johnston Tells of Its Advantages
£he annoiincemejnt made last week by the
Standard Pneumatic Action Co., Fifty-second
street and Twelfth avenue, New York, of the
"'National Player-Piano Week," April 2-9, has
been -received with much enthusiasm by manu-
facturers -and dealers throughout the country
and it is expected this move will prove a great
success. The spirit behind this movement is
most commendable owing to the fact that it will
benefit practically every .manufacturer and dealer
of player-pianos in the country. On all the ad-
vertising matter there will be no mention of the
Standard player action, as it is the intention of
the Standard Pneumatic Action Co to make this
a proposition for the benefit of any and all
manufacturers of player-pianos as well as the
dealers who handle them. The campaign is now
well under way and, as told in The Review last
week, manufacturers and dealers, will be fur-
nished with all advertising matter free of c,harge
which may be used to exploit the merits of their
own product. In the accompanying illustra-
tions there are shown a window streamer and a
reproduction of one of the folders which are
now ready for distribution.
Regarding the co-operative spirit which has
been manifested by the various manufacturers
throughout the country, A. W. Johnston, vice-
establish public confidence and get business back
to normal again.
"Following are extracts from a few letters
that I have received from these manufacturers
which show their enthusiasm:
" 'I am with you heart and soul in this matter
and assure you that I shall be pleased to do
everything that I possibly can to make Na-
FEBRUARY 26, 1921
"But this literature alone will not make the
week a success. It is going to take work—lots
of work and careful planning, but the results in
increased sales will justify the effort."
Mr. Johnston also emphasized the great need
of concentrating on local advertising prior to
and during National Player-Piano Week. He
said in part: "With the public attention cen-
tered on the player-piano during National
Player-Piano Week, thousands of instruments
will be sold. But who will get the business?
Will it be you or the dealer across the street?
"Before Player-Piano Week the National
NATIONAL
PLAYERPIANO WEEK
Window Streamer Featuring National Player-Piano Week
tional Pla-yer-Piano Week a success. W. S. Bureau for the Advancement of Music will cir-
cularize thousands of newspapers with Player-
Miller, vice-president, Bush & Gerts Piano Co.'
" 'We wish to state that it will be our desire Piano Week articles for editorial use in music
to fully co-operate with you in every respect to columns. Soon your prospects will start to read
make this national campaign of Player-Piano these articles in their local newspapers.
"When the people in your city read about
Week a success. E. Label, Krciter Manufactur-
Player-Piano Week, and have the desire for a
ing Co.'
" 'In reply to your letter of the tenth, we are player-piano created in their mind, will they also
with you to the last ditch, so, Let's Go! B. H. see your advertisement in the newspapers tell-
ing them where they can buy an instrument? It
Janssen.'
" 'We have your letter of February 9 outlining is reasonable to believe that when people are
Player-Piano Week and we wilL be glad to co- thinking in terms of player-pianos they will be
operate with you to the limit of our ability. attracted to the store that advertises the article
they seek.
C. B. Lewis, J^sse French & Sons Piano Co.'
"Insure yourself against losing your share of
" 'Naturally, we would be very glad to co-
operate with you on your plans for Player-Piano the Player-Piano Week business. Advertise in
Week. W T ill you send us, as soon as possible, the newspapers. Put on a special window dis-
all literature and plans for this campaign so that play and send for the sales-producing Player-
we can utilize it to the best advantage with our Piano Week literature which will be sent to you,
dealers? A. V. W. Setley, vice-president, Estey free of charge. Every dealer may count on a
big week's business from April 2 to 9, if his
Piano Co.'
sales
and advertising net is sufficiently strong to
" 'We shall be very glad to have samples of the
literature you promise sending out and, if it is catch and hold this business. The advertising
available for our dealers, we shall be very glad literature mentioned above may be secured free
to make use of it. Chas. McConnell, vice-presi- of charge from the Standard Pne\tmatic Action
Co. and the manufacturers whose instruments
dent, Lindeman & Sons Piano Co.'
" 'Your letter of the ninth inst. has been re- contain the Standard player action.
"National Player-Piano Week supplies the in-
ceived, regarding your nation-wide campaign for
player sales, and it is needless for us to say centive as well as the tools to make the founda-
that we are prepared to co-operate with you. tion for a new era of piano prosperity. Let's
Shoot the literature along whenever you like tackle it with the winning spirit and make it
and we will get busy. A. V. Koehler, secretary, an assured success."
Bjur Bros. Co.'
"'Replying to yours of the tenth inst.,*we cer- MUSIC ROLLS FOR^T. PATRICK'S DAY
tainly will be pleased to have all your literature
Pianostyle Music Co. Issues Special Bulletin
regarding National Player-Piano Week. L. S.
for That Occasion
Rocmer. Cable & Sons.'
" 'We are in receipt of your favor of the tenth
In keeping with the spirit of St. Patrick's
inst., regarding National Player-Piano Week,
Day, the Pianostyle Music Co., Inc., of Brook-
and will be very glad to co-operate with you.
lyn, N. Y., have issued a supplementary bul-
Krakauer Bros.' "
letin of Pianostyle player rolls of famous Irish
Mr. Johnston continued: "There is just one melodies and dances. This list, appropriately
way to tackle National Player-Piano Week. printed in green, contains an excellent selection
Player Week Folder for Dealers' Use
president of the Standard Pneumatic Action Co., That is, with our eyes open to the fact that it of Irish melodies, with and without words.
will be a mighty big week for sales for the men Starting with "Mother Machree" and ending
said this week to The Review:
"Thanks to the co-operation of the ninety-four and firms who tackle it right.
with "Wherjp the River Shannon Flows" 'an ex-
"Tons of 'sales-getting' ammunition especially cellent selection of the most popular Irish melo-
manufacturers who are helping to put National
Player-Piano Week across, the campaign is des- "designed to put National Player-Piano Week dies is presented.
tined to be a tremendous success. I cannot 'across' have been printed, and are now ready
speak too highly of the unselfish attitude taken for distribution to dealers. Thousands of win-
by the many manufacturers who have pledged dow streamers are ready to make your special
their-support. The enthusiastic manner in which window display attractive. A 'human interest'
The Roll of Rolls
- thqy have tackled the undertaking of promoting compelling series of newspaper ads has been
designed
by
one
of
the
best
artists
in
the
coun-
„ National Player-Piano Week proves beyond
CONNORIZED MUSIC CO.
144th Street and Austin Place
New York
question .that- they are ready and willing to do try. Tt is now at your service to make your
1234 Olive Street
St. Loui*, Mo.
'.* a'nyrhing in their power to help the dealer re- local newspaper produce big results.
CONNORIZED
FOR TONE, DEAUTY
•AND LASTING
A
ACCOMPLISHMENT
The WERNER INDUSTRIES CO. Cinci