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54
THE MUSIC TRADE REVIEW
FEBRUARY 26,
1921
Songs That Sell - Melodies That Are In The Air
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A positive sensation. It caught on over night.
It's being called for by the public wherever music is play
It's
played.
(A Melody easy to remember.)
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r ? O CX* ^ l e ^ e s t dance rec ord in the Victor February list.
- L V C l ^ Danced and played everywhere—everybody is talking about it.
(Song and Piano Solo)
Underneath The Dreamy Oriental Moon
The orchestras are all playing this one.
Colleen O'Mine An Irish Ballad—A good seller
MAURICE RICHMOND MOVING
Publishing Concern to Occupy New Quarters
at 1648 Broadway—Spring Publicity Campaign
on Popular Catalog Now in Full Swing
Jack Robbins, general manager of the
Maurice Richmond Music Co., Inc., 1552 Broad-
way, New York City, is now making prepara-
tions for the entry of the concern into its new
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1015 Walnut Street
KANSAS CITY, MO.
warded to the orchestra leaders, and a similar
card designed especially for the trade has also
been arranged. This, together with the usuai
channels used from month (o month, will no
doubt do much to create sales on these numbers
As can readily be seen they are featuring "Mello
Cello," a new waltz; "Now and Then," a ballad
fox-trot, and "Sunshine," a new one-step which
is proving very popular.
NEW T. B. HARMS NUMBER
"Sunshine," in Fox-trot Form, Being Featured
Strongly by That Firm
Card Featuring Richmond Hits
quarters at 1648 Broadway, near Fifty-first
street. In speaking of the move into the new
quarters Mr. Robbins said:
"The new home is much larger and will al-
low us to accommodate the profession to much
better advantage. The progress we have made
during the past eighteen months has been so
gratifying as to make us realize that larger
quarters were absolutely necessary to care for
our ever-growing business."
Despite the numerous details connected with
the selecting and arranging of the new home,
the Maurice Richmond Music Co., Inc.. has in
nowise allowed the Spring campaign on its
catalog to diminish in proportion. The appro-
priation for publicity has been enlarged, and
some very original material is being issued in
order to further exploit the works of the firm.
.Herewith it. reproduced a card recently for-
The T. B. Harms Co. are the publishers of a
new fox-trot entitled "Sunshine." Despite the
fact that there is a one-step with a similar title,
the sales department of the company feels that
inasmuch as the songs are of two different types
the success of each will not conflict. The T. B.
Harms Co. are now making a special drive ex-
ploiting their "Sunshine," and from indications
so far received expect it to lead their popular
catalog in point of sales within a very short
space of time.
RACINE PUBLISHERS ISSUE SONG
Max E. Hasenbein & Co., of Racine, Wis.,
are the publishers of a new song entitled "You'll
Never Know Nor Care," a waltz ballad from
the pens of J. W. Carden and Len Fleming.
The number is being placed with professional
singers, as well as with dance orchestras. .It is
issued with an attractive title page.
VON TILZER TO MOVE
The Harry Von Tilzer Music Co., which for
a number of" years has occupied quarters at
222 West Forty-sixth street, will shortly move
into new quarters at Fifty-first street and Broad-
way.
(
STILL RECEIVING ORDERS
Goodman & Rose Exploiting Two Songs Also
. Distributed by Marks Music Co.
Goodman & Rose, Inc., the well-known popu-
lar publishers of 234 West Forty-sixth street,
New York, who recently transferred the distri-
bution of their songs, "Moonbeams" and "Hi-
Yo," to the Edward B. Marks Music Co., are
still receiving orders at their offices, according
to a statement made recently by Justus F. Rose,
the secretary and treasurer of the company. In
commenting upon the transfer of the sales
rights Mr. Rose said: "Our connection with
these two numbers has not been eliminated en-
tirely. We will continue to exploit them in every
way possible, particularly through our profes-
sional department."
OBTAINS AMERICAN RIGHTS
Melville Gideon returned from England some
time ago, and brought with him a fox-trot en-
titled "I Never Realized," which from all re-
ports was quite popular in that country. Leo
Feist, Inc., has obtained the American publica-
tion rights.
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CARBEN , """*
ITS
A HIT
MELOD^
LEGION of VICTORY March
E. T. Paull's New Sensational 1 921 Military March.
Without Exception One of the Greatest March Numbers Ever
Written. Will Be Featured by All American Legion Bands.
Dealers Can Obtain Copies from any Jobber or the Publisher
L T. PAULL MUSIC CO., 243 W. 42nd St., N. Y. C.