Classic Mode

Music Trade Review

Issue: 1921 Vol. 72 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
28, 1921
MUSIC TRADE
REVIEW
11
USE
One of the outstanding events of the month
has, of course, been the meeting of the National
Music Roll Manufacturers' Association during
the convention of the Music Industries Chamber
of Commerce. Coupled with this meeting must,
of course, be mentioned the stirring address
made by Thomas Pletcher, president of the
Q R S Music Co., on music roll prices and
music roll merchandising. In the middle, as we
are, of a cloud of rumors and "inspired" stories
concerning threatened price wars, and all that
sort of thing, Mr. Pletcher's observations were
quite thoroughly refreshing. We have heard far
too much sickly nonsense lately about the un-
fortunate conditions of the music roll business.
The whole truth of the matter is that the retail
merchants play with the roll business instead of
$1
REPUBLIC
$1
DOLLAR WORD
ROLLS BRING
IN BUSINESS
Why Pay More When
You Cannot Buy More?
LATEST HITS
Large Words for Singing
Perfect Time for Dancing
$1 Quickest Service $1
Best Materials Used
Republic Hand-Played Word
Rolls for a dollar are the only
rolls that sell fast today. Send
for latest lists that will double
your Roll Sales!
$1
BUSINESS IS $1
ALWAYS
GOOD WHERE
REPUBLIC
ROLLS ARE SOLD!*
working it. As John Martin said during the con-
ventions, what sort of ideas has the merchant
who puts in the music roll department an electric-
driven player-piano for demonstrating? What
sort of respect has he for the music roll? And
why does he complain when he gets from the
people just precisely the same level of response
as he finds in his own mind? He has no re-
spect for the music roll and consequently cannot
ask his customers to have what he has not.
Again, as Mr. Pletcher said, how many mer-
chants take the trouble to keep in tune the
demonstration player-pianos in their music roll
departments? We all know that very few in-
deed of them ever think twice about a matter
like that. Why should anyone expect a cus-
tomer to like the music roll in preference to,
say, the phonograph record, when everything
depends upon how the music roll is demon-
strated, and when a bad demonstration kills a
sale? That is what is wrong with the music roll
business. It is not the manufacturers and it is
not the people. It is the retailers who are to
blame. The retailers are playing at the music
roll business; and until they quit playing and
settle down to hard, systematic work they will
never get anywhere.
We don't want price wars, we don't want out-
put cut down, we don't want a virtual confession
on the part of the music roll manufacturers that
the game is not worth the candle. At all costs,
any nonsense of that sort must be avoided. The
music roll is absolutely necessary to the success
The foundation of the music roll business is —yes, to the life—of the player business. Kill
not found in price, though there are some who the roll and you kill the player-piano. It should
seem to think that if music rolls were much not need much wisdom to perceive that simple
cheaper they would sell more readily. Mr. fact. On the other hand, it needs no wisdom at
Pletcher tore to pieces that flimsy fallacy when all to perceive that the sales of music rolls are
he showed, in the course of his address to the not holding up and that merchants do not seem
Music Merchants' Association, that successful to know what to do about it. Well, the remedy
selling campaigns have invariably been engi- is fairly plain to a good many of us. Mr.
neered on the basis of desire first and price Pletcher told the secret. The remedy for slow
second. There will not be the slightest diffi- sales in the music roll department is not to be
culty about getting the owner of a player-piano found in getting the manufacturer to put prices
to pay whatever price, within reason, the retailer down below the profit-making level. It is to be
chooses to ask for a music roll, provided that found, like most remedies for trouble, much
the need and the desire for it are clearly felt. nearer home. Let every merchant investigate
To create such a feeling is the business of ad- his own music roll department and ask himself
vertising. The talking machine record repre- if he is running that department in an even
sents a much larger percentage of the cost of partially sane manner. Are his customers being
(Continued on page 12)
the average talking machine than does the av-
erage music roll of the average player-piano.
Yet we do not hear that talking machine mer-
chants complain of the difficulty of selling rec-
ords. Why is this? Because the makers and
sellers of talking machines and records have
worked together along lines and in directions
TAFFNOT
SYNCHRONIZED
MUSIC ROLLS
Superior Arrangements
Perfect Perforating
The word rolls are all the word "syn-
chronized "• implies and are most
singable.
. '
•• ' —
COLUMBIA MUSIC CO.
16 South Peoria Street
Chicago, 111.
PLAYER--ORGAN--PIANO
Republic Player Roll Corp.
PAUL B. KLUGH, Pres.
75th Street at Broadway
N. Y. CITY
approved by the best advertising practice.
There is not a national advertiser of the least
significance—and that statement means there
is not one national advertiser—who thinks of
putting forth an appeal to the public to buy on
the ground that the thing offered is very cheap.
