Music Trade Review

Issue: 1921 Vol. 72 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Aye., New York; Vice-President,
J. B. Spillane, 373 Fourth Aye., New York; Second Vice-President, Raymond Bill, 373
Fourth Art., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE. Editor
RAY BILL, B. B. WILSON. BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorlal Staff
Published Every Saturday at 37S Fourth Avenue, New York
Entered m* teeond-elmu matter September 10, 1192, ml the pott o§Lce ml New York, N. Y.,
under the Ad of March i, 1J79.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
l*ans*1*. |3.50; all other countries, $5.00.
ADYBRTISEMENT8, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
.
PI«v«i> D i o n A anil
Departments conducted by an expert wherein all ques-
r i a j C r - r i a l l U allU
tions of a technical nature relating to the tuning,
T * « h n l i » a l I U n a i 4 m i t n l i i regulating and repairing of piano* and player-pianos
leCnnlCai UepartmeUlS
ar *
dealt with, will be found in another section of
this P*.Per. We also publish a number of reliable technical works; information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Pri*
Paris Exposition. 1900 Silver Medml...Charleston Exposition, 1902
Diploma....Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 190S
LONG DISTANCE TELEPHONES—NUMBERS S H t - N M MADISON- SQ.
Connecting nil Departments
Cable address: "ElbllL New York"
Vol. LXX1I
NEW YORK, JANUARY 15, 1921
No. 3
THE NEED FOR WATCHING CREDIT TERMS
I
N The Review last week Samuel C. Osborn of Chicago put forth
the somewhat original and at the same time practical thought that
piano paper during 1921 would have a higher value than the same
paper during the past couple of years, for the main reason that
industrial conditions having changed and the question of employ-
ment being rather uncertain music merchants will be likely to look
more carefully into the financial standing of those wage-earners to
whom they are asked to sell instruments on instalments.
It may be that Mr. Osborn's point of view may not stand up
under actual practice, but the fact remains that, being the logical
thing to do, music merchants should give increased thought to the
caliber of their customers. There has been considerable wild sell-
ing in the past few years. People have had more money to spend
than ever before and a certain class has been particularly free in
the spending thereof. With plenty of employment and high wages,
music merchants and retailers generally managed to take big
chances without loss, but the time when such chances can be taken
is past.
This question of terms is one of the big ones that the trade
will have to consider in the near future, for somehow or other the
retailer who feels he cannot afford to cut prices or stage sensational
price-cutting campaigns is quite frequently inclined to make low
terms and long credits his chief selling points. Under present con-
ditions long retail credits are more dangerous than perhaps they
have ever been in trade history.
SOUND FINANCIAL CONDITIONS
T
H E declaration by W. P. G. Harding, Governor of the Federal
Reserve Board, that the financial condition of the country has
i taken a decided upward trend and makes for much optimism is to
j be received with general satisfaction by the business men of the
I country as an authoritative statement, for Mr. Harding is in an
excellent position to gain first-hand knowledge of the financial situa-
tion throughout the entire country.
The head of the Federal Reserve Board naturally takes the view-
1921
point of the banker, but with the finances of the country on a sound
basis, and showing steady improvement, it is to be assumed that the
industries must be in a fairly healthy shape to make possible such
a financial condition.
The news dispatches from the leading industrial centers of the
country are to the effect that plants in various lines that have been
closed temporarily are now being reopened, many of them on a full-
time basis. In some cases the wages and working conditions remain
the same as last year; in other cases wages are the same, but working
hours have been lengthened, and in still other instances there have
been limited reductions in wages. Wage cuts have not been severe
apparently in any industry, which means that the buying power of
the worker—the ability to purchase those things beyond the essen-
tials for keeping body and soul together—has not been materially
impaired. This is a fact that should give considerable satisfaction
to the makers and sellers of musical instruments.
EDWARD VAN HARLINGEN, V. D. WALSH, E. B. MUNCH, C. A. LEONARD,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BKESNAHAN, A. J. NICKLIN.
WESTERN DIVISION:
BOSTON OFFICE:
Republic Bldf.. 309 So. State St., Chicago.
Jo HIT H. WILSOM, 324 Washington St.
Telephone, Wabash 5774.
