Music Trade Review

Issue: 1921 Vol. 72 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE
MUSIC TRADE
REVIEW
P H O N O G R A P H
The Soul of the Artist
again finds expression when the record is
Starr-played. The Starr searches out each
shade, each refinement, each warm glow
of inflection and tone color entrusted to
the record. Through the Starr's singing
throat of silver grain spruce, the tones
pure, and untinged by obstrusive mechan-
ical sounds come to the music lover's ear.
To realize new records delight, hear your
favorite record Starr-played. Any Stan-
dealer will gladly give you this opportunity.
Also ask to hear the ultimate in record
perfection—The New Gennett Records.
THE STARR PIANO COMPANY
RICHMOND, INDIANA
New York—Chicago—Los Angeles—Birmingham
Detroit—Cincinnati—Cleveland—Indianapolis
Boston—Jacksonville—London, Canada
JUNE 18, 1921
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JUNE 18, 1921
MUSIC TRADE
REVIEW
MUSIC TO BE FEATURED IN KANSAS CITY SCHOOLS
Music Dealers See New Field for Prospects Among Students in Public Schools—Wunderlich Fea-
turing Mason & Hamlin Grands—Jenkins Co. to Handle Miessner Piano
KANSAS CITY, MO., June 13.—One of the imme-
diate results of the organization of the sym-
phony orchestra is the awakened interest in
orchestra music in the public schools in Kan-
sas City. The new supervisor of music, Miss
Mabel Glenn, who comes here from the Bloom-
ington, 111., schools, thinks herself fortunate
in coming here at this time. She expressed
herself well pleased with the progress that has
been made in music, both vocal and instru-
mental, in the Kansas City schools, and thinks,
with the coming of the orchestra, the pupils
will not only be much more interested in music,
but that the number taking lessons on orchestra
instruments will be largely increased. Dealers,
too, see in this an increase in Fall sales.
Rock bottom would seem to have been
reached in Kansas City, Kan., where the sheriff
of Wyandotte County is soon to offer for sale
120 pianos, at from $1.37 to $8.22, and 160
phonographs, at from SO cents to $2.20. The
sale, however, is a delinquent personal tax sale,
and the owners are privileged to pay up their
assessments and thus prevent seizures.
"Collections have been unusually good with
us, and we have made some good money in
1921," is the statement of Harry Wunderlich,
made just before he left for his Summer vaca-
tion. He explained that the efforts of his
force had been directed toward selling cus-
tomers who were able to pay and not to go after
any business that did not promise to return the
cash when due. The volume of business, as a
consequence, was not so large, but the finan-
cial results were eminently satisfactory. "Good
collections—and golf—are also conducive to
sound sleep," he said.
The J. W. Jenkins Sons' Music Co. is stimu-
lating sales by the advertising of some very at-
tractive prices and terms on its pianos and
other musical instruments.
Harry Wunderlich is playing golf. He goes
out every afternoon and plays, whether "school
keeps or not." He was not always thus. But
since he has reduced from 223 to 188, and feels
younger by ten years, he says the customers
who want to see him in the afternoons can
come back. He is doing some pretty good
work, but is disappointed somewhat because he
has never had a "thrill." He is expecting on>',
though, and then he is not sure that he will
come down to the store at all, except at night,
when he could not be chasing the ball, anyhow.
The Wunderlich Piano Co. had two very at-
tractive windows during the week of June 6-11.
One of them was in honor of "The June Bride,"
and showed as "A Useful Present" for her a
beautiful Mason & Hamlin grand piano. The
other one was a vacation window. The display
was made up of a camping outfit, borrowed
from the Schmelzer Co., and included a tent
and the usual paraphernalia appertaining there-
to. Conspicuous among the equipment were
several Victor machines, suitable for expedi-
tions into the woods, and one of the new Porto-
phones.
"Business is decidedly spotted." This is the
verdict of dealers in Kansas City for May and
the first part of June. On the whole, there is
an optimistic feeing and the full assurance that
the Fall will bring a fine trade.
John D. Mahaffy, sales manager of the Kan-
sas City branch of the W. W. Kimball Co., is
predicting a great trade with the Kimball
Phrasonome player-piano this Fall. The Kimball
has always had a fair share of the trade of this
market, but the new device, which they claim to
be their "crowning achievement in the great field
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of humanizing the expression, or phrasing of the
music played mechanically," is expected to
greatly add to the popularity of their players.