That idea is as dead as a door-nail. To-day the
national advertiser appeals to the desires and to
the reason. He shows that his goods, whatever
they may be, are needed to complete the desir-
ability of one's home or of one's business. He
demonstrates the specific advantage attainable
by the use of his particular article. If he men-
tions price, it is only to show that he is giving
a hundred cents in value for every dollar he
asks. Whether the price be one cent or five
thousand dollars does not matter. What does
matter is that the appeal is never primarily to
the price. It is always primarily to the value.
That is the secret which the retailers in our
business do not seem to have grasped.
The Only Roll With Words
AND NOTES
Mr. Dealer:
The New STAFFNOTE PLAYER
ROLLS with their many exclusive features
will increase your player sales. The Melody
Notes never fail to interest players of wind
or stringed instruments. Our patented print-
ing and improved recording processes made
these wonderful rolls possible.
They are the Ideal Library Rolls and
many progressive dealers recommend them as
the best.
Our representation is increasing daily.
May we have the pleasure of sending you our
monthly bulletins?
YOURS FOR SERVICE
A Specialty of Pneumatic Leathers
Billings Player Roll Company
Milwaukee, Wisconsin, U. S. A.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
12
MAY
28, 1921
MUSIC OF THE MONTH—(Continued from page 11)
encouraged to do their own playing of the rolls
they want to hear? Are the pianos in tune?
Can the clerks themselves play the player-piano,
or can they just make a nasty noise with it?
Is any attempt being made to "sell" the music
rolls or do the clerks content themselves with
taking the money of those who come in to buy?
Is any attempt being made to push into the
minds of the owners of player-pianos that the
old-time songs which they and their friends and
families always love can be played by them
nicely at home on the player-piano, and that they
cost no more in roll form than jazz stuff that
is dead in a week? In a word, is the music roll
department being "run"? Let each merchant
find that out before he kicks on the price of
music rolls or says that they cannot be sold at
a profit.
MUSIC
ROLLS
FOR JUNE
7037 ALL
Gold.
BY MYSELF.
Irving Berlin.
Fox-trot.
Joe
7025 CROONING (Crooning Lullabys). Fox-
trot.
Joe Gold.
Dubln, Welse and
Caesar.
7038 HONEY ROSE. Fox-trot. E. Beeves.
Tracey, Tobias and Plnkard.
7024 JEALOUS OF YOU. Waltz. Marimba
Effects.
Sam A. Perry.
Frettiman,
Ingham and Johnson.
AEOLIAN CO.
Here is the usual distinguished Duo-Art bulle-
tin: Harold Bauer, Coenrad Bos, Percy Grainger,
Harold Henry. What more could one ask? For
special attention we single out Salzedo's reading
of the piano (orchestra) part of Widor's Choral
Variations for harp solo. This was played
last season by Tramionti, the great harpist, with
the Chicago Symphony Orchestra. Also Alkan's
"The Wind" (Le Vent), played by Harold Bauer,
is great music, modern French. Everyone will
like Percy Grainger's "Turkey in the Straw," of
course.
7023 LILAH, SUGAR BABY OF MINE.
Fox-trot.
B. Reeves.
Traoey, Henna
anil Norton.
7031 NOBODY'S ROSE. Ballad.
Wood. Fried and White.
Joe Gold.
7030 NOW I LAY ME DOWN TO SLEEP
(Introduced In "The Midnight Round-
ers").
Fox-trot.
Joe Gold.
Mitchell
and Meyer.
7033 PUCKER UP AND WHISTLE ('Til
the Clouds Roll By). Fox-trot.
K.
Reeves. Franklyn and Vincent.
7034 RUBY.
Fox-trot,
and Robinson.
I
Joe
Gold.
Davis
7039 SCANDINAVIA (Sing Dose Song and
Make Dose Music).
Fox-trot.
Joe
Gold.
Ray M. Perkins.
DUO-ART MUSIC ROLLS
Composer
Title
Played by
Fisher—Just Keep a Thought for Me—Fox-trot and
Song Roll
Banta
Bachman—Les Sylphes
Banta
Alkan—The Wind. (Le Vent)
Bauer
Nevin—The Rosary—Accompaniment Only
Bos
Pease—Peggy O'Neil—Waltz
<... Erlebach
Chopin—Nocturne Op 62, No. 1
Friedman
Guion—Turkey in the Straw
Grainger
Henry—Dancing Marionnette
Henry
Bibo—Cherie—Fox-trot and Song Roll
Hess
Gottschalk—Grand Fantasie Triomphale sur l'Hymne—
National Bresilien
Novaes
Palmgren—Valse Mignonne
Palmgren
Berlin—All by Myself—Fox-trot and Song Roll. . . .Pollock
Strauss—Artists' Life Waltz
Rapee
Seiler—Butterflies^—Accompaniment Only
Rapee
Friml—Valse Lucille
Rogers
Widor—Choral and Variations—Accompaniment for
Harp
Salzedo
Coleridge-Taylor—Viking
Song—Accompaniment for
Male Quartet
Spross
Valderrama—Echoes of the Andes
Valderrama
7035 THE LAST LITTLE MILE IS THE
LONGEST (When You're Longing for
"Home, Sweet Home").
