Music Trade Review

Issue: 1921 Vol. 72 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FILM AND MUSIC SYNCHRONIZED
French
Engineer Invents Apparatus Which
Apparently Solves the Problem
A description of what seems to be a success-
ful effort in the synchronism of music and the
film is given in a recent issue of a French pub-
lication entitled L'lllustration.
The story describes the experiments of a
French engineer named Andreau who, instead
of trying to make the orchestra leader follow
the picture as has been the usual practice of
experimenters, has reversed the process and
makes the picture follow the orchestra leader.
An instrument which he has invented allows
the orchestra leader or one of his musicians to
control the speed of the film in accordance with
the rhythm of the music. The speed of the
film can be altered in 150th of a second from
ten to twenty-eight images a second, or to any
figure between by a touch of the thumb.
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JUNE 18, 1921
"FANCIES" NEW WITMARK FOX-TROT
"FASCINATION" PROVES POPULAR
New Number by Fleta Jan Brown and Herbert
Spencer to Be Strongly Exploited
New Jack Mills Fox-trot Declared to Be a Hit
at Atlantic City
Fleta Jan Brown and Herbert Spencer have
just written a new fox-trot of much promise,
entitled "Fancies," and published by M. Wit-
mark & Sons. The new piece will be strongly
featured by the Witmark house and orchestra
leaders who have already tried it out are de-
clared to be very enthusiastic regarding its pos-
sibilities. Brown and Spencer will be remem-
bered as the writers of "Underneath the Stars."
To-day's reports from Atlantic City are to the
effect that the latest Jack Mills fox-trot song,
"Fascination," is proving one of the real hits
of that resort. Among those who have been
loud in their praise of the number have been
Chas. F. Strickland, orchestra leader at the Mil-
lion Dollar Pier, and Paul L. Specht, of the
Alamac Hotel, both of whom have written let-
ters regarding the song. Incidentally, "Fasci-
nation" will soon appear in several talking ma-
chine record and music roll lists.
IRENE LIPKIN WITH MILLS, INC.
Miss Irene B. Lipkin, formerly with Fred
Fischer, Inc., has become associated with Jack
Mills, Inc., as director of publicity and advertis-
ing. She will make her headquarters at the
Mills offices, 152 W. Forty-fifth street, N. Y. C.
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Irving Berlin, Inc., recently purchased a new
song, entitled "I Wonder Where My Sweet,
Sweet Daddy's Gone," by T. A. Hammand and
Ray H. Stark. It was originally introduced
in fox-trot dance form.
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Schirmer's Library
Over thirty years ago the first volume of Schirmer's Library was published. Today, number-
ing over 1,400 volumes of the world's greatest classics, it is an institutional edition of music
second to none in the world. The wide scope of the Library vies with its authoritativeness in
being its cardinal feature. Musicians everywhere, especially educators, admire and consistently
use it—they will take no other edition imitating it.
MOST RECENT
1390 GRUNWALD, First Exercises for Violin
(Svecenski)
.,
$0.75
1392 W I C H T L , The Young Violinist, Op. 10
(Smith)
1.50
1399 GRIEG, Concerto. 2 Pianos, 4 hands (Grain-
ger)
2.50
1406 ERNST, Concertino in D major, Op. 12, for
Violin and Piano (Auer)
1.25
1407 F R A N C K, Variations s y m p h o n i q u e s
(Hughes), 2 pianos, 4 hands
2.50
ADDITIONS
1410 DAVID, Violin Harmonics and the Pizzicato
(Smith) (English and Spanish)
60
1415 LESCHETIZKY ALBUM F O R PIANO
(Hughes)
1.50
1416 KESSLER, Fifteen Selected Studies for
Piano. Op. 20 (Deis)
2.00
1429 BRAHMS, Concerto in D minor. Op. 15
(Hughes) (2 pianos, 4 hands)
3.00
1430 OLSEN, Petite Suite, for Piano Solo (Oes-
terle and Deis)
75
The selling opportunities for Schirmer's Library are greater than ever. We
offer Splendid Inducements to Regular Dealers to increase their stock, and an
Extraordinary Introductory Stock Offer to New Dealers.
DEALERS
3 E. 43rd street
G. Schirmer, Inc.
New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
49
THE MUSIC TRADE REVIEW
JUNE 18, 1921
MARKETING THE NEW ISSUES
Dealers Should Co-operate With the Publisher
by Placing the New Numbers in the Hands of
His Clientele for Direct Inspection
From the Very
Day
Yon join forces with our National
Advertising (for your direct benefit)
and use our co-operative hook-ups
that art- FREE for the asking,
you'll notice a decided increase in
jour "I'EKKJBI" sales and trade
in general.
National Advertising" can
only benefit the dealer who
does his part to let him
townspeople know that his
store is where they ran
net the goods they Haw
advertised in this and
lh»t magazine.
By making a special
feature of the 4c num-
ber*, tvhich embrace the
Biggest Selling non-copyrights in
"tEM'UKi," you clean up 275%
profit.
Worth while, isn't it?
Send for a list of them.
Century Music Pub. Co.
