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44
MAY 7,
THE MUSIC TRADE REVIEW
REHEARING DENIED
OPENS NEW VICTOR DEPARTMENT
Court of Appeals Refuses Petition for Rehearing
in Browning-Johnson Case
Progressive New England Dealer Holds Formal
Opening of Victor Department—R. Matheson
Is Manager of This Establishment
WASHINGTON, D. C, May 2.—The Court of
Appeals of the District of Columbia handed down
a decision on Saturday refusing to grant the
petition of the Victor Talking Machine Co. for
a rehearing in the patent case of Browning vs.
Johnson, involving Johnson patent No. 946,442.
This court rendered a decision on April 4 in
favor of Browning and the petition for a rehear-
ing was filed on April 21.
• * * * *
The Brunswick-Balke-Collender Co., which
owns the controlling interest in the Browning
patents, states that it will now prosecute appli-
cations for patents on Browning's inventions.
MANCHESTER, N. H., May 2.—The A. A. Mooney
Furniture Co., of this city, which was recently
successful in obtaining the Victor agency through
Cressey & Allen, Portland, Me., Victor whole-
salers, held a formal opening of its new de-
partment recently, which was attended by many
of the store's patrons, as well as a large number
of Manchester music lovers who desired to look
over the new installation. G. L. Richardson,
representing the Victor Co. in this territory,
and E. P. Johnston, representing Cressey &
Allen, attended the opening. In accordance with
the established merchandising policies of the
A. A. Mooney Furniture Co., the executives of
this company have decided to handle the Vic-
KREMER BROS. ELECT DIRECTORS
tor line exclusively as the best means of serv-
Officers Also Chosen to Head Big Fond du Lac ing the interests of their customers.
The Victor department occupies the most con-
Enterprise—Talking Machine Lines Busy
spicuous place in the Mooney store and is very
The annual meeting of the Kremer Bros., of attractively arranged, a number of modern
Fond du Lac, Wis., large retail talking machine sound-proof demonstrating booths having been
dealers, was held recently at which three direc- installed. These booths are furnished in ivory
tors were elected as follows: E. A. Kremer, A. and gray, and are most artistically designed.
J. Kremer and E. E. Kremer. Officers elected An exceptionally effective window display was
were: President, E. A. Kremer; vice-president arranged for the occasion, showing every stand-
and manager, E. E. Kremer; secretary and treas- ard model manufactured by the Victor Co. The
A. A. Mooney Furniture Co. also takes great
urer, A. J. Kremer.
Business in the talking machine department of pride in being the first dealer in Manchester to
this store has so increased during the past year have on display the new beautiful Gothic type
that extensive alterations embodying a greater electric period models, which were recently intro-
floor area for display purposes were necessary. duced by the Victor Talking Machine Co. These
models were used in the window display.
The management of this' store feels very for-
MUCH EDISON LITERATURE
tunate in having secured as manager of the Vic-
Thomas A. Edison, Inc., Increasing Its Pub- tor department R. Matheson, who has had con-
siderable training in the retailing of Victor
licity Material Each Month
products in this city. In addition, Mr. Mathe-
The statistics recently available through the son has visited the Victor factory on numerous
advertising department of Thos. A. Edison, Inc., occasions, and possesses an intimate knowledge
should serve as a very fine inspiration to retail of the technical and mechanical construction of
merchants throughout this industry who have the instruments he is handling.
not shown a disposition to go out after business
in a truly vigorous manner. The Edison com- HIGH DUTIES AFFECT INDIAN MARKET
pany has demonstrated its belief in the wisdom
of this policy in a most concrete manner and Records of American Manufacture Must Pay
incidentally the results that are accruing prove
Double Royalty Charges—The Better Grades
the policy is right.
of Talking Machines Have the Call
The figures we have in mind show that the
Through a memorandum from the U. S. Con-
direct mail literature sent out from the Edison
headquarters at Orange during the month of sul-general's office at Calcutta on the market
March, 1921, increased by 40,000 pieces over the in India for talking machines and records it is
amount sent out from the month previous. This learned that the greatest demand is at present
increase applies only to literature which the confined to the better class df goods, the market
Edison company sends out to the dealer's pros- being among the Europeans and wealthy natives.
pects to help him sell his merchandise, and in- However, it is thought that there is a field for
cludes such matter as copies of "Along Broad- development in the bazaar trade, a field so far
way," form letters and invitations to visit Edi- practically untouched. Only a very cheap ma-
son shops.
chine and record could be sold in quantity.
AN ATTRACTIVE VICTOR STORE
Herewith is shown a corner of Pendleton's
music store at Vernon, Tex., which handles the
Victor line of machines and records in an effi-
cient, and profitable fashion, covering a large
section of the State as its territory.
1921
Until recently imports of American records
were made directly from the United States, pay-
ing royalties in America only. It is now neces-
sary to pay a second^royalty charge in Eng-
land, even though the shipments.are made direct
from America to India. This has
practically eliminated the ship-
ments pf American records, as
only in a very limited field (special
records not subject to competition)
can prices carry the double pay-
ment of the royalty and compete
with the other febducts in the mar-
ket. The desifajylity of some ar-
rangement elinjjjfiajing the neces-
sity of the dSfflfiiffe payment is
obvious.
'«»H$f""
An American factory in England
may be a means of overcoming the
difficulty. The establishment of a
factory in India is also thought to
be a solution of the problem and
it is further thought that such a
factory would make it possible to enter the
bazaar trade.. Operating in India,, they: would
be able to study the situation; at first hand. :
io double
Vourlncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
N ame
Firm
Street
Citv and State
,