*
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
KIWI SERVICE IS SUPPLIED WEEKLY BY OCR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
JANUARY 15,
EXPORTING AND TRADE-MARK PROTECTION
F
OR many years those manufacturers who have engaged in ex-
port trade or who have contemplated entering foreign markets
have been warned by the Government officials and others of the
necessity of registering their trade-marks in the foreign countries
where they are, or contemplate, doing business in order to protect
their interests. Despite the many warnings a surprisingly large
number of manufacturers have neglected to take this precaution and
particularly in the automobile field the results have been disastrous.
Some musical instrument manufacturers, too, have cause to regret
their carelessness.
The move of the Apollo Piano Co. in spending several thou-
sand dollars to procure the protection of their trade-marks in lead-
ing foreign markets is an example the trade should appreciate and
where the step is warranted by the ambitions of the manufacturers
it should be followed. The Apollo Co. gives as its reasons for the
step that the spending of a few thousand dollars for trade-mark
registration really means the saving of other thousands of dollars
that would be spent on advertising for the benefit of some un-
scrupulous foreigner who would take advantage of the law and
register that trade-mark.
Export trade is not as active as the majority of business men
would like to see it, but when it does become active again and the
demand upon American manufacturers is great it may perhaps be
too late to take those steps for protection which should have been
taken long ago.
THE TIME FOR ADVERTISING EXPANSION
A
DVERTISING is an absolute essential to business success at
all times, but never more so than when evidence of slowing up
in demand exists. It may be a difficult task to convince the average
dealer that it pays to keep a forceful and telling presentation of his
goods continuously before the public, but especially so when business
is not strikingly active.
The accepted rule is to reduce the advertising appropriation
when trade quiets down or to eliminate advertising entirely. Now
this is the first step to business suicide—in fact no greater mistake
could be made. Experts in advertising who have given the closest
possible study to this question from a cold, scientific standpoint—
that is for producing results-—are a unit on this proposition. They
advise no curtailment of the publicity campaign when business is
slow. Just the opposite. They hold that this is just the time to make
still further efforts. And where this plan has been followed success
has always crowned the efforts of the advertiser.
We are again approaching a period in trade history when musi-
cal instruments must be "sold," and while sales management, expan-
sion and control are essentials to success, they are materially aided by
the well conceived and developed campaign of publicity.
In the race for business the advertised product unquestionably has
a distinct advantage, for the individual, whether retail customer or
dealer, who is inclined to hesitate about buying is most likely to
select, when he finally develops a purchasing mood, those products
with which he is directly acquainted either through personal contact
or advertising. With this thought in mind advertising appropriations
for 1921 should measure up well with those of last year, and,
logically, should be greater in order to provide additional and needed
pulling power for sales.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 15, 1921
THE
MUSIC
TRADE
REVIEW
JUDGMENT IN FAVOR OF EILERS
STIEFF PRIZE WINNERS
KLEIN-HEFFELMAN CO.'S NEW HOME
Court Finds for Defendant in Action Brought
by Trustee for Stockholder
Two Members of Washington, D. C , Store
Among Salesmen Who Head Sales List
New Seven-story Building Being Erected by
Music Concern in Canton, O., Will Be Ready
for Occupancy on or About March 1
PORTLAND, ORE., January 8.—Judgment in favor
of Adolph H. Eilers, Henry J. Eilers and S. J.
McCormick was returned by the United States
Supreme Court in the suit brought by the
Northern Trust Co. of Illinois, as trustee for
Anna H. Smith and Charles H. Smith, accord-
ing to the copy of the mandate received, by G. H.
Marsh, clerk of the local Federal court. The
case after trial here was appealed direct to the
Supreme Court on a writ of error, where it was
dismissed for want of jurisdiction.
The suit is said to have started over $50,000
worth of preferred stock C. A. Smith purchased
in the Eilers Music House. Smith was an East-
ern piano-maker and is said to have had a six-
year option on the stock with the understanding
that he could return it at any time within the
six years, provided six months' notice was
given. The stock is said to have paid dividends.
Shortly after Smith's death Eilers Music House
became involved in other legal battles, and the
Northern Trust Co. as trustees for the widow,
Anna H. Smith, and son, Charles H. Smith,
brought suit to cancel the bonds and recover
the money, alleging that C. A. Smith was not in
his right mind during the last years of his life
and therefore failed to exercise the option. This
case has no connection with the other legal pro-
ceedings in which the Eilers Music House and
Oregon Eilers Music House are involved.
