Music Trade Review

Issue: 1921 Vol. 72 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President mnd Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice President,
J. B. SpilUne, 373 Fourth Aye., New York; Second Vice-President, Raymond Bill, 373
Kourtb Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH. Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorlal Stall
EDWARD VAN HARLINCEN, V. 1). WALSH, E. B. MUNCH, C. A.
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J.
LEONARD,
NICKLIN.
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N E W S SERVICE IS S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at teeond-clatt matter September 10, 1892. or the pott ofice at New York, N. Y..
under the Act of March 3. 1879.
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REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
Player-Piano and
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition. 1900 Silver hiedal. ..Charleston Exposition, 1902
DifJema.... Pan-American Exposition. 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5988—598* MADISON
Connecting aJl Departments
Cable address: -JUblU. New York"
Vol. LXXll
NEW YORK. JANUARY 8, 1921
SQ.
No. 2
CONGRESS AND THE TARIFF
T
H E doings in Washington beginning next week will hold much
interest for members of the music industry, as well as business
men generally, for Congress plans to start immediately upon the
consideration of an emergency tariff bill, and the majority of the
music trade are distinctly in favor of a tariff on musical instruments
and parts sufficiently high to prevent the dumping of cheaply made
European goods on the American market to the detriment of home
industries. It is suggested by many that the tariff on musical in-
struments and parts be fixed at 45 per cent ad valorem, and efforts
will be made to have this scale accepted by the national legislators.
During and since the war various branches of musical instru-
ment manufacture have shown unusual development. This growth
in home production is particularly notable in the case of tuning
pins, and in some measure of band instruments. Without an
adequate tariff there is a real danger that these home activities wi.l
be curtailed and that the trade that has been built up to the advan-
tage of domestic manufacturers will go to Europeans and at lower
prices. The tariff question so far as it affects the music industry
is one of protection rather than of revenue.
SUPPLIES AND LOWER PRICES
FACT that is not being forgotten by piano manufacturers,
and one that must not be forgotten by dealers in expecting any
substantial price reductions, is that these reductions will depend in
no small measure upon the prices of supplies, just as the increases
made in piano prices were largely due to supply costs, as well as
to labor.
In any scene of readjustment there must, and will be, co-
operation between the supply man and the manufacturer. The
supply man having to depend upon the raw materials markets, and
being compelled in many instances to order ahead and at top prices
in order to insure a sufficiency of materials, has his own problems
to face in meeting any demand for lower prices from the trade.
He cannot be expected to lop off large amounts at once, but he can
be expected to watch the progress of his business closely and be
A
JANUARY 8, 1921
prepared to give to the manufacturer the benefit of any lower prices
on raw materials he buys. By co-operation between the supply
man and the manufacturer there may be expected some changes
that will prove of benefit to the trade as a whole.
ADVANCEMENT OF MUSIC IN JAPAN
W
ORD comes from Japan that several men proniinen in
musical and music trade circles in the Flowery Kingdom haw
heard of the excellent work being done for the advancement of
music in the United States and are desirous of carrying on sinii.ar
work among the Japanese, not alone for the benefits that accrue
from an appreciation of music itself, but for the trade bettering ts
that are expected to be enjoyed as a result.
It is certain that the advancement of music work has mad; 1
an indelible impression upon Americans, and that the effect of the
propaganda for music, both direct and indirect, has been great and
will be lasting. The members of the British music trade, although
believed to be distinctly conservative, have seen fit to copy the
music advancement program of the Music Industries Chamber of
Commerce practically in toto, and have found that the program
has worked out remarkably well in Great Britain.
It is not drawing very strongly upon the imagination to see
this advancement of music work spread throughout the world, and
the credit for this must be given in no small measure to C. M.
Tremaine and those associated with him in originating and carry-
ing out the work in this country.
THE PROPOSED PENNSYLVANIA ASSOCIATION
T
H E many members of the trade who are interested in organiza-
tion work, and who believe in the efficacy of State and local
associations in promoting harmony in the industry and in bettering
business conditions, will learn with regret of the postponement of
the plans for an organization of a State Association in Pennsyl-
vania this month. Lack of interest is given as the reason for the
calling off of the general meeting, and it is to be hoped that ways
and means will be found for bringing the Pennsylvania dealers
together at a later date, when perhaps business and traveling condi-
tions will prove more propitious.