235 West 40th St.
New York
WORKING ON OPERETTA "TAHOE"
Joe McKiernan and Milt Hagen Leave for Cali-
fornia to Complete Work on That Production
and Then Start on Another Play
Joe McKiernan and Milt Hagen, who are col-
laborating with Frank Bacon on the new roman-
tic operetta "Tahoe," to be produced in New
York next season, plan to leave for California
within the next few days to complete the script
of the play and to begin work on another pro-
duction. The writers will finish the Bacon
play on the shores of Lake Tahoe, from which
the operetta derives its name. Joe McKiernan
is the writer of the song hits "Cuban Moon,"
"Don't Take Away Those Blues," "Granada,"
"Snuggle" and "Now and Then." Milt Hagen
is the writer of a prize Leland Stanford Uni-
versity play.
TWO REAL Sm HITS
.
YOU RE ALWAYS SPREADING SUNSHINE
A beautiful waltz ballad
The Ditson Novelty List for May, issued by
the d i v e r Ditson Co., Boston, presents the
usual amount of interesting and valuable infor-
mation regarding the new Ditson issues for the
benefit of the dealer, teacher, student and music
lover and offers a guide to the music that makes
it a simple matter for the retailer to order in-
telligently.
This Ditson Novelty List again brings to mind
the service offered to the dealer by the publisher,
which service frequently brings forth so little
co-operation from the retailer in return. Pub-
lishers' bulletins and lists are issued not simply
to supply the dealer with free reading matter
for his leisure hours, but to give him information
of vital importance to his business. The new
issues are for the most part offered at attractive
introductory prices and accompanied by adver-
tising material that is calculated to help sales.
Simply to order a few of these new issues and
allow them to rest peacefully on the shelves in
their folders is certainly not good business.
As has been frequently pointed out, the dealer
can co-operate with the publisher by securing
the new issues and placing them in the hands of
local music teachers of standing, in order to pro-
vide for their trying out. The music teacher
is always in search of new material, but cannot
be expected to go through the dealers' stock or
to estimate the value of numbers by perusing
written descriptions.
*
By featuring the new issues and presenting
them to his clientele, just as the good business
man in any other line brings to his customers'
attention the new things in that line, the music
dealer is in a position to build up and hold trade.
This has been proven. The dealer cannot ex-
pect the publisher to take the actual copies of
music out into the dealer's territory and drum
up trade for him, for the average publisher does
his full share in providing music of the salable
sort and material calculated to help its sale.
What is needed most is co-operation from the
retailer.
OPENS OFFICES IN NEW YORK
Louis E. Zoeller, head of the Zoeller Music
Co., Louisville, Ky., music publishers, has
opened New York offices at 1696 Broadway. The
feature of the company's catalog is "I Ain't
Givin' Nothin' Away," sung by Sophie Tucker
and others.
i w Y o , BECAUSE YOUREYOli
^bu cant ^o
wrong with
\ any 'Feist'
Songs You Should Have on Your
Counter
CHERIE
I'M NOBODY'S BABY
MAMMY'S LITTLE SUNNY
HONEY BOY
NESTLE IN YOUR DADDY'S
ARMS
WANG WANG "BLUES
TWO SWEET LIPS
UNDERNEATH HAWAIIAN
SKIES
VAMPING ROSE
ABSENCE
PEGGY O'NEIL
SNUGGLE
NOBODY'S ROSE
MON HOMME (My Man)
The New French Hit
Write for Dealers' Prices
.^FEIST, Inc., FEIST BIdg., New York
GILBERT'S SONGS FOR LONDON
B. Feldman & Co., London, England, have ar-
ranged for the English sales rights of L. Wolfe
Gilbert's new success, "Down Yonder," as well
as "Budding Rose" and several other numbers
in the Gilbert catalog.
At the Capitol Theatre, New York, this week,
the featured musical numbers included "Fooling
Me" and "Haunting," both published by the
Robert Norton Co.. New York. .
"SWEETIE PLEASED
Sound* like the Summer's Waltz Song Hit —
Order from Your Jobber or
McDowell Pub. Co., PROVIDENCE. «. i
NOTICE TO THE TRADE!!
Thinking of You hhaes X
Special Prices to Dealers
FRED HELTMAN CO., Cleveland, 0.
(Established
( E b l i h d 1908)
1908)
Society's Sensational Fox-trot
A FOX-TROT witka melody that Liters
DEALERS! You'll need these. Order nwdireet
or from your jobber 18^
KUNDE & ALBERT. 28 Cawker Bldg. Milwaukee, Wis.
A Sign of Prosperity
No music store is complete without
EDITION
BEAUTIFUL
1500 live dealers will testify to Its
success.
It is carefully edited.
It is the most beautiful edition pub-
lished.
The investment is insignificant.
The results are tremendous.
Write for particulars today.
C C. CHURCH AND COMPANY
HAKTFOBD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
The Witmark Black and White Series
which includes SONGLAND catalogs—G RATIS—WRITE US
TO-DAY for sample and full information
THE BEST TWO-CENT INVESTMENT YOU EVER MADE
Robert Norton Co.
226 West 46th Street, New York

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