Music Trade Review

Issue: 1921 Vol. 72 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
FEBRUARY 12, 1921
WHY DONT YOU
THE BIG MELODY HIT FROM AFGAR"
XU N G
BY
PUBLISHED
LEO FEIST Inc.
ALICE DELYSIA
FEIST BLDG. NEW YORK
foci can I oo wronq wilk an,
PUBLISHERS SHOULD KEEP BOOSTING RECORDED NUMBERS
Practice Among Some Publishers to Forget All About a Song After It Has Been Recorded
Mechanically Serves to Hurt Entire Industry—Closer Co-operation Needed
There seems to be a feeling in mechanical
recording circles that the methods of receiv-
ing and selecting songs for recording purposes
will have to undergo an improvement, either
voluntarily at the hands of the publishers them-
selves or arbitrarily by action of the recording
interests. This feeling is due to the actions
of some publishers who, from time to time.
have added meritorious numbers to their cata-
logs, featured them for a limited period until
they have been accepted for recording, and
then ceased exploitation work.
In many cases songs are accepted by re-
corders on the assurance of the publisher that
he is carrying on, or is going to carry on, a
live campaign to popularize the number in
sheet music form. When, after securing all the
mechanical contracts in sight, the publisher puts
the song on the shelf and forgets about it, the
recorders naturally feel that they have been
imposed upon.
The publishers using such methods appar-
ently labor under the impression that they are
putting something over on the mechanical peo-
ple, and for a time they accomplish their ob-
ject, but the reaction is in sight, and the ma-
jority of recording rooms now watch carefully
what is being done with the number before
they issue it in record or music roll form.
Inasmuch as some of the larger publishers
have an arrangement with the player roll com-
panies whereby the latter record two numbers
•from the catalog of each publisher every
month, it has become necessary for smaller
houses to prove the value of their publications
before they are able to squeeze them into the
record and roll lists. To accomplish this pur-
pose on false pretenses, as it were, is cer-
tainly not going to bring any lasting benefit
to the offending publisher, and is, moreover, a
very unfair procedure.
For the purpose of having their numbers re-
corded, all of the publishers, both large and
small, have on their staff one whose particular
purpose is to handle mechanical reproductions,
and in this they are justified, but it is useless
to have a representative carrying messages as
to the value of specific numbers if some sub-
stantial effort is not made to meet the reason-
able obligations assumed when a number is
recorded.
A case in point was recently brought to the
writer's attention, where a publisher of a small
variety had a fox-trot song which was readily
accepted by almost every recording room, both
VAN ALSTYNE & CURTIS
oiler
THE OVERNIGHT HIT
BIG SELLERS
in the talking machine record and player roll
field, all of whom acknowledged it was a num-
ber of exceptional merit. The publisher, how-
ever, for some reason or other, did not seem
to think its value in sheet music form would
prove a sales "getter" and shortly after it was
accepted for recording by most^ of the com-
panies he simply ceased his activities and ex-
ploitation of the number. As a result of this
action this particular publisher has incurred the
ill-feeling of the recorders and is likely to have
considerable trouble getting future numbers on
records or rolls unless there is a mighty ap-
parent change in his attitude and system in this
particular avenue.
3 SELLING HITS
GOING BIGGER
that
AND BIGGER!
"HER MOTHER IS A BETTER PAL
THAN MARY"
I "I'VK (JOT THE I
I OVKHALI, BI.UKS" I
"THAT'S WIIKN I'M
I'ININC FOK YOU"
ORDER FROM "YOUR JOBBER OR DIRECT
BIGGER-HAND ATX
99 Nassau Street, New York
Waltz Ballad Success
Special Price 15 cents
•elected from the
STARTING VERY BIG!
Popular Standard
chic.,0 McKinley Music Co."-**
Pictorial Catalog of
M. Witmark & Sons
All 30 cent numbers
DOWN THE TRAIL TO HOME, SWEET HOME
LET THE REST OF THE WORLD GO BY
TRIPOLI (On the Shores of Tripoli)
MV MOTHER'S EVENING PRAYER
KENTUCKY BLUES (I've Got the Blues for My
Kentucky Home)
IN THE DUSK—RIO GRANDE
JUST A WEEK FROM TO-DAY
MY HOME TOWN IS A ONE-HORSE TOWN
But It's Big Enough for Me
WHO'LL TAKE THE PLACE OF MARY?
