Music Trade Review

Issue: 1921 Vol. 72 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MEM
THE
VOL. LXXII. No. 16
Published Every Saturday by Edward Lyman Bill. Inc., at 373 4th Ave., New York.
April 16, 1921
Single Copies 10 Centa
S2.00 Per Year
Coming Conventions
I
N LESS than a month the proceedings of the 1921 conventions of the Music Industries Chamber of
Commerce, the National Piano Manufacturers' Association, the National Association of Music Merchants
and affiliated organizations will he a matter of history, and the accomplishments of the several bodies,in
convention will no longer be a matter of speculation, but rather one of record.
It has been nearly fifteen months since the various trade bodies have met in general convention, and
during those months there have been some wonderful and radical changes in the various phases of the indus-
try, and for that matter in industries generally. There have been brought to the fore many problems that can
best be considered by the associations in their general meetings—problems, many of them old in the trade,
but which Have been more or less dormant during the past few years of great activity.
Deep problems demand and must receive attention, for they are matters of the moment, and although
associations cannot legislate effectively, as has been proven, they can exercise a moral and stimulating force
that is far-reaching in its effect. We have heard many interesting things regarding the convention program,
particularly regarding the plans made for the meeting of the sessions of the Merchants' Association.
The official program, it is said, will be distinctly a constructive one, designed to bring before the
retailers new merchandising, financing and advertising plans that will be of real help to them in meeting and
overcoming business obstacles during the coming months. It is the belief of the officials that the convention
delegates will not be so much interested in what has happened in the past, through the medium of long reports,
as they will be in what may be expected in the future and how< these expectations may be met or realized.
The delegates will be received as music merchants and not merely as sellers of pianos, and in their broader
character will be expected to be interested in discussions regarding methods for handling talking machines,
musical merchandise, sheet music and other departmental goods, as well as pianos, efficiently and profitably.
There will be present at the meetings men of national standing who are in a position to offer advice
and suggestions that are based on actual experience and can, therefore, be adapted to the particular needs
of this industry. There will be specialists in the various departments of the industry to tell of business
methods that have actually proven successful and that are entitled to consideration because of that fact.
The piano manufacturers have also their own particular problems to discuss, and just now the question
of production, with facts regarding efficiency and economy in production methods, is one of paramount impor-
tance. So, right down the line, each of the several bodies has questions to solve that should tend to make
the forthcoming annual gathering of prime interest and value. The keynote is usefulness, for under existing
conditions it does not pay for several hundred men to leave their businesses and pay current railroad fares and
hotel rates for the sole purpose of enjoying a brief round of sociability.
Of course, the social end of the conventions will not be neglected in any sense. The local committee in
charge of general arrangements has been working hard for several weeks to insure the success of the gather-
ings from a social standpoint, and those who attend the trade conventions in Chicago are assured they will
carry away with them many pleasant memories of the hospitality of that great city and its genial inhabitants.
P>ut the social side will be a pleasant adjunct, rather than the main purpose, of the trade gatherings of 1921.
The Chicago meetings will offer to the trade an opportunity for getting together and discussing and
studying real facts. It will not, or at least should not, be simply a gathering of either optimists or pessimists,
but rather a gathering of business men who want to know things, who are ready to accept the situation as it
exists, and who will seek to find ways and means for meeting the situation most successfully and profitably. The
fellow who can see only dark clouds, as well as the fellow who only looks at the silver lining thereof, must
give way to the business man who is interested in terrestrial conditions and the problems they present.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorlal Staff
EDWARD VAN HARLINGEN, V. D. WALSH, E. B. MUNCH, C. A. LEONARD, LEE ROBINSON,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BBESNAHAN, A. J. NICKLIN.
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Departments conducted by an expert wherein all ques-
anil
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of a technical nature relating to the tuning,
re ul tin
K ji 8 and repairing of pianos and player-pianos
p
are dealt with, will be found in another section of
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Vol. LXXII
NEW YORK, APRIL 16, 1921
No. 16
in co-operation with the National Bureau for the Advancement of
Music, is the fact that much of the financial support for the movement
has come from public-spirited citizens and music lovers in general,
rather than from the trade or profession, although these have helped.
This general support is significant in that it promises to make the
annual Music Week celebration a self-sustaining venture, and to
divorce it entirely from any possible taint of commercialism.
The successful carrying on of the Music Week program and the
greater interest in music aroused thereby are naturally calculated to
bring about a substantial increase in the demand for musical instru-
ments, and the music merchants, not only in New York proper, but
for a wide radius about the city, should appreciate the opportunity and
prepare themselves to take full advantage of it. Even though the
Music Week celebration itself must not have the appearance of com-
mercialism, there is nothing to prevent the retailers from hooking up
with the campaign and enjoying directly the fruits of the stimulation
which music and musical instruments have been given thereby.