WASHINGTON, D. C , January 10.—Saturday was
a day of rejoicing for the Washington branch of
Chas. M. Stieff, Inc., for the news was received
then that two of its salesmen were among the
winners of the company's cash sales contest..
The recipients of the awards were Harry C.
Keeler, who stood first on the list and received
a check for $100, and Thomas C. Norman, who
was tenth and who received a check for $10. Mr.
Keeler headed the list of seventy-four salesmen
representing twenty Stieff stores.
The contest, which covered the months ot
September, October, November and December
last, was for the salesmen who would secure
the largest amount of cash paid on the purchase
of pianos sold during that period. There were
fourteen prize winners and eleven honorable
mentions. The prizes were $100, $50, $30, $20,
and ten prizes of $10 each, making a total of
$300 in awards.
This event marks the third time that Mr.
Keeler has won first place in these contests. He
has been with this corporation for eighteen
years; prior to that he was in the employ of
the original Knabe company for five years. When
one observes the courteous treatment Mr. Keeler
offers customers as well as inquirers, one rea-
son for his success is readily seen. J. C. Conliff
is the manager of the store.
ALEX. STEINERT'S AMBITIONS
Article in Boston Record Tells of His Musical
Environments From Childhood
Jn the Boston, Mass., Record, one of the daily
features is a brief story regarding the boyhood
ambitions of prominent Bostonians under the
head, "As You Were." In this column Alex-
ander Steinert, head of M. Steinert & Sons Co.,
found a place recently, and of him was said:
" 'Music is the greatest of all arts.' This is
Alexander Steinert's opinion of music, and Mr.
Steinert is an artist. The son of Morris Steinert,
musician and piano maker, Alexander Steinert
was born with a love of music. His first ambi-
tion was to be a musician. Brought up in an at-
mosphere of music, his boyhood was one round
of study. What most boys consider a torture
invented to keep them from playing ball, young
Steinert thrived on. He became a skilled pianist,
a violinist and studied the French horn. When
merely a boy he was playing in a well-known
orchestra. But the boy's father wished his sons
to enter the business with him, and at an early
age Steinert was apprenticed to learn the trade
of piano maker. Finishing his apprenticeship,
he became a partner with his father in their
shop in Rhode Island. As a salesman he was
a good judge of his product. A flaw in the
mechanism of the piano was as noticeable as a
mistake by the musician.
"To-day, as head of one of the largest piano
houses in America, Steinert has done something
more than to realize his boyhood ambition. He
wanted to- be a musician, but he is a musician,
a maker of pianos, and a musical critic. Some
of the finest artists in the world are his friends."
'POSSUM FOUND IN PIPE ORGAN
RALEIGH, N. C, January 7.—Weird moans and
strange discords shocked the congregation of the
Clayton Baptist Church last Sunday, when the
organist touched his keys for the opening hymn.
A hurry call brought a corps of first-aid piano
tuners to the scene. The or^an continued to
give its own version of sacred music and an ex-
pert from the factory was summoned to doctor
it. He extracted a nine-pound 'possum from one
of the big pipes.
THE BEST KNOWN
MUSICAL NAME
IN THE WOULD.
EMERSON GRAND IN NEW THEATRE
Thomas Music Stores, Inc., of Albany, Places
Instrument in Mark Strand Playhouse
ALBANY, N. Y., January 3.—An Emerson grand
piano, manufactured by the Emerson Piano Co.,
Boston, Mass., has been installed in the Mark
Strand Theatre, the sale having been consum-
mated last week at the Thomas Music Stores,
Inc., 101 N. Pearl street.
In connection with the consummation of this
grand for the theatre, the Sunday Telegram pub-
lished the following:
"A striking illustration of the liberal and far-
sighted policy of the management of the beauti-
ful new Mark-Strand Theatre is the determina-
tion to patronize Albany merchants, regardless
of the obvious economy of buying in quantities
to supply the needs of the company's great chain
of theatres.
