Music Trade Review

Issue: 1921 Vol. 72 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
THE ART OF THE PLAYER=PIANIST
(Continued from page 5)
piano be a very fine one, the E a third above
the second octave C. In other words, whether
we hear it or not, the fact remains that when
we sounded the string which corresponds to C
we actually released the sounds C (strong), C2
G2, C3, E3, etc.
Now three of these weak sounds (C, E, G)
form an extended common chord of C. And so
it is that in each string on the piano there is
the entire common chord of the principal sound,
coloring and greatly influencing it in respect
of its quality and the effect it produces on the
senses.
"Tone-color"
The lovely tonal colors which a fine pianist
obtains from even an ordinary instrument, and
the ravishing effects which a master coaxes
from a concert grand piano of the finest qual-
ity, are to be traced to the well-known acous-
tical facts which I have described. The ability
to make use of this fact constitutes one of the
principal weapons in the armory of the artist-
pianist.
Sympathetic Vibration
Now let us go a step further. If we lift away
from the strings all the dampers which are
pressing down against them, and at the same
time press one single key, we shall obtain not
only the complex tone which comes from the
one string-unison struck by the hammer, but
a reinforcement of each element in that tone
from every string which 'corresponds with it.
But since the strings are all connected through
the great bridges which span the soundboard
of the piano it follows that when, say, we
sound C we not only get the higher C, E, G
and other sounds in the complex, but we also
get a reinforcement of the C by all the other
C strings of the piano, a reinforcement of the
E by all the other E's and of the G by all the
other G's. Now, each one of these reinforcing
strings, which is thrown into sympathetic vi-
bration when the damper is lifted from it by
the action of the damper-pedal operated by the
pianist's foot or the player-pianist's finger, has,
"The Player They Want
to Play Well"
That is how the right kind of a player-piano ought to*
appeal to the prospective customer; if the salesman
knows the A. B. C. of his business.
If You Have Any Doubts as to This, Acquaint
Yourself Speedily With the Wonderful
M. Schulz Co.
Player-Piano
which for eleven years has been steadily developed, in
our own factories, by our own experts, along original
JUNE 25, 1921
of course, its own complex of sounds; and so
the total effect, although the sympathetic vi-
bration is neither loud nor powerful, becomes
surpassingly beautiful. That is the principal
foundation for the tone-color beauties of fine
piano-playing.
Of course, I have given but the barest out-
line of the facts. The skilled pianist sways this
great weapon of sympathetic vibration which the
damper-control gives him with almost the same
mastery as the violinist has over his bow.
Perhaps he lifts the dampers so as just barely
to escape the vibration of the strings. In-
stantly the sympathetic tones flood the room.
He drops the dampers ever so lightly on the
strings and instantly raises them again. The
tone color has now changed entirely. The
momentary re-pressure of dampers on strings,
as light as a feather, has smothered the higher
elements in the tone-complex and left the mid-
dle tones, sounding. The act is repeated and
now only the lower tones are sounding. In
just such ways as these the skilled pianist, prac-
ticing to obtain a complete touch mastery over
the footwork on the pedal, can color the tones
produced from the unyielding hammer and the
stiff string till they have almost the softly
rounded beauty of violin tones. Pedal mastery
is a great art and few attain to it.
As a matter of fact, a great deal of what
the ordinary pianist calls "touch" and mis-
takenly attributes to digital manipulation of the
key is really to be found in an unconsciously
developed mastery of pedal work. I can im-
agine hardly any test more instructive than to
insist upon a pianist playing a piece without
pedal and then allow him all the time he may
desire to try to produce the nuances which he
believes come from his manipulation of the key
only. He would find that a very great deal of
what he had been getting in the way of color
control of tone was quite impossible without
the pedal. In fact, he would most certainly
find that most of his favorite "touch" effects,
like the tricks of an amateur magician, would
refuse to "come off." This is something which
can be proved. When a pianist becomes unu-
sually "cocky" over the "touch defects" of the
player-piano I sometimes try this game on him,
with illuminating results.
But now the question is: how can the player-
pianist make use of all this to aid the tone
control which he seeks? The answer must be
reserved till next time.
(To be continued)
MISS SWEAF GOES "UP IN THE AIR"
and exclusive lines, which have made it pre-eminently
Q R S Co. Office Manageress in New York En-
joys Experience of Flying in Hydroplane
Easiest to Play
Simplest
Most Responsive to Sympathetic Handling
Most Reliable
Tightest
Least "Mechanical"
Miss Jane Sweaf, the genial office manageress
of the Q R S New York division, was literally
"up in the air" last week, but not over credits
or collections. In company with Mr. and Mrs.
Max Kortlander and Leland Roberts, Jr., she ex-
perienced her first aerial trip, and for fifteen
or twenty minutes had the satisfaction of "look-
ing down" on the inhabitants of New London,
Conn., from the lofty seat of a hydroplane in
flight. Miss Sweaf insists that she felt no fear
nor was she squeamish at any stage of the pro-
ceedings. After the first thousand feet mundane
matters lost all significance or importance, and
the sensation of flying through space, declared
Miss Sweaf, had no relation to anything she
had ever known or done. Nevertheless, she ad-
mitted, there was an element of satisfaction in
the ability to place one foot after the other on
solid terra firma, where there is always a place
to step, minus air pockets and other aerial things
to be dodged and shunned by the careful pilot
of the sky.
Live dealers, in this new time when player merchan-
dising is recognized as based on the musical value of
the instrument, are invited to gain a better knowledge
of one whose merits are extolled by an army of loyal
representatives.