Waltz.
E.
Reeves. Young. Lewis and Donaldson.
7036 TRYING. Foxtrot.
mar and Kuby.
Joe Gold.
Kal-
7032 VAMPING ROSE. Fox-trot. E. Reeves.
Hanlon, Ryan, Violinsky and Schuster.
German Selections
With German Words
7055 OH SCHONE ZEIT 0 SEL'GE ZEIT.
Carl Schroeder. Mattullath anil Gotze.
7056 SCHON 1ST DIE
Sehroeder.
Schmidt.
7057 SONNTAG IST'S.
Simon Breu.
JUGEND.
Friedrich
Carl
Mueller.
7058 TIEF
IM
BOHMERWALD.
Schroetler.
II. Bicherl.
7059 UNTERM LINDENBAUM.
Mueller. W. Sturm.
This is a brilliant collection which the Ampico
editors send out to us for June. With Dohnanyi
and Rachmaninoff heading the list of artists and
Moiseiwitsch and young Miss Carroll Robinson
following after, one's expectations are roused to
a high pitch, and they are not disappointed.
For proof, see the list herewith:
Carl
Friedrich
Hand Played Rolls
Composer
Dohnanyi—March
Foreign Edition
1
*3348 MARSALA MIA. Mazurka Popolare.
Italian.
A. Matacea.
§§
||
Played by
17, No. 1,
Erno Dohnanyi
Schubert-Liszt—Hark, Hark! The Lark.Benno Moiseiwitsch
Chopin—Eb Major, Op. 18—Waltz
Sergei Rachmaninoff
Liszt—Etude—Db—Un Sospiro
Olga Steeb
Grunn—In Springtime—Scherzo Waltz
Homer Grunn
Dvorak-Kreisler-Cooper—Indian Lament
Charles Ccoper
Chaminade—Scarf Dance—Air de Ballet No. 3,
Clarence Adler
Dvorak—Songs My Mother Taught Me—Ballad, Op. 55,
No. 4
Carroll Robinson
Pollock—Valse Nouvelle
Muriel Pollock
Rossini—Barber of Seville—Overture—Conducted by
|iiliiiililllillllllllllllliiiiiiiiiiiiiiiiiiiiiiiiiiliii!iiill
•3:49 LA SI REN A (Mermaid).
Italian. A. Matacea.
M
g
I Worcester Wind Motor Co. 1
3
=
g
H
WORCESTER, MASS.
Makers of Absolutely Satisfactory
I
WIND MOTORS for PLAYER-PIANOS
H
Alio all kind* of Pneumatics and Supplies
20848 IRISH JIGS, No. 8. 1. Dusty Bobs.
2. Frazers.
3. Laniiigan's Ball. 4.
Morning Lark. 5. Looney MoTwolttrs.
E. Reeves.
20849 FOIE VERDE FOI DE FOI. Jewish
Dance.
S. A. Perlsleln. Air. by S.
A. Perlstein.
I
AMERICAN PIANO CO.
=
Mazurka.
"3850 'E CCAFUNCELLE AMERICA. (Can-
zone Tarantella).
Italian Word Roll.
De Falco-Del Cull«.
*385I TORNA A SURRIENTO—Come
to
Sorrento.
Italian
Word
Ernesto de <'urtis.
t3854 VASZILY
szeretlek).
Back
Boll.
DALA
(Ugyahogyan en
Hungarian
Word Boll.
Zerkovitz Bela.
t3855 HOPEHELY.
Hungarian
Zerkovitz Bela.
13852 VY HVEZDICKY (Pochod).
Word Boll. Fr. Kmot-li.
•Italian Selections.
t Hungarian Selections.
.
tRolieinian Selections.
Title
Humoresque,
Op.
BENNETT & WHITE, INC.
A goodly number of good sellers is to be found
in the June music roll list of releases issued by
Bennett & White, Inc, Newark, N. J. There
are many word rolls to delight those to whom
the latest hits in fox-trots appeal, as well as
other dance numbers. The list is printed below:
WORD ROLLS
Composer
Title
Played by
A. Von Tilzer—I Used to Love You but It's All Over
Now—One-step
Ernest Stevens, asst. by S. W.