Therefore the wise dealer will increase his present efforts along the
line of salesmanship in order to secure the full benefits from Music
Week before its effect has been allowed to lapse.
ENCOURAGING TAXATION DEVELOPMENTS
T
HE members of the music industry who are so strongly committed
to some form of sales tax as a substitute for the present excise
taxes on musical instruments and other articles should be encouraged
by the report from Washington to the effect that Treasury officials are
now at work to determine the resultant revenue from various sales
taxes. Although the department has prepared no definite recom-
mendations for tax reforms to be submitted to the Ways and Means
and Finance Committees, it is understood that Secretary Mellon is
a believer in the advisability of some form of sales tax. The work
of the Treasury Department is to determine how much revenue such
taxes will bring rather than to pass upon the wisdom of instituting
such taxes. At the present time the plan most favored appears to be
the one providing for a sales tax of one-half of one per cent on all
commodities except those specially exempt. This form of tax is in
line with that proposed by the Music Industries Chamber of Com-
merce.
THE CONVENTION EXHIBITS
NATIONAL PLAYER-PIANO WEEK
N
ATIONAL Player-piano Week has proven a success. There is
no question of that fact, or of the further fact that more general
co-operation on the part of both manufacturers and retailers of
player-pianos in the future should insure Player-piano Week being an
annual feature and even more widespread in its scope than it was
this year.
From every section of the country come reports of special musical
programs, window displays and advertising campaigns on the part
of retailers to call public attention to Player-piano Week and what it
meant. Player-pianos were displayed assembled and unassembled;
music rolls were featured in various ways; music roll machinery was
exhibited in windows and warerooms; special posters were shown
and other things done to concentrate on the player.
Full credit is due to the Standard Pneumatic Action Co. for
launching the project and to the hundred or so manufacturers of
player-pianos and to the host of dealers who saw fit to co-operate
in the movement. The success of the venture, even though it had its
natural limitations, gave some indication of what might be accom-
plished along that line should every interest in the trade get back of
the movement. It should be an idea worthy of careful consideration
next year and in the years to follow.
THE COMING MUSIC WEEK CELEBRATION
N
EXT week the second annual Music Week celebration will be
held in New York and its environs, and from every indication
the occasion will be a memorable one, for it appears thaf all musical
interests have arranged to participate in the program. The movement
this year is not confined in any sense to trade or professional circles,
but has spread out and gathered in the schools, churches, clubs and
other institutions and organizations that in any way can claim devotion
to music either from the artistic or the entertainment viewpoint.
The most significant feature of the campaign, which has been
worked up for many weeks past by a committee headed by Otto
Kahn as honorary chairman, and Berthold Neuer as active chairman,
APRIL 16, 1921
I
N approving of the maintenance of trade exhibits in the Drake
Hotel during the period pf the conventions the Music Industries
Chamber of Commerce urges that every effort be made to prevent
the exhibits interfering with the business of the regular convention
sessions. This respect by the exhibitors for the rights of the several
Associations to hold their meetings undisturbed by outside influences
should come without urging, even though there have been some
exhibitors in the past who have plied their trade without regard for
the interests of others.
The Merchants' Association has rescinded, temporarily at least,
its resolution barring exhibits from the convention hotel. This action
was taken with a view to promoting the convenience of both the
exhibitors and the delegates. The exhibitors, therefore, who might be
moved to be overenthusiastic in the heralding of their wares during
the period of the Association meetings should bear in mind that
convention hotels in the past have seen fit to heed the request of the
Merchants' Association and bar exhibits. There should be no reason
for making such a request necessary in the future.
CRISIS IN TAX FIGHT APPROACHING
M
EMBERS of the music industry should not overlook the fact
that Congress went into an extraordinary session on Monday
of this week at the call of President Harding, and that the fight
over the revision of the War Revenue Act will now be on in earnest.
The extraordinary session promises to be a long one, but among
the first matters to be handled will be the question of taxes and their
adjustment. The music industry, under the leadership of the Music
Industries Chamber of Commerce, has already done some effective
work, but it is essential that the efforts of trade members be doubled
in order to insure proper consideration for the music industry, which
will mean the elimination of excise taxes and the adoption of some
form of sales tax to produce the required revenue. Upon what is
done within the next month or two will depend the manner in which
the trade comes through in the matter of tax readjustment.

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