BECKY FROM BABYLON—THE SWEETEST
MELODY
THAT'S HOW YOU CAN TELL THEY'RE IRISH
DEENAH (My Argentina Rose)
JUST LOVE—FANCIES
LILAH (Sugar Baby of Mine)
COTTON (Cotton Was a Little Dixie Rose)
VISION GIRL—HUMMING BIRD
I'M DOUBLIN' BACK TO DUBLIN
PARISIOLA—RIVOLI
SHE'S THE HEART OF DIXIELAND
DEALERS—It's a real hit, have it first in
your city.
Order at once from your jobber or direct 18c
VAN ALSTYNE & CURTIS
Send all ordert to Toledo office
NEW YORK
TOLEDO
CHICAGO
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
FEBRUARY 12, 1921
MUSIC TRADE
REVIEW
MRtVIOVMEARS
275% Profit on
4c. Century Nos.
Have you realized that your profit
on the Biggest Selling Reprints in
"CENTURY EDITION," which cost
you only 4c. a copy, is nearly 100%
greater than that realized from any
other 15c. edition? And in addition
to
this
greater
profit
"CENTURY" is spending
930,000 annually to tell
millions of readers in the
Best
Magazines
in
America what a won-
derful edition it is and
that
your
store
is
where they should go
for it. And mind you,
the other fellow isn't now spend-
ing nor never has spent a cent to
help you sell his Edition.
In the face of these facts—Don't
you think "CENTURY" deserves
to be favored?
Century Music Pub. Co.
235 West 40th St.
New York
PROTECTIVE ASSOCIATION MOVES
Secures Larger and More Attractive Quarters
on West Forty-fifth Street, New York
The Music Publishers' Protective Association,
which formerly was quartered on the ninth floor
of the Columbia Theatre Building, New York
City, moved last wedk into larger quarters on
the eighteenth floor of 56 West Forty-fifth street.
The entire floor will be occupied by the above
body, in company with the A. S. C. A. & P.
THREE GOOD SELLING SONGS
"Moline"
"The Four o'CIock Blues"
"The Dearest Land on Earth"
PRICE 7 c PER COPY
THE BLUFF CITY MUSIC CO.
324 BEALE AVENUE
MEMPHIS, TENN.
THAT some fine day a live publisher will try to
get the plugging privilege at the N. V. A. during
meal time.
THAT he could thus introduce his numbers not
only to vaudeville people, but to competitors,
although the latter would probably cease to en-
joy their meais.
THAT the United States District Courts will have
to include an orchestra in their equipment it
many more song copyright infringement cases
come before them.
THAT we still insist there is a certain incongruity
in the appearance of a stout burlesque "queen"
in tights singing a "mother" bal.ad.
THAT we don't hear many publishers crying for
the "good old days" when papular hits retailed
at ten cents.
THAT Ford Rush, who of late years has been con-
nected with the professional department of
Jerome H. Remick & Co., will shortly enter the
publishing field in association with Nat. Gold-
stein.
THAT Jack Edwards, formerly with the Broadway
Music Corp., has been appointed professional
manager for the Edward B. Marks Music Co.
THAT B. Feldman, of the well-known London
iirm of B. Feldman & Co., is scheduled to ar-
rive in New York in March.
THAT Frank Novak has been appointed manager
of the Minneapolis office of Leo Feist, Inc.
THAT Jerome H. Remick & Co. have accepted for
publication a new number, "Without You," a
work from the pen of Jesse J. Greer.
THAT Johnny Black, one of the writers of the
song hit, "Dardanella," will shortly enter the
ranks of publishers with a new song entitled
"Jlo."
Song'
New Songs Now Ready
WANG WANG BLUES
NESTLE IN YOUR
DADDY'S ARMS
I. NEVER REALIZED
TWO SWEET LIPS
UNDERNEATH
HAWAIIAN SKIES
Write for Dealers' Prices
LEO.
F E I S T , Inc., FEIST Bid*., -New York
NEW SONGS BY W. F. HARLING
G. Schirmer, Inc., recently issued a song under
the title "Two Songs of Love," by W. Franks
Harling. These numbers are "Waiting for You"
and "I'll Miss You So." "Waiting for You" is
a particularly appealing number, and the lyrics
and melodies of both are of the usual high
standard of Mr. Harling's offerings.