It certainly is not an indication of pessimism to maintain that
the members of the retail music trade would do well to be organized
as solidly as possible during the year in order to act most effectively,
both offensively and defensively. Organization means in practically
every case the observance of some definite form of business stand-
ards, and it is likely that the time is coming when anything
calculated to uphold trade standards will be distinctly valuable.
THE GENERAL MUSIC STORE
T
H E advocates of the general music store in which there*may be
purchased anything of a musical nature from a jew's-harp to
a grand piano, and they are steadily increasing in number, have
apparently had their contentions strongly upheld in the volume of
holiday business done in the small goods departments of music
stores all over the country.
There have come to The Review many reports to the effect
that, although the piano business, and in some cases even the talk-
ing machine business, was hardly up to normal, the demand for
small musical instruments, violins, banjos, ukuleles, etc., surpassed
all previous records. It is hard to give any real reason why this
should be so unless it is the result of increased attention given to
the featuring of such instruments, and a more general appreciation
of their usefulness.
Summing it up, it seems as though the musical merchandise
department, properly conducted, has reached a point where it repre-
sents a real asset to the store—a point where it has an intrinsic,
rather than a merely potential, value, from the cold business point
of view.
THE PROSPERITY THAT LIES AHEAD
R
E P O R T S from all sections of the country indicate that there is al-
ready in evidence a more optimistic view concerning the business
outlook for 1921. The turn of the year has seemingly had a psycho-
logical effect on some of the more timid members of the industry, and
they are gradually beginning to realize that the business of the country
is not heading downward to the bottomless pit as fast as it can go,
and that blue glasses are going out of style. Smile, and work!
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 8, 1921
THE MUSIC TRADE REVIEW
5
PIANO PAPER WILL INCREASE IN VALUE DURING 1921
BEHNING TRAVELERS ON ROAD
Samuel C. Osborn, President of the Prominent Musical Merchandise Manufacturing Concern of
That Name, Shows Why Piano Paper Will Become Better Collateral During the Present Year
Paul Fink Making Six Weeks' Tour of Middle
West and C. A. Eyles to Visit Pacific Slope
Samuel C. Osborn, president of the Samuel
C. Osborn Mfg. Co., Chicago, has some very
interesting and emphatic opinions to offer rela-
tive to the probable status of piano paper dur-
ing 1921. Mr. Osborn during an interview with
The Review took occasion to present several
points that are distinctly logical and worthy of
thorough consideration on the part of the piano
manufacturers and dealers.
It is his contention that piano paper for 1921
will be safer to deal in than piano paper for
1920 and the greater part of 1919. At first
glance we might question his statement, but
there is a basis for consideration. Mr. Osborn
qualified his statement by going a little bit into
his past history. Having been in the instal-
ment business for over twenty-eight years, deal-
ing with all elements throughout the United
States; having conducted a national business;
having had experience collecting by mail and
through collectors, and, in his earlier career,
having visited thousands upon thousands of
homes in every part of the United States of
practically all nationalities and classes, the rich
and poor alike, the statement must be given
more consideration than if made by someone
who was working on theory alone.
"First," said Mr. Osborn, "when times are
prosperous and everyone is drawing a big salary,
regardless of whether he earns it or whether his
position is temporary or permanent, the work-
irgman is very much inclined to satisfy his ex-
travagant taste, or sometimes we might say
tastes, that he has" previously considered beyond
his reach. During these abnormal conditions,
such as existed during 1918, 1919 and the early
part of 1920, it was nothing uncommon for an
ordinary laborer, who was temporarily em-
ployed at a very high compensation, to make
up his mind that he would buy a high-priced
musical instrument, disregarding the fact en-
tirely that his employment was temporary. His
pay check would enable him to make the first
payment, and in not a few instances the piano
dealer of less seasoned type, through the en-
thusiasm of his aggressive salesmen, would
send a piano into a common laborer's home.
This might be considered among the extreme
cases. This same laborer might buy an elec-
tric player-piano that he could ill afford to buy
under normal conditions, with the result that
when business adjustment brings us around
somewhere near normal it is impossible for the
laborer to meet his payments. That means re-
possession, and that is what we call poor piano
paper.
"There are many instances where office help,
who are very transient during ordinary con-
ditions; girls who, under normal conditions,
would receive $12 or $15 per'week, actually re-
ceived during the abnormal period $40 to $45
per week, and felt that they could have a piano,
an electric one in some instances, and a high-
priced phonograph in other instances. It is no
trouble at all to save enough money for the first
payment, but as conditions become normal again
this will be another case of poor bank paper.
