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THE MUSIC TRADE REVIEW
48
EDISON CARAVAN IN NEW ORLEANS
Big Convention Makes Second Stop in Crescent
City, Where Several Hundred Enthusiastic
Dealers Enjoy the Great Program
NKW ORI.KANS, LA., June 18.—The Edison Cara-
van Convention, which arrived in New Orleans
from New York on Monday of this week and
held its sessions here on Tuesday and Wednes-
day, measured up to every cla'm that had been
made for it. Advance reports from New York,
where the Caravan Convention made its first
stop, gave some idea of the general elaborate
character of the program, but, although fore-
war..ed, the several hundred Edison dealers of
tli.s territory who attended were greeted with
many surprises.
The piece de resistance, of course, was Wil-
liam Maxwell's play, "The School for Sales-
men," a four-act comedy, with music which had
an intrinsic value that appealed strongly to the
phonograph men. Between the first and sec-
ond acts of the play an open forum was held on
'What My Banker Thinks of My Business and
Me," while between the second and third acts
there was an address by E. C. Boykin, vice-
president of the Phonograph Corp. of Manhat-
tan. Between the third and fourth acts Iden
Payne, general stage director for Charles Froh-
nian, Inc., delivered his noteworthy address on
"If Salesmen Were Actors," and presented facts
which made a distinct impression.
The convention opened with the delivery of a
personal message from Thos. A. Edison by T.
J. Leonard, general sales manager of Thos. A.
Edison, Inc. H. Chester Marvil, of Waycross,
Ga., acted as chairman of the convention here,
which was held at the Tulane Theatre. Among
the speakers were J. B. Gregg, advertising man-
ager of Thos. A. Edison, Inc., who talked on
advertising service, and J. W. Scott, veteran
Edison employe, who spoke on the Diamond
Amberola.
The Caravan Convention ended with an elab-
orate banquet, held at the Grunewald Hotel,
on Wednesday night, when the visiting dealers
were the guests of the Southern Edison jobbers,
including the Diamond Music Co., Inc , of New
Orleans; Phonographs, Inc., Atlanta; Silver-
stone Music Co., St. Louis, and the Texas-
Oklahoma Phonograph Co., Dallas.
OMAHA SnOPJi CENTER
Columbia Dealers Visit Model Grafonola Shop
to Secure Ideas for Their Own Use
June 20.—The beautiful model
Grafonola shop which was recently installed in
the Omaha branch of the Columbia Grapho-
phone Co. has been attracting wide interest
OMAHA," NEB.,
JUNE 25, 1921
AN ATTRACTIVE WINDOW DISPLAY FOR JULY FOURTH
The advertising de-
partment of the Victor
Talking Machine Co.
has prepared a very at-
tractive window display
for the use of Victor
dealers on July 4. In the
center of the window is
a model of "America."
The dress is of royal
blue satin, profusely
embroidered with white
stars, while the trim-
ming of both dress and
hair is of pearls. The
flag held aloft is of silk,
and this can be made to
flutter by means of a
concealed electric fan.
The background con-
sists of an array of flags
set in a papier machc
shield and eagle. The
nature of the res't of the
display is obvious from
the picture shown herewith. The two show
cards read: (1) "Celebrate the Fourth with
Victor Records" and (2) "Going Away? Take
a Small Victrola with you." The records shown
at the front of the display are all of a patriotic
character.
COLUMBIA DEALERS IN TOWN
A. T. PORTER RETURNS
Chicago and Pittsburgh Assistant Managers
Visit Columbia Headquarters
Field Service Manager of Columbia Co. Back
From Successful Trip
Two recent visitors at Columbia headquarters,
New York City, were H. B. Smith, assistant
manager of the Columbia Chicago branch, and
T. B. Niles, assistant manager of the Colum-
bia Pittsburgh branch. Both these .gentlemen
came to New York to spend their vacations with
their wives and families.