Just Write to
M. SCHULZ COMPANY
Founded 1869
General Offices
Schulz Building
Southern Wholesale Branch
1530 Candler Bid*.
ATLANTA, GA.
711 Milwaukee Are.
CHICAGO
More than 175.000 of our pianos and player-pianos have been made and sold.
CHANGES NAME
The Capital Piano & Organ Corp., of North
Tonawanda, has changed its name to the Capital
Piano & Organ Co., Inc. Benjamin L. Rand is
president and the secretary is Benjamin G. Rand,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
JUNE 25, 1921
REVIEW
Wherein the Editor of This Player Section SetsForth Some Thoughts Which
Run the Gamut From the Theory of Relativity to the Proper Manner in Which
to Operate the Player-piano, Seemingly a Sufficiently Wide Field to Cover!
Relativity!
According to Doc Einstein motion is rela-
tive. The small boy in school who has a job
of work to do, when compared with the same
small boy when school is out and baseball has
begun, affords an excellent practical demonstra-
tion of the relativity of motion. So does the
interior of most of the retail stores wherewith
we are acquainted—stores, that is to say, which
engage themselves, or purport so to do, with
the sale of musical goods and especially of
player-pianos. The contrast between the mo-
tion of business when referred to buying and
the same relativity to selling is quite amusing;.
If anybody does not see the point we refer him
to the Doc himself, who, being an excellent
musician among other things, will be sympa-
thetic if not precisely illuminating. All of which
is but a preliminary to the statement that all
estimates are also relative and that it is rather
more than usually absurd to take anything
which anybody says about the state of business
as being either absolutely true or absolutely
false. One can only say that, whatever it is,
the chances are that it is rather less than more
true. In a word, we take the tales they tell
us with the customary granum salis and take
good care that said grain be a good, big one.
One thing may, however, be laid to heart by all:
the world situation is by no means yet adjusted
and we shall have to make up our minds to a
season of hard pushing and striving. We might
as well do it now, for we shall have to do it
anyway sooner or later. Biu business is as
good for us as for anyone else. Buying can
only be stimulated by persistent propaganda.
The fundamental conditions are not yet quite
pleasing, but they are steadily improving—the
conditions, that is to say, of credit (frozen and
thawed), of prices, of values. Liquidation is
proceeding. The world is coming out from the
ether; coming out, though not yet quite out.
Meanwhile, let everyone work. That is the
secret. And the results of work, though them-
selves relative, slant along the favorable and
not the unfavorable direction; along the x axis
and not along the y axis, as the mathematicians
would sav.
"Commercial and Domestic"
One likes the idea of a salesmanship school
such as John Martin, T. J. Mercer and Walter
Kiehn, with their various assistants, have been
holding up at the big Gulbransen works during
this month. Of course, specifically the scheme
is a plan for teaching dealers in Gulbransen
goods and their assistants how to sell those
goods in the most efficient manner. Just as
much, however, it is intended to show those
men how to sell so that the goods will stay-
sold and the owners will come back for more
music week after week and month after month,
sending in their friends to become player-pian-
ists in their turn. Now. a good description
of a player salesmanship school would be "a
school for making player-pianists, commercial
and domestic." The commercial player-pianist
is the salesman who learns how to sell the
musical desire and musical means which the
player-piano represents to the man or woman
who is to do the playing at home. The domes-
tic player-pianist is to be made into such by
the commercial one. And then the trilogy is
complete. The problem of selling player-pianos
is to impart to the buyer a knowledge of what
the player-piano is really intended to do,
namely, to give the user of it the opportunity
to perform music personally, whether well or
not so well does not matter. Most salesmen
are obsessed, so it seems, with the notion that
the player-piano is a large piece of construc-
tion weighing eighteen hundred pounds avoir-
dupois and occupying a prominent place in the
The highest class player
actions in the world
living-room, and not much else. They sell it
as this and add that the favorable terms on
which it can be bought enable anyone to become
an owner of such an instrument. Quite sol
How very inspiring! The business of the
teachers at the Gulbransen school is, among
other things, to kill that notion dead. And one
wonders when the whole trade will take the
hint.
Censoring the Census
The preliminary estimates which the Census
Department has issued relating to the music
industry in the United States during 1919 are
quite illuminating. One can draw all sorts of
deductions from a study of them, although, of
course, a good deal of the deducing is likely
to be somewhat sketchy and inaccurate. Dur-
ing that year the number of uprights with
players exceeded the number without them for
the first time in the history of the trade. As a
matter of fact the percentages were about 57
and 43 respectively and the total production
was only a little in excess of that average
(300,000) which we have frequently referred to
as annually characterizing our production fig-
ures. Now, of course, the figures for 1920 will
not show so favorable a result and those of
this year will probably be even less inviting.
But the point to be noted is that we have
passed the point where the player-piano (in
upright form) is to be regarded as a mere vari-
ant of the piano proper. The player-piano is
now settled as a true co-ordinate element of
the music industries and must be treated as
such hereafter. Again, the grands numbered
2,200. It is very consoling to know that so
many as two thousand! player grands were
sold during 1919, for that means that two thou-
sand families were really interested in person-
ally obtaining music, otherwise commonly un-
attainable, in the highest of domestic forms!
That is a very consoling thought. Then there
was the steadily growing numbers of the auto-
matic players. It is hard here to disentangle
the figures, but apparently the growth was
(Continued on page 8)
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"The valve unit that made the player famous"
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fcdi
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ft has the complete valve action assembled in a "Demountable
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AMPHIOIWWTIONS
SYRACUSE
•Your Guarantee
NEW YORK
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A iDill rnoke iiour house
e home.
PRICE & TEEPLE PIANO CO,
CHICAGO, U. S. A.

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