Two players have been received and are being
tried out by the sales force. Mr. Harcourt, of
the Chicago office, is soon to visit Kansas City
for the purpose of giving further instructions
and to demonstrate the new device. The com-
pany contemplates a vigorous campaign of edu-
cation extending through the Summer and Fall,
and an aggressive sales campaign early in the
Fall.
Interest was stimulated in the harp by the
trio played at the graduating exercises of the
central high school at Convention Hall Thurs-
day night by pupils of Mora Moreland Peck
,The Jenkins store has a beautiful harp in tin
window display, which is offered fof rent—the
rental to be applied upon the purchase price, if
desired.
Theodore Comstock dedicated a new Austin
organ Tuesday evening at the Prospect Avenue
Congregational Church.
The programs of the commencement exer-
cises in the various schools this Spring have
been rich in their musical numbers, and have
had their influence in creating sentiment in
favor of all musical enterprises. Dealers have
been liberal in rendering assistance in making
the occasions successful by furnishing all neces-
sary instruments.
The J. W. Jenkins Sons' Music Co. has taken
over the agency for the Miessner piano in this
territory. The special feature of this piano is
that it is small and adapted in a peculiar man-
ner to schools and apartments.
A. J. Robinson, city sales manager of the
Starr Piano Co., reports that sales have been
beyond their expectation during the past few
months. He states that the making of special
prices seems to have very little effect upon sales,
and attributes the results to the effective per-
sonal salesmanship of the best sales force he
has ever had in the field.
NO MORE LIFTING - *?k TEH A T W O O D P I A N O LOADER
CO.
J. W. JENKINS' SONS MUSIC
USED AND ENDORSED BY
THE GREAT HOUSE OF
KANSAS
CITY
A compact, light, indestructible device—One man can load or unload a piano in
one minute—Designed to fit Ford Roadster without any change to car. (Can be attached
to any make of car.) Can be attached to a Ford Roadster in thirty minutes; taken off
in less time and car used as a pleasure vehicle. There's nothing bunglesome, trappy
or complicated to get out of order; yet so well built for service, it will last a lifetime.
The weight of the piano, when loaded, is well to the forward, hence a well balanced
and easy-pulling load. Piano is neither bolted nor strapped, avoiding danger of chafing
or otherwise marring—Will ride safely and secure on its back, over all sorts of roads,
and not shift an inch—Will not jar action out of adjustment. Piano can be unloaded
onto a porch or platform, or to the ground, and can be loaded froni the ground or curb
of sidewalk. Four talking machines can he hauled upright, two on their back—Will
accommodate four sewing machines. In daily use by hundreds of dealers from the
level plains of Texas to the hills of Virginia. Dealers using them say they would as
soon take their cars off the road as to take off the Atwood Loader.
With the Atwood Loader the grief of loading and unloading pianos is a thing of
the past. Any morning the salesman can load his piano, single handed, in less time
than it takes to tell it, and be on his way and stop and demonstrate his instrument at
every farm house, if he so desires, with no more trouble or effort than to fill the radia-
tor of his car.
ONE ATWOOD LOADER, ONE FORD CAR, and ONE MAN
will sell more pianos than any six of the best Piano
salesmen that ever walked in shoe leather—Needn't
take our word, ask the dealers using them
J. W. Winter, Villisca, Iowa, single handed, loaded and unloaded and sold twenty
instruments the first month he used an Atwood Loader; sixteen to people he had never
seen or talked to before; eighteen on which the transaction was completely closed out in
the yard before the instrument was placed in the house. Such volume of business,
for one man, a physical impossibility without an Atwood Loader.—The great house
of J. W. Jenkins' Sons Company investigated, ordered one, tried it out at their St. Joe
branch, and in less than one week we had their order for fifteen. That is only a small
part of the order we expect from them. Every salesman, at every branch, will be
using one. It did not take this live house long to decide that the "Atwood" was a busi-
ness getter, as well as a piano loader. Order one to-day—It will be the best invest-
ment you ever made in the piano business—The price is $65.00, $15.00 cash with
order. If still in doubt, write for descriptive matter and list of dealers using them.
I AH HE'D TC DATCNTVn
LUAVfiK la rAlf.NlEl> -
Aug. 21. 1917 WE WILL PROSECUTE TO THE FULL EX-
1237448
- TENT OF THE LAW ANY INFRINGEMENTS
Atwood Piano Loader Co.
CEDAR RAPIDS
IOWA
SALE8MAN DEMONSTRATING INSTRUMENT IN FARM YARD

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