EIwood-Fiorito—Lips—Fox-trot
Stevens-Williams
Mueller-Johnson—Wang Wang Blues—Fox-trot,
Ernest Stevens, asst. by S. W.
Leo Wood-Irving Bibo—Cherie—Fox-trot
Rosen-Blatz
Biese-Westphal—Toddle—Fox-trot
Stevens-Williams
Con Conrad—Moonlight—Fox-trot
John Spencer
Lannin-Youmans—Oh, Me! Oh, My (From "Two Little
Girls in Blue"—Fox-trot
Ernest Stevens
George Gershwin—Swanee Rose—One-step,
Ernest Stevens, asst. by S. W.
Jrving Berlin—All by Myself—Fox-trot
Rosen-Blatz
Walter Donaldson—The Last Little Mile Is the Longest
—Waltz ballad
Ed. Lewis, asst. by E. S.
Kendis-Brockman—Jabberwocky—Novelty fox-trot,
Rosen-Blatz
Gus Edwards—I Want You Morning, Noon and Night—
Fox-trot
John Spencer
MacDonald-Vincent—My Old New Jersey Home—Mock
Ballad
E. Lewis
Ray Perkins—Held Fast in a Baby's Hands—Ballad,
Ed. Lewis
A. Von Tilzer—When the Autumn Leaves Begin to
Fall—Waltz
Lewis-Spencer
Burnett-Fischer—Just Keep a Thought for Me—Fox-
trot
Steve W illiams
Kortlander-Jones—In Santa Barbara—Foxtrot,
I^ewis-Williams
Harry Von Tilzer—Save the Daylight for Somebody
Else—One-step
Williams-Stevens
Franklyn-Vincent—Pucker Up and Whistle—Fox-trot,
Steve Williams
INSTRUMENTAL
W. M. Redfield—Governor's March—March. . Lewis-Spencer
CONNORIZED MUSIC CO.
The song rolls, the hand-played, the German
selections and the other foreign list together
make up the usual imposing Connorized bulletin
for June. Joe Gold, Reeves and Sam Perry
supply most of the interpretations, and the selec-
tions themselves will suit every brand of popu-
lar taste. Here they all are:
SONG ROLLS
Composer
Title
Played by
Berlin—All by Myself—Fox-trot
Gold
Caesar—Crooning (Crooning Lullabys)—Fox-trot
Gold
Pingard—Honey Rose—Fox-trot
Reeves
Johnson—Jealous of You—Waltz Marimba Effects. . . . Perry
Norton—Lilah Sugar Baby of Mine—Fox-trot
Reeves
ZEPHIR IS
AIRTIGHT LEATHER
|
L
g
H
=
Bohemian | |
=
g
==
M
The Roll of Rolls
CONNORIZED MUSIC CO.
New York
144th Street and Austin Place
1234 Olive Street
St. Louii, Mo.
INTRODUCED I N
Boll,
CONNORIZED MUSIC GO.
144th Street and Austin Place, New York
1234 Olive Street
St. Louis, Mo.
Have wonderful patented
devices and exclusive
features.
Budntw Ettattuh«d 1877
•
CONNORIZED
§j
jf
=
34 W
Unsurpassed for Pouches and Pneumatics
JULIUS SCHMID, Inc.,
§
3
s=
Word
Arthur Bodanzky. . .Wilfred Pelletier & Arthur Loesser
deFreyns—Where the Lazy Mississippi Flows—Waltz
Fred A. Schmitz
Vincent—Pucker Up and Whistle—Fox-trot. . . Herbert Clair
Bartnett—Do You Ever Think of Me—Fox-trot,
Vincent Youmans
Yvain—Mon Homme (My Man)—Fox-trot. Vincent Youmans
Forster—Rose in the Bud—Acconip
Ina Grange
del Riego—O Dry Those Tears—Accomp...J. Thurston Noe
Blaufuss—Your Eyes Have Told Me So—Acconip.,
J. Thurston Noe
O'llara—Give a Man a Horse He Can Ride—Acconip.,
Muriel Pollock
Curran—Dawn—Acconip
J. Thurston Noe
Walt—Lassie O' Mine—Accomp
Florence Beebe
Conrad—-Moonlight—Fox-trot
Vincent Youmans
Polla—Baby—Fox-trot
Herbert Clair
Gilbert—-Down Yonder—One-step
Harry Shipman
Caesar—Crooning—Fox-trot
Herbert Clair
Perkins—In a Baby's Hands—Waltz
Harry Shipman
Rose—I'll Keep on Loving You—Fox-trot... .Herbert Clair
Made by the pioneers and
leaders in the player-piano
WILCOX © WHITE Co.
MERIDEN CONK.
industry
Ag«ncle» all ovw th* Wbrid

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