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58
THE
MUSIC TRADE REVIEW
FEBRUARY 26, 1921
"MY MAMMY" FEATURED
CO-OPERATES WITH PUBLISHERS
TELLS OF CONDITIONS ON ROAD
Kresge Store in Brooklyn Has Attractive Dis-
play of Berlin Number
M, N. Goldman Assists in Making Many Num-
bers Popular in Washington, D. C.
Phil Ponce, in Letter to Milt Hagen, Says Peo-
ple Are Still Buying Music, Even in Centers
Where Unemployment Is Greatest
Herewith is reproduced a very attractive win-
M. N. Goldman. +h~e well-known musical di-
dow display of the Irving Berlin sotiK. "My rector of Washington, D. C, has been making
Mammy," which recently appeared in the win- it a point duriny the past year to give the pub-
dow of the S. S.
Kresge store, Brook-
lyn, N. Y. During
the week in which
this display was fea-
tured the music de-
partment of the store
made a special cam-
paign upon this nov-
elty ballad. Miss
Bessie Samuels, who
is in charge of the
department, was re-
sponsible for the at-
tractive manner of
the layout as well as
the plans of the de-
partment to care for
increased business.
The attention of
those passing on
Fulton street in front
of the store was at-
tracted to the large
sign, "My Mammy,"
which can be readily
seen in the center of
the window.
This is one of the
many
windows
which the house of
Irving Berlin is
Window Display of Berlin Hit in S. S. Kresge Store, Brooklyn, N. Y.
receiving from the
trade giving this new song unusual publicity. Ushers of popular jongs his utmost co-operation.
The publishers naturally are taking every advan- Of course, the numbers are selected with an
tage of such opportunities, and in the territory idea of pleasing the public, but he has been re-
where such windows appear are supplementing sponsible for assisting materially in the success
the publicity by making a special campaign in of many of last season's hits. Such numbers
an "Cuban Moon," "Now and Then," "Masie,"
other channels.
"Calling," "Whispering" and other successes are
among the prominently featured numbers of his
current program.
Mr. Goldman has played in the Washington
Hotel, Washington, D. C, for the past three
years as well as the Stafford and Belvidere
Hotels of Baltimore. His popularity has won
for him a large coterie of friends as well as
patrons and his Sunday night concerts are quite
a feature. His violin solos are always the event
"Sleepy Hollow"
of the evening.
(Where I First Met You)
"Sighing"
(Just for You)
"June"
"There Is Only One Pal,
After AH"
"Pond Lily Time"
"Sweet Hawaiian Moonlight"
"Do Yon"
^ "Weeping Willow Lane"
"Pickaninny Blues'
"Swanee Moonlight"
'Song of the Southern Moon"
(Hurry Back to Dixie-Land)
"Play Me a Dixie Melody"
"Hawaiian Rose"
"Wishing Moon"
• • • • • • • • • • • • • • • • • • • • • • • » » • • • • * • •
RemickSongHits
"ROSE"
"AVALON"
"SPRINGTIME"
"DEAREST ONE"
"NIGHTINGALE"
"CAN YOU TELL"
"JAPANESE SANDMAN"
"BEAUTIFUL ANNABELL LEE"
"NOW I LAY ME DOWN TO SLEEP"
"WITH THE COMING OF TO-
MORROW"
* JEROME H. REM1CK & CO. :;
X NEW YORK
DETROIT .:
» » • » • • • • • • • • • »
RIO NIGHTS
The Fastest Selling Waltz Song on the Market
Herewith is a letter written by Phil Ponce.
sales manager of Jack Mills, Inc., while on a
selling trip, to Milt Hagen, advertising manager
of the same firm, which may prove of interest
to the trade;
Replying to your request for information re-
garding actual business conditions throughout
the country, I can best describe it by saying
that despite the lack of employment in some of
the big manufacturing centers the old and true
saying applies that "The public will 1 buy music
even when it's a struggle to buy bread." This
seems to be a fact, even though some music is
hard to stomach (attempted humor).
The 1920 hits, such as "Whispering," "Japa-
nese Sandman," "Margie," "Cuban Moon,"
"Sweet Mamma" (Papa's Getting Mad) and
"i2th Street Rag," still seem to be prominent
sellers, while the new crop of hits, such as
"Mazie," "Palesteena," "Feather Your Nest,"
"I've Lost My Heart to You," "Sweet Love,"
"Ohio," "Oh Boy, I've Found the Baby for Me,"
"Calling" and "Strut, Miss Lizzie," are crowd-
ing the first-mentioned for first place among the
best sellers.
J read with interest your plans for a nation-
wide newspaper campaign on "Cuban Moon,"
"Sweet Mamma" (Papa's Getting Mad) and
"Mazie" and I'm sure that this added to the
professional and orchestra play we are getting
on these numbers will gain the confidence of the
entire trade and that they (the trade) will co-
operate with us in supplying the demand.
The list you sent of phonograph and player
roll companies that have recorded "Mazie" and
"Strut, Miss Lizzie," impressed me wonderfully
and it means they are anticipating the results
that our hard-working organization is obtaining.
Two Real Sellers
"Since I Lost You"
(I FEEL SO BLUE)
Fox Trot Song
A Sure Hit
"My Old Home of Yesterday"
A Waltz Ballad of the Better Class
Dealer*, write for special introductory price*
M E L R O S E B R O S . Publishers
63rd and Cottage Grove Ave..
CHICAGO, ILL.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43d Street
New York City
BUY YOUR MUSIC FROM
p blishers
BOSTON »
W A L T E R J A C O B S BOS^ONTMASS
"Peter Gink" £££. "Arabella" 'ti" 1
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVES* or
Music
Main Offices: 62-64 Stanhope St., Boctou.
Branch Houses: New York and Chicago
HAVE YOU
"I've Been A-Longin^ For You"
"Just A Rose"
"After It's Over, Dear" and "Alpine Blues"?
THEY'RE WINNERS
Order direct or through your jobber
FISHER THOMPSON MUSIC PUB. CO.
Gaiety Theatre Building, NEW YORK CITY