JOHN O'MALLEY SINGING "DARLING'
REMICK & CO. LEASE CHICAGO STORE
February 7.—Jerome H. Remicl. &
Co., the well-known publishing house of New
York and Detroit, with retail branches in many
of the trade centers of the country, recently ob-
tained a ten-year lease on the ground floor of
the building at State and Jackson streets. It is
one of the most active centers in the city and
should prove an excellent location for their
purposes. It is said that over $275,000 were in-
volved in the lease.
CHICAGO, I I I . ,
\bu can't go
wrong with
any'Feist^
Among the vaudeville headliners now singing
the T. B. Harms and Francis, Day & -Hunter
number, "Darling," is the well-known Irish tenor,
John O'Malley. He is programing this success
as his feature number.
OF IMPORTANCE
KuXSft SHFETMUSIC
Every • Live Dealer
is familiar with
. 1 THIS TRADEMARK
\
EDITION BEAUTIFUL
Edition
T H R E E ..*•
PHOVEN
SUCCESSES
Beautiful—
Dealers who try it
I n a hurry re-buy it,

,
demands dutiful.
I t truly has a punch,
NOW-THEN
O^ey that •hunch!
N o t h i n g ' s so beautiful.
FOX-TQOT
B e s t of the masters here,
MEUOCEUO
Each one a treasure dear,
WALTZ.
A l l to instruct or please,
Uplifting melodies.
Themes memory's woven,
GRANADA
I n Grieg or Beethoven,
CASTIUAN FOX-TROT
F r o m Bach and the rest of them,
UP
to the best of them.
WATCH Fon EA3LY RELEASES ON j
A l l RECORDS ANDPlflVER POLLS
JjOvely edition, it adds a new zest to
them.
C. C. CHURCH AND COMPANY
it represent* t}»t BEST tticre is
Secular I ' * * * Duett Qiumta
SOME OF THE MANY THAT ARE ALWAYS IN DEMAND
Content* of SONGLAND
Most Extensively Advertised Booklet of Songs Ever Issued
SECULAR
f Asleep in the Deep
f Can't You Heah Me Callin'.
Caroline
f Bamboo Baby
f Dear Little Boy ol Mine
fEvening Brings Rest 4. You
t'God Made You Mine
Heart Call. The
f Honey/ if You Only Knew
f i n the Garden of My Heart
t*Lamplit Hour. The
f Ma Little Sunflower. Good-
night
f Magie of Your Eye*, The
t*My Dear
t*My Rosary for You ,
f Night Wind. The
f One More Day
t*Resignation
fSmilin' Through
t Songs of Dawn & Twilight
(Design—Every Little Nail)
t Spring's a Lovable Ladye
fSorter Mis* You
t'Starlight Love
t'Sunrise and You
t'There's a Long, Long Trail
f Value*
t-Want of You. The
t'Where the River Shannon
Flows
t'Who Knows
SACRED
t*A Little While
t'Angel of Light. Lead On
t-Closer Still With Thee
t'Ever at Rest
t'God Shall Wipe Away tb*
t'Grateful, 0 Lord. Am I
f I Come to Thee
t"l Do Believe
f i t Was for Me
f My Days Are in His Hand*
t'Oh Lord, Remember Me
fShine, 0 Holy Light
fSilent Voice, The
f Teach Me to Pray
f Thou Art My God
OPERA TIC
f Gypsy Love Song
f Kiss Me Again
f Mother Machree
f My Wild Irish Rose
f Too-Ra-Loo-Ra-Loo-Ral
That's an Irish Lullaby
t'When
Irish
Eyes Are
Smiling
Those marked with (*) published for Duet
Those marked with (f) published for Quartet
Beat Selling Standard Song* tn the World
Hundreds of Dealers Carry This Complete Stock—Do You?
If.Not. Write for "SONGLAND" and Special Proposition.
Wit-ark Bldf.
M . Y% 1TMAUK & S O N S
Ntw York
HARTFORD, CONNECTICUT
Hartford—New York—London—Parii—Sydney
Waltz Lullaby Success!
On All Records and Rolls
PICKANINNY BLUES
Chicago
McKINLEY MUSIC CO.
New York

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