Do l.ot let me be understood to say that the
most seasoned piano dealers in the United
States, or most seasoned phonograph dealers,
would allow themselves to take on too big a
percentage of this class of paper. Now, in my
judgment, from a practical standpoint, were I
acting as a credit man in a bank or manufactur-
ing institution, I should very much hesitate to
load up too much on piano or phonograph paper
under abnormal conditions. On the other hand,
if I were asked to pass on the paper that has
bee/i secured since October 1, 1920, and the kind
of paper that will be secured in 1921, under
v'lidt is generally understood to be the re-
adjustment period or depression, I should say
that the paper was at least 33>3 safer than the
Paul Fink, sales manager of the Behning
paper secured under the abnormal market. The Piano Co., 133rd street and Alexander avenue,
purchasers naturally will be fewer, but the sales New York, and Charles A. Eyles, who repre-
you make will be better sales. The man out of
work will not attempt to purchase: those mak-
ing compensation below what would enable them
to make the payments will refrain from enter-
ing into a contract; in other words, the ten-
dency of caution will prevail. Naturally, you
are going to receive a much better class of piano
paper. The banks should loan more on piano
paper, and they will."
On being asked the prospects for the piano
and phonograph business for 1921 Mr. Osborn
took a view just a little different from that which
the statistician would take, he having been
tlirough the panic of 1893, as well as depressions
later on. He brought up the point that there
will be more salesmen available; that salesmen
will exert themselves more; that, while one
salesman will not sell as much goods in 1921
as one salesman might possibly have sold in
1919 or the early part of 1920, three salesmen
would sell, under normal conditions, more than
one salesman under abnormal conditions. And,
with the availability of salesmen it is his im-
pression that history will repeat itself; that the
strong selling organizations would do a satis-
factory business and that the class of paper
secured would be the basis for sound business;
Paul T. Fink
that the standard makes of instruments, pianos
and talking machines, would suffer the least; sents the concern in the Far West, left New
that the fly-by-night manufacturer, who was get- York on Monday night, and will each make
ting the money while the getting was good, who an extended trip to last over a period of
bad very little regard for business ethics, might six weeks. Mr. Fink will make a thorough
tour of the Middle Western cities, large and
find a hard time getting along.
small, while Mr. Eyles will again visit the
Mr. Osborn brought up another point that it Pacific Slope after making many stops at Im-
is hard for some to recognize as a fact. He portant points en route.
claims unconditionally that the private home
Both of these men are well and favorably
will do without furniture; that the housewife
will do without clothes; that the husband will known throughout the country, and besides hav-
deny himself many luxuries in order to provide ing a thorough knowledge of merchandising are
music in the home. He pointed out, again, his
former statement to the representative of The
Review that prohibition in the United States
had furnished a Z2>]/i per cent increase in the
voiume of trade in the musical instrument busi-
ness. He wanted to be understood very pia.niy
on one point, namely, that the musical instru-
ment should not be cons.dered a luxury, t.at
any article which had for its purpose the reli.iing
oi the elements in human life, any art.cie tnai
would help make better citizens, should never
be classed as a luxury. We would have lo.it
the war without music and we will iOse the next
war if we do not have it. Many nun lose iii
business without music, someth.ug lo take the
strain off their minds. The younj boys need
it. the young girls need it and it helps to lighten
the burdens of the housewife, and he can't see
why on earth anyone was ever responsible for
making the statement that music is a luxury
You might as well say that the text-books in the
public schools are luxuries. To do without
either one means to go back to the wilderness
and the -days of the savage.
Charles A. iiiyles
also well qualified in player regulation and demon-
NEW STORE IN SMITH CO. CHAIN
strating, which they use to good advantage for
the benefit of the dealers handling the Behning
CLEVELAND, O., January 3.—Another store added
to the chain of the A. B. Smith Piano Co. in pianos and player-pianos.
this territory is announced for the new year.
The Behning Piano Co. has just closed one
The establishment of the J. W. Brown Co., of the best years in the history of the business,
Canton, Ohio, has been acquired. The store and according to present plans has some inter-
will continue to be operated under the old firm esting developments under way which will be
name, and will be under the management of announced within a short time.
Mrs. Brown, who has had charge since the
death ^>f Mr. Brown, several months ago.
The Winter Piano Co., Milwaukee, has been
incorporated with capital stock of $50,000 by
The capital stock of the Sterling Piano Co., William R. Winter, Joseph E. Noble and Wil-
New York, has been increased from $175,000 to liam K. Peckman, to manufacture and deal in
musical instruments.
$1,000,000.

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