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THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-Prewdent, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorlal Staff
EDWARD VAN HARLINGEN, V. D. WALSH, E. B. MUNCH, C. A. LEONARD, LEE ROBINSON,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN.
WESTERN DIVISION:
BOSTON OFFICE:
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Telephone, Wabash 5774.
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NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
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ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Plavoi* Piann and
Departments conducted by an expert wherein all ques-
• lajCl-liaUU allU
tions of a technical nature relating to the tuning,
1 W h n i > J l l 1W>nartm<»nlc regulating and repairing of pianoa and player-pianos
i t X I I I l l i a i I i e i i a r U l i e U l S a r e dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
message of distinct importance to the prospective convention visitor
and also to those who for one reason or another cannot attend the
convention meetings.
The members of the industry have realized that special an-
nouncements at the convention season have a particular value, and
last week's Review proved that they have acted accordingly.
Just as The Review presented the convention programs in a
most comprehensive form, so will this publication next week present
complete reports of all the convention proceedings, gathered by staff
representatives from New York in co-operation with the members of
this publication's organization in Chicago.
A NATIONAL MUSIC WEEK
T
H E success of the recent Music Week in New York, and the
attention attracted to the event from all sections of the country,
raise the question as to why the Music Week celebration should not
be made a national event, particularly as Music Weeks have now
become more or less common in many of the cities and towns of the
country.
In arranging for a National Music Week it need not be that
one fixed program covering all the country shall be prepared, but
rather that the various Music Week celebrations be so arranged that
they will fall on the same dates, so that the effectiveness of their
individual appeals may be combined.
The Music W r eek idea is no longer an'experiment, and as other
cities look into the result of the New York campaign interest is
developed to a point where they, too, plan the carrying out of Music
Week along the same lines. As a result of this general movement
all that is really needed is the synchronizing of the Music Week pro-
grams throughout the country to develop the many local celebrations
into one big national outburst.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
_ _
Gold Medal—Lewis-Clark Exposition. 1905
LONG
DISTANCE
,
Vol. LXXII
I
TELEPHONES—NUMBERS SM2—B»8» MADISON
Connecting all Departments
Cable address: "ElbllL New York"
NEW YORK, MAY 7, 1921
8Q.
No. 19
ALL ROADS LEAD TO CHICAGO
F
OR the music men this week all roads lead to Chicago, for
convention time is here and there are very few of the live wires
of the industry who are not connected in some way .or another with
Association work, or at least directly interested in that work. If
the present plans are carried out the first four days of next week
will be mighty busy ones, with hardly a wasted hour, for even night
sessions are scheduled.
The Music Industries Chamber of Commerce sessions will, in
some measure, dominate the convention program, and it has been
requested by the Chamber officers that convention delegates reach
Chicago Monday morning at the latest in order to attend the first
session of that central organization Monday afternoon. Various
individual associations, particularly the National Association of
Music Merchants, have programs that in many respects will equal
in interest that of the Chamber itself, and between the various attrac-
tions there should gather in Chicago next week a record number of
members of the industry.
\
Chicago has always been known for its drawing power during
convention week, due to its central location, and with the present
problems before the trade the attendance this year should prove
noteworthy. With special railroad rates to the convention city, and
with one of the finest hotels in the country practically turned over
to them for the week, members of the music industry should make
every effort to make the Chicago meetings thoroughly representative.
THE PRE-CONVENTION NUMBER
T
HE REVIEW has been in receipt of a flood of congratulations
from members of the trade regarding the Pre-Convention
Number, issued last week, and which carried to the members of the
industry complete details regarding the coming convention program
and other matters of equal interest and value.
Not being hypocritical, The Review finds no occasion to apolo-
gize for the amount of advertising presented in the Pre-Convention
Number for the simple fact that this advertising in itself carried a
MAY 7, 1921
THE "EVERYTHING IN MUSIC" IDEA
RATHER noteworthy development in the music trade field dur-
ing the past couple of years has been the broadening out of the
retail business. Dealers handling pianos exclusively have been able
to reduce their overhead by taking on side lines, such as musical
merchandise and sheet music, and according to reports those who
have featured these lines in an attractive manner and who have
brought these specialties to the attention of the public through care-
fully written and attention-compelling advertising have scored re-
sults in a pecuniary way that are very satisfactory.
While there has been a slowing up in the sales of pianos, the
demand for small musical instruments, sheet music and player rolls
has been steadily growing, with the result that the dealers who have
taken on these lines have made up in a very substantial way for the
losses sustained through the falling off of sales in the larger musical
instruments, such as pianos and player-pianos.
Where the dealer has available room there can be no question
but that the installation of a player roll, musical merchandise and
sheet music department can be made a profitable venture at a mini-
mum of expense, and in this way a great number of prospects are
brought into the store who might be numbered among those in
the market for a piano or player-piano. Those dealers who have
installed these departments are quite enthusiastic about the venture,
and The Review passes along the good news for the benefit of those
who would care to increase their profits and reduce their fixed ex-
penses.
A
THE TAX WAIL OF THE POLITICIAN
NE music dealer finds occasion to protest against the proposed
sales tax as a means for eliminating the excise taxes on musical
instruments because in his opinion it places a tax burden on the
consumer. This particular dealer had the courage of his convictions
and sent his protest to the Music Industries Chamber of Commerce.
There have been numerous arguments advanced against the
sales tax, some of them more or less sound, and some of them un-
sound, but the argument that the consumer will bear the burden is
simply the cry of the professional politician—the type of man who
caters to the "horny-handed son of toil" just before election time.
The facts of the case are that the consumer always has paid, and
always will pay, the tax, whether it is an excise tax or a sales tax.
The thing to do is to determine what form of tax will raise the
desired revenue without placing the burden on one set of shoulders.
O