Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JUNE 18, 1921
MAX DOLIN A MEHLIN ENTHUSIAST
Famous Orchestra Leader in Cuba Uses This In-
strument Exclusively—Mrs. E. Custin Praises
Mehlin in Letter to Charles Mehlin
Paul G. Mehlin & Sons, West New York,
N. J., are in receipt of an autographed photo-
graph of Max Dolin, sent to them by E. Custin,
exclusive representative nf Meh' ; n instruments
MUSIC
TRADE
REVIEW
9
same opinion as I am. I consider the Mehlin
piano the best in the world. In my opinion
there is nothing to equal it.
"I am so much interested in your instruments
that I have carefully read all the details given
in your booklet as to the scientific construction
which distinguishes them from all other pianos
I have seen.
"I should like to return to New York soon
and pay you another visit, as I have such a
pleasant recollection of the delightful evening
1 spent with your amiable and charming wife
and yourself."
INDIANAPOLIS TRADE HEALTHY
Chief Complaint From Those Who Regard 1919
as Normal Year—Effort Getting Results
Max Dolin
in Havana, Cuba, a reproduction of which ap-
pears herewith. Max Dolin is the conductor of
an orchestra which is creating considerable in-
terest in Havana, and, it is claimed, has the dis-
tinction of being the only American conductor
whose orchestra can play Cuban music cor-
rectly.
For studio work and with the orchestra Mr.
Dolin uses the Mehlin grand, about which he
has sent a letter to Charles Mehlin commending
highly its tone and construction. The Mehlin
piano and player-piano have become very popu-
lar in Cuba, and E. Custin has placed many of
them in some of the most exclusive homes on
the island. Among the recent large orders re-
ceived at the factory was one from him for im-
mediate shipment.
The following is a letter of affirmation re-
ceived by Charles Mehlin from Mrs. Custin re-
garding a piano which was recently sent to her:
"The object of the present is to let you know
how pleased I am with the Mehlin piano you
sent me. I am quite delighted with it and think
the tone is sup.erb, especially in the treble,
which is very clear. All friends of mine who
have heard the instrument played are of the
INDIANAPOLIS, IND., June J.O.—A trade journal
correspondent in this city may well consider him-
self by this time—if he has been on the job a
year or more—an expert in economic affairs.
Such an one might change his title from "corre-
spondent" to "trade diagnostician," for certainly
lie is more than a mere recorder of what Mr.
So-and-So says, or of who has been fired and who
has been hired, etc.
A diagnosis of trade in this territory at the
present time shows that it is altogether healthy,
even though it is somewhat weak. Trade is con-
valescing here and with a few more doses of
courage it will be just as good as .it was "befo'
de war." Some there are who won't believe that,
but they are the ones who are still unconsciously
setting up the vision of 1919 easy business as
their idea of normalcy. The good old days of
little work and recording-breaking sales are gone
so far as Indianapolis is concerned, but slowly and
surely Indianapolis and Indiana are getting back
into the straight and narrow path that leads to
business solidarity and to rewards for those
who
fight.
,
"There is a bit of improvement," says C. J.
Fuller, of Fuller & Ryde. "Conditions are a
trifle better, especially in talking machines. Trade
is not so lopsided now; it is regaining its bal-
ance."
"Conditions are decidedly on the mend," says
A. T. Rapp, of Rapp & Lennox. "We are going
after business and are getting it. Mr. Lennox
and I have agreed that we will each sell so
much goods every month this Summer, and that's
all we have in mind. We are not taking time to
think of business conditions."
"General conditions appear better to me than
they have in some time," says E. W. Stockdale,
of the Pearson Piano Co. "Our business is most-
ly in the better-grade instruments. We contem-
plate putting on a special sale to begin probably
the twentieth of this month and to include every
line we carry."
None of the piano dealers is reporting note-
worthy sales. Practically all have cut down their
sales forces and are running on minimum operat-
ing expense.
MERCHANTS' EXECUTIVES TO MEET
Conference of Executive and Advisory Boards
to Be Held in New York Next Week
TtiE d/JPflNESE
sense of beauiu has been
developed Ho arv exfcrcordincru
dc crrcc.
'
1
'ffte exauisifce
plcuer -picno
cppeGls Go ell lovers of *hc
becutuful, so fihcG far-GUJGU 1
Ocpcn demends end bui^s
these superb instruments.
L\ou will be proud of uoor
{cscirpcOinc Sumpnonola, end
16 will moke (jour house
c home.
PRICE & TEEPLE PIANO CO.
CHICAGO, U. 5. A.
The meeting of executive and advisory boards
of the National Association of Music Mer-
chants, announced in The Review last week,
will be held at 12.30 next Thursday, June 23, in
the Committee Room of the Elks' Club, 108
West Forty-third street, New York, and there
will follow a special luncheon.
The principal business taken up at the meet-
ing will be the consideration of plans for spe-
cific service work in the retail field for the mem-
bers of the Association, with a view to" build-
ing up the membership of the organization and
stimulating the interest of retailers.
The business of the Pecina Piano Co., Living-
ston, Mont., has been purchased by H. W. Ricke.
The store will be known in the future as the
H. W. Ricke Piano Co.
"The first touch tells 9 '
(Registered
U. S. Pat. Off.)
When you handle
instruments with a
popular appeal your
sales are bound to
increase. For this
consider The
Christman
Studio Grand
(the original 5-foot grand)
It has a tone of such
sublime quality that
your customers will
recognize it at once
and that m e a n s
more sales.
Write us for par-
ticulars.
Christman Piano Co.
597 E. 137th Street, New York
"The first touch tells"