However, they have taken opportunity of
their visit to New York to spend considerable
time at Columbia headquarters, conferring with
the executives of the Columbia Co. and gather-
ing for themselves timely and valuable informa-
tion which they can put to good use on their
return to their respective positions.
Both these gentlemen are very well known
in the Columbia field, as they were formerly
connected with General Sales Manager George
W. Hopkins on his sales staff, where they re-
ceived a very thorough training under his able
guidance.
A. T. Porter, field service manager of the Co-
lumbia Graphophone Co., has just returned to
New York from an extended traveling trip
through the Middle West. Mr. Porter spent
considerable time calling on the trade in Buffalo,
Cleveland and Indianapolis. On this trip Mr.
Porter worked very closely with the Columbia
traveling representatives who cover these re-
spective territories and comes back to New York
very much satisfied with the outlook of the Co-
lumbia product in general through this terri-
tory.
RAY HANSONJPASSES AWAY
Columbia Dealer of Boone, la., Dies Following
an Operation
The many friends of Ray Hanson, well-known
young business man and owner of the Hanson
Music Shop in the Hoist Hotel Building, Boone,
la., were very much shocked to hear of his
untimely death following an operation for ap-
pendicitis.
Mr. Hanson was very well liked and had
made many friends through his activities as a
Columbia dealer. His music shop had become
well known in the city as a rendezvous for musi-
cal people, with whom Mr. Hanson had very
much in common, as he was quite musical him-
self. He was one of the most progressive Co-
lumbia dealers in the country and had inaugu-
rated in his sales efforts many unique plans
which won for him many admirers in the
Columbia trade.
Model Grafonola Shop in Omaha
from Columbia dealers in this territory. This
branch has been receiving constant visits from
Columbia dealers from all over the territory,
DEALER SERVICE MANAGER HERE
who have come to inspect this new model shop
to pick up ideas which they could use in the
W. J. Lorenzo, Dealer Service manager at Co-
equipment and arrangement of their own retail lumbia headquarters in Philadelphia, was a re-
stores.
cent visitor at the Columbia offices, New York.
W. F. Mullen, Dealer Service supervisor of Mr. Lorenzo spent considerable time conferring
the Omaha branch, makes his headquarters in with the Dealer Service department here in the
this model Grafonola shop and visiting dealers interest of the nation-wide campaign which the
find Mr. Mullen's co-operation valuable, as he Columbia Graphophone Co. has instituted in pro-
is full of real ideas for the efficient upkeep of moting the work being done on the model
Grafonola shop campaign.
Columbia retail stores.
TALKS ON LIFE OF EDISON
W. D. Wilmot, Edison Dealer in Fall River,
Mass., Addresses the Local Boys' Club
W. D. Wilmot, well-known Edison phono-
graph dealer of Fall River, Mass., was the chief
speaker at a recent meeting of the Fall River
Boys' Club when he delivered an address upon
the early career of Thos. A. Edison. Mr. Wilmot
presented the facts most interestingly and urged
that the boys study Mr. Edison's life in order
to gain inspiration. It was a splendid address.
CANADIAN DEALER A VISITOR
A recent visitor to Columbia headquarters,
New York, was V. Sgroi, a progressive Colum-
bia dealer from Montreal, Can. Mr. Sgroi spent
considerable time at the Columbia executive of-
fices and conferred with the Dealer Service de-
partment to gather ideas in merchandising Co-
lumbia Grafonolas and records, which he can
take back with him to Montreal and apply to
his business there.
NEW VICTOR STORE IN DAYTON
C'IUMITS, O., June 20.—J. E. Saum is in charge
of the new Victor Department of the Rike-
Kumler store in Dayton, which has just been
installed by the Perry B. Whitsit Co.
The department is one of the largest and most
attractive talking machine departments in the
State, and has a sales force of trained music
people.
G. A. McAllister, assistant advertising man-
ager of the Columbia Graphophone Co., has just
returned from a vacation and is once more at
his desk. Mr. McAllister enjoyed a needed rest
and comes back well prepared to take up his
many duties with renewed vigor..