"The piano, a handsome Emerson grand, was
bought of the Thomas Music Stores, Inc., 101
N. Pearl street, after a careful consideration of
the merits of various instruments. Mr. Spiegel,
vice-president of the Mark Strand, and a mu-
sician of note, personally selected the Emerson
both on account of its superb tone and beautiful
appearance."
VISITORS TO AEOLIAN HALL
Among the visitors at Aeolian Hall during
the last few days were: R. W. Tyler, head of
the R. W. Tyler Co., at Wheeling, W. Va.;
Win. H. Daniels, of Denton, Cottier & Daniels,
a: Buffalo, N. Y.; Henry Dreher, of the B.
Drcher's Sons Co., at Cleveland, Ohio, and Al-
bert Steinert, of the M. Steinert Sons' Co.,
Providence.
RAIMUND WURLITZER WEDS
OcoNOMowoe, Wis., January 10.—The marriage
oi Miss Pauline T. Pabst, the daughter of Mr.
and Mrs. Frederick Pabst, to Raimund Billings
Wurlitzer. Cincinnati, took place on December
30 at the residence of the bride's parents in this
city. Raimund Wurlitzer is the son of Howard
E. Wurlitzer, head of the Rudolph Wurlitzer
Co., Cincinnati.
CANTON, O., January 10.—Towering seven stories
over Canton's downtown business district, the
new Klein-Heffelman building, at Fifth street
and Market avenue N, will be ready for occu-
pancy March 1, according to store officials.
V\ hen completed the building will house the
company's three big stores, one of which is
its music store, long established just across
the street from the new building site. Approxi-
mately $450,000 has been expended on the build-
ing, which is to be one of the finest and most
complete department stores in eastern Ohio. In
the new building this company will enlarge in
all its music departments and will have one
whole Hoor devoted to the display and sales
rooms for its piano, phonograph and musical
merchandise trade.
MONTAGUE WITH L M. PIERCE CO.
Well-known Salesman Joins Staff of Springfield,
Mass., Concern, as Does W. J. Fitton
SI'KINGKIELD,
MASS.,
January
10.—Richard
B.
Montague, for the past year connected with J.
H. Williams, the Knabe representative of Balti-
more, came to his old home here to spend the
Christmas holidays and found it so agreeable
lure that he decided to accept an offer to join
the sales force of L. M. Pierce Co., representa-
tives of the Chickering, Ampico and the Ameri-
can Piano Co. line. Mr. Montague made his de-
but as a piano salesman with the Pierce Co.
some two years ago, leaving them to go ,to
Baltimore with Leonard Davis, the well-known
piano sales specialist.
Another well-known salesman to join the
Pierce sales force is W. J. Fitton, of Haverhill,
Mass. Mr. Fitton was until recently special rep-
resentative of the C. C. Harvey Co. of Boston
and is well known throughout eastern Massa-
chusetts and Rhode Island. Mr. Fitton has a
record difficult to equal. In all his selling of
player-pianos, over a period covering the last
twenty months and amounting to more than
seventy-five thousand dollars, he suffered only
two repossessions; the record speaking well for
the quality of his business.
NEW "MUSIC SHOP" IN NEW ORLEANS
L. Grunewald Co. Formally Opens First Branch
Store on South Rampart Street
NEW ORLEANS, LA., January 10.—The "Music
Shop," the South Rampart street branch of the
L. Grunewald Co., held a formal opening re-
cently and began the actual business of selling
"everything in the musical line." The store is at
600 South Rampart street.
The branch is managed by Louis A. Guenard,
who was connected with the piano department
of Grunewald's for the last five years. A number
of floral offerings were made by friends and
employes of the store. The Music Shop forms
one of the brightest spots in that section of the
city. Its interior is white throughout and as it
is situated on a corner, there is plenty of light.
A complete line of talking machines, pianos and
musical instruments is handled by;the shop and
shortly a sheet music department is to be added
to the store.
STARR PIANOS FOR ACADEMY
KANSAS CITY, MO., January 10.—The Starr Piano
Co. here reports the sale of several Starr pianos
to St. Mary's Academy in Lansing, Kan., thus
adding another name to the long list of educa-
tional institutions using Starr pianos.
THE BEST PROFIT
PRODUCER FOR THE
* NEW YORK-CITY
DEALER IN THE TRADE

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