Music Trade Review

Issue: 1921 Vol. 72 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUJIC TKADE
VOL.
LXXIf. No. 2
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York.
Jan. 8, 1921
Slnftte Copies 10 CenU
f 2.00 Per Year
Mental Attitude
B
AD business may not be entirely a state of mind, as some of the optimists in and out of the trade would
have us believe, but it is certain that the state of mind has a decided effect in making- and keeping busi-
ness in either a satisfactory or an unsatisfactory condition. More than one manufacturer and dealer
have been going along more or less contentedly, meeting the situation as it directly affected them and
keeping business going along with a fair degree of activity through special effort. They are calm and col-
lected mentally, until they meet some members of the trade who start to tell them how bad they have found
things in this or that section of the country and in this or that division of the trade. The individual dealer
thereupon returns to his own place of business in a distinctly pessimistic frame of mind and in a mood to stop
trying and let things run along as best they can.
In keeping the spirits of the trade on a high plane the traveler proves a most important factor. Get-
ting about the country as he does he is in a position to carry to the dealer news of either the good things or
the bad things that he has noted during his trip. He can represent a harbinger of gloom or a messenger of
light as he desires. It so happens that a certain number of travelers at least are inclined to prove disciples of
gloom. They may, of course, meet the retailer with a smiling countenance and a breezy and confident manner,
but this attitude will count for nothing if, in conversation, they take occasion to point out that the competing
dealers are having their own particular troubles—that they are finding business hard to get and are more or
less discouraged.
When the average man listens to talk of this kind he conies to the conclusion that instead of enjoying
a fair measure of trade under the conditions he is simply treading on thin ice, and is laboring under a sense
of false security. The psychological effect is bad.
In a recent article in Printers' Ink, I'ruce P>arton, the noted writer, had some most pertinent comments
to make under the caption: "As Prophets Are Your Salesmen a Loss?", and he emphasized the point that many
salesmen were inclined to develop a negative spirit, and in their conversation with the trade tell how bad they
have found things, rather than how good they expect conditions to be in the near future.
There are many facts that point to an early return of improved, if not normal, conditions, facts that
cannot be denied. It might be just as well in mingling with the trade for the traveler to spread these facts
to the best of his ability, rather than confine himself to discouraging gossip, and in this connection it may be
said that the executive who travels throughout the trade is bound just as much as is the professional traveling
salesman to carry the message of encouragement rather than of gloom.
It is, of course, ridiculous even to hint that the manufacturer or dealer who finds that his stock is not
moving can, by any process of the mind, change that condition,.but if he is possessed of a fair amount of con-
fidence, and comes in contact with other individuals of the trade who are likewise confident of an early im-
provement in the situation, he is more likely to buckle down and put forth real effort into going after business.
There is a certain element in the trade that really feels that under existing conditions the day is lost
that does not bring some report, or at least some rumor, of a manufacturer or retailer being in financial dif-
ficulties or approaching that state. This type of individual fails to realize that a large number of failures reflects
upon the stability of the trade and directly affects his own position in that trade. The circulation of un-
founded rumors breeds a pessimism that is wide and harmful in its effects.
The manner in which the music industry has weathered and is weathering the period of depression re-
flects its stability. The fact that the trade has come through really serious panics in years past with flying
colors naturally makes us confident that the effect of the depression that is rapidly passing by will hardly be
noticeable on the industry. A general emphasis put upon this fact should do much to encourage those trade
members v\ho are inclined to be weak-kneed and see nothing but blue.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President mnd Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice President,
J. B. SpilUne, 373 Fourth Aye., New York; Second Vice-President, Raymond Bill, 373
Kourtb Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH. Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorlal Stall
EDWARD VAN HARLINCEN, V. 1). WALSH, E. B. MUNCH, C. A.
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J.
LEONARD,
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Departments conducted by an expert wherein all ques-
Player-Piano and
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
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Vol. LXXll
NEW YORK. JANUARY 8, 1921
SQ.
No. 2
CONGRESS AND THE TARIFF
T
H E doings in Washington beginning next week will hold much
interest for members of the music industry, as well as business
men generally, for Congress plans to start immediately upon the
consideration of an emergency tariff bill, and the majority of the
music trade are distinctly in favor of a tariff on musical instruments
and parts sufficiently high to prevent the dumping of cheaply made
European goods on the American market to the detriment of home
industries. It is suggested by many that the tariff on musical in-
struments and parts be fixed at 45 per cent ad valorem, and efforts
will be made to have this scale accepted by the national legislators.
