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THE MUSIC TKADE REVIEW
JANUARY 22, 1921
BAERWALD TO VISIT PHILADELPHIA
THE NEW COLUMBIA CO. PRESIDENT
TO MAKE EXTENDED CONCERT TOUR
Eastern Sales Manager of General Phonograph
Corp. Finds Improved Attitude in Trade—
M. E. Schechter on New York State Trip
Van Horn Ely a Man of Wide Experience in
Business Management of Large Institutions
Mamie Smith and Her Jazz Hounds, Widely
Known Through Her Okeh Records, Has Ar-
ranged to Make a Coast-to-Coast Tour—It
Promises to Be a Big Success
Paul L.. Baerwald, Eastern sales manager of
General Phonograph Corp., New York, left the
early part of the week for Philadelphia, where
he will visit the manufacturing trade. Mr. Baer-
wald informed The Review representative that
orders and inquiries are becoming more numer-
ous of late, and that all of the trade with which
he has come in contact has undergone a decided
change in mental attitude for the better. The
worries which have been prevalent with most
companies during the last sixty or ninety days
have given place to working out ideas for cur-
rent business, which is now available in cases
where aggressive efforts are being made.
M. E. Schechter, of the motor division of the
General Phonograph Corp., New York, left the
early part of the week for a trip through New
York State and Pennsylvania. He will be gone
in all about a week, during which time he will
call on the manufacturers in this territory.
Van Horn Ely, who was recently elected
president of the Columbia Graphophonc Co.,
New York, is a man of wide experience in the
business management of large institutions. In
A LIVE COLUMBIA DISTRIBUTOR
Tampa Hardware Co. Celebrates Twenty-first
Anniversary With Twenty-page Supplement
to the Tampa Daily Times of January 8
The Tampa Hardware Co., of Tampa, Fla.,
has won national celebrity for its progressive-
ness, and a further proof of its just claim to this
title is to be found in the issuance of a twenty-
page supplement to the Tampa Daily Times of
January 8, devoted entirely to the twenty-first
anniversary of the founding of this institution.
Twenty pages devoted to one single subject
as a section of a daily paper is something unique.
It was inspired by W. C. Thomas, the guiding
genius of the Tampa Hardware Co., and one
of the big farseeing business men of Florida.
The real purpose back of the stunt was not
so much to tell of the rapid growth and won-
derful success of the Tampa Hardware Co., but
to recall to the business men of Florida the
economic soundness of the State at a time when
optimism can be capitalized. Incidentally the
retailer was offered helpful suggestions intended
to aid him in making legitimate profits at a time
when the market is no longer soaring.
Mr. Thomas remarked: "When the section
was first proposed to some of the biggest manu-
facturers in America they came back with letters
praising the idea enthusiastically—many of them
thinking so well of it that they authorized ad-
vertisements of their own to appear in the spe-
cial section. In fact, the demand for space
caused an early readjustment of the original
plan to publish a six or eight page section, the
final capitulations demanding a twenty-page sec-
tion."
The Tampa Hardware Co. has long been a
Columbia distributor, and has a strong organiza-
tion for the exploitation of the Grafonola and
Columbia records, under the able direction of
J. A. Bryan, Jr., throughout a large territory.
This company handles everything in the line
of hardware and agricultural implements in ad-
dition to the Columbia line.
NEW POST FOR BERKLEY
H. D. Berkley, who for many years has been
connected with several Victor organizations,
both wholesale and retail, and who more recently
was assistant general manager of the Enterprise
Music Supply Co., recently was appointed man-
ager of the Victrola department of Blooming-
dale Bros., Inc., New York City.
OCCUPY NEW QUARTERS IN TORONTO
The Columbia Graphophonc Co. has recently
moved to new and more attractive quarters at
347 Adelaide street, West, Toronto, Can.
Van Horn Ely
addition to being president of the Columbia Co.
lie is president of the American Railways Co. of
Philadelphia, which concern operates twenty
electric light, power and trolley companies
throughout the country.
He has maintained a close contact with the
talking machine industry through his close af-
filiation with Francis S. Whitten, the former
president of the Columbia Co., who is now chair-
man of the board of directors.
In a recent letter to the Columbia trade, H. L.
Willson, general manager of the Columbia Co.,
refers to Mr. Ely as follows:
"Jan. 7, 1920.
"To Columbia Service:
"Gentlemen: I announce with sincere regret
that, on account of ill health and consequent
enforced absence from active association with
the company, Mr. Francis S. Whitten has been
compelled to retire from the presidency of the
company, and was yesterday relieved of his
former duties and elected to the chairmanship
of the board of directors.
"Mr. Van Horn Ely, who has been a director
and member of the executive committee for sev-
eral years past, was elected president to succeed
Mr. Whitten. M'r. Ely has been an intimate
friend and associate of our former president for
years, and has been in close touch with the
talking machine industry and the past policies
of our company, and therefore does not come
into the organization as a stranger to the busi-
ness or to the coYnpany's chief executives.
"I have assured Mr. Ely of the same loyal
and hearty co-operation that you have so splen-
didly shown during Mr. Whitten's administra-
tion.
"(Signed) H. L. WILLSON,
"General Manager."
FRANK J. COUPE HONORED
Sales Manager of Sonora Co. Elected Vice-
president at Annual Meeting Last Week—
Present Officers of Company Re-elected
At the annual meeting of the board of direc-
tors of Sonora Phonograph Co., Inc., New York
City, held the second week in January, all of
the present officers in this prominent institu-
tion were re-elected. They are as follows:
George E. Brightson, president; L. C. Hasell,
vice-president; John Herzog, second vice-presi-
dent; Joseph Wolff, treasurer; E. H. Jennings,
secretary and assistant treasurer; A. C. Valeur,
assistant treasurer.
A new addition was made to the officerial
board in the person of Frank J. Coupe, sales
manager of- the company, who was elected to
the office of vice-president.
Mamie Smith and her Jazz Hounds are an-
swering the unanimous demand for personal ap-
pearances by going on concert tour. Under the
management of the Standard Amusement Co.,
with offices at Suite 502, Yanderbilt Avenue
Building, New York, a coast-to-coast tour is
being scheduled.
The company is to be known as "Mamie Smith
and Her Jazz Hounds Revue." There will be
added features to the original Jazz Hounds,
as Mamie Smith will carry a varied company
of well-known entertainers. They will give a
full evening's performance. The popularity
Mamie and her Jazz Hounds have won on Okeh
records has assured her managers of record-
breaking audiences. The engagements she has
already filled in a number of Eastern and
Southern cities were played to capacity-filled
houses.
The program which will be offered on tour
will consist of recent selections released on
Okeh records made by this organization as well
as other late Broadway jazz and Blues hits. The
attraction will be booked only in large audi-
toriums where there is sufficient seating capacity
to accommodate the crowds.
SELLS FACTORY TO WATERMAN CO.
General Phonograph Corp. to Concentrate Motor
and Tone Arm Business in Elyria, O.—To
Continue Record Making in Newark
The factory on Thomas street, Newark, which
the General Phonograph Corp., New York, has
owned for some time past, has recently been
sold to the L. E. Waterman Co., makers of
fountain pens.
In referring to this transaction, Otto Heine-
man, president of the General Phono. Corp.,
informed The Review that the sale was made
because in the future all of the motor and tone
arm business of the company will be concen-
trated in the factories at Elyria, Ohio. The
plan of concentrating all of this end of the busi-
ness in one city will make for greater efficiency
in manufacturing-.
Okeh records will continue to be manufactured
the same as heretofore, in the Newark plant,
and for this purpose a large portion of the
factory to which the Waterman Co. now holds
title has been leased. The Okeh record busi-
ness continues to grow in a very substantial
manner.
L. K. LINCOLN VISITS PITTSBURGH
Advertising Manager of Sonora Phonograph Co.
Finds Trade in That Section in a Generally
Satisfactory Condition During Visit There
L. K. Lincoln, advertising manager of Sonora
Phonograph Co., Inc., New York, has just re-
turned from a trip, during which he visited prac-
tically all the retailers in Pittsburgh and en-
virons.
In chatting with The Review, Mr. Lincoln
stated that he found the retail merchants, in
every case, imbued with a thoroughly optimistic
spirit regarding the opportunity for increased
business in the very near future. He called on
dealers representing practically every make of
instrument and found that the machine business
has been holding up quite well since the holiday
season, though it does not run as well propor-
tionately as the record business.
Mr. Lincoln spent a considerable portion of
his time with the new Sonora distributors, the
Schroeder Piano Co. of Pittsburgh, which con-
cern is promoting the Sonora line in a most
vigorous manner throughout this section of the
country.