During and since the war various branches of musical instru-
ment manufacture have shown unusual development. This growth
in home production is particularly notable in the case of tuning
pins, and in some measure of band instruments. Without an
adequate tariff there is a real danger that these home activities wi.l
be curtailed and that the trade that has been built up to the advan-
tage of domestic manufacturers will go to Europeans and at lower
prices. The tariff question so far as it affects the music industry
is one of protection rather than of revenue.
SUPPLIES AND LOWER PRICES
FACT that is not being forgotten by piano manufacturers,
and one that must not be forgotten by dealers in expecting any
substantial price reductions, is that these reductions will depend in
no small measure upon the prices of supplies, just as the increases
made in piano prices were largely due to supply costs, as well as
to labor.
In any scene of readjustment there must, and will be, co-
operation between the supply man and the manufacturer. The
supply man having to depend upon the raw materials markets, and
being compelled in many instances to order ahead and at top prices
in order to insure a sufficiency of materials, has his own problems
to face in meeting any demand for lower prices from the trade.
He cannot be expected to lop off large amounts at once, but he can
be expected to watch the progress of his business closely and be
A
JANUARY 8, 1921
prepared to give to the manufacturer the benefit of any lower prices
on raw materials he buys. By co-operation between the supply
man and the manufacturer there may be expected some changes
that will prove of benefit to the trade as a whole.
ADVANCEMENT OF MUSIC IN JAPAN
W
ORD comes from Japan that several men proniinen in
musical and music trade circles in the Flowery Kingdom haw
heard of the excellent work being done for the advancement of
music in the United States and are desirous of carrying on sinii.ar
work among the Japanese, not alone for the benefits that accrue
from an appreciation of music itself, but for the trade bettering ts
that are expected to be enjoyed as a result.
It is certain that the advancement of music work has mad; 1
an indelible impression upon Americans, and that the effect of the
propaganda for music, both direct and indirect, has been great and
will be lasting. The members of the British music trade, although
believed to be distinctly conservative, have seen fit to copy the
music advancement program of the Music Industries Chamber of
Commerce practically in toto, and have found that the program
has worked out remarkably well in Great Britain.
It is not drawing very strongly upon the imagination to see
this advancement of music work spread throughout the world, and
the credit for this must be given in no small measure to C. M.
Tremaine and those associated with him in originating and carry-
ing out the work in this country.
THE PROPOSED PENNSYLVANIA ASSOCIATION
T
H E many members of the trade who are interested in organiza-
tion work, and who believe in the efficacy of State and local
associations in promoting harmony in the industry and in bettering
business conditions, will learn with regret of the postponement of
the plans for an organization of a State Association in Pennsyl-
vania this month. Lack of interest is given as the reason for the
calling off of the general meeting, and it is to be hoped that ways
and means will be found for bringing the Pennsylvania dealers
together at a later date, when perhaps business and traveling condi-
tions will prove more propitious.
It certainly is not an indication of pessimism to maintain that
the members of the retail music trade would do well to be organized
as solidly as possible during the year in order to act most effectively,
both offensively and defensively. Organization means in practically
every case the observance of some definite form of business stand-
ards, and it is likely that the time is coming when anything
calculated to uphold trade standards will be distinctly valuable.
THE GENERAL MUSIC STORE
T
H E advocates of the general music store in which there*may be
purchased anything of a musical nature from a jew's-harp to
a grand piano, and they are steadily increasing in number, have
apparently had their contentions strongly upheld in the volume of
holiday business done in the small goods departments of music
stores all over the country.
There have come to The Review many reports to the effect
that, although the piano business, and in some cases even the talk-
ing machine business, was hardly up to normal, the demand for
small musical instruments, violins, banjos, ukuleles, etc., surpassed
all previous records. It is hard to give any real reason why this
should be so unless it is the result of increased attention given to
the featuring of such instruments, and a more general appreciation
of their usefulness.
Summing it up, it seems as though the musical merchandise
department, properly conducted, has reached a point where it repre-
sents a real asset to the store—a point where it has an intrinsic,
rather than a merely potential, value, from the cold business point
of view.
THE PROSPERITY THAT LIES AHEAD
R
E P O R T S from all sections of the country indicate that there is al-
ready in evidence a more optimistic view concerning the business
outlook for 1921. The turn of the year has seemingly had a psycho-
logical effect on some of the more timid members of the industry, and
they are gradually beginning to realize that the business of the country
is not heading downward to the bottomless pit as fast as it can go,
and that blue glasses are going out of style. Smile, and work!

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